Celebrating
2nd
anniversary
AppCrazy Publication
READ-TRY-EXPERIENCE
Volume 3 • Issue 1 • April 2016 • Pages 28 • `30
COVER STORY
Hey Fashionista! CHECK OUT
6 ESSENTIAL
Fashion Apps FOR RESELLING YOUR
WARDROBE
Don’t Want to Spend Just RENT
Western Outfits Ethnic Wear Accessories
LET’S PLAY
Insights
into
INDIA’SPP A MOBILE E MARKTreTnds
CLASH ROYALE
s
By 9App
PG 18
CHECK OUT
COLOR SWITCH
APPS NEW TO THE APP STORE
Get APPS UNVEILED App:
In Conversation with
SAURABH ARORA, Founder and CEO,
a note from the
CONTENTS EDITOR O
n the occasion of our 2nd Anniversary issue, I am glad to announce that we are Celebrating One Million App-enthusiast Readers. This wouldn't have been possible without your love, words of appreciation and never-ending support. Just a few days back, we have received a call from one of our readers that she finds our magazine so interesting that she has plans to gift it to her tech-savvy husband on his birthday tomorrow. When my colleague told me about the same; it just made my day. And, that very moment, I thought of doing a Cover Story for our tech-savvy fashionistas.
That's one part. We have also included an app like Flyrobe that aims to be every girl's 'On-demand Wardrobe'. In other words, it offers premium fashion on rent with the convenience of same-day delivery. From brunches to cocktail parties, casual dates to big fat Indian weddings – it has an amazing collection of designer outfits for every occasion. That's not all! There are game reviews, all-time favorite apps, and best new apps waiting for you inside. Enjoy new Apps Unveiled! Appy Reading
‘APPS UNVEILED’ is a publication of AppCrazy Media Private Limited. All information in APPS UNVEILED is derived from sources, which we consider reliable and a sincere effort is made to report accurate and up to date information. It is passed on to our readers without any responsibility on our part. The publisher regrets that she cannot accept liability for errors and omissions contained in this publication, however caused. Material used in this publication is intended for information purpose only. All photographs & logos, unless otherwise indicated, are used for illustrative purposes only. In this publication mobile application or app word has been used interchangeably. However, we wish to advice our readers to go through terms and conditions of each mobile application before downloading the same. All contents of this publication are reserved worldwide. Reproducing in any manner without prior written permission is prohibited. All disputes are subject to the exclusive jurisdiction of competent courts and forums in Delhi only. APPS UNVEILED is printed & published by Jyoti Aggarwal on behalf of AppCrazy Media Private Limited and is printed at Chandu Press, 63, F.I.E, Patparganj Industrial Estate, Delhi- 110092 and is published from A-2/77, Guru Nanak Pura, Main Vikas Marg, Laxmi Nagar, Delhi- 110092.
Cover Story
Hey Fashionistas! CHECK OUT
6 ESSENTIAL
FASHION APPS
FOR RESELLING YOUR
WARDROBE
16
In Conversation with
SAURABH ARORA,
Founder and CEO,
20
Fun Zone
Reviewed Clash Royale and Color Switch - Both offers Addictive Gameplay.
22
26
New Releases
All- time Favourite Apps
Find out the best new apps launched recently.
Check out 18 must-have apps that are everyone's favourite.
our team
“Too many clothes and nothing to wear” – this is every girl's problem. To help them out, our Cover Story talks about the new concept – Re-commerce Apps such as Elanic, Spoyl, Envoged, CoutLoot and Zapyle that let them resell their stuff that they no longer use, so that they get space for new stuff in their closet and can also make some easy money while doing so. At the same time, it is a great opportunity for those who are interested in buying pre-loved branded fashion at a fraction of the original price.
4
Editor & Publisher
: Jyoti Aggarwal
Co-Founder
: Vinay Kumar Aggarwal
Editorial
: Soumyarka Gupta
Creative Design
: Chandana Dey
Website
: Rishabh Kaushik
Circulation
: Sonu Yadav
Vishal Jain
For subscription & advertisement queries email at enquiry@appsunveiled.com Call: (+91) 9717097579 Visit us: www.appsunveiled.com
COVER STORY
6 ESSENTIAL
FASHION APPS FOR RESELLING YOUR WARDROBE
“Ab no more dekhte hain; OLX pe bechte hain”! We all know OLX or Quickr – well-known platforms to sell our pre-owned goods in India. Somehow, they have very little focus on selling pre-owned fashion. And, that led to birth of Re-commerce Apps such as Spoyl, Elanic, Envoged, CoutLoot and Zapyle; each provides us a specialized platform to Buy & Sell Pre-owned Fashion. The deal is simple. As CoutLoot app describes, “Sell What You Loved & Buy What You Love”. These app startups aim to connect sellers who wish to sell fashionable stuff from their own closets to buyers who are interested in buying pre-loved, pre-owned branded apparels and accessories at never seen before prices.
4 April 2016
Each app startup mentioned here has its own way of working. However, the basic concept is same. If you're a seller, upload some nice photographs of your stuff and then they will review the items uploaded by you and verify your details before making it available for buyers. Given people's hesitation to use pre-owned fashion, the question of quality is an obvious one. That's why, each startup accepts only those products that come from well-known brands and designers, namely Vero Moda, Chemistry, Mango, AND, Louis Vuitton, Burberry, Ritu Kumar and many more. Naturally, the quality of all the merchandise from these brands will be of high standard. Also, they make sure to thoroughly check the quality of the product before shipping it out to the buyer.
While some startups follow inventory-led model (which means they will collect the item from you for a pre-decided period of time), some collect the item from you once it is sold in order to deliver it to the buyer. The buyer will get a certain amount of time to verify the product and request a return, if not satisfied. Each startup charges a flat commission ranging from 10 to 25% on the sale value in order to take care of all transaction-related costs. You should try these apps to sell out your fashionable stuff that you no longer use and make a space for new ones in your wardrobe!
COVER STORY
Available on:
I can't wear that to work. Don't like this color anymore. Chances are you've had these thoughts when you last looked at your wardrobe. Well, you're not alone; it is every girl's story. There's always that one jacket, top or denim in your closet that you've just worn it once or not even once. What if you could sell those things online for some money? Enter Spoyl. It gives you a platform to sell your pre-owned fashionable clothes and accessories. On the other hand, it is a great opportunity for the ones who are interested in buying pre-owned, branded apparel at a fraction of the orginal price.
