A R AYA T H A I C H A RO E N PORTFOLIO
Š 2014 Araya Thaicharoen Portfolio This portfolio is the combination of my work that I have researched since my years at my University, until the present. My most significant work was selected for display in this portfolio. The purpose of my work is regarding design concepts, problems and solutions. There are 3 types of works contained in this book: 1. Work from my present job 2. Work from my school years 3. Work from my part-time job I deeply hope that the readers who consider this portfolio will see my abilities and potential through my work and designs in this books.
P O RT F O L I O
WELCOME “I am not a person who has natural born talent. However, I am a type of person that has a strong will; when I aim at accomplishing or achieving something, I will do my best to earn it.�
Since I was a child, my dad has always showed me the artistic work that he bought and also made me listen to classical music. These two actions he bestowed upon me put a beautiful spell on me. So, when I grew up I chose to study in Interior Architecture as I admire both Science and Art. While I was studying in the university, I was interested in creating design concept. I was very happy with what I was studying because I could then create projects according to my desire. It\s fun to contemplate propositions of concept conduction and design the projects simply by following by the concepts. After my graduation, I chose to start working with a small company with outstanding work so I would be able to learn from the job experiences as much as I could. During the entire time that since I started working with my company, I'\ve learned about thinking processes and management. The experiences that I\;ve gained from my job expanded my vision and point of view sufficiently Now, it\;s a proper time to follow my dream, letting go of doing what I love most and moving onto what I\m sure I could do better.
THINK B E YO N D
CURRICULUM VITAE
PROFILE
Date of Birth : 27 December 1988 23/108 Moo.2 T.Samet A.Muang Chonburi, Thailand Tel : 038-783820 Mobile : 088-768-5672 Email : Araya.thaicharoengmail@.com E D U C AT I O N
B.A. in Interior Architecture (Second class Honors) 05/2007 - 03/2011 , Bangkok King Monkutt` s Institute of Technology Ladkrabang WORK EXPIERENCE
Interior Designer 05/2012 - 02/2014 , Bangkok Hypothesis30 Design Studio Design a residencial 05/2012 - 02/2014 , Bangkok
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Tejapaiboon s Residence, Navamin 24
07/2012 - 01/2014 , Bangkok Mr.Kanin \ s townhome, Noble Cube Pattanakarn 07/2012 - 09/2013 , Bangkok Mr.Apichart\s residence, Prukpirom Regent Sukumvit
10/2012 - 03/2013 , Prachuap Kiri Khan Ban Teaw Klearn,
Design Retail 05/2012 - 01/2013 , Bangkok Tango, Siam Center Department store Design Condominium 03/2013 - 11/2013 , Pattaya The Venetian Signature Condo and Resort 08/2013 - 02/2014 , Bangkok Villa Leone, Tonglor Create a design concept and presentation Manage the private project in full working scope
Internship 04/2011- 05/2011, Bangkok Bensley Design Studio Do a construction drawing. Sketch design for an entertaining area of Danang Hotel, Vietnam. Do a presentation.
HONORS RECIEVED
Honorable Award 07/05/2011 , Bangkok Cotto Bathroom Solution Design Contest 2010.
