Aramark Destinations Hospitality Management

DESTINATIONS HOSPITALITY MANAGEMENT

Pictured: Yosemite National Park, California

DIVERSE HOSPITALITY TEAM I INSPIRED CULINARY I PASSION FOR PEOPLE WE MANAGE EVERY ASPECT OF YOUR OPERATION.

WE

ARE

THE CURATORS OF ICONIC LOCATIONS

across the nation, including historical landmarks, national and state parks, national forests, as well as other incredible tourist destinations.

WE ARE ALSO ONE OF THE LARGEST CONFERENCE CENTER OPERATORS

throughout the United States with exceptional venues that include both day centers and facilities with overnight accommodations, as well as corporate leadership and government training centers.

Pictured left: Yosemite National Park, California, Above left: Catering at University of Massachusetts Lowell Inn & Conference Center, Above right: Alo Mediterranean Restaurant, High Point University, High Point, North Carolina.

INTRODUCTION TO DESTINATIONS

ARAMARK DESTINATIONS

IS THE INDUSTRY LEADER IN HOSPITALITY.

WE CREATE AUTHENTIC EXPERIENCES IN UNIQUE DESTINATIONS ACROSS THE NATION.

7,200 OVER GUEST ROOMS MANAGED

725,000 OVER SQUARE FEET OF MEETING SPACE MANAGED AT HOTELS & CONFERENCE CENTERS

20

HOTEL CONFERENCE CENTERS WITH SPECIFIC FOCUS ON EDUCATION AND TRAINING NATIONAL PARKS, STATE PARKS, AND PROTECTED FORESTS ACROSS NORTH AMERICA

38 LANDMARK ATTRACTIONS AT ICONIC DESTINATIONS

9 SERVING MILLIONS OF VISITORS/GUESTS EACH YEAR

Pictured clockwise from top left: 1. Zephyr Cove Resort & Campground & Lake Tahoe Cruises, Lake Tahoe, Nevada. 2. Jana & Ken Kahn Hotel, High Point University, High Point, North Carolina.

3. Janelia Research Campus, Ashburn, Virginia. 4. Lake Quinault Lodge, Olympic National Forest, Washington. 5. Donald Gordon Hotel & Centre, Queen’s University, Kingston, Ontario.

6. Brick & Vine, Colonial Willamsburg, Williamsburg, Virginia. 7. Bike riding in Yosemite National Park.

ICONIC DESTINATIONS. UNFORGETTABLE ADVENTURES. MEMORABLE MOMENTS.

Pictured: Lake Powell, Utah

WEDDINGS AND SPECIAL EVENTS, CONFERENCES AND CORPORATE GATHERINGS

BACKPACKING, HIKING, AND ROCK CLIMBING GUIDED BUS TOURS

SIGHTSEEING AND DINING CRUISES

MINERAL HOT SPRINGS

HORSEBACK RIDING

RAFTING AND FLOAT TRIPS BOAT TOURS AND EXCURSIONS

SNOWMOBILING, SKIING, AND ICE SKATING

CASUAL & FINE DINING

FOOD AND WINE EVENTS

POWERBOAT, PERSONAL WATERCRAFT, AND WATER TOY RENTALS

EXPERIENTIAL RETAIL INTERPRETIVE TOURS AND PROGRAMS

Pictured: National Center for Employee Development, Norman, Oklahoma

OUR CORE CAPABILITIES

INSPIRED HOSPITALITY

serving a wide spectrum of destinations across the United States—from iconic national and state parks to IACC accredited conference center facilities.

FOOD & BEVERAGE OPERATIONS

offering authentic, locally sourced, healthy cuisine through catering, cafes, grab-and-go, fast-casual, and fine dining restaurants.

LODGING FACILITIES

with complete front-of-house and back-of-house operations including reception, front desk, concierge, housekeeping, and room service.

Pictured: Wharton School of Business, Steinberg Conference Center, Philadelphia, Pennsylvania

in corporate and leisure environments that includes grounds and landscaping, cleaning and janitorial, and operations and maintenance.

