Aprajita Ranjan_Portfolio by Aprajita Ranjan

VISUAL DE SIGN P OR T F O L I O Aprajita Ranjan

designing catalogue Serendipity is a made-up 120+ year old winery based in Napa Valley. It manufactures and sells medium â&#x20AC;&#x201C; high range wines. The wines of Serendipity winery as well as its beautiful winery in Napa Valley are extremely popular across the globe. Creating beautiful wine catalogues are, thus, a necessity for the Winery for selling, up-selling and its cross-selling its delicious wines. This project is an attempt at creating a catalogue for the scenic winery â&#x20AC;&#x201D; Serendipity. The monthly-catalogue is meant for any customer who buys a ticket at the tasting room. It intends to educate the customers of the rich history of Serendipity, and showcase the list of wines sold by the winery.

The execution of this project is not-for-profit. This is a school project (UC Berkeley Extension.) that was assigned in order to design wine labels, packaging and catalogue for a non-existential winery.

/ Catalogue is designed using Adobe InDesign and Photoshop tools. /

catalogue

catalogue design

Catalogue is designed to highlight the key features of the winery to the tasting room customers.

packaging

wine box

Wine box for three special edition Serendipity wines is created.

Wine paper-wrap

Wooden box for wine

wine labels

Wine labels for seven different types of wines are created.

packaging camera Packaging is one of the most critical silent salespersons for any product. It builds a psychological connection of the customer with the product (or brand) being offered. Buying a DSLR camera is a proud moment for many photo enthusiasts. However, most of the DSLR camera boxes donâ&#x20AC;&#x2122;t do justice to the marvel inside. They are often minimal in design and color. This takes away the charm of unpacking the beauty inside the box. This project is an attempt at glorifying the mundane camera box that has received little attention from Canon. The project also adds a bag pin, a photography handbook, and a photo insertable keyring as free give-aways along with the camera.

The execution of this project is not for profit, this is a school project (UC Berkeley Extension.) that was assigned in order to develop brand expansion for Canon to create a different packaging it currently does not have. This is only for page layout design.

/ Camera is part of photo realism project. It is created using Adobe Photoshop and Adobe Illustrator. /

packaging 1

Body Number

Top Section or Lid

Middle Section or Cuff Platform

Lower Section or Base

/ Image and information source: www.canon.com /

camera packaging

This camera box is created with the aim of capturing the excitement of photography. • Packaging is designed as a gift box to increase the appeal of the product • Lid and base exterior of the box contain product and brand information • Camera accessories (such as user manual, battery, etc) are fitted in the base • Middle section has a cuff platform where the camera and the lens are inserted to provide a supportive base

free give-aways

bag pin Customer: Shares excitement of ownership Brand: Improves brand loyalty Silent publicity of brand

handbook Customer: Improves photography skills Brand: Helps boost sales of camera related accessories

key ring Customer: Symbol of pride Flaunt best clicks Brand: Improves brand loyalty Silent brand publicity

designing typeface “Progressive Typeface” is categorized as Geometric Sans Serif. The typeface is designed using three geometrical shapes — straight line, triangle and circle. One of the unique features of the typeface is its midline which divides each character into equal halves.

The aim of this project is to design a unique typeface and showcase its usage in different scenarios. The typeface has a strong display face. Upper case alphabets, numbers and a few special characters are designed for this project.

/ Typeface characters are designed using Adobe Illustrator and Adobe InDesign. /

progressive typeface

details of typeface

Three different weights of typeface are created along with the numbers and special characters.

typeface characteristics 



“progressive typeface” derivation

The above chart reflects the thinking process for designing the typeface.

typeface anatomy poster

This poster showcases unique characteristics of the typeface through the anatomy of alphabet R.

CAPLINE

qu er art of

ac ircle

OPEN COUNTER

MIDLINE upper & lower halves are equally divided

CROSS BAR

leg and counter have same width

BASELINE

Progressive typeface has geometric design with no serifs, which is why it is classified as Geometric Sans Serif. Each character is primarily made using

face with a scientiﬁc appeal. Simplicity and geometric form of the typeface makes it appropriate for being used in futuristic posters, headlines, websites,

triangle, circle (or oval), and straight line. The font has a very strong display

and other screen and non-screen based applications.

concept illustration

typeface anatomy poster

Progressive â&#x20AC;&#x201D; Regular font is used for designing a fan poster for the Japanese manga, Ghost in the Shell â&#x20AC;&#x201D; a futuristic Japanese comic revolving around the story of a cyborg.

designing website StyleCheck.com is a made-up online luxury fashion store for the American women. The online store is headquartered in Chicago. The target audience for the website is a rebel, independent, modern woman who has a strong persona. She is the quintessential woman with power to create a style statement.

