a r c h r i v a l
uniting the creative community at the 13th venice international architecture biennale
sponsorship proposal
Less than 12 months after its formation, Archrival was selected to exhibit in the Australian Pavilion at the 13th Venice International Architecture Biennale
Hello, Thank you for considering Archrival’s project for the 13th Venice International Architecture Biennale as a sponsorship possibility.This project will draw on the support of our creative peers as well as financial corporate sponsorship. Enclosed is a short introduction to Archrival and our unique practice.
Who is ARCHRIVAL? Archrival is a non-profit organisation founded in 2011 as a vehicle for creating unsolicited architectural projects. Archrival allows individual architects, often commercial rivals, to develop ideas and create experimental work outside of normal office hours. Archrival aims to harness the power of rivalry and combine our skills to create united project teams and innovative public installations. By initiating collaboration with private companies, manufacturers and creative professionals from fashion, graphic design, interior design, film and photography, Archrival encourages experimentation and leadership in design. We strive to open up discussions about projects and ideas, and to create stronger links between the creative and commercial parts of our industry. Archrival’s agenda is to expand the practice of architects and public engagement with architecture. We create site specific public work through proactive, self-directed projects. We operate without clients, find our own venues and funding, and explore the potential to create dynamic work environments focused on collaboration and experimentation. Within six months of its establishment, Archrival was selected to exhibit in the Australian Pavilion at the 13th Venice International Biennale of Architecture. Archrival represents a unique new practice in Australian architecture, looking to re-define the future of the industry.
Archrival co-founders Lucy Humphrey & Cla re McCaughan
key facts
a
archrival: a non profit design organisation founded by architects Lucy Humphrey & Claire McCaughan. We create unsolicited projects & want to change the future of architecture & design.
venice biennale: the most important international architecture & design event in the world. The award winning architect David Chipperfield has been appointed the head curator.
the audience: over 170 000 visitors including the world’s leading architects, designers, creative professionals and international art & design media will be there.
australian pavilion:
this year’s exhibition will be curated by Anthony
Burke and Gerard Reinmuth with Toko Concept Design. The Australian Pavilion theme is ‘Formations; New Practices in Australian Architecture’ and the exhibition will showcase six innovative architectural practices.
our project: a site specific installation in Venice which explores the themes of rivalry and collaboration. The installation will be located in the forecourt entry of the Australian Pavilion. We’ll collaborate with architects & designers around the world to make it happen.
sponsor us:
you can be an important part of this project and take the
opportunity to showcase your company to a worldwide audience. Australian Pavilion exh bition ‘Flash Formations’ Concept Image by TOKO 2011
support archrival As a supporter of Archrival you will have the opportunity to showcase your company to an international audience. In return for your support you will have the following opportunities;
•
Advertising and media exposure to a world-wide audience & online design community
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Company and brand association with design excellence and innovation
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Increased awareness for your company and brand image
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Direct access to the target audience:
• leading professionals in architecture & design
• international advertising and media organisations
• journalists and critics in design & architecture
• students of art, architecture & design, engineering
• international university academics and educators
• international exhibition curators
• representatives of participating international sponsors
Past Projects As a non-profit organisation, previous Archrival projects have been supported by in-kind sponsorship, the donation of design and labour services and material and financial donations. Archrival has successfully won support and funding for public projects for the Sydney Fringe Festival (2011) and the Sydney Festival (2012). Archrival has a strong network of supporters including designers and engineers who will contribute to the design, documentation and construction of this project.