CONFERENCE CENTER MANAGEMENT FACILITIES & PROPERTY MANAGEMENT

at government training facilities, leadership centers, and university hotels where we manage sales forecasting and site logistics, as well as the entire turnkey guest experience including lodging, meals, activities, hybrid/virtual technology, and so much more.

Over 75% of Aramark’s conference center venues are IACC-accredited, which means those properties have met the high-quality standards and criteria set forth by the international organization.

CONCEPT, DESIGN, & CONSTRUCTION EXPERTISE

to support new builds from discovery phase with architecture and design planning, feasibility studies, occupancy analysis, energy experts, and strategic facility planning and renovation projects.

MARKETING EXPERTISE

to elevate every customer touchpoint onsite in addition to leveraging the customer journey of planning and booking through public relations, social media, advertising and digital media.

EXPERIENTIAL RETAIL & CONVENIENCE STORES

providing everything from sundries, beach gear, and RV essentials to traditional souvenirs, local arts & crafts, and one-of-a-kind treasures designed by local artisans, using locally sourced materials.

SUMMER

& WINTER RECREATION EXPERIENCES

from onsite event management, park tours, cruise, and snowmobile excursions to houseboat rentals and marina management.

Pictured: Aramark Headquarters, Philadelphia, Pennsylvania

OUR TEAM

YOUR RESOURCES

Aramark Destinations provides the resources necessary to manage a successful operation. With a network and vast experience that spans the U.S. and beyond, Aramark offers a depth of resources unlike any other in the industry.

Your local, regional, and corporate management teams provide diverse expertise, powerful problem-solving skills, and cultural resources to elevate your destination and enhance the experience at every turn for your visitors and guests.

REGIONAL SUPPORT TEAM

• Vice President

• District Manager

• Director of Sales and Marketing

• Senior Human Resources Manager

• Director of Finance

CORPORATE SUPPORT TEAM

• Recruiting & Training Specialists

• Environmental Sustainability Expertise

• Accounting & Reporting Specialists

• Internal Auditors & Analysts

• Procurement Buying Department

TECHNOLOGY SYSTEMS

Pictured: National Center for Employee Development, Norman, Oklahoma.

ARAMARK HOSPITALITY SYSTEMS

Aramark has a portfolio of hospitality software solutions available to ensure the best visitor experience, customize reporting, and maximize operational excellence.

Aramark has available a portfolio of software solutions to ensure the best visitor experience and to maximize internal reporting and timekeeping.

PROGRAM ELEMENTS

MICROS

PROGRAM BENEFITS

Automation of dining transactions, mobile applications, and reporting

Your Voice Counts Guest service feedback

Automation of dining transactions, mobile applications, and reporting

Green Thread™ Sustainability platform

Operational

Guest service feedback

Excellence—PMD

KRONOS—Time Management System

Review and reputation management platform

Sustainability platform

Ensures quality, training, safety inspections, and surveys

Ensures quality, training, safety inspections, and surveys

Encore! Encore!

Improves labor accountability; automated processing improves efficiency

Delphi FDC

Employee recognition programs to reinforce and recognize outstanding customer service

Improves labor accountability; automated processing improves efficiency

Employee recognition programs to reinforce and recognize outstanding customer service

Records catering events and banquet event orders

Records catering events and banquet event orders

Recommended property management systems integrated for your location; guest room and event management, maximize function space, and powerful reporting and analytics

Merchandising and gift shop point-of-sale and inventory management system

PROCUREMENT & SOURCING

We are meeting our clients’ needs by solving for the biggest challenge impacting businesses today. Eliminate your current sourcing disruptions and increased supply and product costs with the strength of our purchasing power through our supply chain and Avendra channels.

SUPPLY CHAIN

We currently work closely with 19 of the 25 largest global food manufacturers and vendors.

AVENDRA

Avendra, our hospitality procurement services provider, gives our clients access to more than 650 hospitality management companies and 8,500 hospitality locations.

DRIVING REVENUE FOR YOUR UNIQUE DESTINATION

SALES & LEAD GENERATION

Our dynamic team develops a sales, marketing and lead generation strategy that is uniquely suited to your location. Dedicated sales and marketing professionals focus on driving increased visitation, while also working to attract the optimal balance between group and leisure guests. Working collaboratively with both functional and operational leaders, the Sales & Marketing team designs, executes, and optimizes strategies focused on maximizing revenue growth.

