Corporate Partnerships Options and benefits for supporting the Amphibian and Reptile Conservation Trust
“ Our reptiles and amphibians are rare, beautiful, fascinating and precious. Sadly, most are also vulnerable and in need of conservation, today more than ever, so please join me in supporting Amphibian and Reptile Conservation in any way you can.� Chris Packham Patron, ARC
Contents 1. About ARC......................................1
6. Donations.......................................6
2. Meeting your objectives....................2
7. Sponsorship....................................7
3. Overview of options..........................3
8. Corporate supporters........................8
4. Employee Action Days......................4
9. Consultancy....................................9
5. Cause related marketing...................5
10. Contact details.................back cover Common toad © Chris Dresh
Welcome
1. About ARC Amphibian and Reptile Conservation’s vision is to see amphibians and reptiles thriving in their natural habitats, and a society committed to their conservation. We are involved in national and international projects, through links with the overseas territories. With over 25 years of experience in the wildlife sector we are committed to the conservation of frogs, toads, newts, snakes and lizards and the habitats on which they depend.
r H i ll Pete n mo
m Co
Further details about our charity are available at: www.arc-trust.org
s©
Businesses are increasingly understanding the business case for forming partnerships with ARC. This booklet gives an overview of potential benefits to your company for each of the different options for partnership. We invite you to meet with us in order to tailor a partnership and ensure your objectives are reached.”
Each year we involve volunteers in improving the conditions for amphibians and reptiles in our 80 nature reserves across the UK.
rd liza
“Amphibian and Reptile Conservation is a national wildlife charity committed to conserving amphibians and reptiles, and saving and restoring the disappearing habitats on which they depend.
Dr Tony Gent Chief Executive
2
Corporate Partnerships
Corporate Partnerships
1
© Peter Hill
Common lizards © Peter Hill
2. Meeting your objectives
3. Overview of options
A partnership with ARC will enhance and demonstrate your commitment to your Corporate Responsibility and Sustainability objectives.
ARC offers a range of options for partnerships with the private sector, whether large global organisations or smaller local businesses. The list below is by no means exhaustive. Some of the main opportunities we recommend you focus on for maximum impact include:
ARC’s national and international reach provides opportunities to meet local engagement objectives in your geographical areas of operation. Our practical approach to conservation provides outdoor opportunities to increase employee motivation and retention, and to meet company targets for employee volunteering.
• Employee Action Days
Your brand awareness and reputation will be enhanced through a partnership with ARC. We will ensure your company name and logo feature on the communication channels relevant to the type of partnership we form together.
• donations
We invite you to meet with us so that we can better understand your objectives and how we can help you to meet them. For example:
• consultancy
• cause related marketing • sponsorship • corporate supporters
• promote your business • meet your CSR policy • position your organisation as a leader with expertise in ecology • positively associate your organisation with other leaders in ecology
• improve employee recruitment, morale and retention
te d es
n
t© ew
h is Dres Chr
r tc
• enhance brand image and reputation
r© de Ad
• differentiate your brand from competitors
ea
• broaden your customer base
Gr
• communicate how your products and services benefit your potential clients
C hr
is D
resh
• reach new potential customers and help to secure new business
• improve goodwill with local community 2
Corporate Partnerships
Corporate Partnerships
3
Volunteers at The Grune, Cumbria © ARC
Grass snake © Chris Dresh
4. Employee Action Days
5. Cause related marketing
Employee Action Days (EADs) are a great way to start a mutually beneficial partnership with ARC, and help to fulfil specific CSR or personal objectives for your staff.
A cause related marketing strategy makes a direct link for your potential new customers between sales of your products or services and support for amphibians and reptiles via donation to ARC.
For example, your staff may have written requirements in their annual objectives, such as to participate in two volunteering days per year for charity.
This will differentiate your brand and products from those of your competitors. It is a mutually beneficial system that increases income for both partners.
Teams of employees are welcome to join us for a day to complete tasks that they can feel proud of for a lifetime, delivering tangible benefits for amphibians and reptiles across the UK. We own or manage 80 nature reserves across the UK.
The return on investment is measurable. It helps you to increase sales and strengthens your position as an ecologically responsible organisation.
4
Corporate Partnerships
eter H ©P Sa
nd
ard liz
s©
r ee nt
nt lu Vo
e
© ers
C AR
er Pet
Hill
lu
We welcome both one off Employee Action Days and programmes of multiple days for larger businesses with multiple teams.
