Voyage Media Pack
Voyage Reaching your horizons
Winter Oct - Dec 2013
Get On
Board! From Scandinavia to Switzerland, in search of the white stuff
GOING UNDERGROUND Digging deeper to unearth Europe’s secret hotspots
14
WINTER ESCAPES
From sparkling beaches to icy capitals
...And
Relax
Treat yourself to a secret spa getaway
Plus: Christmas In Liverpool/Expert Guides To Paris, Copenhagen, Dublin, Warsaw & Riga/ The Hot List...Gifts To Give This Season
Free
Welcome Voyage is the official magazine of Liverpool John Lennon Airport and our aim is to capture the sense of excitement and adventure that accompanies any trip abroad. We will be featuring genuine insiders’ guides to European destinations, focusing on hot spot locations and keeping travellers up-to-date with news from the airport and its host city. With more than 4.5 million* passengers per year travelling through LJLA, as a business, this is your ideal vehicle to reach people who are either living in, or visiting Liverpool.
* 2012
Advertising Facts and figures Men Women ABC1s Dwell time
46 % 54 % 83% 1 - 2 hrs
Leisure Business Readership Distribution
90 % 10 % 200,000* 50,000
Under 16 16 - 25 25 - 54 55+
4.6 % 15.6% 56.8% 23%
4.5 million passengers travelled through LJLA in 2012. 1.3 million people live within 30 minutes drive of LJLA. *Excludes digital readers
Specifications Full page 165 x 240mm Half page 165 x 120mm Quarter page 83 x 120mm Inside front cover 165 x 240mm & back cover
Issue dates 168 x 243mm 168 x 123mm 86 x 123mm 168 x 243mm
October 2013 January 2014 Aprl 2014 July 2014
with bleed
Mechanical data Copy supplied to Archetype Publishing for Ad creation: In order for us to create your advertisement please supply: all graphical files at a high resolution (300dpi) and large file size. File formats; EPS, PDF and JPEG; pantone references for corporate colours; and a rough layout of how you would like your advert. Copy supplied as complete artwork: In order for us to output your advertisement correctly please supply: Acrobat pdf high res (300 dpi) all colours CMYK. Please ensure that all levels are flattened when outputting artwork. NOTE: We cannot accept advertisements produced in Microsoft Publisher.
Contact us Full details are available from: www.voyageliverpool.com or by calling Mo Maghazachi on 0151 707 7708 or 07904 543575 email: mo@voyageliverpool.com.
Rate card Full page Half page Quarter page Double page spread advertorials Feature sponsors Issue sponsors Inside front cover & back cover
£1,450 £795 £425 £2,900 £495 £5,995 £1,995
*All rates exclusive of VAT Monthly payment terms upon request
12 month package offer, buy 3 editions and get the 4th edition free Exclusive offer - book any size advertisement for the full year, pay in
advance for the first three editions and we will give you the fourth edition free. This agreement cannot be cancelled and payment must be received at time of booking. See below for the full annual cost.
Full page Half page Quarter page Double page spread feature Feature sponsor Inside front cover & back cover
£4,350 £2,385 £1,275 £8,700 £1,485 £5,985
*All rates exclusive of VAT For more details please visit: www.voyageliverpool.com | or by calling Mo Maghazachi on 0151 707 7708 or 07904 543575 | email: mo@voyageliverpool.com
Ad Design Archetype Publishing offers a full design and production service for advertisers. Our design team will produce visually striking advertisements to the satisfaction of the client. This service includes producing and sending a colour proof as required. Our designers will also assist in the resizing of existing ads to fit the magazines specifications.
A fee will be charged for either service depending on size. Please contact mo@voyageliverpool.com for details. Full details are available by calling Archetype Publishing on 0151 707 7708 email: mo@voyageliverpool.com.