P L U B L I C AT I O N
Wallpaper Magazine Wallpaper, Feburuary 2013 Retail renovation, Tango Retail A S S O C I AT I O N M E M B E R S H I P
Architecture Council of Thailand
Thailand Creative Design Center
JOB EXPERIENCE
Co-creative branding and products with Creative director 03/2014 - 04/2014 , Phuket Attitude club sales kit 02/2014
- 09/2014 , Phangnga Dokkafee cofee shop
Design architecture of a residencial 09/2013 - 08/2014 , Chonburi Mr.Prachyas\ house Design interior of a residencial 04/2012 - 12/2012 , Chonburi Mr.Pintachai\s room
11/2010 - 07/2011 , Chonburi Mr.Pangpond\s residence Design interior of hotel 05/2010 - 08/2011 , Chonburi J&Y Lord Hotel. Renovate interior of office 11/2010 - 12/2010, Bangkok PDC Engineering Company, Bangna Design interior of retail 09/2010 - 10/2010 , Chonburi Contrast cloth retail, Laemtong department store. VOLUNTEER EXPIERENCE
Creative Director of the Thai Catholic Student Network of Thailand 05/2008 - 05/2009 , Bangkok Create and lead the activities Design and produce the published materials Participated to build a mountaineer 's school and designed a churchplate. OTHER TRAING
24/08/2014 , TCDC International Symposium
:
If......Defining The Future
03/04/2014, The faculty of Architecture, Kasetsart university Innovate Talk
: When design meets.... Business
15/03/2014 , TCDC Seminar
:
Strategic Brand Design
24/11/2013, Museum Contemporary Tokyo. Exhibition
:
TOKUJIN YOSHIOKA Crystallize
24/11/2012 , Bangkok of culture centre. Lectured
:
The Art Of The Hotel
SKILLS
Interior Design Conceptual Design Corporate Identity Design Visual Design and Presentation SOFTWARE
Photoshop
Ilustrator
Indesign
3dmax
Autocad
Sketchup
Lightroom
LANGUAGE
Thai (Native)
German (Good)
English (Good)
INTERESTED
Art & Design
Musik
Photography
C U R R I C U L U M V I TA E
Travel
WO R K “I enjoying experimenting on new things, searching for new experiences, asking new questions and setting up new hypothesis�
TANGO 05/2012 - 01/2013 Siam Center Department store
TANGO accessories
Shop which
is
the retailer of adult-sized dresses and each
delightful
creation
is
crafted
by
trained and skilled, Thai artisans. The world of TANGO is exotic, passionate, and full of vibrant colors and rich textures. TANGO women are cultured, refined, passionate and full of life. Each member reflects her own truly unique personality.
TA N G O
“Beauty is in everything. Even though most people don’t see how beautiful something is or can be by their own aspects, beauty is always with it.” With this mind set, it freshens up an idea to drive myself with the craziness of doing beautiful things.
WO R K
The Beuty of Ruin Style : Exotic The coordinated project
The TANGO project is the project I was assigned to take over during the design development period. The shop was designed following the requirement of a more teeage look and uniqueness. After analyzing the
information, we caught up with teenagers’ emotions as a significant assortment by using aggression and exasperation. These
emotions lead to the concept, "The Beauty of Ruin" by reflecting through the shop materials and appearances such as ; cracking mirrors, scratching steels, old brass, etc. The shop atmosphere was exotic and reflected a Moroccan setting because of the owner’ s preference of collecting Moroccan antiques.
Layout planning was inspired from Hanging Model Installation Art of Gaudi. The layout was created in a round shape and product display. Installation Art is located in the center of the shop as a highlighted area by Moroccan pattern painting Product display was designed as repeated order of “ classic column randomly� . The counter and cloth hangers are also made by using same patterns. .
TA N G O
WO R K
THE VENETIAN 03/2013 - 11/2013 The Signature Condo and Resort, Pattaya
I was assigned to design the sales gallery of Venetian Signature Condo Resort located in Pattaya City in the eastern region of Thailand, closest to the South China Sea. However, the location of the condo resort is not close to the sea like other constructions. Therefore, the owner of the condo required the decoration under the theme of the Venetian model.
Shadow of Byzantine “Reflection, Stain and Reconstruction” Style : Italian Contemporary The privated project
I studied and researched the information of Venice and found that every year the city is flooded as it is below the main seal level. The effect of flooding grabbed my attention, and after thinking further about this dreadful fact there were 3 words the came to mind, “Reflection, Stain and Reconstruction”. These brought up the concept design “Shadow of Byzantine”.
The dominant feature of the Sales Gallery is the wooden Truss frame structure on the columns. The design idea came from the image of the entrance of the ancient dockyard of Venice. When the sun shines on the polish marble floor, it caused a shadowy reflection as
it' s covered with water despite the water level being down and while the building is being reconstructed.
.
THE VENETIAN
The entrance corridor of sale gallery
WO R K
VILLA LEONE 08/2013 - 02/2014 Tonglor, Bangkok
Villa Leone is the high-end condominium which is located in the central of Thonglor, Bangkok. There are 8 floors in this low rise condominium which is created as a community of people with high authority and billets amongst the country. My job was to design the Guestroom for Villa Leone.