Australian Pavilion open ng at the 12th Venice International Architecture Biennale, 2010
sponsorship benefits Archrival Website
Exhibition Flyer
Exhibition Tour
*Should the Institute of Architects tour the exhibition after the Biennale
Archrival pavilion signage
Archrival Public Addresses
exhibition details Dates
Vernissage: exclusive media event 27th - 28th August
Exhibition: August 29th - November 25th 2012
Location
Giardini & Arsenale, Venice, Italy
Demographic
Vernissage: international curators & exhibitors, leading industry professionals, international media
Exhibition: expected audience of over 170 000 visitors including industry professionals, sponsors,
international media, students & tourists
Management
The Australian exhibition is presented by the Australian Institute of Architects
The creative team are curators Anthony Burke & Gerard Reinmuth with Toko Concept Design
The Australian Venice Biennale Commissioner is Janet Holmes a Court
The Biennale is managed by the Venice Biennale Foundation, under president Paolo Barrata
Collaborators
The project will involve a collaboration between local and international individuals
For more information please refer to Collaborators
Film
Archrival’s project will be documented by film-maker Patrick Fileti. This documentary will be launched
online to a worldwide audience after October 2012
Exhibition Tour
The Australian Institute of Architects hope to tour the exhibition in 2013
The 2008 (Abundant) & 2010 (Now & When) Australian Pavilion exhibitions toured to Sydney,
Melbourne, Adelaide, Perth, Ballarat, Seoul & Beijing. The 2010 Now & When post-biennale exhibition
was visited by over 200,000 people
Concept Image: Location of Archrival’s nstallation n the Australian Pavilion entry forecourt
media & advertising Advertising Archrival will advertise the project via their website and media publications both in print and online. During the Biennale exhibition sponsors will enjoy significant logo placement with exposure to an international audience. Should the exhibition tour in 2013, these brand exposure and media opportunities will continue. Media Campaigns Archrival uses social media to engage with the international design community. Email campaigns will reach leading industry professionals in architecture and design, along with connections in fashion, graphic design, landscape, construction, film, photography, music and a large number of contractors and manufacturers. Workshops Collaborative practices are core to Archrival’s philosophy. Every workshop, lecture and event facilitated by Archrival for this project will be documented and broadcast to followers in social media. This allows the public to engage with the design process and the making of architecture. Publication Archrival is less than 12 months old, but the organisation’s work has been widely published and has received significant media attention. Archrival’s projects have been featured on local and international design websites and journals, with some examples below. Archrival has established connections with a number of online media publications and is currently campaigning for media support for Venice.
bronze sponsor Archrival Bronze Sponsorship is AUD $1,000
What can Archrival do for you? As a generous sponsor of Archrival you will receive the following;
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Your company name and a link to your website will appear on the Venice Collaborators
page of Archrival’s website
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A special mention in the credits of the Venice Biennale project film by Archrival
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A hi-resolution Archrival project image in JPEG format for your portfolio
Custom furniture in Concrete Colony, Hyde Park Barracks, 2012
silver sponsor Archrival Silver Sponsorship is AUD $5,000
What can Archrival do for you? Your sponsorship will be publicly acknowledged through significant media and advertising opportunities. Your company logo will be recognised by an international audience of over 170 000 visitors. As a generous sponsor of Archrival you will receive the following;
•
During the 2012 Venice International Architecture Biennale, your company name and logo will be
displayed on the Archrival exhibition profile for the Venice pavilion flyer hand out (Silver Sponsor)
During the 2012 Venice International Architecture Biennale, your company name and logo will be
•
displayed within Archrival specific signage in the Pavilion (Silver Sponsor)
Each Silver Sponsor will have the opportunity to participate in all Archrival activities, lecture
•
programs and events, including recognition in associated media and publications
Should the Australian Institute of Architects tour the exhibition after the Biennale, this will extend
•
the media exposure for your company. Previous Australian exhibition touring had an additional
audience of over 200 000 visitors.
Your company name and a link to your website will appear on the Venice Collaborators page of
•
Archrival’s website
•
A special mention in the credits of the Venice Biennale project film by Archrival
•
Up to 3 hi-resolution Archrival project images in JPEG format for your website
Designers weav ng at Eleventh Hour, Carriageworks, 2011
gold sponsor Archrival Gold Sponsorship is AUD $10,000
What can Archrival do for you? Your sponsorship will be publicly acknowledged through significant media and advertising opportunities. Your company logo will be recognised by an international audience of over 170 000 visitors. As a generous sponsor of Archrival you will receive the following;
•
Special recognition will be given to Gold Sponsors in all public addresses, press conferences and
public lectures by Archrival
Each sponsor will have the opportunity to participate in Archrival’s Venice project workshops in
•
Sydney prior to the Biennale, in which your company will have unlimited participation and presence.