Distribution Voyage magazine will be available from strategically-placed dispensers both landside and airside. The magazine will be available to passengers about to embark on their journey as well as those who have landed at the airport. Each edition will attract a readership of 200,000 (not including digital readers) and for the first time, the magazine will also be available outside of the airport. Voyage will be available at all the airport hotels as well as some city centre hotels in
www.voyageliverpool.com
Liverpool itself. The bulk of the magazine’s 50,000 copies will be distributed within the airport terminal and the rest disseminated between hotel partners both around the airport and in the city centre. An online version of the magazine will be made available on the day of release which would be readable via computer, tablet and phone with an RSS feed making regular readers aware of its availability.
Voyage PDF Download
Terms & Conditions 1. The Advertiser is solely responsible for supplying suitable copy (including any artwork which may be required to be reproduced appropriate to the printing process) to Archetype Publishing within a reasonable time before the publication date and prior to the copy deadline date. In the event of Archetype not receiving suitable copy by the copy deadline date Archetype reserves the right to print either: 1.1 The Name, address, telephone number and basic business category details of the Advertiser (if supplied). 1.2 Other information, artwork or other material relating to the Advertiser, which Archetype is able to obtain from sources generally available to the public. In such circumstances, to the extent that the Advertiser shall own (or shall be deemed to own) intellectual property rights is such information, artistic / literary works or other material, the Advertiser shall be deemed to have granted to Archetype a perpetual, irrevocable, royalty-free licence to reproduce such works and to exploit such intellectual property rights for the purposes of that particular publication only. The Advertiser in accepting these terms also agrees to indemnify Archetype against all cost, expenses, damages, fees and penalties which Archetype may incur of suffer as a result of Archetype’s use of such publicly-available material. 1.3 A previous advertisement printed on behalf of the Advertiser by Archetype, and in respect of any case Archetype will not be responsible for any error or omission arising there from. Effective notice of the copy deadline date will be deemed to have been given by Archetype by sending written notice thereof by ordinary post to the Advertiser at the address of this order form. 2. Archetype reserves the right to include an index to the advertisements in the publication and will not be responsible to any Advertiser for any error or omission there from. 3. Archetype reserves the right to position the advertisement as it sees fit notwithstanding any preferred position requested by the Advertiser. 4. Archetype does not accept liability for delays in publication. It is hereby agreed that delays in publication will not constitute a breach of this contract.
5. The order form along with these Terms and Conditions, constitutes the contract between the Advertiser and Archetype and no employee or agent purporting to represent Archetype has any right to vary the said Terms and Conditions which take precedence over Terms and Conditions (if any) printed on the forms of Advertisers or Advertising Agents, unless confirmation for any special agreement is given in writing by a Director of Archetype Publishing Ltd. 6. This contract shall be governed by the laws of England and the parties agree to submit to the exclusive jurisdiction of the English Courts. 7. All artwork provided by the Advertiser to Archetype shall remain the property of the Advertiser and shall remain at all times at the Advertiser’s risk. Archetype does not accept liability for any damage or loss whilst in its custody nor during transit. 8. Acceptance by Archetype of this order form is conditional upon either; (i) permission being given by the Authority for the advertisement to appear in the publication or (ii) sufficient numbers of Advertisers being obtained to complete the publication. If either condition is unfulfilled any monies paid by the Advertiser will be refunded by Archetype in full and Archetype shall have no further liability whatsoever. 9. In the event that the Advertiser has not discharged all its liabilities to Archetype arising from any other contract the Advertiser may have with Archetype or any of its subsidiaries or associated companies, Archetype reserves the right not to publish any advertisement on behalf of the Advertiser. Any deposit paid will not be refunded. 10. Payment for any advertisement is to be made on receipt of invoice which will be issued by Archetype on receipt of order. 11. Cancellation of an advert must be received in writing at least 2 weeks prior to publication. Failure to do so will result in a 50% charge of the original advertisement cost. Any advertising taken out as part of a promotional/ limited offer can not be cancelled or refunded and full costs apply.