6 April 2016
Price: Free
The way Spoyl app works is quite simple and intuitive. Just create your profile either using your email or Facebook account and you're good to go! The homepage displays closets from the top Spoylrs that you can browse through if you're interested in buying some stuff. For each product, you can have a look at its year of purchase, condition, size, price and other tiny details. You can even chat with the seller to know more about the product, or share your choice with friends to get a second opinion. And, if you're on Spoyl to sell your fashion wear, taste and style; jump straightaway to the Camera icon at the bottom of the homepage and upload a nice picture of your product along with its description, including condition of the product (i.e. new with tags, worn once or gently used). And then, the team at Spoyl will review and verify your listing before
publishing it on its platform. Once the product you've listed is sold, Spoyl will take care of the entire shipping process. It usually takes 7-10 business days to deliver the product to the customer. What's next? After accepting the delivery of the product, the customer will get 36 hours to request a return. Post that, Spoyl will credit the amount into your account after deducting its commission. Simple! Whether you are a buyer or seller, it is advised to visit the app's Help section to know more about Spoyl's way of working. It is currently operational in Bangalore, Mumbai and Delhi/NCR.
Elanic Founded with the objective of simplifying every woman's singular problem – too many clothes and nothing to wear, Elanic has now become a well-known name in the re-commerce industry. The proposition is simple – buy and sell fashion! If you have stuff in your wardrobe that's in peak condition, but you've stopped wearing it, sell it to someone who appreciates your kind of style and make some easy money by doing so. Since its launch in 2015, Elanic is just expanding, doing so well. Apart from buying and selling women's fashion, one can also buy and sell kids wear, books, home decor and handmade items. Buyers can buy products at prices that are 70% lower than the original prices of the products. Moreover, the items that are totally new and available with price tags are tagged appropriately. The way Elanic works is simple. Download the app, create your profile using your Facebook or Google+ account and you're all set. If you are interested in buying stuff, you can browse through categories like Editor's Pick, What's New, Women, Beauty, Kids, Books, Homemade and Others. You've an option to negotiate with the seller using the built-in chat feature whilst going through the product details. And, if you're a seller, simply tap “+” icon, upload some photographs of your stuff
and it's done. Elanic will review your entry and make it public within 12 hours of submission. Once you get the buyer, Elanic will take care of everything from picking up the product from your place to packaging and shipping of the product. It carefully inspects every item for authenticity, wear and tear, and size before shipping the same. The buyer will also get 3 days time to return the product, everything is so organized here. The moment the product is approved by the buyer, the money will be transferred to your account registered with Elanic. It just takes a 10% commission and a pickup charge from you for every sale. Currently, it does free pickups for sellers residing in Bangalore, Hyderabad, Mumbai, Chennai, Delhi/NCR, and Kolkata. However, it delivers to over 2300 pin codes across India. Available on:
Price: Free
April 2016 7
COVER STORY
Available on: Price: Free
Envoged's pitch is: Make space for more. Start selling now! Yes, Envoged is a 're-commerce' platform that brings both men and women in India together to sell their luxury items that they no longer need in their wardrobes, so that they can fund their next shopping as well as buy more, that too without having guilt of an overflowing wardrobe. On the other hand, buyers can not only shop brands, they can also buy stuff from the celebrities' closets at never seen before prices. So, Envoged offers a great deal to both buyers and sellers. Now, how does it work? Envoged follows an inventory-led model to ensure authenticity of premium products on its platform. To sell at Envoged, all you need to do is click some pictures of your stuff and upload them. The team at Envoged will review your item first and then collect it from you. Authenticity is a crucial element in luxury shopping, thus the company ensures this by applying rigorous checks on every item they receive. Post that, you have to just sign a consigner agreement with Envoged wherein you allow them to keep your item in their stock for a pre-decided period of time. During this period of consignment, Envoged will catalogue and market your product, helping you sell it.
8 April 2016
Once sold, it will take care of everything from packaging to shipping of the product. The buyer will get 3 days time to report an issue if there is any, otherwise assuming that the buyer is happy with the product he/she bought, money will be credited to your account (means seller's account). Though listing your items on Envoged is totally free, it charges a small percentage of every sale value as its fee from you. As you all know, every good thing comes with a limitation. So, only people residing in Mumbai and Delhi can sell their stuff on Envoged. However, buyers can be located anywhere in India. Still, if you have any doubt in your mind, visit the app's Help & FAQ section to know more about Envoged or drop them an email.
COUTLOOT SELL WHAT YOU LOVED! BUY WHAT YOU LOVE! Available on:
Sell What You Loved! And, Buy What You Love! Yes, that's the mantra of CoutLoot, India's highstreet/luxury hybrid marketplace for people to buy and sell authentic, pre-loved and pre-owned branded fashion. While sellers can earn easy cash for their unused branded items, buyers can buy the best brands at more than 50 percent off. And, the best part about CoutLoot is that it not only caters to women; men can also sell their apparels and accessories (belts and shoes) on its platform with equal ease. The app also has a separate section for 'Brand New' merchandise, means those items which are pre-owned, but totally new and available with price tags. Cool, isn't it?
Price: Free
No sooner than you launch the app, you can browse through the carefully curated collection of pre-owned branded items, or you can tap the Sell button to sell fashionable things from your closet. The selling guide is there in the app, so you can hassle-free sell your stuff. CoutLoot's team also carefully scrutinizes every item uploaded by you before making it available for buyers. So, buyers can easily trust the quality of products available on CoutLoot. Once your product is sold, CoutLoot will pick, authenticate, sanitize, pack & deliver it to the buyer. Currently, CoutLoot does free pickups for sellers in Mumbai, Delhi, Pune and Bangalore. However, it delivers products all over India. What's more, returns policy, size guide and detailed FAQs are included in the app – helpful for both buyers and sellers.
YOU CAN ALSO TRY
SELL YOUR CLOSET
Log in, Take a picture and Sell!
StylFlip
Available on: Price: Free
April 2016 9
COVER STORY
Shop the most luxurious closets of women across India and sell yours too!
