APRILIA HESTYA ALAM
Portfolio Showcase
Hi, my name is Aprilia Hestya Alam, I’m currrently studying Visual Communication Design at Bina Nusantara School of Design, Jakarta. I’m passionate in branding, i love thinking, i’m also intrested in typography, editorial, art directing, and unique advertising ideas.
Design is Universal Just like music, design can be enjoyed by everyone, anywhere, anytime.
Design Makes Special Design can help representing identity, how it differs one from another, showing uniqueness and makes them special
1991
1995
Born
Watching Sailormoon
(mainstream school life)
2009
2012
Attend School of Design
Now Design: Enviroment Problem Solving or Industrial Use
(1995) Yup, i’m just thankful to Sailormoon, who will know this anime is the beginning of my design journey, i’m started to learn basic skill to drawing ever since i watched it. (2009) Entering the university education, and i realize, this design world is a very big deal, and i’m just like a student that knows how to draw pictures. (2012) Three years attending design education, upside down routine, colourful things happened, finally shaped my character, my own opinion about design and how we as designer should do design, and i’m still a half full and a half empty glass, lots of thing i would love to learn now and tomorrow!
Curriculum Vitae PERSONAL INFORMATION
Aprilia Hestya Alam GENDER
female
BIRTH
Jakarta, April 3rd 1991
RELIGION
catholic
CITIZENS
Indonesia
STATUS
not married
apriliahestyalam@gmail.com
ADDRESS
Kemurnian 2/ 78 Glodok Jakarta Barat 11120
LANGUAGE
Bahasa Indonesia | English
FORMAL EDUCATION
1995 - 1997 1997 - 2003 2003 - 2006 2007 - 2009 2009 - now
Ricci Preschool Ricci Elementary School Ricci High School Ricci Senior High School Bina Nusantara School of Design
COMPETENCE DEVELOPMENT
Branding Identity
Editorial Typography
Illustrations
Creative Advertising
EXPERIENCE
2005 Design Division in OSIS Riccci High School 2008 Publication Division in OSIS Riccci Senior High School 2011 Documentation Division in TKH 2012 Event Division in Plaza Desain Osmosis 2012 1st place SCOPA Jubilee 2012 Conceptual Category - Little Lamb Preschool Study Cases 2012 1st place Bantex Binder Design Competition 2012 Head of Design Division in Syahdan Art Fest
DYNAMIC
MATURE
FUN AND ELEGANT
describe myself as a thinkful designer, took visual inspiration from my tangling hair which is showed up all time, and very tangled when i’m on busy mind
Personal Identity PERSONAL BRANDING TAGS:
non-academic | individual conceptual | branding
a
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Aprilia Hestya Alam design makes special
Aprilia Hestya Alam
=
makes special design
graphic designer apriliahestyalam@gmail.com @apilapel 0857 - 15777 - 4855
Ragunan Identity REBRANDING LOGO - GRAPHIC STANDARD MANUAL TAGS:
academic | individual | printed artwork conceptual | branding
i n spi r asi faun a fl or a
Ragunan is oldest zoo in Indonesia, and yet the biggest one in Jakarta, the new concept is to refresh Ragunan with bright nature colors, and favorite animals there voted by visitors, creating fun, friendly, and back to nature concept.
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Jl. Ha A rso RA no Tel RM Jak GU ar ta bsi : (+6 No NA te: 2 125 . 1, ww 21) N Rag 50, 780 w.r Ind una agu 697 one n nan sia ind 5, 789 one sia 061 5 .co .id
TAMA N MARGASATWA RAGUNAN Jl. H arson o RM N o. 1, Rag unan, Pa sar Mingg u Jaka r ta 12550, I ndonesia Tel : ( +62 2 1) 7 80 6975 Fax : (+62 21 ) 7 80 0615 website: ww w.ra gu nanindonesia.co.id
Aprilia Hestya A lam S E K R E TA R I AT
HUMAS
Jl. Harsono R M No. 1 Ragunan, Jakar ta 12550 021 780 6975 021 780 6915 se kre07ragunan@gma
il.com
ticket box resting area
1
st
Little Lamb International Preschool Identity SCOPA JUBILEE CONCEPTUAL 2012 TAGS:
competition | individual | printed artwork conceptual | branding
place winner
I N T E R NAT I O NA L
PRESCHOOL
Little Lamb is a modern preschool which guides their children to actively learn and play, allowing children be creative in their imagination world. Balloon express happiness, flying free, every children loves to see balloon and wonder how to reach balloons high in the sky. Which is Little Lamb will let the children to learn, playing free with creativity, learning and having fun.