“I’ll make him an offer he can’t refuse.” Mario Puzo, The Godfather
The Boss of Bosss Style : Italian Industrial The privated project
The word, Leone was from the name of the character in The Godfather movie, Don Vito Corleone who was the leader of his Mafia and family. The concept, “the Boss of the Boss” was generated because of him. Not only were
we including the architecture that my team and I designed for this place, but also the services. The residents who live in this place would be confident that they would have what the others don’t have thanks to our services.
VILLA LEONE
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WO R K
VILLA LEONE
WO R K
VILLA LEONE
The room was designed by using the architecture of exposed brick walls and emphasized the details of the implements particularly, for instance, adaptable shelves that can be adjusted by utilizing ironic floor moulding and the copper door frame as the entrance of bath area. Another special service of this residence is the individual elevator car park in the room that allows the residents to have their cars near their own rooms. This is the core significance of this living area.
WO R K
MR.APICHART'S RESIDENCE
07/2012 - 09/2013 Prukpirom Regent Sukumvit, Bangkok
This is the renovation design for 2 floors within a castle displaying Spanish, Architectural Style. Previously, this residence belonged to a Turkish Ambassador. However, because of poor interior space within the court, as there were only few loopholes in the building, together, with the dark tone of decoration materials, they caused the look of the house to be very opaque
Triming edge Style : Classic Comtemporary The privated project
The owner of the house admires Barbara Barry’s work and required me to create a new look for the house, one to be considered luxurious. What I noticed by the research done for Barbara Barry’s work and other
high-end brands was the simple look of effort. However, the use of trimming edge technique made it also extraordinary. My design concept was generated by the example set by this technique.
M R . A P I C H A RT ’ S R E S I D E N C E
I designed this court with the contemporary classic style by breaking apart solid wall material in the building while the architectural structure remained. The new design highlighted the core lining of the building in the hallway that was built in an arch-like angle. The gaps on the doors and windows were expanded to allow much more sunlight and new setting tone for decorating materials was tinted.
WO R K
M R . A P I C H A RT ’ S R E S I D E N C E
WO R K
M R . A P I C H A RT ’ S R E S I D E N C E
WO R K
M R . A P I C H A RT ’ S R E S I D E N C E
WO R K
JOB “The only source of knowledge us experience” ALBERT STEIN
THE ATTITUDE CLUB 03/2014 - 04/2014 Sale kit, Phuket
The attitude club is the company located in Phuket, offering a wide range of creatively, conceived, contemporary properties area, management series and life style options for people.
The intersection Style : Modern Contemporary The coorordinated project
The concept of this project is the intersection of the Chino-Portuguese style combines with the ordinary modern style (brand characteristics). The symbols of Phuket city, the pearl and the Chino-Portuguese Style which is seen in the
constructions of Phuket old city are embedded into the design. The highlight of the concept is to use the door patterns from the old city for stenciling the patterns and shapes on the glossy, black, pearl-covered paper delicately.
T H E AT T I T U D E C L U B
JOB
T H E AT T I T U D E C L U B
JOB
DOKKAFEE 02/2014 - 03/2014 Identity and branding, Phangnga
DOKKAFEE is a small booth that sells coffee located in the
’
“
”
florist s facility. Good taste with reasonable price is the merit that made it a favorite to people who tried their delicacies. The targeted group of DOKKAFEE are locals and government officers. The owner of the small booth is a young woman. She desires to manage her brand to become an international brand and increase in business.
Flower and coffee Style : Vintage Minimal The coorordinated project
The concept, “Flower and coffee” is from the location of the florist’s. The logo of the brand represents the symbol of coffee’s
flowers and cup. The identity and branding materials of DOKKAFEE expressed its ecofriendly policies and feelings of femininity.
DOKKAFEE
JOB
DOKKAFEE
JOB
S T U DY “To acquire knowledge, one must study; but to acquire wisdom, one must observe.� Marilyn Vos Savant
NEPHESH 05/2011- 03/2012 Takuapa, Phangnya
’
I always wish that my design could attach itself to its viewers heart. I decided to work on my thesis regarding the Nephesh Hermitage. This is one of the projects that I dedicated myself solely towards it. This work has now become my most favorite. .
