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2012 BRAND MANUAL BERITH MINISTRIES INTERNATIONAL, INC.
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Our Brand Our logos, typefaces, and color guidelines have been specifically selected to reflect our value of excellence and to convey to those who see them an impression of who we are as people and as a church – casual, honest, gracious, culturally relevant, fun, welcoming. But ultimately our ‘brand’ is much more than logos, colors and formats – it is the product of the many different factors that create an overall impression of Berith Ministries in people’s minds. Our brand is the way people think, feel and respond when they hear or read the name ‘Berith Ministries.’ Each ministry area establishes its ministry programs and practices to ensure that it is consistently making the best possible impression upon the people whom it serves. In the same way, the guidelines contained in the following pages have been developed to ensure that, by being consistent in our use of our logos and our ‘look’, we (Berith Ministries as a whole) consistently make a positive impression with all of our printed pieces and web pages. Dedicated to responding to the needs and interests of families within our community, our task is to build godly families through discipleship so we might effectively proclaim the Gospel through out every area of life and serve as a beacon of light in a dark world.
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Contents Our Brand
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Mission + Vision + Purpose
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Core Values
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Brand Mark
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Brand Components Logo Usage Typefaces Color Choices Imagery Standard Communication
9 - 10 11 12 - 13 14 16
Stationery
16 - 19
Mini Marketing Kit
20 - 22
Print Advertisements
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Social Media Web Banners
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Promotional Materials Ephemera
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26 26 - 29
Contact Us + Design Inquires
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Cited Sources
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Our Mission Mission Our mission is to provide exemplary education, from a biblical perspective, leading to bachelors, masters and doctorate degrees for aspiring servant-leaders in within the Body of Christ.
Vision Our vision, through our graduates and scholarly activities, is to provide Christian leadership in transforming society by aďŹƒrming and teaching principles of truth, justice and love as described in the Holy Scriptures, embodied in the person of Jesus Christ, and enabled through the power of the Holy Spirit. Soli Deo Gloria.
Purpose Covenant Bible College and Theological Seminary, is an Apostolic non-denominational, multiethnic educational community dedicated to the equipping of men and women for the ministries of Christ and his Church. By the authority of the sacred Scripture, Covenant Bible College and Theological Seminary seeks to fulfill this commission to ministry through its undergraduate, graduate and post graduate programs. In all its endeavors, Covenant Bible College and Theological Seminary strives for vision, passion and excellence in the service of Jesus Christ, under the guidance and empowerment of the Holy Spirit, to the glory of the Father.
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Core Values Christian Distinctiveness: We are a God-centered Christian university with a Apostolic charismatic emphasis, devoted to living in the power of the Holy Spirit, with Jesus as the center.
Integrity: We operate with integrity in all our personal, academic, and professional endeavors. We believe God holds us accountable to deal honestly and fairly with all constituents.
Whole Person: We seek to develop the whole person in spirit, mind, and body
Diversity: We celebrate the diversity of our students, faculty, and sta.
Service/Outreach: We engage faculty, sta, and students in service and outreach, sharing God’s love in tangible ways and extending our hands as the healing hands of Christ locally, nationally, and internationally. Service and outreach activities are designed to help students become responsible citizens who understand their obligations as service-oriented leaders who can make a positive impact on society.
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Brand Mark Logo Usage
The Berith logo is made up of three elements: 1. Symbol - The organic letter b with the
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feather shape rendered in simple lines. 2. Word Mark - The words “Berith Ministries”
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2. Word Mark
in the Muli typeface. The Muli typeface is used for its simplicity, but also has a uniqueness that suggests the creativity that is abundant at Berith Ministries. 1. Symbol
The word mark is in all uppercase letters to give a more formal feel.
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3. Tagline
3. Tagline - the website “www.berithmi.org”this is the web url of Berith Ministries International. Berith Ministries brand logotype seal are meant to be used together in the lock-up at left, at all
Brand Mark Seal + Logotype
times unless otherwise specified. The logo may be reproduced only in the versions shown in this manual + may not be altered in any way.