This will enable your company to connect with leading design professionals in Sydney
During the 2012 Venice International Architecture Biennale, your company name and logo will be
•
displayed within the Archrival exhibition profile for the Venice pavilion flyer hand out (Gold Sponsor)
During the 2012 Venice International Architecture Biennale, your company name and logo will be
•
displayed on Archrival specific signage in the Pavilion (Gold Sponsor)
Each Gold Sponsor will have the opportunity to participate in all Archrival activities, lecture
•
programs and events, including recognition in associated media and publications
Should the Australian Institute of Architects tour the exhibition after the Biennale, this will extend
•
the media exposure for your company. Previous Australian exhibition touring had an additional
audience of over 200 000 visitors.
Your company will have a special provision for advertising including your logo and
•
a link to your website on the Venice Collaborators page of Archrival’s website
•
A special mention in the credits of the Venice Biennale project film by Archrival
•
Up to 10 hi-resolution Archrival project image in JPEG format for your portfolio
Designers weav ng at Eleventh Hour, Carriageworks, 2011
in-kind sponsor ARCHRIVAL in-kind sponsors can provide materials or services
What can Archrival do for you? Your sponsorship will be publicly acknowledged through significant media and advertising opportunities. Your company logo will be recognised by an international audience of over 170 000 visitors. As a generous sponsor of Archrival you will receive the following;
•
During the 2012 Venice International Architecture Biennale, your company name and logo will be
displayed within the Archrival exhibition profile for the Venice pavilion flyer hand out (In-Kind Sponsor)
During the 2012 Venice International Architecture Biennale, your company name and logo will be
•
displayed on Archrival specific signage in the Pavilion (In-Kind Sponsor)
Each In-Kind Sponsor will have the opportunity to participate in all Archrival activities, lecture
•
programs and events in Sydney
Should the Australian Institute of Architects tour the exhibition after the Biennale, this will extend
•
the media exposure for your company. Previous Australian exhibition touring had an additional
audience of over 200 000 visitors.
Your company name and a link to your website will appear on the Venice Collaborators page of
•
Archrival’s website
•
A special mention in the credits of the Venice Biennale project film by Archrival
•
Up to 3 hi-resolution Archrival project images in JPEG format for your portfolio
Concrete Colony detail image, sponsored by Burdens Australia, Hyde Park Barracks, 2012
additional information
FORMATIONS - GIARDINI 1:1200 0
101
Archr ival’s wor k will make unprecedented c o n n e c t i o n s b e t we e n t h e i n t e r n a t i o n a l p av i l i o n s , c u r a t o r s , e x h i b i t o r s & a u d i e n c e
50m
13th venice
international architecture biennale
The Venice International Architecture Biennale is the most important event on the international contemporary architecture calendar. The Biennale has for over a century been one of the most prestigious cultural institutions in the world. Since the Biennale’s foundation in 1895 it has showcased the forefront of art and design, and new artistic trends in art,
“ The next Architecture Exhibition will be characterized by the
cinema, music and architecture to an international audience.
emphasis on a series of relationships that connect great architects and younger generations that refer to them. This Exhibition will
Today over 370,000 visitors attend the biannual Art Exhibition and over 170 000 visitors attend the biannual architecture exhibition. The award winning architect David Chipperfield has been appointed the head curator of the 13th Venice International Architecture Biennale, under the
represent a major opportunity to bring both the general public and the world of architecture up to date. ”
Paolo Baratta, Chairman of the Board of the Biennale, 2012
theme ‘Common Ground’. Alongside Chipperfield’s curated international exhibition at the Arsenale, 41 representations will be represented in the national pavilions of the Giardini and in other venues across Venice.
170 0000+ visitors
2 major venues
41 national participations
left: Biennale crowds, right: aerial photo of Venice Biennale exh bition location in Italy
3 0 giardini exhibition p a v i l i o n s
“As the most important architecture event in the world, the Venice Architecture Biennale generates significant debate and commentary and is an important opportunity to showcase Australian architecture internationally.� Architecture AU 2012
australian pavilion Formations: New Practices in Australian Architecture The Australian Institute of Architects has appointed Anthony
The Institute has coordinated Australia’s presence at the
Burke and Gerard Reinmuth with Toko Concept Design as
Architecture Biennale since 2006 and is committed to
the curators of the Australian Pavilion at the 13th International
supporting the event until at least 2016.