“ The Lord God formed the man from the dust of the ground, and breathed into his nostrils the breath of life, and the man become a living being �. Genesis 2:7
DEVINE INSPIRATION Psalm Style : Simple+Natural Thesis of Interior Architecture
Nephesh in Hebrew means “spirit”. The Nephesh hermitage was the place for prayers to do other spiritual activities. This project was designed under the concept, “Devine Inspiration” by
using “worship song” for continuing the story of each part therefore leading into the feeling of spiritual passion. Simplicity and candor were the key qualities in making this design.
NEPHESH
S T U DY
“My Lord who created heavens, the earth is his work. He gives man dominion over all other lives on earth.” Lord, Our Lord, how majestic is your name in all the earth!” (psalm 8) The meditation hall was designed follow-
“
’
”
ing the Praise of God s Creation concept. Free forms and lines were used for expressing the effect of waves and the origination of the shapes.
“When our spirits were overwhelmed by sorrow and difficulty, there’s no one who acknowledged us around. We cried out to the Lord to help us and He helped us form the sorrow. O my Lord, “You are my refuge” (psalm 142)
The model show a lighting effect process.
DESIGN ANALYSIS 08/2011 - 09/2011 Sukhothai Historical Park, Sukhothai
In the 5th year of my education, Design Analysis was my most favorite subject to study. I learned how to research and analyze the space, plane, and form from many standing architectural monuments. The information after analyzing would be applied to create newer and much greater designs. .
Wat Sri-Sawai Design Restaurant Space Final project of Design Analysis subject.
The proposition of this project is to study and research the architectural works in Thailand for designing the restaurant. To complete this project for my architectural study, I selected Wat Sri-Sawai, the temple located in Sukhothai Historical Park in the Northern sector of Thailand. I found many interesting views from there and used it to analyzing the following results :
1. The architectural planes were uneven but it caused the rhythm of the structure, and made them look fun and attractive. 2. The Indented corners on the Chedi’s basement, drilling holes that lead our view to another point, vertical void on the structures and the negative - positive techniques that were seen from the structure made this place appear both harmonious and charming. 3. A deterioration of the structures that has been seen on bricks has come naturally after many years of ages and a derangement of brick arrays by human skills increased this place mystique
D E S I G N A N A LY S I S
Improving the design by analyzing space mass and planes from the details in the picture. S T U DY
D E S I G N A N A LY S I S
Restaurant Lay-out Plan.
Finalize the improvement of Restaurant interior space. S T U DY
PRODUCT DESIGN 03/2009 The Faculty of Architecture, KMITL, Bangkok
This work is a part of the subject, Fine Art. The purpose of the assignment is to create free style architecture by the concept, Minimal. .
“ The expectation of this work is to make people have positive thoughts when having meals together.”
The concept of making a receptacle for forks and spoons was from the mannerism “first bump” which is the symbol of giving respect. This manners behaved when greeting or congratulations. The “Thumb-Up” symbol was added to increase greater feeling. Two beautiful contrast colors were chosen to allure people into coming together to enjoy its beauty.
S T U DY
CRAFTSMANSHIP 08/2010 Wat Phra Kaew, Bangkok
I took some patterns of the murals I saw from the stupa for designing new patterns. The composition of my design consisted of big patterns full of small features and colored with natural colors to keep the work form looking too monotone.
THAI ART Lai-Thai Pattern Technique: water color on paper Work Size: A5
My design, Lai-Thai Pattern in warm color
My design, Lai-Thai Pattern in cool color
S T U DY
SKETCH 07/2011 Wat Tong Kung , Samutsongkhram 08/2007
The Faculty of Architecture, KMITL, Bangkok
This figure shows the work of my quick sketch when I was on the trip during my 5th year of college (subject, Venecular)
This figure refers to my sketching work; freshman year
T H A N K YO U
THE
ELOSÚA ROJO FOUNDATION IS A THE
ELOSÚA ROJO FOUNDATION IS A CHARI
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“ It is useful to study different traditions in order to be free of attachment to any one way of expressing what is beyond expression �. Ravi Ravindra
Contact 23/108 Moo.2 T.Samet A.Muang, Chonburi 20000 Araya.thaicharoen@gmail.com 088-768-5672