WE ARE ARCADIS
IT MEANS
SOMETHING
It’s the values we share, and the way our clients feel. It‘s our story… The places we’ve been. The things we’ve achieved. Our vision for the future.
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Our Brand
Our Story
Bringing it to life
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Our Brand in Action
Future Reference
BRAND is not a list of services… It’s OUR BADGE. OUR REPUTATION. And what brings US TOGETHER.
“Overall, because branding is about creating and sustaining trust, it means delivering on promises. The best and most successful brands are completely coherent. Every aspect of what they do and what they are reinforces everything else.”
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Wallace “Wally” Olins, CBE, British practitioner of corporate identity and branding.
LET’S MAKE IT A
MARK PRIDE. of
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OUR STORY
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Our passion to improve quality of life is the distillation of the best of all our heritage businesses.
WHERE WE ARE... Progress
what we’ve achieved so far
+ Potential =
THE POSSIBILITIES AHEAD.
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We made a decision some time ago that to help solve the challenges that will define our future we needed to think big. We did this by taking the expertise of all our combined teams together.
We’ve gone so far, so quickly it’s something I’m proud of, but it’s also opened my eyes to all that can be achieved.
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WHERE WE COME FROM...
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WHERE WE WANT TO BE We have an opportunity to do things in a way that has never been done before. An opportunity to change the industry and focus on the things we can do to make life better.
HAPPE IT’S
Create a truly unique client experience. Be admired for our commitment to client outcomes. Be respected by our clients and peers. Be the employer of choice for talented people.
ENING
CLIENT FOCUS We should be recognised by clients for seamlessly delivering great outcomes and exceeding expectations through motivated people. Famous for the outcomes we deliver and for improving quality of life.
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As someone who is always on the move, I rely hugely on London transport. Lately some of my experiences have been miserable – overcrowding on trains, delays and cancellations mean people are struggling to get to the places that they need to be. That’s why it’s so important to me to have worked on a project that can do something about these problems. Rebuilding one of London’s oldest and busiest railway stations while keeping it open comes with its challenges though; it has been described as carrying out open heart surgery on a patient while they’re still awake. The new London Bridge station opened at the end of August and it is amazing to see the difference it will make to people’s lives. The new station will reduce delays and improve people’s travel experience. It means more time with family, more time with friends and less time waiting on a crowded platform.
Will Egan Engineer
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Europe is currently facing an unprecedented displacement crisis. People are fleeing their homes due to conflicts in other parts of the world and those arriving in the UK are facing further challenges - they often do not have sufficient UK work experience and language skills to be able to secure a permanent and meaningful role. Arcadis is now working with Transitions, a small not-for-profit organisation, which helps skilled people with refugee status to find work. Our goal was to give them the experience and opportunities that they need. It’s been an incredibly challenging but eye-opening experience and something I am really proud to be involved in. Ten new Arcadians joined us in August on a traineeship programme, with the overall goal of securing relevant permanent employment. I am looking forward to seeing how our new colleagues progress and looking forward to what is next.
Victoria Ferguson Head of International HR
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THE QUALITY OF LIFE IS EVERYWHERE. 15
Every day, each of us has the opportunity to be part of an Arcadis story. To do something we can look back on with pride. Success starts with a passion for the difference you can make...
BRINGING IT TO LIFE
WHAT’S YOUR STORY? 'Improving quality of life' is our wonderfully inspiring passion statement. Sometimes, though, it can seem a bit remote from the realities of our daily work. The truth is that it takes thousands of Arcadians, all making their own contribution to make a real difference to our world. We’ve all got great stories to tell about the outstanding work we do but we’re too quick to reduce them to facts and figures. It’s too easy to get caught up in the day-to-day and lose sight of the positive impact our work has. Take Becca’s story – from sharing in a workshop to meeting Paxman...