A website is designed for this online designer store. For the purpose of this project, two webpages â&#x20AC;&#x201D; landing page and accessories page â&#x20AC;&#x201D; are designed. A shopping box, bag, style check t-shirt, letterhead, and business card are also designed.

web pages

NEW

DESIGNER

COLLECTION

(0)

ST Y L E S

/ FOSSIL WOMEN’S KLEIN COLLECTION GOLD-TONED - $99 /

THAT WORK FOR YOU

SP RING SP ECIAL

ALL WHITE

enter here

Select store of Best US Designers

BEACH WEAR

Style Check presents the best of US Designer creations with more than 50 designers for women’s fashion. Discover a selection of of the finest collections of ready-to-wear clothes, leather goods, shoes, jewelry and accessories with more than 10,000 references online.

WOMEN DRESSES

enter here

PARTY SHOES

SUN GLASSES

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packable paradise Your perfect, easy-to-carry, holiday wardrobe with all the necessities to help you explore the world in style

Spring special collection by Alice Roger

latest designer collection

< PLUS 400 MORE CREATIONS

ABOUT US

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FASHION WEEK

FAQ

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YOUR ORDER

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Privacy & Cookies | Terms & Conditions | ©Style Check 2017

style check webpage

CAREERS

StyleCheck is a responsive fashion website inspired by modern eCommerce designs. The aim behind creating this website design is to make a simple, interactive online store which is loved by its customers. Landing page and Accessories page (one of the pages of store’s collection) are designed for the project.

stationery

style check branding

Style Check is a luxury women’s online store. A handwritten typeface — Jasmine Reminiscentse — is used for designing the logo to suggest that the brand understands how every individual has a unique style. It is accompanied by a pink water color background to give a fresh and artistic appeal to audience.

illustrating car This project is part of realism project. A Ferrari car model is designed using Adobe CC tools. The project is further expanded by creating three different illustrations in Adobe Illustrator and using this Ferrari Car in each of them.

For the purpose of this project, the illustrations (featuring the car) are used in three scenarios â&#x20AC;&#x201D; a) front cover for an automobile magazine b) first page magazine advertisement, and c) poster to be used in domestic settings

/ Car is designed using Illustrator. /

magazine

magazine cover and magazine ad

Realism Ferrari car is used in the backdrop of two different illustrations for creating a magazine cover and a magazine advertisement

poster bedroom poster

Realism Ferrari car is used in a third backdrop for creating a ferrari poster for home.

typography book Typography is considered as the backbone of any design. It can make or break any design. If right, the viewer may not notice the beauty of the text. But if done wrong, even the most beautiful illustration can get disregarded.

The aim of this book is to showcase the art of typography, and reflect upon the criticality of both aesthetics and technical aspects of type. A balanced amalgamation of legibility, beauty and appropriateness of the type is must for an effective display. This book contains various type projects including, the anatomy of type, typeface poster, grid system and many more.

/ All the sub-projects in this book are created using Adobe InDesign. /

S Aprajita Ranjan

THE

ELEMENTS OF T YPOGRAPHY

PROTOTYPEFACE BITMAP SPACE

SPACE REGULAR

TYPESETTING GARALDE ADOBE GARAMOND PRO — REGULAR

VISIBLE AND INVISIBLE LANGUAGE The written language is visible; the spoken is invisible. Ideographic systems are based on pictorial symbols that represent meanings, and have a semantic basis; alphabetic systems are based on letter forms that represent units of speech and have a phonetic basis. Ideographic forms are pictorial, derived from simple drawn pictograms—symbols which represents a person or object. But to represent more abstract concepts they must work in combination—whereupon the pictogram has become ideographic: a symbol that represents not merely an object but a concept. Ideographic systems based on pictograms require the development of many symbols. It is theoretically possible therefore, to ‘read’ ideographic systems without being able to speak the language. Eastern languages such as Chinese and Japanese are ideographically based. Chinese students can today ‘read’ the words of Confucius written 2,500 years ago—but were his voice to have been recorded, they would barely recognize a word. Under an alphabetic system, symbols are used to represent the phonemes of a language. The symbols in themselves have no meaning, but they represent the sounds of speech. By ordering the phonetic symbols along a line, the sound of a word can be represented. In most alphabetic systems, groups of phonemes are separated by gaps to indicate the end of one word and the beginning of another. Type & Typography—Phil Baines and Andrew Haslam

