1 minute read
Pesawaran Adventure
by Arawib
Role: UX Design | Duration: 3 Weeks
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1. Research
Challenge
How could we, as a region in need, develop pesawaran’s unique fabric to attract young adult travelers?
Defining The Problem
I conducted an individual online research through published surveys and reports from government, their region’s website and other organization.
2. Define Problem
Insights #1 70% of young adults travelers look for souvenirs that matched the modern theme of their house
What is the project about?
Hello Pesawaran is a branding my teammate and I made that explore the culture of Pesawaran, which is a region of Indonesia. We had collaboration with the ministry of tourism, Mr. Sandiaga Uno. The collaboration is to market Pesawaran’s unique fabric called Sulam Jelujur to attract tourists by making souvenirs. With a more innovative approach, We made a fun app for tourist to learn the culture of Sulam Jelujur fabric.
Young adults travelers expect souvenir to be functional and memorable
Insights #2 90% of young adult travelers who come to Pesawaran are not aware of the culture behind Sulam Jelujur
Insights #3 4.88 million young adults travelers relies on phone and internet during travelling in this digital era
Inf n
The Sulam Jel ujur
Sulam Jelujur fabric is made into furniture with a modern theme for young adults to feel that the fabric has a function as well as a decorative element
