Aprilia Portfolio Showcase

Page 1

APRILIA HESTYA ALAM

Portfolio Showcase


Hi, my name is Aprilia Hestya Alam, I’m currrently studying Visual Communication Design at Bina Nusantara School of Design, Jakarta. I’m passionate in branding, i love thinking, i’m also intrested in typography, editorial, art directing, and unique advertising ideas.


Design is Universal Just like music, design can be enjoyed by everyone, anywhere, anytime.

Design Makes Special Design can help representing identity, how it differs one from another, showing uniqueness and makes them special


1991

1995

Born

Watching Sailormoon

(mainstream school life)

2009

2012

Attend School of Design

Now Design: Enviroment Problem Solving or Industrial Use


(1995) Yup, i’m just thankful to Sailormoon, who will know this anime is the beginning of my design journey, i’m started to learn basic skill to drawing ever since i watched it. (2009) Entering the university education, and i realize, this design world is a very big deal, and i’m just like a student that knows how to draw pictures. (2012) Three years attending design education, upside down routine, colourful things happened, finally shaped my character, my own opinion about design and how we as designer should do design, and i’m still a half full and a half empty glass, lots of thing i would love to learn now and tomorrow!


Curriculum Vitae PERSONAL INFORMATION

Aprilia Hestya Alam GENDER

female

BIRTH

Jakarta, April 3rd 1991

RELIGION

catholic

CITIZENS

Indonesia

STATUS

not married

EMAIL

apriliahestyalam@gmail.com

ADDRESS

Kemurnian 2/ 78 Glodok Jakarta Barat 11120

LANGUAGE

Bahasa Indonesia | English

FORMAL EDUCATION

1995 - 1997 1997 - 2003 2003 - 2006 2007 - 2009 2009 - now

Ricci Preschool Ricci Elementary School Ricci High School Ricci Senior High School Bina Nusantara School of Design


COMPETENCE DEVELOPMENT

Branding Identity

Editorial Typography

Illustrations

Creative Advertising

EXPERIENCE

2005 Design Division in OSIS Riccci High School 2008 Publication Division in OSIS Riccci Senior High School 2011 Documentation Division in TKH 2012 Event Division in Plaza Desain Osmosis 2012 1st place SCOPA Jubilee 2012 Conceptual Category - Little Lamb Preschool Study Cases 2012 1st place Bantex Binder Design Competition 2012 Head of Design Division in Syahdan Art Fest


DYNAMIC

MATURE

FUN AND ELEGANT

describe myself as a thinkful designer, took visual inspiration from my tangling hair which is showed up all time, and very tangled when i’m on busy mind

Personal Identity PERSONAL BRANDING TAGS:

non-academic | individual conceptual | branding

a

+


Aprilia Hestya Alam design makes special

Aprilia Hestya Alam

=

makes special design

graphic designer apriliahestyalam@gmail.com @apilapel 0857 - 15777 - 4855


Ragunan Identity REBRANDING LOGO - GRAPHIC STANDARD MANUAL TAGS:

academic | individual | printed artwork conceptual | branding


i n spi r asi faun a fl or a

Ragunan is oldest zoo in Indonesia, and yet the biggest one in Jakarta, the new concept is to refresh Ragunan with bright nature colors, and favorite animals there voted by visitors, creating fun, friendly, and back to nature concept.

insp irasi fauna flora

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fa un

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flo

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Jl. Ha A rso RA no Tel RM Jak GU ar ta bsi : (+6 No NA te: 2 125 . 1, ww 21) N Rag 50, 780 w.r Ind una agu 697 one n nan sia ind 5, 789 one sia 061 5 .co .id

TAMA N MARGASATWA RAGUNAN Jl. H arson o RM N o. 1, Rag unan, Pa sar Mingg u Jaka r ta 12550, I ndonesia Tel : ( +62 2 1) 7 80 6975 Fax : (+62 21 ) 7 80 0615 website: ww w.ra gu nanindonesia.co.id

Aprilia Hestya A lam S E K R E TA R I AT

HUMAS

Jl. Harsono R M No. 1 Ragunan, Jakar ta 12550 021 780 6975 021 780 6915 se kre07ragunan@gma

il.com

ticket box resting area


1

st

Little Lamb International Preschool Identity SCOPA JUBILEE CONCEPTUAL 2012 TAGS:

competition | individual | printed artwork conceptual | branding

place winner


I N T E R NAT I O NA L

PRESCHOOL

Little Lamb is a modern preschool which guides their children to actively learn and play, allowing children be creative in their imagination world. Balloon express happiness, flying free, every children loves to see balloon and wonder how to reach balloons high in the sky. Which is Little Lamb will let the children to learn, playing free with creativity, learning and having fun.