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Brand Mark
Clear Space + Size Requirements x
unit “x”
x
x x
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The logo should always have a bounding box or “clear space” around it to separate it from surrounding elements. the smallest size the logotype can be applied is shown at left. logo
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should not be any smaller than 1 inch in width when used vertically. Download Logo Variations
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Click on the appropriate icon to download
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the correct variation of our logo for print and
x
x x
x
Allow up to “x” of space around the marked
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Use logotype version
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areas of the logotype
no smaller than the minimum 1.25 inches. W
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digital use. LOGO FOR PRINT: 300 DPI – 4C
LOGO FOR PRINT: 300 DPI – BW
LOGO FOR WEB: 72 DPI – 4C
LOGO FOR WEB: 72 DPI – BW
NON-DROP SHADOW LOGO FOR PRINT: 300 DPI – 4C
NON-DROP NON-DROP NON-DROP SHADOW LOGO SHADOW LOGO SHADOW LOGO FOR PRINT: FOR WEB: FOR WEB: 300 DPI – BW 72 DPI – 4C 72 DPI – BW
Brand Components 8
Brand Components ISTRIES IN
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Do not rotate the logotype H
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Logo Orientation Misuse
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It is important that Berith Ministries logo is a consistent mark at all times. The following IT
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Do not condense or expand the shape of the logotype
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examples are what NOT to do with the logo. Designers are expected to keep the logotype consistent. Please refer to the contact page if any questions should arise about usage +/or
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placement of the vertical logo. Do not separate the brand mark from the logotype or overlap them
The logotype should not be stretched, cut apart, altered or changed in any way. Please review the misused variations, shown at left,
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for examples of how NOT to use the logotype.
do not place the brand mark below the logotype
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Brand Components MINIST R ITH
Do not use the logotype on a background color that is similar to the colors in the logo
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Logo Misuse; Background Do’s + Don’ts
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It is important that Berith’s logo is a consistent mark at all times. the following examples are what NOT to do with the logo when placing the logo onto a variety of materials + backgrounds. Designers are expected to keep the logotype
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consistent.
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Do not use the logotype over a busy pattern that will make it unreadable
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The logotype should not be placed upon a background that has similar tonal values +/or hue of that particular logo. if the logo is similar in tone to the background +/or if the logo is placed upon a busy, overly contrasted background, the Please review the misused variations, shown
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Do not use the logotype over a busy pattern that will make it unreadable
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logo will not be readable and therefore, will fail.
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at left, for examples of how not to use the vertical logotype on busy background +/or incorrect color combinations.
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The main typeface for Berith’s body copy is
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Muli Regular
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Typefaces
Muli Regular. Body copy should be set in 10pt Excellentia in excelsis
over 16/leading. The usage of approved typefaces must be appropriate to layout. Muli Regular must be used as the body copy typeface in each piece for a consistent brand presence, however
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Muli Regular
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for creative purposes, one can also use optimus princeps + infrared typefaces if appropriate + approved.
Muli Regular
Excellentia in excelsis
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890-+!@#$%^&*()_+ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890-+!@#$%^&*()_+
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890-+!@#$% &*() + abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890-+!@#$% &*() + 11
All lowercase or uppercase are accepted. Also, please be conscious of readability of information + hierarchy of overall composition. Make sure the message can be communicated clearly to the target audience. Need these Typefaces? Download Typefaces by Clicking the Hyperlinks Below: MULI REGULAR EXCELLENTIA IN EXCELSIS
Brand Components Logo Colors
C: 1 M: 4 Y: 11 K: 0
#3C2415
R: 260 G: 36 B: 21
C: 50 M: 70 Y: 80 K: 70
R: 180 G: 159 B: 138
C: 22 M: 29 Y: 40 K: 12
#B49F8A
#000000
R: 0 G: 0 B: 0
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#FCFIE0
R: 252 G: 241 B: 224
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Four Color/4C
process that would include the CMYK amounts shown at left. W
C: 100 M: 100 Y: 100 K: 100
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#E6E7E8
R: 230 G: 231 B: 232
C: 0 M: 0 Y: 0 K: 10
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#000000
R: 0 G: 0 B: 0
C: 100 M: 100 Y: 100 K: 100
#FFFFFF
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C: 0 M: 0 Y: 0 K: 0
If for any reason the logo is printed in two color, one color or black and white, please follow the specifications on the following pages.