Available on:
Price: Free
Another promising name in our list of re-commerce apps is Bangalorebased Zapyle, fashion marketplace to discover, sell and buy pre-owned fashion attire. It's an app for women, powered by woman. And as we know, nobody understands a woman better than another woman. While allowing women to sell out their pre-owned fashion products, Zapyle also lets them discover fashion trends and shop branded items from the closets of fashion bloggers and designers using style filters such as Boho, Chic, Trendy, and Classic. Must say, it has an amazing collection of luxury items, that too at attractive prices. The app's user interface is again too cool.
only from well-known brands and designers. Second, it allows only those users to sell on its platform who can add value to the fashion community. Selling your pre-owned stuff on Zapyle is as easy as buying a new dress. Just upload photographs of your stuff along with details like original price, brand, condition, color, etc. and it's done. Once sold, someone from the Zapyle's team will contact you to schedule the pick-up. The buyer has an option to request a return within 24 hours after accepting the delivery of the product. Zapyle charges a flat 25% commission on the sale value as its fee from sellers.
To ensure quality, a two-factor quality control is set in place. First, the team at Zapyle accepts products
Burberry Scarf! 44% off
Zara 40% off
Cute Casual Dress 50% off
10 April 2016
r W ea er D es ig n
Don’t want to Spend
Just RENT
Fu
rn
itu
re
H
om
e
Ap p
lia
nc
es
Bi
cy cl
e
F
or many in the city it is no longer taboo to be turned out in clothes that are rented and not owned. Instead, it's a practical and economical idea that meets the sartorial demands of an increasingly busy social calendar. Combined with hectic online social media activity – which renders it almost unforgivable to repeat the same look in two different social affairs – it makes little sense to invest thousands of rupees in outfits that will be worn once and be relegated to a corner of the closet that still offers “nothing to wear” by the time the next party invite arrives.
own 'On-demand Wardrobe' for every occasion. Just get the app, browse through the collection and rent premium fashion with the convenience of same-day delivery.
That's one part. You can now rent nearly everything. Furlenco is an app that lets you rent furniture on a monthly subscription basis. It gives you a flexibility to create your own monthly subscription package depending upon your furniture requirements. What's next? Apps like GrabOnRent or Wlend lets you rent anything from furniture to bicycles, home appliances to gaming The age-old quick fix of consoles and hookahs – you borrowing clothes from just name it! However, you friends, sisters and relatives just need to check whether has now taken a new-age they are operational in your avatar in the form of mobile city or not, at present. apps, which offer designer As said earlier, renting outfits for every occasion, products is no longer taboo; accessories and even in fact, renting is the new footwear on rent. We have buying in this fast growing reviewed an app named concept of sharing Flyrobe that does exactly economy. the same. It is your very
April 2016 11
COVER STORY
Rent Awesome Furniture. Transform your Home in 72 hours.
FURLENCO If you're looking to rent furniture in Bangalore, Mumbai or Pune, say hello to Furlenco! It rents out furniture on a monthly subscription model, starting Rs. 999/- per month. With Furlenco, you can be flexible with your furniture. It's here when you want it, gone when you don't. Enjoy free relocation when you move and feel free to swap between newer designs when bored. Furlenco offers you an easy-to-use user interface. The moment you open the app for the very first time, it asks you to select the city and between the two choices i.e. Build your own package or Explore curated packages. If you wish to build your own package, just let the app first know the type of your flat such as 1BHK/2BHK/3BHK and then select the furniture for your bedroom, living room, and dining room one by one. Starting from Rs. 999/- per month, monthly rentals can go up to Rs. 6000/-. The minimum rental period is of 3 months and it takes one month rent as security deposit, which is refundable. The best part is that it doesn't charge you for damages up to Rs. 10,000/-. Another interesting fact about Furlenco is that it designs, owns and holds all the inventory. Yes, it has its own in-house team that designs all the furniture and this
allows them to ensure quality end to end. The customer experience is completely managed since Furlenco takes responsibility for everything – from helping you to customize your package as per your furniture requirements to sending over a team to set it up to taking it back or putting the monthly subscription on pause. You don't need to worry about anything. Available on:
RENT SET GO Available on:
12 April 2016
Price: Free
Price: Free Rent Set Go, as the name indicates, this app makes easy for people to rent travelrelated products such as bicycles, cameras, camping equipments, motorcycles, etc. in Delhi and Mumbai. Just get the app, browse through the products, select the dates for which you would want to rent the product, send your request and it's done. Rentals, delivery instructions and other details you may need before renting the product are clearly mentioned for every product.
Hello, ladies! Welcome to the world of Flyrobe – your very own 'On-demand Wardrobe' for every occasion. In other words, Flyrobe offers premium fashion on rent with the convenience of same-day delivery. From brunches to cocktail parties, casual dates to weddings – this app got you covered. Talking about the collection of brands and designs, in one word, it's WOW!
DATE YOUR FASHION DON’T
COMMIT!
Flyrobe has neatly divided its overall collection into two parts; first is Readyto-Wear Western Collection and second is Custom-fitted Ethnic Wear Collection. Brands available in the western wear category are Vero Moda, Mango, Chemistry, French Connection, Zara, ASOS, etc., whereas Flyrobe's ethnic wear collection features designs from Kalki, House of Ombre, Surendri, Shehla Khan, Zari, and Ritu Kumar among many more. To start with, it requires you to log in using your Facebook account. Just pick your occasion, browse through the collection, select the dress you like, your size and then delivery date and time slot. Enter your postal address and get the dress delivered to your doorstep. Simple! You can return the dress within 2 hours if it doesn't fit you, or you can
even request the delivery boy at the time of delivery to wait outside for a few minutes so you can quickly try the dress and take your call accordingly. If you don't like the fit, you can either ask for a full refund or replace it with a new one. For each ready-to-wear western dress, you've to pay minimum 3 days rental and that's all. There is no need to pay any security deposit or shipping charges. Coming to the Flyrobe's 'Gala Celebration' collection where you can rent designer ethnic wear, it offers custom fitting and requires you to book a few days in advance to get the size right. For its 'Gala Celebration' collection, it offers you a choice of 4, 6 or 8 day rental at the time of booking and takes 20% of MRP as a security deposit. On placing an order from its 'Gala Celebration' collection, you will also receive a call from their customer care executive who will coordinate with you and send a tailor to take your measurements as per your convenience. Everything is so organized. To sum up, Flyrobe is doing a great job, but it is currently available only in Mumbai and Delhi. The app's user interface is neat and clean, and placing an order is so hassle-free. At times, Flyrobe also surprises its customers by sending them a jewellery matching with the outfit ordered by them. What's more, it follows high quality check standards to ensure a great customer experience. Worth trying! Available on:
YOU CAN ALSO TRY
BLINGE
Rent designer outfits and matching accessories without any hassle, if you happen to live in Mumbai.