A social campaign shares information about basic self-defense for women, encourage women to face the world and left their fearness because they’re prepared to protect themselves in bad situation. In this case, the weapon is inside your bag!

Bagi Bagi Jurus SOCIAL CAMPAIGN FOR VIOLENCE AGAINST WOMEN TAGS:

academic | individual | printed artwork conceptual | publication media


Infographic Workbook Booklet

KEKERASAN SEKSUAL DI RUANG PUBLIK Sexual violence in public place PROBLEM MAPPING

Setiap Hari

20 4

perempuan menjadi korban kekerasan seksual

korban mengalami kekerasan seksual di ruang publik

panduan self-defense untuk perempuan dari bahaya pelecehan seksual!

K BOO

RK

WO

Pelaku Mindset yang merendahkan gender wanita Pemikiran kotor Tidak memikirkan akibat dari perbuatan Campaign memberi awareness, memberi efek agar berempati terhadap korban

CAMPAIGN SOLUTION MAPPING

Korban Berpakaian kurang sopan Berjalan sendirian di tempat berbahaya Meningkatkan awareness Melatih self defense agar mampu menjaga diri sehingga tidak menjadi korban

Media

Blow up kasus kekerasan seksual justru menambah angka kasus kekerasan, akibat penekanan narasi yang keliru sehinga publikasi berita malah menjadi stimulan calon pelaku lain Penggunaan etika jurnalis yang benar, hindari kata jangan atau perintah negatif yang justru menambah penasaran

60%

dari 110 responden perempuan pernah mengalami pelecehan seksual di transportasi umum

dari Kasus pemerkosaan terjadi di dalam angkot (JANUARI - SEPTEMBER 2011)

BOOKLET

wanita yang mempelajari SELF DEFENSE dapat mengurangi resiko kriminalitas di

CONCEPT

50%

Tas wanita sebagai sumber alat - alat perlindungan diri,

TARGET Wanita 21-29 tahun Mahasiswi/Kerja Aktif SES B-C

panduan self-defense untuk perempuan dari bahaya pelecehan seksual!

ketika kamu tahu apa yang bisa kamu lakukan tak perlu lagi takut berada di luar

Sebuah kampanye anti kekerasan seksual pada perempuan yang bertujuan membangkitkan keberanian perempuan untuk melawan rasa takut mereka, dengan memberi informasi self-defense yang dapat diterapkan di saat bahaya, sehingga perempuan berani beraktifitas di ruang publik.

COLOR SCHEME


MEDIA Booklet Print-ad Web forum Bracelet Pin Tote Bag Bookmark


participated in Plaza Desain Osmosis 2012 Gallery


Nusantara PREMIUM SPICES PACKAGING TAGS:

academic | individual | printed artwork conceptual | branding


Making simple vector from the spices shape, and apply it in a pattern from batik kawung, the label is made like a kebaya, Indonesian women’s traditional cloth, consist of outer and inner, inner label giving information about the spice originality.


Art A Type EDITORIAL NEWSLETTER TAGS:

academic | individual | printed artwork typography | editorial



Nu GreenTea PRINT AD SERIES TAGS:

academic | individual | printed artwork conceptual | advertising | digital imaging


Siap Jadi Dirimu yang Baru? Ready to be “nu� you? (from left) #1 hectic life #2 broken heart #3 geeky student #4 gamers


Binder Cover Design

1

st

BANTEX BINDER DESIGN COMPETITION 2012 TAGS:

competition | individual | printed artwork | conceptual

place winner


Lifting up nowadays social lifestyle as an issue of modern life. With simple ilustration, directly mentions the stuff that identic with social lifestyle. This design express critics of nowadays lifestyle which tends to be hedonism lifestyle.

This design will be used as official Bantex binder cover design, publish date still updating.


League Indonesia FASHION APPAREL WEBSITE TAGS:

academic | team | digital artwork re-design | interface | layout | html | css

jobdesk: interface layout


We emphasize the unique L shape from league logo, as the main platform of the navigation and keep everything simple yet modern.


Exquisite FASHION APPAREL WEBSITE TAGS:

academic | team | digital artwork re-design | interface | layout

jobdesk : layout and illustration


Santa Baby by Taylor Swift FLASH ANIMATION MUSIC VIDEO TAGS:

academic | individual | digital artwork ilustration | concept | flash


End of my portfolio showcase Thank you so much for your attention! I’m looking forward to work with

you


apriliahestyalam@gmail.com

@apilapel

here’s my number : 0857 -1577 - 4855


Hire me!


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