KERNING HEADLINES SLAB-SERIF | SANS SERIF ITC OFFICINA SERIF | GILL SANS

-15

-10

-30

-30 +30 +10

Slab-Serif SLAB-SERIF -35

+35

+15

+25

+10 +10

-20

-30

+10

+50 +20

-10 +10 +10

Sans Serif SANS SERIF +10

+10

-20

-10

+10 -50

GRID SYSTEM SANS SERIF

COMMON TYPOGRAPHIC DISEASES

FRUTIGER LT

Various forms of dysfunction appear among populations exposed to typography for long periods of time. Listed here are a number of frequently observed afflictions.

TYPOPHILIA An excessive attachment to and fascination with the shape of letters, often to the exclusion of other interests and object choices. Typophiliacs usually die penniless and alone.

TYPOPHOBIA The irrational dislike of letterforms, often marked by a preference for icons, dingbats, and — in fatal cases — bullets and daggers. The fears of the typophobe can often be quieted (but not cured) by steady doses of Helvetica and Times Roman.

The Elements of Typography covers every aspect of designing with type. It helps the reader understand the significance of type in any form of written communication. The book describes the rules of designing with type, from strokes to grids to structure and legibility. Case studies are included to help readers understand real world application of fundamental concepts. This is a theoretical book and intended as a pivotal guide to designers of all sorts. It acts as a valuable resource for designers at all levels.

rebranding priptos Priptos Inc. is an India-based vegan soy chips company. India is currently in a nascent stage for healthy snacks options. While soy chips are made locally in India, there is no market leader for soy chips (or healthy snacks). The target audience for Priptos brand is anyone who enjoys the munching snacks, but wants to stay healthy and fit too. In order to attract such audience, Priptos wants to reposition itself as a healthy, everyday snack. Priptos Inc. wants to use this opportunity and educate its target audience about the benefits of protein-rich soy chips.

The execution of this project is for a freelance job with Priptos Inc.. This is a rebranding and repositioning project. The expected end result of this project is to help the company educate its target audience about the companyâ&#x20AC;&#x2122;s offerings and boost the sales of the firm.

/ Chips packet are designed using Adobe Illustrator and Photoshop tools.. /

brand elements why rebranding

Priptos conducted a market survey and found that the brand is unable to convey message of being a health brand to its customers. Company has decided to alter its branding and packaging elements, and marketing styles to give it a more healthy image.

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Existing Logo

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PRIPTOS THE HEALTHY SNACK

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Redesigned Logo

deriving logo

Aim: to educate target audience about the health benefits of Priptos Soy Chips Symbol Derived from soy plant associate brand with natural ingedients Color Brown (color of soil) associate brand with organic and healthy food items Yellow (color of fun) associate brand with cheerful and fun snacks Background Distressed associate brand with raw and healthy food items

stationery

Diaries (large and medium sizes), letterhead, employee identity card, business card, envelope (medium) and USB drives with engraving of brand name are created as sample for Priptos corporate stationery.

packaging Existing Packaging — FRONT

Redesigned Packaging — FRONT

packaging details

Subtle colors, distressed background and illustration to describe the flavor are used forassociating the brand with healthy food.

Redesigned Packaging — BACK

Existing Packaging — BACK

mobile landing page designing mobile site landing page

The brand is marketed as a medium price ranged snacks which can easily be afforded by the target audience having mid-high income. Smart phone is a common electronic gadget among this audience. Thus, landing page for mobile site is designed for Priptos.

a healthy snack that is fun too. Priptos is the daily doze of snack that you can eat without guilt. We want you to stay fit but without compromising on the taste you deserve. High protein content, low cholesterol, zero transfat and organic ingredients are some of our main inspirations behind creating a snack that you can relish.

HEALTHY FUN FLAVORS

Salt & Pepper

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