Black and White/BW R: 255 G: 255 B: 255
The primary logo should print with a four color
Black and White Logo If the logo needs to be printed in black and white, it would include the amounts shown at left in order to be the correct black and white variation.
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Brand Components
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Drop Shadow Element
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30% Drop Shadow on Inner White Circle:
30% Drop Shadow on Inner White Circle:
Opacity: 30% Black x Offset: 0.03% y Offset: 0.03% Blur: .03in
Opacity: 30% Black x Offset: 0.03% y Offset: 0.03% Blur: .03in
The inner circle of the logo displays a 30% black drop shadow. Specifications for this drop shadow are shown at left and should be followed as specified without any deviation. If for any reason, the drop shadow is not prefered on specified materials due to possible loss of quality during printing, the drop shadow maybe left completely out of the logo all together.
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No Drop Shadow Variations
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Brand Components Imagery
Imagery used with Berith’s brand should capture the nature and essence of the brand. When possible it is preferred that images are macro in nature with either the foreground or background being in focus with the other being out of focus (showing depth of field). Imagery should reflect humanity, compassion coming together and hopefulness in a colorful or dramatic aesthetic.
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Standard Communication 15
Standard Communication Stationery
April 7, 2012
Dr. Tracey D. Crocker
Berith Ministries International, Incorporated Tampa, Florida 33604
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Berith Ministries International, Inc., Senior Pastor
Dear Mrs. Smith, W
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drcrocker@berithinternational.org Cell: 813.410.6573 Office: 813.498.0847
This is a sample letter that has been placed to demonstrate the typing format on the Berith Ministry letterhead design. When positioned properly, it will serve to work in
As one of the components of standard com-
harmony with all of the other elements on the letterhead.
munication, stationery acts as a communicator
This letterhead design is meant to project an image of professionalism+ reliability.
of information as well as a symbol of Berith
Fax: 813.498.0847
By using simple alignments we have created a very spacious feeling. The simplicity suggests strength and the spaciousness contributes to the aesthetics of the layout. these basic qualities along with the Berith Ministry colors, are consistent with the
Ministries work. We have guidelines oered for
overall look + helps to reinforce the brand.
business cards, letterhead, envelopes as well as
This letterhead design features the vertical logotype. Each piece of stationery is a
a custom marketing kit.
strong design element and forms a part of the Berith Ministries International brand.
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Sincerely yours,
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Standard Communication Business Card
2 in. wide with rounded corners
Please follow the guidelines below for creating + printing business cards.
Dr. Tracey D. Crocker
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Berith Ministries International, Inc., Senior Pastor
3.5 in. long with rounded corners
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Size:
2 inches x 3.5 inches
Diecut:
Rounded Corners
Paper:
14pt Cardstock Matte
Ink color used:
4C
Resolution:
300 dpi
File format:
TIFF, PDF
Sides:
Two
Typeface:
Muli + Excellentia in excelsis
Type size title:
12 pt.
Type size phone: 8 pt.
drcrocker@berithinternational.org
Type size email:
Cell: 813.410.6573
8 pt.
Office: 813.498.0847
Type size address: 8 pt.
Fax: 813.498.0847
Type size web url: 8 pt.
Front
Back
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Standard Communication Letterhead + Envelope
8.5 in. wide with rounded corners
Muli Regular typeface is to be used for then
April 7, 2012
primary information on the letterhead. Logo +
Berith Ministries International, Incorporated Tampa, Florida 33604
contact information is positioned at the bottom of the letterhead. Contact information needs to
Dear Mrs. Smith, This is a sample letter that has been placed to demonstrate the typing format on the Berith Ministry letterhead design. When positioned properly, it will serve to work in harmony with all of the other elements on the letterhead. This letterhead design is meant to project an image of professionalism+ reliability. By using simple alignments we have created a very spacious feeling. The simplicity
11 in. long with rounded corners
be 10pt + centered at bottom of the letterhead + below the logo. Please see specifications below for additional information on the letterhead.
suggests strength and the spaciousness contributes to the aesthetics of the layout. these basic qualities along with the Berith Ministry colors, are consistent with the
Size:
8.5 in. x 11 in.
