New trends evolving in Email marketing 2022
Email marketing is a top tier approach used by most enterprises globally. Email marketing trends could change customer preference, but you have to handle the email marketing approach smartly.
New trends in email marketing in 2022
01
AI and Automation
02
User-Generated data in emails
03 Interactive emails 04 Mobile Accessibility 05 Hyper-personalization 06 Wrapping up
AI and Automation
AI is a new feature that comes with only a few email marketing tools. With AI, you can build smart analytics, predict user activities, follow customer trends, and also process a large chunk of information or data.
User-Generated data in emails User-generated content is a new trend that may be any type of content, such as text, videos, audio, images. User-generated content promotes conversion, so businesses love this trend in email marketing.
Interactive emails Interactive emails can boost customer engagement and increase email interactions.
Mobile Accessibility
A mobile-friendly email marketing tool to capture more mobile usage for your brand. People love to check emails on their mobile phones frequently, so this might be a great initiative.
Hyperpersonalization Personalization of email is playing a key role in revenue generation. It attracts customers so easily. Personalized emails will work effectively, so you can engage more customers easily.
Wrapping up Email marketing is still a smart way to capture a new audience and keep the existing one. Current email marketing trends can break the barriers of businesses.
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