How to Create Push Notifications That Actually Invites Sales Push notifications can uplift your customer retention rate by double fold and can stimulate the engagement rate as high as 90% - A study suggests.
If planned, created, and strategized the best, these push notifications will become your best
marketing tool. A number of top-notch ​mobile app development companies in USA ​are spending huge bucks just to master the art of engaging push notifications.
The dark side of this entire story is push notifications can compel your users to hit the uninstall
button
if
they
are
annoying,
unnecessarily frequent, and full of garbage content. Hence, our marketing strategist has prepared the following guide to leverage the power of push notifications to its fullest:
1. Make them Actionable According to the leading Behavioral Designer, Nir Eyal - A decent push notification should compel the user to initiate an action whether to click to win game currency or social media points.
2. Connect With Your User Personally Emotions usually take over logic when it comes to making choices. Hence, focus on pouring some creativity in your push notifications to
touch the personal bone of your users and can personally connect with them.
Experts suggest that a little personal touch in your notification can boost the click-through rates as much as 800%.
3. Spark Intrigue If your push notification is in a form of a charming question, it will prompt your users to tap on it in order to find what's interesting is there for them.
I have seen a push from an ​mobile app development service's ​blog saying "know how to secure your iPhone from hacking attempts?" and I checked it out without a second thought.
4. Schedule Your Notifications If you won't let your users breath, they will back out showing a strict rejection of your application. Thus, is utterly important to schedule your notification. Optimize your notification according to the fact when the
most
users
demographic.
are
online
in
a
particular