This letterhead design features the vertical logotype. Each piece of stationery is a
Color:
4C
Paper:
80lb Oset
Typeface:
Body Copy – Muli Regular 10pt
strong design element and forms a part of the Berith Ministries International brand.
Sincerely yours,
Contact Information – MINIST R ITH
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Logo 1.75 in.
overall look + helps to reinforce the brand.
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Muli Regular 10pt Typeface Logo:
Muli + Excellentia in excelsis
Standard Communication Letterhead + Envelope
Logo 1.25 in. 9.5 in. wide – #10 Envelope
Please see specifications below for additional information on the envelopes.
4.125 in. long – #10 Envelope
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Size:
#10, 9.5 in. x 4.125 in.
Color:
4C (see color specifications page)
Paper:
Recycled brown 100%
Typeface:
Muli Regular 10pt
Typeface Logo:
Muli + Excellentia in excelsis
Standard Communication Mini Marketing Kit
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Berith Ministries Mini Marketing Kit provides MINIST R ITH
a quick and efficient way to get the word out about Berith Ministries to other organizations
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Welcome To Berith Ministries! We are excited to show you what we are all about and how we can help you in your journey!
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or prospect church members. The kit portrays
Mission Our mission is to provide exemplary education, from a biblical perspective, leading to bachelors, masters and doctorate degrees for aspiring servant-leaders in within the Body of Christ. Vision
When you invest time each day in your
Our vision, through our graduates and scholarly
relationship with the Father, you will see
activities, is to provide Christian leadership in
great results. Pastor Tracey shares her
transforming society by affirming and teaching
personal insights and favorite scriptures
principles of truth, justice and love as described
to strengthen you to face the day.
in the Holy Scriptures, embodied in the person of Jesus Christ, and enabled through the power of the
Are you, or someone you know, going
Holy Spirit. Soli Deo Gloria.
your way that threatens to overwhelm
Purp Covenant Bible College and Theological Seminary,
ally, or mentally? If so you’re not alone. Pastor Tracey has endured difficult times in the past and understands the pain they bring. In these Bible Studies and Devotionals,
Dr. Tracey D. Crocker Berith Ministries International, Inc., Senior Pastor
You will find hope and biblical solutions
ful issues of the past hold you hostage
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strains of everyday life. Don’t let the pain-
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for those struggling with the stresses and
for the rest of your life. Learn how to turn your life around through the knowledge of God’s Word.
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and allows anyone a sneak peek into what Berith Ministries is all about. Inside the Mini Marketing Kit, you will find various welcoming materials including individual
through a difficult time? Has a crisis come you? Are you hurting physically, emotion-
the quality of services offered by the ministry
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drcrocker@berithinternational.org Cell: 813.410.6573 Office: 813.498.0847 Fax: 813.498.0847
pages that cover the overall mission, value’s and purpose of the ministry. Also included are prayer cards that have an actual small white feather inset into the actual card. The Mini Marketing Kit is a great tool to use for marketing purposes because it allows for new materials to always be introduced into the kit, and it enables the ministry to hand out an all-in-one informational guide.
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Standard Communication Mini Marketing Kit Cover
4.5 in. wide with rounded corners
Use the print specifications below for local +/ or the Berith Minsitries Marketing Kit. The individual pages within the marketing kit may vary
Embossed Logo 2 in.
in page amount and information, however the overall size of the kit folder and pages within are set at a specific size. Please follow the 11 in. long with rounded corners
specifications below and the following pages, in regards to the marketing kit. Kit size:
Mini Folder – 4.5 in. x 11 in.
