april 2014
XOXO fashion
For our fashion issue, we asked, “Which label’s runway set would you like to design?”
a sassy attitude Akin Creative and Guild collaborated Launched in 1999 as a denim brand—out of an apartment in on the New York boutique of Sass & Sydney, Australia—Sass & Bide has since expanded into a full Bide, where trunklike forms in range of women’s wear and, more recently, just opened its resin-soaked painted cotton jersey first U.S. store, in New York. Akin Creative and Guild worked are supported by steel frames. together on the narrow space, a former gallery. Their major move was to build five enormous “tree trunks” inspired by the driftwood collected by Sass & Bide creative director and cofounder Heidi Middleton. The structures are actually jersey that’s been soaked in resin, then painted. Go to interiordesign.net/akincreativeguild14 for more images of the flagship.
designwire beyond the sari
—Ghislaine Viñas of Ghislaine Viñas Interior Design
“Our runway for Julius 7 would have prison bars running alongside and overhead, all in the black, gray, and white found in the brand’s menswear. Light fixtures that spin 360 degrees would cast shadows as the models walk.”
From top: Architecture Discipline used silk thread to embellish signage for Neel Sutra, a boutique in Gurgaon, India. The ceiling’s glued slats of 11 types of indigenous wood.
—Ajax Law and Virginia Lung of One Plus Partnership
“Chanel thinks big for the runway—I would design a set resembling Hawaii, circa 1960’s, and the models would enter off a Pan Am plane.” —Ashley Wilkins of the Puccini Group
“Stella McCartney. I’d create a playful, feminine palette but would also incor porate a touch of the rough and indus trial with brick, wood, and metal.” —Maria Rabina of Kamus + Keller
Selling high-end women’s fashion by India’s top designers, such as Rohit Bal and Anju Modi, the Neel Sutra boutique has taken up residence inside a five-star hotel, the Oberoi, Gurgaon, outside New Delhi. Architecture Discipline enclosed the fitting rooms in panels of distressed zinc. Slats of indigenous wood compose the ceiling, which peaks at a dizzying 23 feet. Underfoot, meanwhile, gray carpet hand-tufted in Indian wool is accented in a color that ties in to branding: Neel is Sanskrit for blue. Go to interiordesign.net/architecturediscipline14 for more images of the store.
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interiordesign.net april.14
from top: soraya zaman; jeetin sharma (2)
“I’d create a large-scale, overlapping interpretation of Marni’s patterns and colors, her clothing’s architectural yet whimsical qualities.”