This is your 2024 starting point...

Written By: Stephanie Healy, Founder and Chief Executive Officer at ONE Recruiter

ONE Recruiter has met with recruitment businesses of all sizes this year. A common challenge that leaders and owners have grappled with is how to change mindsets and behaviours so that their people will really stand out in their chosen markets and be at their best. This is of course, ONE Recruiter’s expertise – how to make happen.

The surprising revelation is that the "new way forward" is, in fact, “the old way”, but with a modern twist and an emphasis on care.

There is also more market data and information available on a variety of platforms – probably too much So where do you start - let's zoom in on Clients - how can you and your team be more memorable and effective in 2024?

Ask yourself the question many clients will ask you when you walk through the door to decide if you are worth spending time with ”so what do you know about our business?”

If your answer is regurgitating the company website which you crammed while waiting in the reception “you are a $100m biscuit company with offices in all major capital cities and a product centre in Melbourne”

Fail Move to the back of the line please.

If your answer include the below, you will be front;

“what makes you a different biscuit company from the rest is x, y and z” The all-important X, Y and Z can be gleaned from multiple sources including their competitors (market hierarchy, what they do well), their customers (integrating technology/systems/processes, going extra mile to understand their business by doing things outside of the norm) and what their own employees say about them (Glassdoor which can be confronting, or candidate interviews).

LinkedIn/Seek are both great data sources, however, only regurgitating that will not make you different.... combining it with your intelligence gained from your own network and experiences will give you the edge

It does not end there remember you are meeting a person not a company. Know who you are meeting - they are taking the time to meet you/your agency.

Starting with "I am a specialist consultant at company A, we have the largest global footprint in B” or “we are a specialist market leader because my founder started the company 10 years ago and knows everyone and everything." Fail. Move to the back of the line again.

Vs

“I have just recruited for several of your major competitors in X and have seen the following Y trends in your market. ”

“I see that you moved from company Z and joined this organisation – what was the attraction for you, what has the experience been – understanding this will help me connect with the right candidates and assess them for you.”

There is so much to be gained with great preparation Getting you and your team in the right frame of mind with the right skill set will help you maximise your 2024 potential.

Don’t wait until it's too late – start now.