Architecture Biennale. Together they bring a wealth of experience in architectural practice and a deep understanding
This exhibition represents one of Australia’s only opportunities
of the evolutionary processes happening across the
to showcase design excellence to an international audience. It
architectural profession. Entitled ‘Formations; New Practices
enables Australian architects to have a valuable presence and
in Australian Architecture’, the exhibition will showcase six
contribution to the forefront of architecture and design.
innovative architectural practices that are playing a critical role in shaping the future of Australian architecture.
“The appointment of our 2012 Creative Director team affords us a great head-start in the promotion of the nation’s incredibly rich
In December 2011, Archrival was selected from a field of 124
and diverse architectural talent.“
competitors and will present their work alongside Healthabitat, Supermanoeuvre, Richard Goodwin, 2112Ai (100YR City)
Venice Biennale Commissioner Mrs Janet Holmes à Court
and The Architects Radio Show.
The creative team
Australian National Pavilion in the Giard ni, Venice
archrival in venice The installation
International Collaboration
Archrival will create a site specific installation exploring
Archrival is instigating unprecedented connections between
the themes of rivalry and collaboration. The installation will
the national pavilions in the Giardini by collaborating directly
be located in the forecourt of the Australian Pavilion, that
with international curators. We are currently in discussion with
frames the entry to the exhibition and provides a venue for
the curators from the UK, USA, Uruguay, Slovakia, Denmark,
events. Archrival will create a dynamic forum for international
Switzerland, Argentina, France and more. This innovative work
exhibitors and curators to discuss their work. By facilitating
will create a fundamental link between the Australian Pavilion
both rivalry and collaboration simultaneously Archrival will
content Formations: New Practices and the international
offer a unique encounter with the Giardini.
pavilion’s theme: Common Ground.
Project purpose
Project outcomes
The profession of architecture is currently being redefined.The
• Create beautiful site specific installations that temporarily
future is unforeseeable but Archrival provides a platform from
transform a space and place
which to respond to changing conditions. Archrival’s installation
• Catalyse change in the identity of the architecture profession
will expand the relationships between international curators,
• Establish an international network to create opportunities
exhibitors and the audience by providing an interactive and seductive landscape. Beautifully crafted, prefabricated components will be assembled on site by the project team in the courtyard space between the Australian Pavilion and the French, Czech and Uruguayan pavilions.The work will not only signpost the Australian Pavilion, but will expand the work into the “neutral” territory of the Giardini itself.
Concept Image: View on approach to Australian Pavilion & Archrival’s nstallation
for new collaborative projects • Influence change in architectural practice by inspiring individual architects to change the way they work • Create new work using innovative materials and through alliances with other creative professionals • Enhance public engagement with architecture
australian pavilion sponsors The Australian Pavilion for 2012 is currently sponsored by:
Media Partner
In-kind Sponsors
Australian Pavilion brand ng concepts by TOKO Concept Design, 2012
20 2 Aus al an xh b t on Ve ice rc i ec u e Bi nna e
By sponsoring Archrival, you can play an active role in shaping the exciting future of the Australian design industry.