Price: Free
Available on: Price: Free
April 2016 13
COVER STORY One can not buy everything in this world, but thanks to this app, one can certainly rent everything. From furniture to bicycles, home appliances to gaming consoles and hookahs to rock your party, GrabOnRent is an app that lets you rent everything you want and get your order delivered to your doorstep in a matter of a few hours. In other words, this is an app that brings alive the adage 'why buy it when you can rent it?'
GrabOnRent offers an easy-to-use user interface. Just grab the app, select the item you want to take on rent, check out the details like brand name, security deposit, rental amount, etc., and place your order by providing the necessary details. On successfully placing an order, GrabOnRent will pick up the product from their vendor and deliver it to you after a thorough quality check. After you are done using it, it will pick the product up from you and forward it to the vendor for a post usage quality check. And then, it will refund the amount deposited by you as a security after deducting the cost of repairs, in case of any damages to the product. However, you will not be charged for regular wear and tear. Currently, the app works only in Bangalore. The prices are reasonable and the working
Available on:
Price: Free
condition of the products available on rent is guaranteed by the people who have created this app, thereby giving you mental peace and security. The layout of the app is pretty neat, sorting out various products under clear heads to avoid any kind of confusion and breakdown replacements are also guaranteed by GrabOnRent. There is also an option to chat with a customer care team in case of any queries whilst placing an order using the built-in chat feature. Everything is sorted.
wlend With the aim to offer you a hassle-free renting experience and make the products accessible as conveniently as possible, Wlend is an online marketplace that serves as a discovery mechanism for renting products.
Currently, operational only in Bangalore, it aggregates products from several merchants, across different categories, and list them on its platform. And that's all. It is only here to help you discover the merchants, thus plays a very limited role in the actual transaction. The role of the Wlend app is simple. Launch the app, browse through the products and tap the Book Now option. This will connect your call to a customer care executive who will then guide you about the further booking process. The best part is that Wlend lists nearly everything on its platform,
from appliances to furniture, laptops to adventure gear, bikes to luxury cars and even DJI Phantom Drones. Available on: Price: Free
Need a bicycle just for 2 hours? Go Rentomo! Based on the concept 'why buy when you can borrow', Rentomo is an app with a simple purpose. There are always items in each house such as a drill machine, ladder, camera, bicycle, travel bag, etc. that one may need only occasionally. And there are people in the neighbourhood who are looking for those items for short duration. Rentomo just connects them in real time through its technology-enabled platform. In other words, it helps you rent out your not-so-used stuff to people in your trusted network as well as borrow items you wish to use once in a while. Once you find the product you want to rent, you can directly contact the owner through the app to schedule the pickup or home delivery. Available on:
Price: Free
April 2016 15
IN CONVERSATION
is India’s first and largest online doctor consultation platform. By seamlessly connecting doctors and patients through its health app and making them communicate using mobile phones, Lybrate makes healthcare more accessible. Backed by prominent investors – Tiger Global, Nexus Venture Partners, and Ratan Tata (Chairman Emeritus of Tata Sons), Lybrate is one of the fastest growing healthcare platforms in India. It helps patients communicate with a network of doctors through a mobile app or online from anywhere and at anytime. And, it does this while keeping the patients’ anonymity intact. In an email interview with Apps Unveiled team, Saurabh Arora, Founder and CEO of Lybrate mobile application mentioned that Lybrate was born out of the need to eliminate chemists/pharmacists prescribing medicines to patients. Saurabh talked about how his initiative is targeted at solving the healthcare inaccessibility problem in the country. Edited Excerpts: Q. What was the initial idea behind starting up Lybrate? What has the response been like so far from the users? I was working with Facebook in the U.S. and was on a yearly visit to India when on one fine day I happened to be at a pharmacy. To my surprise, I saw people coming to the pharmacist without a prescription and let him advice medicine/s for their health problem/s. I noticed distinct reasons for the same in metros and nonmetros. While people in metros had time constraints due to the hassles of busy schedules, those in non-metros faced genuine issues because of nonavailability of quality doctors and specialists. What added to the woes was the huge doctor shortage in the country, which turned out to be the core problem of healthcare delivery in the country. I then thought to create a platform that could connect users with any doctor in India, allowing both the entities to communicate with each other and ultimately solve the real problem that plagued the Indian healthcare system. This finally led me to incept Lybrate in 2014. The response from the users had been tremendous. Lybrate is a No.1 medical app on Google Play Store, while Apple App Store featured Lybrate app in 'The App Store Best of 2015'. Q. Please tell us a bit about the Lybrate mobile app and its key features. Who all can use Lybrate app? Are there any geographical boundaries? Lybrate is India's largest online doctor consultation platform that
16 April 2016
seamlessly enables users and doctors to communicate. Using Lybrate app, people can communicate with over 90,000 doctors via text, voice or video call from multiple specialties from any part of India, anytime. Lybrate's Health Feed consisting of health tips from doctors is unique. It encourages users to stay healthy and fit. Each health tip is categorized under one of the 400 topics and users can choose to receive health tips based on their interest and preference. As Lybrate is an online platform, there is no restriction in terms of geographical boundary. The platform can be accessed from anywhere, anytime. As for using the platform, anyone who has a smartphone and an active internet connection can use it. Q. Why one should use Lybrate mobile app? Your top three reasons for that. Lybrate is the most convenient, trusted and seamless way to communicate with a doctor. The feature of anonymity encourages users to discuss any health-related issue with a doctor without any inhibition or feeling of embarrassment. Q. Lybrate app is free to download, what about the services provided by Lybrate? How do you charge your users? Our revenue model is simple. While using the app is free for users, they have to pay fees online for consulting doctors privately. Lybrate in that case charges Internet handling fee on top
of the doctor consultation fee. The doctor consultation fee goes entirely to the doctor, while the internet handling fee is what makes up for Lybrate's revenue. Q. Don't you think it is difficult for people to trust on medical advice that they get online? How do you ensure that users can trust doctors and advice they get using Lybrate platform? There is an initial hitch in doing anything that is different from what we are used to doing. When people consult doctors on Lybrate and the convenience they experience, they come back to it and suggest using the platform to others. The fact is that each doctor is verified on Lybrate and we are also the digital partner of Indian Medical Association that brings a lot of credibility to the platform. Q. How are you taking on competition from other players? What are your current marketing strategies to stay in the lead? We are competing with our own self as the unique and core problem that we are solving of doctor inaccessibility owing to doctor shortage in the country, no one else is doing it. To spread a word about Lybrate, the strategy that has worked best has been through 'word of mouth'. Digital marketing, specifically focused on healthcare, has been the most successful for us so far. We have started exploring offline mediums as well. Our radio ads have generated a lot of excitement. We have many activities planned in the next few months.
