Apparatus

New York–based interdisciplinary design studio APPARATUS has opened its first overseas gallery within a richly detailed 19th-century building in London's Mayfair district. The two-story space was imagined by the company’s cofounder and artistic director, Gabriel Hendifar, as a full immersion into the world of APPARATUS. Drawing from his background in scenic design and fashion, Hendifar has cemented the brand’s striking furnishings and fixtures into the upper echelons of luxury design through carefully con- sidered collections with dramatic, episodic rollouts. The new space will serve as the perfect backdrop to continue such productions with its choice contextual references (a sweeping burl-clad staircase is a nod to the modernism found at Eltham Palace in South London) and sensual materials—patinaed brass, Calacatta Classico marble, hand-troweled plaster, and textured suede, to name a few.