Rebranding

Page 1

colours of innovation Innovation in Farbe


contents green All new

page 3

black

blue The logo

page 4

The brands

page 5

grey

orange page 10

lilac page 14

page 20

page 8

red

Type of pipe

page 18

page 6

page 12

page 22


Everything changes, but the good remains. Being unique and having a distinct identity has always been part of our corporate philosophy. Our commitment to having the highest quality of products, proving exemplary customer service, consolidating industry-leading expertise, and developing innovative systems has given us a positive corporate image worldwide. To make our corporate position, values, and offerings more visible to our audience, we are updating and harmonizing our corporate design. aquatherm is a modern, global, high-tech market leader and this should be reflected in our corporate presentation.

Dear customers and partners, you can see that everything is changing, but the best parts will stay the same. These changes will be announced at the Frankfurt ISH expo on March 14, 2013. With this brochure, we want to inform you about the changes. Please keep this information as discreet as possible until it is formally announced on the above date. We are looking forward to taking this step with you and we thank you in advance for your support and help.


The new logo Our logo is the primary visual representation of the company. It is representative for us and provides a definitive identification and differentiation from competitors. The aquatherm logo signifies our company to the rest of the world and distinguishes the products that leave our house. Thus, it is our trademark. Again, we rely on a combination of old and new. The striking design and the well-known combination of text and image are preserved. But the font is given a modern, cleaner design that better represents aquatherm. We will inform you about the precise use and positioning possibilities in a separate corporate design manual

aquatherm


colours of innovation The desire to avoid stagnation and continuously improve our products, as well as to find new fields of application and create solutions quickly, has resulted in some of the wellknown aquatherm product groups. This often led to systems being named as they emerged and has resulted in naming conventions that no longer accurately convey the suitable applications for the pipe. An example of this is climatherm, which was developed as a pipe for air conditioning, but then qualified for many other areas because of its exceptional properties. The air condition­ing sector is still important but it is only one of the main applications for climatherm. Sadly, its original name implies that it is limited to this area only. Another issue is that many of our pipes and systems have names that do not relate to each other, and in turn do not relate those products to their parent company, aquatherm.

Furthermore, other companies from different industries around the globe use similar names, creating confusion be­ tween aquatherm products and their products. The desired uniqueness of our system identification is lost. Thus, the next logical step for us is to introduce a naming system that matches and unifies our products. We will show the new names that we want to present in the following pages. During the transition period, the products will have the old and the new system name. This will help to facilitate famil­ iar­­ization and orientation in the market.


Fusiotherm速-

the innovative multipurpose pipe that was a revolution for the plastic pipe industry and has evolved over decades will be called

aquatherm green

aquatherm green

The pipe launched under this new name in several international markets three years ago and quickly came to be rec足 ognized for the highest quality and environmental responsibility. Its envi足 ronmental benefits as well as the world-famous and often copied colour of the pipe system are the basis for the new name.


green

aquatherm green Pipe system made of polypropylene for potable water supply

article-no.

old brand name

new brand name company

system

Standard Dimension Ratio

structure of pipe

special feature of pipe

material

10208 . . . 10248

fusiotherm SDR11

aquatherm

green

SDR 11

S

10806 . . . 10826

fusiotherm SDR7,4

aquatherm

green

SDR 7,4

S

PP-R PP-R

10006 . . . 10024

fusiotherm SDR6

aquatherm

green

SDR 6

S

PP-R

70806 . . . 70824

fusiotherm stabi composite pipe

aquatherm

green

SDR 7,4

MS

PP-R

70708 . . . 70747

fusiotherm faser composite pipe

aquatherm

green

SDR 7,4

MF

70758 . . . 70788

fusiotherm faser composite pipe UV

aquatherm

green

SDR 7,4

MF

UV

1270711 . . . 1270737

fusiotherm faser composite pipe ISO

aquatherm

green

SDR 7,4

MF

ISO

370712 . . . 370744

aquatherm green pipe

aquatherm

green

SDR 9

MF

PP-R PP-R PP-R PP-RP

Explanation of symbols and abbriviations on the fold-out page 29 Fields of application

New!


climatherm our specialty for distrib足 uting cooling and heating in closed systems as well as in several industrial applications, will become

aquatherm blue

aquatherm blue

This system was developed 10 years ago in order to prevent corrosion in air conditioning pipes and quickly expanded its range of application, with many pos足 itive features for other fields of piping installation. It has gone on to find success around the world in hotels, stadiums, schools, offices, and industrial applications.