Resolution:
300 dpi
Paper Cover: Moroccan Cocoa Card Stock – 8 1/2 x 11 in 12 pt Cover Smooth
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File format:
TIFF, PDF
Logo:
Embossed onto cover paper
Standard Communication Marketing Kit Inside + Pages
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9 in. wide with rounded corners
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Mission
Welcome To Berith Ministries! We are excited to show you what we are all about and how we can help you in your journey!
Please follow the specifications below and the
Our mission is to provide exemplary education, from a biblical perspective, leading to bachelors, masters and doctorate degrees for aspiring
following pages, in regards to the marketing kit.
servant-leaders in within the Body of Christ. Vision
When you invest time each day in your
Our vision, through our graduates and scholarly
relationship with the Father, you will see
activities, is to provide Christian leadership in
great results. Pastor Tracey shares her
transforming society by affirming and teaching
personal insights and favorite scriptures
principles of truth, justice and love as described
to strengthen you to face the day.
in the Holy Scriptures, embodied in the person of Jesus Christ, and enabled through the power of the
Are you, or someone you know, going
Holy Spirit. Soli Deo Gloria.
through a difficult time? Has a crisis come your way that threatens to overwhelm
Purp
you? Are you hurting physically, emotion-
Covenant Bible College and Theological Seminary,
ally, or mentally? If so you’re not alone. Pastor Tracey has endured difficult times in the past and understands the pain they bring.
Dr. Tracey D. Crocker Berith Ministries International, Inc., Senior Pastor
In these Bible Studies and Devotionals, You will find hope and biblical solutions for those struggling with the stresses and
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ful issues of the past hold you hostage
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strains of everyday life. Don’t let the painfor the rest of your life. Learn how to turn your life around through the knowledge
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of God’s Word.
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drcrocker@berithinternational.org Cell: 813.410.6573 Office: 813.498.0847 Fax: 813.498.0847
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Page size: 4.5 in. long with rounded corners
3.5 in. x 10.5 in.
Paper Pages: 80lb Cover Stock Pocket Slot:
One pocket on right side
Card Slot:
Business Card insert on right side
Resolution:
300 dpi
File format:
TIFF, PDF
Standard Communication Print + Web Advertisements
Print and Web advertisements are to be simple and minimal in content to be direct in its overall approach and intentions. Logo is to be shown at the bottom center along with an inspirational quote above. Image can be swopped out based upon message and intention. When the ad get’s
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overall text as long as the text is readable and
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We invite you to come and experience the difference.
”
– BERITH MINISTRIES INTERNATIONAL, INC.
“
”
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– BERITH MINISTRIES INTERNATIONAL, INC.
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We invite you to come and experience the difference.
”
– BERITH MINISTRIES INTERNATIONAL, INC. MINIST R ITH
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9.625 in. x 12.75 in.
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legible to viewers. We invite you to come and experience the difference. S IE
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– BERITH MINISTRIES INTERNATIONAL, INC.
smaller in size, the image can be behind the
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7 in. x 10 in.
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4.625 x 7.5 in.
Please follow the specifications below and the
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following pages, in regards to the Print and 4.625 x 4.75 in.
Web Advertisments. Ad sizes:
Varies based on publication
Resolution:
Print – 300 dpi,
File format:
Print – TIFF, PDF
Print + Web Advertisement sizes would vary depending upon publication/website and budget
Web – 72 to 150 dpi Web – JPG, PNG, PDF
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Standard Communication Social Media Banners
Display logotype for twitter’s digital banner
Logo size 60 pixels x 60 pixels
Logo size 60 pixels x 60 pixels
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Display logotype for facebook’s digital banner
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Berith Ministries International, Inc.
Promotional Materials 25
Promotional Materials Women’s T-Shirts
The following specifications are to be strictly adhered to, in order to portray a cohesive identity. Please refer to the contact section if you have any questions concerning the use of the logo in any of our promotional materials. The Berith Ministry logo can be used in various ways on a variety of women’s T-shirt as long as it is approved by Berith Ministry and corresponding creative team. Keeping creative options open for T-shirt allows for exciting designs and other possible communication needs based on the event. Please keep in mind that it is important to show at least one complete logo mark on the T-shirts for brand consistency. Women’s T-shirts are a little more dynamic and larger than the men’s T-shirts as far as the elements and overall design.