BECCA’S STORY I love the Southbank, but back in 2011 I ventured too close to the water’s edge. I took part in a charity canoe race that started well but finished badly – I was poorly for days after from the pollutants in the Thames. It’s not a small problem. 100 tonnes of waste are pumped into the river every day; unsustainable for our city and a danger to the community. It’s why I’m proud to be a part of the £4bn Thames Tideway solution, especially as it happens to be one of the biggest infrastructure projects in the UK. Building a 26 mile tunnel under the river is a not an everyday challenge, but it’s why we’re doing it that counts. I can’t wait to see people swimming safely in the Thames – it will feel so good to know I helped make it happen.
I met Jeremy Paxman at a recent event and he asked me what my role at Arcadis is – so I told him my story. He loved it.
OUR COMMUNICATION PRINCIPLES
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We put our clients at the centre of everything we do
We are knowledgeable, constantly learning and seeking better answers
We see the bigger picture by understanding the world in which we operate, and the effects of our work on society and the environment
We have the ability to transform global knowledge into action
We have a passion for delivering outcomes that improve the quality of life
We collaborate, connecting different capabilities, sectors and markets to provide the right perspective on a challenge
HOW WE WORK
USING OUR VOICE
Clients and communities seek out our opinion: Regular commentator in major media titles
Multi award winning thought leadership
Sought-after expert by British government
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So many firms communicate in technical language so it’s refreshing to see a company like Arcadis speak in such an accessible way. Financial Times Journalist
Clients are constantly saying that the thought leadership Arcadis produces is truly market-leading. We have generated major client leads just through the power of our ideas. Arcadis Head of Commercial Development
We need to be in the same thought leadership space as the likes of Arcadis. Infrastructure Director, A Major Global Law Firm
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HOW WE WORK
OUR WORKPLACE IS OUR LIVING CV
INNOVATION
SUPPORTING CLIENT FOCUS AND COLLABORATION Our aim is to create workplaces that people enjoy being a part of. They support us to serve clients and represent our living CV – we should confidently welcome clients into our workplace. This ensures we can deliver value to clients through collaboration and innovation across our teams. Our offices are designed to reflect the agility of our people.
BEING PART OF OUR SPACE – LOOK PROFESSIONAL
TEAMWORK
IMPACT
We provide an exceptional client experience, so the way we present ourselves should reflect this. Clients are always welcome in our spaces so please be sure to always dress appropriately.
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FOCUS
HOW WE WORK A TRULY COLLABORATIVE SPACE INTEGRITY
PASSION
Our offices are so much more than just a place to work. In many offices we have created ‘neighbourhoods’ to bring different skills and knowledge together. This makes us a more innovative and collaborative business, as well as making our workplace a more fun and inspiring place to be. For this to truly work, we all need to be a good neighbour. Be sure to use your space in a considerate way so that others can use it when you’re not there. We adopt a clear desk policy. This ensures we maintain a working environment that we can all be proud of as well as ensuring client data is not compromised.
LEARNING
To make sure that all of our people have somewhere to place their belongings, within each office residents are allocated lockers. Not only does this reduce clutter, it also supports sustainability principals by reducing printing costs and paper waste.
RESPONSIBILITY
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HOW WE WORK
YOUR HEALTH AND WELL-BEING
EATING AT DESKS To ensure workspaces remain clean and to support your well-being, please don’t eat at your desk. This encourages you to take a break and meet with people from across the Arcadis world. All offices have designated break-out areas where you can eat lunch and chat to your colleagues.
WORK-LIFE BALANCE Here at Arcadis we embrace flexible working and the technology that means we can work effectively wherever we happen to be. If you do not need to be in the office to deliver for clients, you may be able to work from home. But always be mindful of health and safety and be sure to be available throughout the day should clients or colleagues need to contact you.
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BEYOND BRAND 25
OUR BRAND IN ACTION
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UK SUSTAINABLE CITIES INDEX 2016
Putting people at the heart of city sustainability
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NE I B RO K
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WE AR
E ONE
FOR FURTHER REFERENCE
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BRANDBOOK
TONE OF VOICE
WEBSITE www.arcadis.com/uk
ISSUU SITE www.issuu.com/arcadisuk
BRAND VIDEOS
For further information contact: UKDesign@arcadis.com 31