Mobile Gaming Ads: Know These 4 Most Beneficial Kinds of​ ​Ads
Let’s assume you have a mobile game and thinking about great ways to start a earning from it. On the other hand, if you don’t own one, you will probably have one in near future if you run an iPhone or Android app development company in USA.
A game usually can earn by three ways, first - a certain downloading fee, second - in-app purchases, and #3 monetization through ads. What you charge for your mobile game or- how do you set in-app purchases depends on the concept, quality, type of the game, and ultimately your consideration.
However, our app monetization experts can tell you one or two useful ways to monetize your app through ads. Here you go:
1. Playable Ads In our earlier posts, we have emphasized over the advantages of playable ads. So far, these ads are the most engaging kind of ads allowing your audience to play while minimizing the feel of interruption during their gameplay. If the user like the gameplay in those 30 seconds, he/she may download it.
2. Expandable Ads Expandable ads occupy just a small portion of your user’s game screen that doesn’t affect the gameplay. If the user interest any of them, they can click on it and the ad will expand to the full screen with options such as ‘play video’ and ‘download’.
3. Video Ads Video ads are the most common types of ads today. Visually rich video ads garner people’s attention and keep them engaged for 30 seconds while refilling your bank account. You can place them on both full screens or in a portion.
4. Banner Ads Hardly occupying one-tenth of total space of your gaming screen, banner ads are the least interrupting kinds of ads but are also the most annoying ones at times. Mobile app development services often reserve space for banner ads in their apps as per customer’s request.
So, in the process of determining if an ad type will be prolific for you or not, you can simply look for what will be your CPM rate with it. You should aim for an ad type that could get you the most impressive with lowest eCPM. Furthermore, ads that mess with your user’s experience, should be avoided at all cost.
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