Best CRM Tool with Marketing Automation for Email Campaign
WHAT IS MARKETING AUTOMATION?
Marketing Automation is a software platform designed for marketing purposes. Help organizations to effectively market on popular channels and automate repetitive marketing tasks.
WHAT IS CRM? Customer Relationship Management (CRM) is smart technology for managing all the interactions and relationships of organizations with potential customers.
Benefits of Marketing Automation 01
Marketing and Sales alignment
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Lead scoring
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Improved efficiency
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Instant Messaging Marketing
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Accurate reporting
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Data management
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Personalized marketing tactics
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Scalable processes
Benefits of CRM solution
01
Better customer service
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Automated Sales report
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Increased sales
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Centralized database of information
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Improved customer retention
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Managed communications with prospective leads
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Detailed Analytics
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Improved Customer segmentation
The integration of marketing automation and CRM delivers more engaging benefits to businesses. The combined solution of marketing automation and CRM helps marketing and sales teams work as a unified unit. The sales team will be responsible for the ROI of marketing campaigns. Communication between the company and customers will be improved during the sales and marketing cycles. More conversion is possible and this combined solution helps sales representatives to know the right moment to contact the prospect of lead. Both sales and marketing teams can know the exact criteria for qualified leads. There will be transparency in the process. The combined solution of marketing automation and customer relationship management will bring required insights automatically The sales team can also get clarity of which leads to go first.
CRM with Marketing Automation in Email Marketing Campaign With an effective email marketing tool, an organization can send a series of emails to a number of recipients and targeted customers. An automation solution helps organizations reach out to valuable prospects at the right time. Integration of CRM and Marketing Automation makes the email marketing campaign more flexible and convenient
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