Prefatory Note. Science vs. Romance The Natural Sciences Eminent Men & Women Arborescent Florescent Index
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CONTENTS
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Prefatory Note. We never paid much attention in science class, we were much too busy writing love notes to the boys across the hall. So when we eventually paid attention, we were mostly interested in using science to get what we wanted back then, romance.
We studied brilliant scientists and hopeless romantics (and neither of those are gender specific, remember) and designed our products for them. For the men and women of the past who humbly put our own accomplishments to shame. We’d like to be like them. We want to emanate greatness. We’re ready to create—we believe it takes a bit of science, and a whole lot of love.
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Cosmetics are more than about making men and women look “great”, but that’s certainly how it looks today. When we set out to design a line of cosmetics for both sexes, we looked to truly great men and women for inspiration.
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{
SCIE V ROMA
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“Used to believe in a lot more, now I just see straight ahead.”
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ENCE S ANCE
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SCIENCE VS ROMANCE
T
he natural place to start on the topic of science and romance is the life and love of Pierre and Marie Curie.
The charm and fragrance of love touches every one and if the partners share the same professional and personal interest’s then life becomes much more flowery to see through the glasses of love.
“Our work drew us closer and closer, until we were both convinced that neither of us could find a better life companion.”
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It was in 1894 that Pierre found Marie Curie, his soul mate, who shared the same passion for physics and discovery of new scientific findings. Pierre was succeeded by his wife as head of the physics laboratory and got her Doctor of Science degree in the year 1903 and with the Pierre’s tragic death in 1906 Marie started teaching as the professor of general physics in the faculty of sciences and joined as the first woman professor in the university, a historical occasion.
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{
THE N AT U SCIE
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RAL NCES
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“It is human nature to think wisely and act foolishly.�
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EMIN MEN
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ENT & WOMEN
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O
ur decision to focus on the great men and women of our times came out of a great love for history and an appreciation of the past.
We are fascinated by the discoveries made by them, and all that there was to still be discovered. We believe that given the circumstances and overcoming the odds, being remembered is something wonderful. We all want to be remembered. Our perfume line will feature the stories of our great ancestors and forefather (and mothers!) so that we can learn who they are and respect them. By wearing their signature scents, we can mirror their traits and characters. What cologne would Pierre Curie have worn? What about Alexander Graham Bell wear for his wife Mabel? What passionate perfume would Jane Austen or Beatrix Potter wear? We will try to innately figure out this impossible questions, to give you a true sense of who they were.
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ARBORESCENT
a. Resembling a tree; becoming woody in stalk.
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arbore Arbore is a men’s line of cologne that is inspired by delicious woody scents and the geniouses of the past. Each edition of this cologne holds a strong message within a soft scent. The first edition is John James Audubon, a contributor to science through his art— paintings of wildlife and birds. He was an interesting man, ambitious but not selfaware. He was doubtful of his talents and constantly working to improve. He would often destroy his paintings and drawings deciding that the next would be even better. He was a clearly a perfectionist. His life’s work was later destroyed in a fire, and he had to start from scratch again. Still, he had the ability to persevere and is responsible for identifying hundreds of bird species for scentific and reference purposes. Audubon’s scent is minty eucalyptus and cedarwood, because he spent hours and hours working in the woods, in fields, in trees. A practical man of the arts, he wants to blend in to his natural surroundings. This edition is a box designed with Audubon in mind, his work scrolls the sides of the box and his story is told on the back. Each one is meaningful and embodies these mysterious characters.
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FLORESCENT
a. Expanding into flowers; blossoming.
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flore
J
ane Austen lived a truly uneventful life, for we have little proof otherwise. She wrote five novels, mostly love stories, though she probably never experienced her own love. She lived at home with her parents and lived a pretty singular life. What gets interesting is that her stories are the most copied and drawn from for contemporary love stores. There have been many movies on the books she has written, and people are still telling and reading her stories. Biographers on Jane Austen had to pull at straws to draw a story of her life. An imagination is needed when making comparisons between few letters remaining from her lifetime and the passages from her romantic works of fiction. They insist she must have loved and lost, and vowed to remain alone for the rest of her life, or that she lived her life waiting in hopes of a true love story to materialize in her own lonely life. People today find it difficult to seperate her fiction from Austen’s real life—it would be difficult to believe that she was not writing from experience. This scent is softer than it is sultry. It reflects time outside in the countryside, picking honeysuckle and daydreaming. Possibly near the rose bushes, writing her next great novel.
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INDEX
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