REVENUE MANAGEMENT

Our revenue team collaborates with key leaders across the organization to provide data and analysis that drives real results. Our strategic vision focuses on the pieces that accelerate your bottom line: dynamic pricing, strategic distribution, and skillful yield management. We combine sophisticated business intelligence software with careful forecasting and analysis to continuously evaluate market conditions and maximize every opportunity for revenue growth.

Pictured: Lake Powell Resort, Glen Canyon National Recreation Area, Arizona

DESIGN & DEVELOPMENT

We are experts in all phases of design and construction milestones, including renovations at National Historic Landmark hotels. Whether you’re designing a conference center, embarking on a new hotel development, or starting a renovation project at an existing facility, we parter with our clients to create unique, elegant, and relaxing environments.

EXCEPTIONAL SERVICE. SATISFACTION ALWAYS.

GUEST EXPERIENCE

Guests that visit our properties are met by a hospitality culture, focused on care, convenience, safety, and service excellence. Whether attending a meeting at one of our conference centers or training facilities, dining at our beautiful resort restaurants, or booking a family vacation to a national park, our teams proactively meet guest needs. Our dedicated teams and hospitality systems allow us to consistently evaluate our operations and immediately respond to guest concerns, while continually driving best in class customer satisfaction scores. We are experts in reputation management, where we protect the integrity of your brand, provide insights and measurements to analyze guest feedback, and continuously streamline intelligence with online booking channels.

CENTRAL RESERVATIONS

Aramark Central Reservations (CRES) is our state-of-theart contact center team that provides full-service guest reservation support for booking lodging, campgrounds, tours, and recreational activities at our unique destinations. The Central Reservations group offers both multi-level customer service as well as rates and inventory management to provide top-tier customer service scores support to both guests and operations.

Pictured clockwise from top left: 1. Lake Powell Resorts Boat Rentals. 2. The Ahwahnee, Yosemite National Park, California. 3. Yosemite Valley Lodge, Yosemite National Park, California. 4. The Executive Learning Centre at Schulich, York University, Toronto, Ontario.

Throughout our history, we have worked hard to make a positive impact on people and the planet. We remain committed through our Be Well. Do Well. programs and practices that support environmental, social, ethical, and economic goals.

Pictured: Grand Canyon National Park, Arizona.

ENABLE EQUITY & WELL-BEING FOR MILLIONS

ENGAGE OUR EMPLOYEES

OPERATE EFFICIENTLY

EMBED CIRCULARITY

EMPOWER HEALTHY CONSUMERS

MINIMIZE FOOD WASTE

BUILD LOCAL COMMUNITIES

SOURCE ETHICALLY AND INCLUSIVELY

SOURCE SUSTAINABLY

PROMOTE PLANETARY HEALTH ON PATH TO NET ZERO

Our guests, partners, and workforce are comprised of people of all nationalities, ethnicities, and cultures. That’s why our Be Well. Do Well. sustainability plan starts with people. Our goal is to enable equity and well-being for millions, including our employees, consumers, communities, and people in our supply chain.

DIVERSITY, EQUITY & INCLUSION

We have three main pillars that drive our DEI Strategy: workforce, workplace, and marketplace

Our workforce goal is to hire, retain, and develop a workforce that reflects the communities we serve.

Our workplace goal is to create a culture of community and inclusion through the work of our Employee Resource Groups (ERGs) and allyship network, capability building, and meaningful management engagement with employees.

Our marketplace goal is to create value by partnering with diverse suppliers, engaging with the communities we serve, reducing our environmental footprint, and delivering culturally relevant products and services.

EMPOWERING HEALTHY CONSUMERS

Our health and wellness strategy is focused on healthy food, nutrition education, consumer marketing, community outreach, and wellness programs that encourage and empower.

SOURCING ETHICALLY, INCLUSIVELY, & RESPONSIBLY

Aramark is committed to sustainable sourcing practices and energy management solutions that benefit our communities, support local and minority businesses, prioritize animal welfare, and responsibly protect our environment.

Pictured: Yosemite National Park, California