A social campaign shares information about basic self-defense for women, encourage women to face the world and left their fearness because they’re prepared to protect themselves in bad situation. In this case, the weapon is inside your bag!
Bagi Bagi Jurus SOCIAL CAMPAIGN FOR VIOLENCE AGAINST WOMEN TAGS:
academic | individual | printed artwork conceptual | publication media
Infographic Workbook Booklet
KEKERASAN SEKSUAL DI RUANG PUBLIK Sexual violence in public place PROBLEM MAPPING
Setiap Hari
20 4
perempuan menjadi korban kekerasan seksual
korban mengalami kekerasan seksual di ruang publik
panduan self-defense untuk perempuan dari bahaya pelecehan seksual!
K BOO
RK
WO
Pelaku Mindset yang merendahkan gender wanita Pemikiran kotor Tidak memikirkan akibat dari perbuatan Campaign memberi awareness, memberi efek agar berempati terhadap korban
CAMPAIGN SOLUTION MAPPING
Korban Berpakaian kurang sopan Berjalan sendirian di tempat berbahaya Meningkatkan awareness Melatih self defense agar mampu menjaga diri sehingga tidak menjadi korban
Media
Blow up kasus kekerasan seksual justru menambah angka kasus kekerasan, akibat penekanan narasi yang keliru sehinga publikasi berita malah menjadi stimulan calon pelaku lain Penggunaan etika jurnalis yang benar, hindari kata jangan atau perintah negatif yang justru menambah penasaran
60%
dari 110 responden perempuan pernah mengalami pelecehan seksual di transportasi umum
dari Kasus pemerkosaan terjadi di dalam angkot (JANUARI - SEPTEMBER 2011)
BOOKLET
wanita yang mempelajari SELF DEFENSE dapat mengurangi resiko kriminalitas di
CONCEPT
50%
Tas wanita sebagai sumber alat - alat perlindungan diri,
TARGET Wanita 21-29 tahun Mahasiswi/Kerja Aktif SES B-C
panduan self-defense untuk perempuan dari bahaya pelecehan seksual!
ketika kamu tahu apa yang bisa kamu lakukan tak perlu lagi takut berada di luar
Sebuah kampanye anti kekerasan seksual pada perempuan yang bertujuan membangkitkan keberanian perempuan untuk melawan rasa takut mereka, dengan memberi informasi self-defense yang dapat diterapkan di saat bahaya, sehingga perempuan berani beraktifitas di ruang publik.
COLOR SCHEME
MEDIA Booklet Print-ad Web forum Bracelet Pin Tote Bag Bookmark
participated in Plaza Desain Osmosis 2012 Gallery
Nusantara PREMIUM SPICES PACKAGING TAGS:
academic | individual | printed artwork conceptual | branding
Making simple vector from the spices shape, and apply it in a pattern from batik kawung, the label is made like a kebaya, Indonesian women’s traditional cloth, consist of outer and inner, inner label giving information about the spice originality.
Art A Type EDITORIAL NEWSLETTER TAGS:
academic | individual | printed artwork typography | editorial
Nu GreenTea PRINT AD SERIES TAGS:
academic | individual | printed artwork conceptual | advertising | digital imaging
Siap Jadi Dirimu yang Baru? Ready to be “nu� you? (from left) #1 hectic life #2 broken heart #3 geeky student #4 gamers
Binder Cover Design
1
st
BANTEX BINDER DESIGN COMPETITION 2012 TAGS:
competition | individual | printed artwork | conceptual
place winner
Lifting up nowadays social lifestyle as an issue of modern life. With simple ilustration, directly mentions the stuff that identic with social lifestyle. This design express critics of nowadays lifestyle which tends to be hedonism lifestyle.
This design will be used as official Bantex binder cover design, publish date still updating.
League Indonesia FASHION APPAREL WEBSITE TAGS:
academic | team | digital artwork re-design | interface | layout | html | css
jobdesk: interface layout
We emphasize the unique L shape from league logo, as the main platform of the navigation and keep everything simple yet modern.
Exquisite FASHION APPAREL WEBSITE TAGS:
academic | team | digital artwork re-design | interface | layout
jobdesk : layout and illustration
Santa Baby by Taylor Swift FLASH ANIMATION MUSIC VIDEO TAGS:
academic | individual | digital artwork ilustration | concept | flash
End of my portfolio showcase Thank you so much for your attention! I’m looking forward to work with
you
apriliahestyalam@gmail.com
@apilapel
here’s my number : 0857 -1577 - 4855
Hire me!