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Promotional Materials Men’s T-Shirts
The Berith Ministry logo can be used in various ways on a variety of women’s T-shirt as long as it is approved by Berith Ministry and corresponding creative team. Keeping creative options open for T-shirt allows for exciting designs and other possible communication needs based on the event. Please keep in mind that it is important to show at least one complete logo mark on the T-shirts for brand consistency. Men’s T-shirts are more simple and direct. The logo is the primary focus but is not displayed too large. Keeping the logo no larger than 2.5 inches by 2.5 inches.
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Promotional Materials Ephemera
The Berith Ministry logo can be used in various ways on a variety of ephemera items such as umbrella’s, coee mugs, traveling mugs, bags, key chains, etc. The Berith Ministries logo is to be the primary focus and placed upon items that are appropriate to the ministry. Please contact Berith Ministries if you have any questions or concerns regarding ephemera and the specifications on displaying the logo. Ephemera builds brand awareness and are good public relations and make great thankyous and gifts.
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Promotional Materials Door Hangers
Print and Web advertisements are to be simple and minimal in content to be direct in its overall approach and intentions. Logo is to be shown at the bottom center along with an inspirational quote above. Image can be swopped out based upon message and intention. When the ad get’s smaller in size, the image can be behind the
We invite you to “come and experience the difference. ” MINIST R ITH
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– BERITH MINISTRIES INTERNATIONAL, INC.
8.5 in.
overall text as long as the text is readable and legible to viewers. Please follow the specifications below and the following pages, in regards to the Print and Web Advertisments. Ad sizes:
Varies based on publication
Resolution:
Print – 300 dpi,
File format:
Print – TIFF, PDF
Web – 72 to 150 dpi
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Web – JPG, PNG, PDF 4.5 in.
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Contact Us
Berith Ministries International, Inc. Dr. Tracey D. Crocker, Senior Pastor Tampa, Florida 33886 mobile: 813.410.6573 oďŹƒce: 813.498.0847 MINIST R ITH
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fax: 813.498.0847
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e-mail: tdc@tdcconsultingconcepts.com email: drcrocker@berithinternational.org Design Inquires For questions about the brand manual, design standards set forth inside the brand manual, or to request a review of a specific design +/or application, please contact: Contact: Phone: Email: Website:
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April Biss 813.404.4169 aprilbiss@bissdesignstudio.com bissdesignstudio.com
Cited Sources http://awarenessinstitute.com.au/psychic-development http://www.photoshootme.co.uk/galleria.html http://siekieraphotography.com http://haroldleemiller.wordpress.com/2011/12/01/streetcasting-real-people-in-chicago/ http://estradaphotos.com/ http://www.pimpmyspace.org/comments/code/405071/ http://news.harvard.edu/gazette/story/2011/05/guided-by-faith/ http://www.powerpointdesigns.net/church-powerpoint-backgrounds.htm http://www.flickr.com/photos/kadenis/4665264114/ http://www.davesfreephotos.com/Concept/hand-reaching-bw http://www.protraveluk.co.uk/the-team.asp http://www.picturecorrect.com/tips/steps-to-macro-photography-and-tips/ http://blog.photobucket.com/blog/page/3/ http://themescompany.com/2012/01/27/quotes-on-hope/ http://www.dipity.com/tickr/Flickr_love_hope/ http://www.lestout.com/article/religion-spirituality/spiritual-journeys/stay-spirituallygrounded-hectic-world.html http://nollyposh.blogspot.com/2011/05/c-word-believe.html http://www.thelearningcommunity.us/resources-by-format/tips-for-parents/diversefamilies/having-an-only-child.aspx http://www.superstock.com/stock-photos-images/1525R-106856 http://www.psdgraphics.com/psd/iphone-in-psd-format-photoshop-recreation/
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http://www.berithmi.org View Flip Book Manual @ http://issuu.com/aprilbiss/docs/abissberithbrandmanual/1
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