© YUJ Designs 2019. Confidential Document.
https://www.yujdesigns.com
UX Design and Common Misconceptions Today it is an exciting time for UX design worldwide & yet we believe it is quite underrated Listed are few common misconceptions about UX design • UI – UX are the same • UX is optional, website can be designed without UX • UX design is a non-creative act • UX design is expensive, lets skip it!
© YUJ Designs 2019. Confidential Document.
https://www.yujdesigns.com
Click here for full size images
1. UI - UX are the same • People think UI – UX are the same, no it’s not! • UI — is user interface design, UX — is user experience design
A possible output of UI Design
• UI is about the experience of the digital product’s interface • UX is the holistic design of a user’s experience • The given example can explain it better
UX Design is required through pre, during and post phases of interaction with the users © YUJ Designs 2019. Confidential Document.
https://www.yujdesigns.com
2. UX is optional. One can design a website without UX • Clients judge a product by it’s look and feel • Science of cognitive psychology says, aesthetically pleasing designs are often perceived as being easier to use • Product’s compatibility & satisfaction is judged by it’s seamless experience and ease of use • All of this can only be achieved with a scientific & strategic approach of UX • Good UX appeals to and persuades the clients to take action
© YUJ Designs 2019. Confidential Document.
https://www.yujdesigns.com
3. UX design is a non-creative act
• Though aesthetics play an important part, but, design is not only about making things look good • It is about making the product more functional, usable & more acceptable to the target audience, its users • Designing a product means providing solutions to create an integrated and seamless experience for the users • UX design involves research, psychology, logic, aesthetics, technical knowledge and a lot more skills
© YUJ Designs 2019. Confidential Document.
https://www.yujdesigns.com
4. UX design is expensive. Let’s skip
• Businesses often pay higher design cost due to lack of UX • UX Design is an holistic design approach & an iterative process • UX design is about meeting business goals by fulfilling user need • It can never be an afterthought to the business
© YUJ Designs 2019. Confidential Document.
https://www.yujdesigns.com
Conclusion • The success of a business is majorly dependent on the scale of customer satisfaction and experience • Hence, it is evident that you cannot turn away from UX design!
© YUJ Designs 2019. Confidential Document.
https://www.yujdesigns.com
Thank you
For more information please visit UX design blog
© YUJ Designs 2019. Confidential Document.
https://www.yujdesigns.com