APRIL 2018
BRANDING AND MARKETING PROPOSAL PROPOSED BY
APURVA KATARIA
index THE PRODUCT RATIONALE TARGET AUDIENCE BRAND IDENTITY BRAND PRISM SWOT ANALYSIS ONE HOUR PITCH MIND MAP LOGO CLEAR SPACE DO'S AND DON'TS OF LOGO COLOUR PALETTE TYPE FACE VALUES LOGO APPLICATION OBJECTIVE OF PROMOTIONAL CAMPAIGN MEDIUM OF CAMPAIGN MOCK UP EXPLORATION REFERENCING
product The product is Load Carrier for Labor. This is low-cost low-tech simple yet extremely useful Product design. This winning product was made at a minuscule cost of Rs. 300 and has potential to affect lives of millions of people across the globe. the design has two major parts, one that holds the load and the other that rests on the shoulder. The device has two knobs, which facilitates the change of required function manually from one to another in oneminute duration. This allows three modular functions for carrying lighter loads on the head, medium loads at the back and heavier loads to push or pull as a trolley. Ergonomically the load is distributed on the shoulder and at the lumbar support by softer material. The total weight of the device is 2 Kgs.
rationale On our trip to village, I noticed children and laborers at a construction site carrying vegetables on head, back and also there is not transport service to carry load and drop the load at construction site they have to carry the load on their head and back which causes headache and spine problems. These are the reasons that I thought of introducing load carrier to them. In this version of load carrying device , the weight is distributed over the shoulders and the upper back , substituting the traditional way of carrying bricks on the head. The hands rest in an ergonomically comfortable position on the supports provided.
tARGET AUDIENCE Load Carrier for Labor" project is an innovation to improve the working condition of laborers and workers at many places globally—construction sites, factories, ports, railway stations, etc. The objective is to prevent various occupational hazards and demonstrating Product design and ergonomic consideration in welfare of human life.
BRAND IDENTITY CHARACTER Helpful, simple and easy to use, ergonomic.
U.S.P Low prized product, new product for rural areas.
VOICE
BRAND PRISM PICTURE OF SENDER
.Helpful .Trustworthy
.Latest .Affordable
REFLECTION
.Safety .Respect(human and environment)
ERUTLUC
.Fair exchange .Innovative of money. .Convenient
PERSONALITY
.Friendly
SELF IMAGE
PICTURE OF RECIPIENT
INTERNALISATION
PIHSNOITALER
EXTERNALISATION
PHYSIQUE
swot analysis LOW PRIZED PRODUCT. HEALTH BENEFICIAL. CARRY MORE LOAD AT SAME TIME. NO COMPETITORS
PRODUCT IS VERY HELPFUL AND NEW FOR LABORERS SO MIGHT SELL MORE IN RURAL AREAS.
NEW PRODUCT IN RURAL MARKET.
POOR VISIBILITY AND DISPLAY OF PRODUCTS ON RURAL SHOP SHELVES.
one hour pitch
mind map METAL & ALLOY
BAMBOO
FORM
NECK
SPRING HEAD MATERIAL
MAXIUM WEIGHT ALLOWEDED
WEIGHT DISTRIBUTION
SAFETY MEASURES
SHOULDERS, ARMS
LOAD CARRIER
ADJUSTABLE, DETATCHABLE
QUALITY
LOAD
CONSTRUCTION MATERIALÂ
DESIGN SAND
PORTABLE CEMENT VESSELS, BAGS AND SUITCASE.
FOLDABLE
BALANCE, MORE SURFACE AREA.
FRAME
logo clear space
logo do's
logo dont's
RECONFIGURE
STRETCH
BACKGROUND
COLOUR
ORIENTATION
OUTLINE
COLOR PALETTE LOGO
PALETTE
TYPE FACE ADOBE DEVNAGRI DEVNAGRI SEMI BOLD DEVNAGRI BOLD DEVNAGRI LIGHT DEVNAGRI REGULAR DEVNAGRI MEDIUM
BRAND VALUES Efficiency Innovation Service to others Reliability
LOGO APPLICATION
OBJECTIvE OF CAMPAIGN A promotional campaign is a planned sequence of messages with a specific objective delivered to targeted customers over a period of time. It typically encompasses a variety of promotional formats, including advertising, public relations, social media, personal selling and visual merchandising. The general purpose of a promotional campaign is to accomplish a particular communication or sales objective. Â OBJECTIVE OF THIS CAMPAIGN IS TO PREVENT VARIOUS OCCUPATIONAL HAZARDS AND DEMONSTRATE PRODUCT DESIGN AND ERGONOMIC CONSIDERATION IN THE WELFARE OF HUMAN LIFE.
MOCK UP
EXPLORATIONS
REFERENCINg http://www.core77.com/posts/20072/core77design-award-2011-load-carrier-for-labourwinner-for-productsequipment-20072 http://www.innovationindia.in/load-carrierfor-labor/ https://www.google.co.in/search? ei=JC3lWqiOJYfFvQSnyYoCA&q=load+carrier+for+labour+&oq=load+car rier+for+labour+&gs_l=psyab.3..0j0i22i30k1l2j0i22i10i30k1.3114.5457.0.81 61.11.11.0.0.0.0.177.1498.0j10.10.0....0...1c.1.64.p syab..1.9.1362...33i21k1j33i160k1j33i22i29i30k1.0. RPxhY2l4v58