BRAND MARKETING AND ENGAGEMENT LEADER. Accomplished brand marketer and event leader with expertise in driving awareness and impact through strategic campaigns, philanthropic programs, thoughtful content, memorable events, and brand activations. Effective, people-focused collaborator who is committed to nurturing relationships and leveraging resources to cultivate a more engaged, purpose-driven community.
Key Skills Marketing & Communications Community Engagement & Outreach Event Management Project Management Philanthropic Programs Brand Partnerships Social Media Marketing Cross-functional Collaboration Client & Vendor Relations
HELLOSOCIETY (A NEW YORK TIMES COMPANY) | MARKETING MANAGER FEBRUARY 2019 - OCTOBER 2019 | MARINA DEL REY, CA • Strategically crafted insights-driven social storytelling solutions to boost awareness and measurable growth for prospective brand partners. Proposals incorporated the full suite of HelloSociety products, including Influencer activations, socially-optimized videos and animations, and experiential events. • Spearheaded strategy on key account wins including StriVectin, De’Longhi, MCM, ASICS, and Braun, leading the marketing team in proposal conversions for Q3 2019.
• Developed case studies highlighting HelloSociety’s campaign successes for sellers to leverage in market. FREELANCE | EVENTS & WEDDING COORDINATOR FEBRUARY 2019 - PRESENT | LOS ANGELES, CA • Oversee day-of event design and production with acute attention to detail to curate a personalized and memorable celebration. Key responsibilities include: managing guest experience; supervising vendors and assisting with event setup and breakdown; and improvising contingency plans with positivity and poise. TEA COLLECTION | ASSOCIATE BRAND MANAGER MAY 2017 - AUGUST 2018 | SAN FRANCISCO, CA • Led all marketing efforts for Tea’s wholesale business, equipping boutique partners with opportunities and resources for driving sales and engagement in their communities. Directed production of wholesale marketing tools, including in-store signage and collateral, monthly sales calendar and newsletter, and branded framework for experiential sales campaigns. • Managed Tea’s bi-annual Fundraise with School Days program, raising money for over 400 schools and nonprofits nationwide, resulting in a YOY increase in participation of 13%, and a 12.8% increase in revenue. • Managed editorial calendar, thoughtfully planning daily content to align with key brand messages and marketing initiatives in support of seasonal drive times and overall business objectives. Grew Facebook followers by 13.8%. • Organized and orchestrated branded events in their entirety, overseeing all stages of planning and production. NOTABLE EVENTS
◦ Annual Retailer Workshop - Chaired planning and production, bringing cross-country boutique partners to Chicago for a weekend of networking and discussion around branding and business building strategies. Managed a $75K budget, directing all stages of event development and execution from venue selections and logistics proposals to securing keynote speakers, coordinating schedules, and managing vendors to ensure details seamlessly executed. ◦ National PTA Tradeshow Activation - Pitched and secured funding for a partnership with the National PTA to increase awareness of the Fundraise with School Days program and expand its participant base. Curated and managed a 2-day activation booth at the 2018 National PTA Convention. Efforts resulted in 60 new sign-up leads.
◦ Portland Children’s Museum Pop-up - Ran point for a 2-day pop-up experience at the Portland Children’s Museum in support of Tea’s sponsorship of the Voyage to Vietnam exhibit. Managed all pre- and post-event logistics including floor plan design and product placement, organization and shipping of materials, creation of interactive activities and promotional collateral, implementing run-of-show, and recapping event success.
◦ Seasonal Collection Launch Party - Conceptualized and produced an exclusive launch party in debut of the Spring/Summer ‘18 collection for an intimate group of Tea’s most engaged customers. Directed all aspects of event management including design and setup, catering, production of activation materials, gift bag procurement, and outreach. SHUTTERFLY INC. | COPYWRITER OCTOBER 2015 - APRIL 2017 | REDWOOD CITY, CA • Collaborated with internal stakeholders to develop seasonal messaging strategies and conceptualize effective direct mail marketing collateral in support of key business objectives across multiple product verticals.
Education Syracuse University Bachelor of Fine Arts Advertising Design
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FREELANCE | CONTENT STRATEGIST MARCH 2013 - OCTOBER 2015 | REMOTE • Developed website copy and event launch materials for the inaugural Life is Beautiful Festival. • Produced marketing and UX content for Vet On Demand, a veterinary telemedicine app and website. ELEVEN INC. | PROJECT COORDINATOR DECEMBER 2013 - JULY 2014 | SAN FRANCISCO, CA • Served as project-level production lead and centralized communications point for all new business initiatives including key client pitches, proposals, RFP/RFI responses, case studies, and award show submissions. Increased new business success rate, winning big-name accounts including Oakley, VMware, and BNY Mellon. • Prepared project estimates, proposals, and production timelines; managed project workflow and performed quality control assurance to ensure deliverables were expertly executed and timely.