archrival sponsors Archrival currently have the support of the following organisations;
lucy humphrey studio
Designers weav ng at Eleventh Hour, Carriageworks, 2011
collaborators Past & Current Project Events
Collaborating Venues
HeMadeSheMade Gallery
Collaborating Companies
Key collaborating Individuals Claire McCaughan, Architect
Cecilia Humphrey, twostudio
Lucy Humphrey, Architect
Rebekah Clayton, Alwill
Patrick Fileti, Leo Burnett
Carl Tindall, Colab
Steven Fraser, Sailtorque
Jemima McCaughan, solicitor
Leanne Borg, Peter Stutchbury Architects
Chad Gibson, Fox Sports
Genevieve Murray, Hungerford & Edmunds
Nichole Darke, Peter Stutchbury Architects
Micaela Campagna, twostudio
Lachlan Colquhoun, musician & composer
Archrival design team at Concrete Colony, Hyde Park Barracks, 2012
in summary As a sponsor of Archrival at the 13th Venice International Architecture Biennale, your company will have a valuable presence at the most important and prestigious international event in contemporary architecture and design. This will be a unique opportunity to promote your brand through extensive press coverage, prominent logo placement, wide-reaching internet marketing campaigns and recognition in Archrival’s international press releases and lectures. The resounding message will be that your organisation is playing an active role in the exciting future of the Australian design industry. We look forward to speaking with you about how to customise the best possible package in order to maximise your company’s sponsorship goals. We understand that support can come in a variety of forms, and if you would like to support Archrival in another way please contact us.
Best regards, Claire McCaughan & Lucy Humphrey co-founders of Archrival
How to sponsor? Contact Archrival for further sponsorship details.
e
info@archrival.org
a
17 Baldwin St, Erskineville, Sydney 2043
p
Claire
+61 0414 857 681
Lucy
+61 0405 264 875
Weavers at Eleventh Hour, Carriageworks, 2011
about us Archrival was founded in 2011 by architects Claire McCaughan and Lucy Humphrey. Both are practicing architects based in Sydney; Claire is a Project Architect at Sam Crawford Architects and Lucy runs her own practice Lucy Humphrey Studio. Archrival was formed as an independent practice, where unsolicited projects could be created outside of day to day commercial architectural practice. Both Claire and Lucy have extensive experience in local and international projects from concept design to project completion.
Claire McCaughan
Lucy Humphrey
B. Des (Arch), B. Arch Hns 1
B. Des (Arch), B. Arch Hns I
Project Architect at Sam Crawford Architects
Director of Lucy Humphrey Studio
www.samcrawfordarchitects.com.au
www lucyhumphrey.com
m 0414 857 681
m 0405 264 875
claire@samcrawfordarchitects.com au
lucy@lucyhumphrey.com
Nom. Architect 8637
Nom. Architect 8577
ARCHRIVAL For more information about our organisation please go to
website
www.archrival.org
info@archrival.org
ABN:
96 336 784 696
@archrival_syd
Find us at Archrival, Sydney Incorporated Association No. INC9896507
A selected portfolio from Claire McCaughan @ Sam Crawford Architects & Lucy Humphrey Studio
references Referees Peter Stutchbury
Tom Heneghan
Director of Peter Stutchbury Architecture
Professor of Architecture, Tokyo University of the Arts
ph 02 9979 5030
ph +81 (0)50 5525 2237
e peterstutchbury@yahoo.com.au
e tom.heneghan@fa.geidai.ac jp
Sam Crawford
Kate Ford
Director of Sam Crawford Architects
Exhibitions Coordinator, Object: Australian Centre for Design
ph 0413 678 235
ph 02 9361 4511
e sam@samcrawfordarchitects.com.au
e k.ford@object.com au
Gerard Reinmuth
Anthony Burke
Director of Terroir, Professor of Practice UTS
Associate Professor & Head of School,
ph 02 9698 2198
Faculty of Design, Architecture & Building UTS
e Reinmuth@terroir.com.au
ph 02 9514 8850 e Anthony.Burke@uts.edu.au
Affiliations Australian Institute of Architects University of Sydney, Faculty of Architecture, Design & Planning University of Technology Sydney, Faculty of Architecture
Portfolio projects left to right: Concrete Colony (2012), Eleventh Hour (2011), Much Lead (2010), Alchemy (2009)
publications Recent Archrival media & publications:
Formations: New Practices
Surface Asia
Monument Magazine
in Australian Architecture
‘Without Rival’ feature article
Archrival feature article
Upcoming book, March 2012
Issue 8, February 2012
Issue 108, March 2012
archrival: concrete colony
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Tweett
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Australian Design Review
Designboom,
Concrete Colony feature article
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Concrete Colony feature article
Concrete Colony feature article
February 2012
January 2012
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Concrete Colony by Archrival, Keystone Festival Bar Hyde Park Barracks, 2012
Concrete Colony was a site specific installation for the Keystone Festival Bar during the Sydney Festival 2012. Using an innovative new fabric material, concrete canvas, the installation was comprised of gracefully formed chairs, benches and ottomans. The site is a world heritage listed venue, and these evocative objects are both functional and sculptural additions to the festival bar, sited beneath an historic tree in the Hyde Park Barracks. Concrete Colony was made by an invited team of architects, interior designers, a fashion designer, graphic designer and an industrial designer. Archrival held workshops over a 5-day period where individuals brought a recycled chair ‘relic’ that could be used as formwork for the concrete fabric. Each piece was made by up to 5 team members and a communal notion of authorship, complemented by the group curation of the pieces on site at the Barracks. This collaboration was an integral part of Concrete Colony as it is to the practice of Archrival. The installation was part of the Sydney Festival, Australia’s leading arts festival held annually in January. This project was sponsored by Burdens Australia.