Q. What are the major challenges in the healthcare sector in India and how did/do you overcome them? In the very beginning, the challenge was to get a clear picture of healthcare space as in India it is quite fragmented and unorganized. We dedicated ourselves to find the core problem and accordingly look for a definite solution. Upon realizing that inaccessibility of doctors was the fundamental issue, we charted on our course to fix it via the Lybrate platform. While we are steadily moving on our path, there are stumbling blocks like less internet penetration, slow broadband services and language barrier. However, making the platform perform at its best and let people benefit from it amidst all these challenges is what we are continually up to. Q. In your opinion, what are the new trends one can expect in the online healthcare sector in India in near future? The existing trends will only gather pace in the near future. People, both users and doctors, will become more aware and serious about online consultation, remote care delivery, mHealth apps, wearable technology and electronic record keeping. Q. Please shed some light on your roadmap for next five years? Would you like to share details about new features that you're working on? Our vision is to make healthcare accessible to the billion plus population of India. We will keep spreading our service with the spread of the internet in the country, moving to more tier 2 and 3 cities. We will be launching more products features to make it all the more convenient for users to use the platform. Q. Personally, what do you like most about the Lybrate mobile app as a user? Your favorite feature? I like everything about the app, especially the ease to communicate with a doctor from anywhere, anytime.
Meet
Saurabh Arora Currently I'm using iPhone 6S plus
My Favorite App picks (other than Lybrate): Spotify and Evernote I am a regular user of WhatsApp mobile app (other than Lybrate) My message for Apps Unveiled Readers: The age-old saying that ‘Health is Wealth’ stands true today and will have utmost significance always. Lybrate helps you to give prime importance to your health by bringing convenient access to doctors. It makes sure with its unique Health Feed that you are not only attaching importance to being healthy when you are ill, but you also take care of your health when you are fit and fine. Download Lybrate app to know more about the secrets of good health.
Q. Lastly, what would be the one liner for Lybrate app? Lybrate is democratizing the Indian healthcare.
April 2016 17
INDUSTRY CONNECT
INDIAN APP MARKET
FINAL THOUGHT India's app ecosystem is centered around a vibrant and young mobile and internet community. Unresolved difficulties like weak connectivity, lack of effective promotional channels, local online payment issue, etc. exist alongside breakneck growth and untapped potential. According to this study, top 10 most popular smartphones among app users cost less than `10,000/. This means smaller screens and less powerful hardware and limited storage space. As a result, the Indian app developers also need to think about providing Lite alternatives to resourceheavy apps.
ON HIGH-GROWTH TRAJECTORY
I
ndia, as the 2nd most populous country in the world, has been witnessing a rapid growth in internet population. According to the latest report from IAMAI (Internet and Mobile Association of India), titled Mobile Internet In India 2016, the country is estimated to have 371 million mobile internet users by June 2016. India will attract 65 million new mobile internet users coming onboard during the period of six months, ending June 2016. The purpose of this research by 9Apps Trends is to provide a clue to help you gain better understanding of the India's booming mobile internet industry and app market. Some of the findings are based on the analysis of 9Apps’ internal data and a survey conducted among 9Apps users across the country. 9Apps is a popular Android App Store with over 140 million monthly active users and 540 million app downloads every month. According to 9Apps Country Manager, Ebrahim Popat, “ On average, there are 32 apps, including 7 games, installed on every Indian user's device, while average 42 apps (including 9 games) are installed on mobile device worldwide. The number of apps installed on a device partially depends on the hardware capacity of the phone. It's expected that Indian users will install more apps on their phones, as Moore's Law makes high-end smartphones more and more affordable to masses.”
INSIGHTS INTO INDIA’S MOBILE APP MARKET Although there are more Hindi speakers than English speakers in the country, only one-fourth of app users have a Hindi language version of apps installed. However,
availability of apps in Hindi language is also limited. Then, 60% of users download apps via 2G network and prefer offline playback when compared to online streaming. The reason is obvious one: poor internet connection. 17% of all daily app downloads are Games. The Indian mobile gaming market is one of the fastest expanding markets in the world, with expected revenue of over $1.2 billion by 2018. Car Racing and Action Games are the most popular categories. Another interesting fact is that male dominates India's app market, with only slightly over 20% of all mobile internet users in India are female. Top 10 most downloaded apps on the 9Apps Android Store are WhatsApp, UC Browser, Facebook, Messenger, MX Player, Instagram, Vidmate, SHAREit, Flipkart and Candy Crush Saga. Given the limitation of budget smartphones, Tool is the most preferred app category. Tools like browsing, file sharing, memory boost, security, etc. are the very basic needs of smartphone users. The lack of useful features of Android's default browser lead to the popularity of UC Browser that comes with powerful features and easy access to local web contents.
Only 26% users have Hindi language apps on their devices Do you have any Hindi app on your smartphone? NO: 26%
17% of all daily app downloads are Games
ABOUT 9APPS TRENDS AND 9APPS 9Apps is one of the most popular Android marketplaces globally with a huge user base as well as an abundant and varied app repository. 9Apps supports incremental updates to help users save traffic and increase the speed of product upgrades. Serving 140 million monthly active users around the globe, 9Apps is available in 7 languages and covers China, India, Indonesia, Russia, Brazil, Vietnam, Middle East and other emerging markets. 9Apps is a major product of UCWeb - a business within Alibaba Mobile Business Group. Download 9Apps from www.9apps.com. Based on 9Apps Store's download data, 9Apps Trends is a public web facility of 9Apps that shows how often a particular app is downloaded relative to the total download-volume across various regions of the world, particularly in India. Most mobile users download apps via 2G network
YES: 74% Games: 17%
ueLrs
Hello!
English
or
Hindi?