blue

aquatherm blue Pipe system made of polypropylene for chilled, hot fluid and various industrial applications

article-no.

old brand name

new brand name company

system

Standard Dimension Ratio

structure of pipe

special feature material of pipe

2010208 . . . 2010238

climatherm SDR11

aquatherm

blue

SDR 11

S

PP-R

2070112 . . . 2070726

climatherm faser composite pipe SDR7,4/SDR11

aquatherm

blue

SDR 7,4/SDR 11

MF

PP-R

2070162 . . . 2070762

climatherm faser composite pipe SDR7,4/SDR11 UV

aquatherm

blue

SDR 7,4/SDR 11

MF

UV

PP-R

2070162 . . . 2070762

climatherm faser composite pipe SDR7,4/SDR11 OT

aquatherm

blue

SDR 7,4/SDR 11

MF

UV

PP-R

2170164 . . . 2170188

climatherm faser composite pipe SDR7,4/SDR11 UV OT

aquatherm

blue

SDR 7,4/SDR 11

MF

UV-OT

2570134 . . . 2570154

climatherm faser composite pipe SDR17,6

aquatherm

blue

SDR 17,6

MF

2270111 . . . 2270142

climatherm faser composite pipe SDR7,4/SDR11 ISO

aquatherm

blue

SDR 7,4/SDR 11

MF

ISO

PP-R

2470711 . . . 2470126

climatherm faser composite pipe SDR7,4/SDR11 OT ISO

aquatherm

blue

SDR 7,4/SDR 11

MF

OT-ISO

PP-R

PP-R PP-R

Explanation of symbols and abbriviations on the fold-out page 29

Fields of application +C째


Firestop the first plastic pipe system

in Germany certified by the VDS will change its name to

aquatherm red

aquatherm red

Corrosion in fire extinguishing systems brings the risk that the sprinkler system may fail when it is needed most. Leaks at the joints increases installation and maintenance costs. The red pipe system developed by aquatherm prevents both and offers a high level of security due to its flame-resistant properties.


red

aquatherm red Pipe system made of polypropylene for fire sprinkler systems

article-no. 4170707 . . . 4170730

Fields of application

old brand name aquatherm firestop

red

new brand name company aquatherm

system red

Standard Dimension Ratio

structure of pipe

SDR 7,4

MF

special feature material of pipe HI

PP-R FS

Explanation of symbols and abbriviations on the fold-out page 29


lilac

was developed exclusively for the field of water recycling and is offi足 cially called

aquatherm lilac

aquatherm lilac

In countries that are highly committed to the environment, like Australia and California, it is already standard to reduce daily water consumption by using recycled water when possible. Now lilac is also regarded in other countries as a standard colour for greywater pipes, giving us both the colour and name for our reclaimed water service lines.


lilac

aquatherm lilac Pipe system made of polypropylene for reclaimed water

article-no. 9010212 . . . 9010238

Fields of application

old brand name

red

aquatherm lilac

new brand name company aquatherm

system

Standard Dimension Ratio

structure material of pipe

SDR 7,4/ S PP-R SDR 11 Explanation of symbols and abbriviations on the fold-out page 29 lilac


aquatherm PPR


PIPE SYSTEMS overview


NEW aquatherm lilac

aquatherm red

aquatherm green

Pipe system made of polypropylene for reclaimed water

Pipe system made of polypropylene for fire sprinkler systems

Pipe system made of polypropylene for potable water supply

Type of pipe Old: aquatherm lilac New: aquatherm lilac pipe S

Type of pipe Old: aquatherm Firestop New: aquatherm red pipe MF

Type of pipe: Old: Fusiotherm速 New: aquatherm green pipe S

SDR:

11

OLD aquatherm lilac

SDR:

7,4

aquatherm Firestop

SDR:

7,4

Fusiotherm速

Type of pipe: Old: Fu New: aq SDR:

11


usiotherm速 SDR 11 quatherm green pipe S SDR 11

Type of pipe: Old: Fusiotherm速 stabi composite pipe New: aquatherm green pipe MS

1

SDR:

7,4

Type of pipe: Old: Fusiotherm速 faser composite pipe New: aquatherm green pipe MF SDR:

7,4 / 9

Type of pipe: Old: Fusiotherm速 faser com New: aquatherm green pipe SDR:

7,4


mposite pipe UV MF UV

aquatherm blue Pipe system made of polypropylene for chilled, hot fluid and various industrial applications Type of pipe: Old: Fusiotherm速 ISO faser composite pipe New: aquatherm green pipe MF TI SDR:

7,4

Type of pipe: Old: climatherm pipe New: aquatherm blue pipe S SDR:

11

climatherm

Type of pipe: Old: climatherm faser composite pipe New: aquatherm blue pipe MF SDR:

7,4 / 11 / 17,6


Type of pipe: Old: climatherm faser composite pipe OT New: aquatherm blue pipe MF OT SDR:

7,4 / 11

Type of pipe: Old: climatherm faser composite pipe UV New: aquatherm blue pipe MF UV SDR:

7,4 / 11

NEW

Type of pipe: Old: climatherm ISO faser composite pipe New: aquatherm blue pipe MF TI SDR:

7,4 / 11

OLD


climasystem one of the newer, trendsetting developments now bears the name

aquatherm black

aquatherm black

After only 3 years as system for room climatisation on the market, it has already received many awards and found international acceptance as the next phase of room comfort. From ceiling cooling in open plan offices to wall heating in family homes, and special applications such as mobile heating and cooling elements, the possibilities are nearly unlimited.


black

aquatherm black System for room climatisation made of polypropylene for ceiling and wall

article-no. 10208 . . . 10248

Fields of application +C째

+C째

+/-C째

old brand name

red

climasystem

new brand name company

system

aquatherm

black

colour

special feature of pipe

material

dark grey

OT

PP

Explanation of symbols and abbriviations on the fold-out page 29


aquatherm SHT with over 2 decades of worldwide success, the sliding sleeve technology changes to

aquatherm grey

aquatherm grey

Whether for radiator connections or in plumbing wall installation, the sliding sleeve technology provides permanent connections without major tooling and assembly costs. aquatherm grey pipe is flexible and easy to install.


grey

aquatherm grey Potable water and heating installations for potable water, heating and underfloor heating connections

article-no. 77000 … 77040 77070 … 77146 77130 … 77132

old brand name

red

new brand name company

system

colour

structure of pipe

material

aquatherm SHT

aquatherm

grey

grey

M OT

PB

aquatherm SHT

aquatherm

grey

white

MS OT

PEX/AL

aquatherm SHT

aquatherm

grey

ecru

M OT

PE-RT

Explanation of symbols and abbriviations on the fold-out page 29

Fields of application


aquatherm the surface heating system that started it all is now

aquatherm orange

aquatherm orange

Developed 40 years ago as one of the first surface heating systems, it formed the basis for the company aquatherm. The most traditional system in our line足 up changes not only the name but also the colour. In the future, the PE-RT pipes will be produced in this orange colour.


orange

aquatherm orange Surface heating system for residential, office and sports floor heating

article-no.

old brand name

new brand name company

system

colour

structure of pipe

material

90020 . . . 90030

aquatherm underfloor heating system

aquatherm

orange

orange

M OT

PE-RT

90306 … 90317

aquatherm underfloor heating system

aquatherm

orange

grau

M OT

PB

red

Explanation of symbols and abbriviations on the fold-out page 29

Fields of application +C°

+C°

-C°

+C°


NEW OLD

aquatherm black System for room climatisation made of polypropylene for ceiling and wall

climasystem


aquatherm grey

aquatherm orange

Potable water and heating installations for potable water, heating and underfloor heating connections

Surface heating system for residential, office and sports floor heating

aquatherm SHT

aquatherm underfloor heating system


Fields of application potable water application

sports floor heating and cooling

heating system construction

swimming-pool technology

short cuts structure of pipe S

connection heating and cooling

+C°

+C°

chemical transport

underfloor heating

rainwater application

wall heating

irrigation

ceiling heating and cooling

fire protection sprinkler-systems

multilayer faser

MS

multilayer stabi

OT

oxygen tight

UV

UV resistant

TI

thermal insulation

HI

heat insulated

short cuts material PP

+/-C°

single

MF

PP-R

polypropylene polypropylene random

PP-RP polypropylen with raised pressure -C°

+C°

industrial floor cooling

application in the field of ship building

industrial floor heating

district heating pipeline systems

PB

PE-RT polyethylene with raised temperature resistance PEX

chilled water technology

geothermal

polybutene

AL

cross-linked polyethylene aluminium


Wilhelm-Rรถnsch-Str. 4 | D-01454 Radeberg | Phone: +49 (0) 3528 4362-0 | Fax: +49 (0) 3528 4362-30 info@aquatherm.de www.aquatherm.de

Edition: 10.2012

Biggen 5 | D-57439 Attendorn | Phone: +49 (0) 2722 950-0 | Fax: +49 (0) 2722 950-100

Order-No.: E57070

aquatherm GmbH


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