Vo
Please contact us for availability of Employee Action Days. As a charity we request that corporates make a contribution towards our costs, which include insurance, risk assessment, planning, tools, equipment, transport and staff time required by us to deliver the day to the highest standard.
ill
Employees often enjoy practical habitat management work such as creating nature areas, digging ponds and planting trees. They enjoy an active, outdoor team bonding experience, whilst learning more about amphibians and reptiles in the UK, and improving links with the local community.
Corporate Partnerships
5
© Peter Hill
Great crested newt © Chris Dresh
6. Donations
7. Sponsorship
As a registered charity the most efficient form of financial support is a donation towards our work on an unrestricted basis. This enables us to continue as an organisation without needing to deliver significant additional activity, staff time and resources to service the partnership itself.
You can make an impact in the geographical area of your office or areas of activity by sponsoring one of our local projects.
We will be delighted to acknowledge donations using our various communication channels.
Alternatively you may wish to sponsor a particular work programme, project, event or publication where we have a thematic match with your work. Sponsorship of the following broad themes can help to secure your brand positioning and ecological credibility: • practical conservation action
We welcome match funding pledges and agreements with other businesses, for example by doubling the value of your donation if another business agrees to donate at the same level.
• species monitoring and data collection • managing 80 reserves • training for land managers • policy advocacy • partnership projects • annual conference
resh is D
• fundraising events
r te
o kt jac
Chris Dresh
© ad
C hr
Corporate sponsorship is available at different levels, reflecting the different scales of financial needs for each of the above options. The benefits we are able to provide in return for sponsorship are different for each theme, project, and financial level.
ke ©
Na t
Sm
th oo
sna
Please contact us for further details.
6
Corporate Partnerships
Corporate Partnerships
7
Common frog © Chris Dresh
Slow Worm © Fed Holmes
8. Corporate supporters
9. Consultancy
Becoming an ARC corporate supporter will help us to give a voice to the UK’s amphibians and reptiles, by saving species, improving habitats and enhancing people’s lives. It will also bring your company many of the benefits outlined earlier, in addition to those listed below.
ARC is closely linked to a separate ecological consultancy business, ARC Ecological Services Ltd (ARC-ESL).
Bronze: £250
ARC-ESL aims to be the consultancy of choice for work on the conservation of reptiles and amphibians and their habitat management. Services presently cover reptiles, amphibians, European protected species, habitat surveys, site management plans, Farming and Wildlife Environmental Stewardship, birds, mammals and plants.
• A personalised certificate and use of our corporate sponsor logo • Welcome pack including copies of our magazine HopGossip! • Recognition of your support on the ARC Corporate Supporters page of our website, via our social media and in our Annual Report Silver: £1,000 • All of the above and… • Discount on ARC merchandise and publications
ARC-ESL donates its profits back to Amphibian and Reptile Conservation Trust (England and Wales number 1130188. Scotland number SCO44097).
For other ecological consultancies needing to bring in herpetological knowledge and techniques as part of a wider project, bringing in ARC-ESL may be able to cover gaps in specific expertise. ARC-ESL may also be useful for your long term development or land management strategies, and feed into your plans for cost and time efficiency.
• Discounts on ARC’s annual conferences for five members of staff Gold: £5,000 • All of the above and… • Guided walk or Employee Action Day on one of our nature reserves for up to 15 people • Presentation given by one of ARC’s experienced staff Platinum: £10,000+ • All of the above and… • Guided walk or Employee Action Day for up to 25 people
8
Corporate Partnerships
Corporate Partnerships
9
10. Contact Details For further information about tailoring a corporate partnership to your needs, please contact: Atul Srivastava Amphibian and Reptile Conservation Email: atul@arc-trust.org Tel: 07855 530557 For further information about ARC Ecological Services, please contact: Jim Foster Amphibian and Reptile Conservation Email: jim.foster@arc-trust.org Tel: 01428 681059
Amphibian and Reptile Conservation 655A Christchurch Road Boscombe Bournemouth Dorset BH1 4AP www.arc-trust.org Amphibian and Reptile Conservation is a Registered Charity: England and Wales number 1130188. Scotland number SCO44097.
Front cover small photos: Common frog Š Chris Dresh. Volunteers Š ARC.