Applications: 83%
Wifi: 15%
Games
4G: 1%
17%
3G: 27%
18 April 2016
2G 3G
Mobile network distribution when downloading apps
Distribution on daily app downloads
2G: 58%
Hello App Developers! Meet Foneverify – a mobile verification tool to verify and validate user’s mobile numbers. With an aim to boost the growing start up community and in light of the recently announced 'Start up India, Stand up India' scheme, mobile solutions provider U2opia Mobile, has recently launched Foneverify, a mobile authentication solution that verifies users in real time. In a market where phone numbers are now the main identifier for users, Foneverify decreases potential of security issues to arm startups with an effective and accurate verification & consistently verifies phone numbers at every stage – account creation, authenticating transactions and ongoing customer engagement.
Benefits of using Foneverify:
Some of the key features of the solution: • • • • • •
Easy to integrate REST based APIs for any call flow Flexibility to works across all the platforms – Website, APPs and WAP A robust combination of SMS and Missed call- if a user does not enter the SMS OTP in 90 seconds; the system would switchover to a fall back channel Variable OTP length – define the OTP length you want Secure cloud based architecture User friendly commercial partnership model to share the risk & charge only for successful verifications
• • • • • •
Reliable, quick and cost-effective verification service Verify users in real time through SMS code or DID for missed call Automated routing to the alternative solution for maximum conversion Real-time analytics and tools to give the information needed to measure effectiveness Flexibility to select any call flows to meet different requirements Presence in 200+ countries on day 1
With simple steps to start verifying, the solution ensures reduced time to market and improved user experience, giving business the agility they require. Foneverify is now available at www.foneverify.com.
KPMG Cyber KARE KPMG in India launched 'Cyber KARE' – a mobile application to help assess cyber security index. Organizations shall be able to assess the level of exposure to cyber security risk and cybercrime through the mobile application.
In response to the urgent need in the market for a mechanism to assess the level of exposure to cyber risk in organizations, KPMG in India has launched 'Cyber KARE', a tool, aimed at empowering senior management to self-assess cyber threats and gauge their current level of preparedness to combat them.
security preparedness (CPI – Cyber Preparedness Index). The application 'Cyber KARE' is agnostic to the sector and size of the organization. It can be used by organizations irrespective of their maturity levels on the cyber security journey.
Assessment through the 'Cyber KARE' toolkit can enable the management to monitor cyber The 'Cyber KARE' toolkit is risk at a strategic level and designed for assessment to be develop an adequate approach performed by senior towards effective cyber risk management and CxOs, and management. This also provides provides a quantitative output the ability to management to depicting organisation's current benchmark their progress on the positioning with respect to cyber cyber security journey. risk exposure (CEI – Cyber Available on: Price: Free Exposure Index) and cyber
April 2016 19
FUN ZONE
By Supercell
Hey Players! Welcome to the world of Clash Royale's Battle Arena. Coming from the developers of the super-duper Clash of Clans, this new game is equally addictive and totally worth your attention. So, what is it all about? It is a real-time multiplayer, card-based, head to head tower defense battle game set in the Clash Universe in which two players face off on a tower-laden battlefield with a custom deck of eight cards. These cards are your weapon that you use to destroy rival's towers while protecting your own towers in a three-minute battle. Clash Royale is an adrenaline rush. Imagine the moment when you take down first Rival Tower and ramp up your attack to grab the win as fast as possible.
Talking about the gameplay; it's a two lane multiplayer online battle arena. You've got three Crown Towers – two small ones to the left and right of the screen, and one King Tower in the middle of them. Your opponent, who's a real person, has the same set up opposite you. As the battle begins, your task is to send out different troops, represented by a stack of cards at the bottom of the screen. Just drag the card where you want to deploy your units, and then release it. Each card you play has its own area damage, crown tower damage, hit speed, deploy time and other abilities. So, the selection of cards plays an important role as they're going to battle with you. Each card deployment costs Elixir, which also refills automatically over time during the battle. Each battle lasts only three minutes, possibly extended by a minute of sudden death tiebreaker. The one who destroys more Crown Towers than the opponent wins the battle. It's not an easy job, but at the same time, it's not that difficult. As the time winds down to its last minute and seconds, the rate at which your Elixir refills will double, giving you a chance to deploy more troops on the field than before. It makes for a frantic final scramble. Every battle you win rewards you with trophies and treasure chests. Trophies are important as minimum count of them is required to unlock
20 April 2016
By Fortafy Games
Color Switch, the new reflex game, is making headlines these days, and for all good reasons. It is your next flappy fix. It is that addictive!!
the next arena. Then, each treasure chest gives you gold coins and adds cards to your collection. Once you own the card, you'll get the option to upgrade its stats (or say abilities) using gold coins, provided you've the required duplicate copies of that card in your collection. That's not all! Achievements, Leaderboards, Clans and much more is there to explore as you level up in the game. One of the best things about this game is easy-tounderstand user interface and controls. The gameplay is also rather simple, making it easy for someone new to the game to just jump in to the flow of the game. Starting with the Training Camp to unlocking First Arena and collecting New Cards – everything is so easy for a beginner to learn. The graphics of the game, in one word, are brilliant. Though the game is basically free, but there are in-app purchases to buy extra gold coins and gems, which can be used to unlock new cards and treasure chests. Overall, Clash Royale is designed to be addictive with its balance of free and paid content, and the promise of rewards. Are you still reading? Go! Battle Arena is waiting for you!!
Available on:
The gameplay is simple yet challenging. Just tap, tap and tap to keep a ball bouncing in the air and match its color to an obstacle in order to pass through it. Pass through as many obstacles as you can before crashing into a different color than your ball. Sounds easy? It sounds simple, but actually it is not as the obstacles keep on moving at different speeds, change their shapes, and your ball changes its color every time it passes through the obstacle. Just pass once through the wrong color and its game over. And, being a high score chaser game, it is always compelling to play just one more time. The team behind this game has made sure that you won't stop playing Color Switch. That's why, Color Switch comes packed with both level-based and endless Game Modes. Each game mode has its own flavour and difficulty level that you might not have expected from a high score chaser game like this. Another interesting part about the game is color theme and graphics. The use of vibrant and bold colors such as cyan, magenta, yellow, and violet make this game visually appealing. The physics of the obstacles are fun and at times surprising; they show a creative spirit behind the scenes. No wonder it has over 10 million downloads. So, what are you waiting for? Play Color Switch and find out yourself why it is so addictive!
