Android or iOS: Which is best platform for your Business Application? In today’s digital world where billions of people on earth are using smartphones the need for a mobile application for any business has become essential but deciding the platform is not an easy job. Whether it is Android or iOS, each platform has its own features, benefits and importance. Businesses are not sure about which platform audience to target to get the best return on the investment so that they can do best marketing for their brand. Although both iPhone and Android phones are popular but iPhone Apps development is more lucrative as recently the much awaited iPhone 8 has been launched which has many latest technical features and so many people were waited to just grab the iPhone 8. Google has also launched the new version of Android Oreo which has many new updates.
We are discussing here some comparisons to help you select which platform to opt for your mobile application. ●
Revenue Model Google and Apple differentiate when it comes to the revenue model of Android and iOS respectively. In iOS, the number of paid apps are higher then in Android that’s why revenue of iOS is more. Although Android supports higher percentage of ad-supported apps which also generates lots of revenue for Android.
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Demographics Android is most popular in regions with lower income and developing countries while iOS users have higher income, higher education level and
can spend more on app. Hence Android Apps development done to target these large number of people in developing countries will prove to be more beneficial. Also this doesn’t imply that people with higher income don’t have Android phones because Android mobiles phones are popular worldwide and has much more market share than any other mobile OS player.
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Fragmentation There are hundreds of mobile device manufacturers which use Android operating system which make the device fragmentation for the Android not good. While in comparison there are less number of devices supporting iOS following the strict guidelines of how to interact with each other. Apple has total control over its software and devices as it designs its software and hardware by its own. Therefore iOS app development can be cheaper due to less investment in testing and art re-sizing.
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Design Guidelines Google has provided clear guidelines which means Android developers have to work hard and learn to keep up with the latest things. Google also gives more guidance and documentation for material design hence Android comes on top in this space. iOS is less clearly defined and it generally involves use of large images, transitions and negative spaces.
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Screen sizes and resolutions Apple is the single organization to develop the iOS operating system for its mobile device iPhone. On the other hand, Google has developed Android, its OS but has shared the right with other companies so that they can develop their own smartphones and run Android OS on them. As a result, the smartphone devices developed by different companies vary in their screen sizes and resolutions hence increases complexities. For e.g. If a
developer develops a mobile app for Android OS then he should also take care that it fits in the screen sizes and resolutions of different smartphones. â—?
Market Strategy Marketing strategy always plays an important role while developing your new apps for business. Most of the coders find that iOS Apps are faster to develop and easy to market as compared to Android Apps as Android apps take about 2-3 times longer to develop. But the approval of your Android apps take shorter time and also Android allows quicker updates to their users than iOS.
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Cost The time taken to develop an app is directly proportional to the cost of an app. Android takes longer time to development therefore cost of developing an Android App is somewhat higher than the development of an iOS app for your business. The cost of the development of an App involves many factors like slower emulators, more devices to code and perform QA for more lines of code to be written etc. If your budget for developing your app is less then you should go for iOS App development.
Conclusion Based on the above mentioned factors, you can easily determine which platform suits your business app development more. Android has its own sets of benefits but iOS too offers some unique advantages as discussed. It also depends on users whom you want to target.