How to do mobile app localisation to increase its conversion rate by 200%

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Mobile App Localization - Increase its Conversion Rate by 200%


Developing an app is just one part of the process. Making it reach and be usable to the global audience is an altogether different ball game.


Apps have Mobile Some of the most that well known and Upped most used apps of the Localization world have becomeGame what they are their today because of their to the point Localization strategies.  Applications like Facebook, Twitter, Pokémon Go, Clash of Clans, Replay, and Weather Channel, amongst others are just a few examples of what simply preparing your app to be understood and used by people other than Native English Users can to your brand name.


Importance of Mobile App Localization

– 5 Reasons Why your Brand Needs it

1. Massive Conversion Potential 2. Competitive Advantage 3. Diversification in Customer Profile 4. Feature in App Stores 5. Greater Brand Resonance


How to do Mobile Application Localization There are some questions that will help you go through

the

process

of

App

Localization

Services. Let’s look at them one by one.


How to do Mobile Application Localization 1. How to decide which Language to choose 2. How to decide which nation to target 3. How to do ASO of a Localized App 4. How to implement Localization in App Stores 5. Mobile App Internationalization 6. The Best Mobile App Localization Strategy


Checklist for Mobile App Localization

1. Ensure that your app name sounds decent in its local language. 2. The ASO is localized. 3. Check the context of the terms or content you translate your app into 4. Design wise, Mind the length and density of the words in their native language self 5. Manage App’s UI Strings – To prepare for the translation, shift all strings into the strings.xml and provide sufficient context information for declared strings, and mark content that should not be translated. 6. Make sure the app’s UI can handle foreign characters, support RTL languages and the vertical scripts. 7. Run a beta test in the key countries you are targeting.


Thank You! @ appinventiv

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