Price: Free (offers in-app purchases) Available on: Price: Free (offers in-app purchases)
April 2016 21
NEW RELEASES
VOOT VOOT, recently launched by Viacom18, is a video-on-demand platform that promises to offer 17,000 hours of entertainment non-stop. Viacom18 has moved their entire content library, including COLORS TV, MTV and Nick, to be digitally available only on VOOT.
BEST OF REALITY, COMEDY & DRAMA SHOWS
During the launch presentation, Viacom 18 also shared that VOOT is aimed at curating the largest repository of kids' characters in the Indian OTT space. It will house popular characters from across networks - from Nick characters like Dora, Spongebob, Motu Patlu to external popular characters like Chhota Bheem and Pokemon. The other big bait for VOOT is the content from its channels Colors and MTV. There are plenty of shows that are very popular on the network and will find the audience heading here for all the re-runs. Furthermore, it aims to be the largest repository of original content. VOOT Originals will roll out shows in both long and short formats across genres like comedy and drama. VOOT has planned six originals through its launch phase, and is all set to introduce India's first mockumentary – Badman. Written and directed by Soumik Sen and co-written by stand-up comedian Anubhav Pal; this 4-part film has Gulshan Grover playing himself. Soadies, a comic spin off of the ever popular Roadies, was also unveiled at the launch. With Baba Sehgal in the lead role, the web sitcom produced by Frames has all his trademark antics to laugh your guts out.
22 April 2016
Comedy rules the roost on VOOT. With a web series 'Chinese Bhassad' written by Raahil Qaazi (Co-writer of Do Dooni Chaar) and directed & produced by Saurabh Tewari and a talk show with a 'twist; called 'Sinskari' starring Alok Nath & produced by Monozygotic is all set to keep you in splits very soon! The trailers for the initial set of original content seems to be interesting, original content could be a big differentiator for VOOT app. Given that the app is still in its beta version there are teething problems that might affect user experience, at present. However, coming from the DNA of Viacom18, these are hopefully crinkles that will easily be ironed out in due course of time. Commenting on the launch, Sudhanshu Vats, Group CEO, Viacom18, said, “India is at the cusp of a digital boom with over 400 million internet users and 200 million+ smart phone users spending a significant amount of time online with entertainment and allied content being the prime driver. As more people move towards consuming content online, it is time for Viacom18 to move into the world of connected screens. Hence VOOT.” Available on: Price: Free
SPARK
MEMORIES RADIO
SPARK Memories Radio is a breakthrough music-streaming app designed to stir memories, trigger brain activity and enhance quality of life in patients with Alzheimer's disease and related dementias. Available on: The National Institute of Health spends $450 million annually on research into Alzheimer's, which currently affects 5.4 million Americans and costs the nation over $203 billion dollars. It is the 6th deadliest disease in the United States. Barring a medical breakthrough, by 2025 the number of people aged 65 or older with Alzheimer's will triple. Alzheimer's disease and Dementia strip your Loved One of their identity and dignity. Your Loved One may often feel empty, confused, and terrified. Music brings back their smile, laughter and joy, helps them remember who they are, and often reminds them of specific happy moments in their life. Music stimulates the brain in ways that are highly beneficial for cognitive function, emotional well-being, and social engagement. However, this impact is only possible by the music that the patients associate themselves with, such as the music they grew up with, their favourite
Price: Freemium
artists, or even the songs that were played on special occasions in their life ( such as wedding, birthday, etc.). Enter SPARK Memories Radio app. The way it works is quite simple. Based on your Loved One's name, date of birth, genre preferences and suggestions (if any), SPARK Memories Radio app will create a customized music radio stream from your Loved One's formative years when powerful connections were made with people, places and events. One can experience joy, happiness and a higher level of functioning by hearing “their music”. Patients can access this radio music stream simply at the click of a button on their mobile. You can experience the power of music on Alzheimer's by downloading this app from Apple App Store. Initially, it offers 7-days free trial, and then you can continue using SPARK Memories Radio app by subscribing to it on a monthly basis.
SPARK Memories Radio combines music and technology to help:•
Loved ones / patients who find joy in the music they love.
•
Caretakers to find some time to relax and refresh themselves.
•
Family and friends to know that they are doing something that really matters for their Loved One.
•
Residential Care facilities to create a loving and enriched environment by bringing joy and happiness in the lives of residents.
SPARK Memories Radio is the brainchild of Dr. Rudolph Tanzi (World-Renowned Alzheimer's Expert and New York Times Best Selling Author), Poonacha Machaiah (Serial Entrepreneur and Business Leader in Fortune 100 Companies), Dave Rahn and John Bradley (Music Curation and Radio Streaming Experts, Co-Founders, SBR Custom Channels / Boulder, Colorado) and Lauren Cleaver, JD (Innovator and Entrepreneur).
April 2016 23
NEW RELEASES Warner Bros. Interactive Entertainment, TT Games, The LEGO Group and Universal Brand Development released LEGO® Jurassic World™ on the App Store for iPhone, iPad, iPod touch and Google Play Store for Android devices. For the first time ever with a LEGO mobile game, players can use 3D Touch controls to enhance their experience on the iPhone 6s.
Jurassic World Available on:
This action-packed adventure game brings the excitement of all four Jurassic films to one mobile game for the first time, spanning more than two decades of epic films from Universal Pictures and Amblin Entertainment, including Jurassic Park, The Lost World: Jurassic Park, Jurassic Park III and the recent box office blockbuster Jurassic World. Reimagined with TT Games’ signature LEGO humor, the thrilling adventure recreates unforgettable scenes and action sequences from the films, allowing fans to experience for themselves the franchise's most memorable moments and the opportunity to fully explore the expansive grounds of Isla Nublar and Isla Sorna. “We're excited to bring the adventure of LEGO Jurassic World to mobile devices,” said Tom Stone, Managing Director, TT Games. “From creating and playing as a
BUZZ Google Photos Can Now Make Vacation Albums for You Google Photos app (iOS, Android, Web) will now suggest you a new album after you have been to an event or a trip. The app, furthermore, will also curate the “best shots” that you’ve taken. What's more, Google Photos will also integrate maps and location pins to describe your journey. You can also customize the album by adding captions/text before sharing, and use Collaboration feature to let your friends and other family members add their own photos to the album.