Event
Sydney Festival 2012
Budget
$30 000
Audience
18 000
Design team
9 collaborators
Eleventh Hour by Archrival, Bay 19 - Carriageworks, 2011
The concept for Eleventh Hour was to challenge designers to create a site specific work within a set time frame, physical space and conceptual framework. A ‘terrain’ of archways was assembled within the gallery space of Bay 19 that referenced the iconic architectural elements of the industrial Carriageworks building, and evoked the scale and form of the locomotive vehicles that once occupied the space.This terrain was then manipulated by a vast communal effort, with the specific intention to reflect on the original atmosphere of the train workshops and create a space of furious production. Counter to the restrained gallery/object/ viewer relationship, the work was in constant flux, where individuals came to weave black thread throughout the archways and create new connections within the terrain. Participants were able to expand the work freely and worked without any fixed aesthetic direction. The form of the work emerged over the 10 day exhibition period, responding to evolving circulation corridors, thresholds and changing levels of light and shadow.
Event
Sydney Fringe 2011
Budget
$20 000
Audience
3000
Design team
100+ collaborators
Awards
Sydney Fringe Award for Excellence
Much Lead, Object: Australian Centre for Design, Art & About, 2010
Much Lead, an installation of suspended pencils donated by the local design community, was held at Object: Australian Centre for Design during Art & About 2010.This installation explored the idea of the pencil as a simple tool held in common by many disciplines. The pencils were donated by designers, makers, artists, tradespeople and students.The undulating canopy of colour drew together a surprising, cross-disciplinary community of pencil lovers. During the exhibition period, unexpected connections and outcomes were created when the dynamic colour coded form was suspended by fine coloured threads and participants searched for their individual pencil contribution. The project was a collaboration between Claire McCaughan, Felicity Gartelmann, Sam Crawford Architects and Object: Australian Centre for Design.
Event
City of Sydney Art & About 2010
Budget
$40 000
Audience
5000
Photography
Brett Boardman
Publication
‘Art Attack’, Sydney Morning Herald, 23.09.10, page 21, Essential
Alchemy,Sculpture by the Sea, 2009
This project was an installation for Sydney’s Sculpture by the Sea exhibition in 2009. Based on the natural occurrence of highly reflective rock pools along the coastal walk, Alchemy merges the natural and the artificial in a celebration of the changing forms of the rock shelf. A series of 21 organically shaped steel mirrors were created to fit within a series of contours along the waterfront, revealing reflections of the sky and the changing effects of light during different times of day and weather conditions. The mirrors ranged from 0.3mø to over 3.7m in length, designed to both articulate and blend with the changing environment, rather than being a decorative insertion. The result was a surreal landscape of reflections constantly changing in colour and texture. This work explores the relationship of built materials to nature, using a single material to realise the concept. The work explores the possibility to connect with naturally occurring phenomena through public installation and experimentation with materials. This project was generously sponsored by CMS Surveyors, Ox Industries - T&M Overexposure, and Adohr Stainless.
Event
Sculpture by the Sea
Budget
$25 000
Audience
400 000
Awards
AGNSW Site Specific Prize
Publication
Sculpture by the Sea cover image 2010
archrival.
thank you