Definition of Marketing Automation workflow

A marketing automation workflow is the automatic completion of a specific marketing-related action or activity. It is made up of a series of steps that are carried out automatically once triggers are established in the software. In other words, whether a user or the marketing team does a specific activity, the process automatically moves from one phase to the next.

Workflow marketing automation can be set up in a variety of ways. However, companies that focus on lead creation and lead nurturing are gaining benefits through marketing automation workflows. 80% of marketers reported a boost in lead generation after implementing marketing automation tools.