24 April 2016
Price: $4.99 dinosaur, to journeying through Isla Nublar and beyond, fans can now immerse themselves directly into the action of the iconic film franchise wherever and whenever they want.” In LEGO Jurassic World, players can take on the roles of exciting Jurassic film characters, such as Owen Grady (Chris Pratt), Claire Dearing (Bryce Dallas Howard), Ian Malcolm (Jeff Goldblum) and Dr. Wu (BD Wong), throughout 20 story levels on a mission to collect precious amber containing Dinosaur DNA. Players can use the DNA to build their Dino collection, mix their pieces to create an original species with the Dino Customizer by mixing and matching color, body parts and abilities, or fill the giant footsteps of the LEGO dinosaurs and actually play the game as the beasts themselves!
Ola Adds E-Rickshaws Bookings on its platform
Windows 10 Mobile finally gets its own Twitter App
Ola launched e-rickshaw category on its platform that will enable you to book rides on the electric vehicle in Delhi-NCR region. According to the company statement, a total of 5,100 Ola e-rickshaws were launched in partnership with Bhartiya Micro Credit (BMC) that will be deployed across Delhi, Gurgaon, Noida, Faridabad and Ghaziabad.
Twitter has finally launched an app for Windows 10 mobile users. Twitter for Windows 10 includes almost all the new features that the social network has recently introduced on the Android and iOS apps, such as Moments, Direct Messages for groups; the ability to shoot, edit, and post video using the device's camera; and the ability to check out Top Tweets without logging in. Additionally, users can utilize Cortana to search Twitter or send a tweet.
READ-TRY-EXPERIENCE SUBSCRIPTION FORM
Be Appintelligent Get the apps you need the most. SUBSCRIBE APPS UNVEILED MAGAZINE and explore the finest, coolest and latest mobile apps in the virtual world.
Yes, I want to subscribe to Apps Unveiled Magazine 6 months print subscription at Rs. 300/-
12 months print subscription at Rs. 600/-
Courier charges included (only for readers in India)
Subscriber’s Details: Mr. Mrs. Ms.:
(First Name)
(Last Name)
Address: Company Name:
Designation:
Home/Office Tel No:
Mobile:
Email: Mode of Payment:
Fax No: Date:
Cash
By Cheque crossed cheque No.
Cheque for Rs
(payable to AppCrazy Media Pvt. Ltd.)
Please send your subscription form with your cheque enclosed to A-2/77, Guru Nanak Pura, Vikas Marg, Delhi-110092 For enquiries, please contact tel. no. 09717097579 or email to enquiry@appsunveiled.com
www.appsunveiled.com
all-time FAVOURITE APPS InShorts
Signeasy
Instructables
This app summarizes day-to-day news from all over the world in just 60 words or less. It also supports Hindi language.
SignEasy is the simplest and most convenient way to electronically sign documents from your phone and tablet. It even allows you to sign PDF documents.
From useful and entertaining how-to’s and hacks, to delicious recipes and outrageous inventions, Instructables app is the place to explore, document, share your DIY projects.
iPhone/iPad | iOS 7.0 | Free Android | OS 4.0 | Free
iPhone/iPad | iOS 8.0 | Freemium Android | OS 4.0.3 | Freemium
iPhone/iPad | iOS 7.0 | Free Android | OS 2.3 | Free
ViralShots
HealthifyMe
Get this app and never miss out on anything going viral on the web, 24x7!
The key to lose weight is to eat right and exercise regularly. HealthifyMe app helps you achieve your weight loss goals. All you have to do is track what you eat and ensure you exercise daily.
iPhone | iOS 8.0 | Free Android | OS 4.0.3 | Free
iPhone | iOS 7.1 | Freemium
TED Access riveting talks from some of the world’s most fascinating people – wherever you are. A wide collection of TED talks videos inspires you to do big in your life and achieve your goals. iPhone/iPad | iOS 9.0 | Free Android | OS 4.0 | Free Windows Phone | Free
Windows | Free
Snapguide Easy way to create and share how-to guides. Discover new recipes, DIY projects, fashion ideas, tech tips and lifehacks. iPhone/iPad | iOS 7.0 | Free
Android | Varies | Freemium
Smart 24x7 Send emergency alerts to your friends to inform them about your whereabouts, just with one click on ‘I am unsafe’ button. Plus, get assistance from the Police/Ambulance/ Fire departments in case of an emergency.
Periscope Broadcast live video from anywhere using your smartphone. Share what’s happening around you – with the whole world or just a few friends – as it happens. iPhone/iPad | iOS 7.1 | Free Android | OS 4.4 | Free
iPhone | iOS 7.0 | Free
Hotstar Get this app if you want to enjoy LIVE streaming of IPL matches on your smartphone. Apart from this, the app has good collection of blockbuster movies and popular TV Shows. iPhone/iPad | iOS 8.0 | Free Android | OS 4.0 | Free
Android | varies | Free Windows Phone | Free
It is a must-have app to easily scan, store and share documents on the go! iPhone | iOS 7.0 | Freemium
Already being used by millions, Calm app is a great choice to practice mindfulness and meditate daily. iPhone/iPad | iOS 7.0 | Freemium
imo Send unlimited messages and make free video and voice calls over your 3G/4G/Wi-Fi connection.
Android | Varies | Freemium Windows Phone 8
iPhone/iPad | iOS 7.0 | Free Android | OS 4.0| Free
Cricbuzz
Yousician
Follow live cricket scores and everything else related to Cricket.
A great app to learn and practice piano and guitar at your own pace.
iPhone/iPad |iOS 7.0 | Freemium Android | Varies | Freemium Windows Phone/PC| Free
26 April 2016
Official app by IRCTC to book a railway ticket on the move.
Calm
Android | varies | Freemium
CamScanner
IRCTC Connect
Android | OS 4.1 | Free iPhone/iPad | iOS 7.0 | Free
Walnut Must-have app to track your personal expenses. It automatically reads SMSes that you receive from your bank, merchants on doing a transaction, and then makes a note of each expense, income, pending bills and account balance in an intuitive interface. Android | OS 4.0.3 | Free
Goodreads A great app for book lovers to discover new books, get personalized book recommendations and join online book clubs.
iPhone/iPad | iOS 7.1 | Freemium
iPhone/iPad | iOS 7.0 | Free
Android | OS 4.4 | Freemium
Android | varies | Free
RNI No.: DELENG/2014/55665