what the kahve?
kahve is a small cafĂŠ located in Manhattan, New York. kahve has several different and coherent components within itself in order to help people to get the full Turkish cafĂŠ experience. kahve has a little bakery that produces Turkish appetizers and the world-famous hot drinks, such as Turkish coffee and tea in their traditional cups. Moreover, kahve serves as a hookah lounge. kahve presents a great selection of imported Hookahs, hookah tobacco that you can enjoy at kahve and purchase.
kahve strategy
advantages: culture, an alternative to espresso, regular tea, turkish breakfast, smoking hookah, culture that is still authentic and less known in USA. emphasizing the advantages: Turkish names for all the products, Interior design similar to actual Turkish cafes with a more elegant touch, the crew costumes and attitude, all strictly Turkish cuisine. Less is more.
kahve mission
kahve’s target audience is people who are interested in different cuisine, culture, music, coffee, tea and hookah or simply people who are looking for a authentic, cozy coffeeshop. kahve uses simple, and iconic Turkish words for food and icons of Turkish lifestyle, since the café ‘s main purpose is to make the customers feel like they are actually in Turkish cafe, detached from their current location. However, the café chooses to communicate through icons/symbols more. The symbols look no different than the symbols the customers observe during their daily life, but somehow it has an authentic, foreign feel into it. For example, people will recognize the coffee symbol right away. Yet, it won’t look like the regular cup of coffee they have everyday, since it is the Turkish way. This would emphasize the identity and nationality of the café further. I believe that the symbols being alien in a way to the viewers is an advantage for the fact that things that people don’t know tend to attract them more. kahve looks forward to becoming that café which is frequently visited by artists and musicians. It might have a “crew” that hangs out in the cafe. In later years, I would like to travel the world with the money I made and research different cultures so that I can start up a new place. In 10 years, I am looking forward to at least be able to have opened other cafes, in different places with a different concept/culture. kahve brand book / arda erdogan / 11.06.08
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the logo and guidelines kahve logo should have at least 0.5 inches of space around it. kahve logo can only be applied on a flat white or flat kahve brown background. kahve logo can only be with the colors provided. please refer to the following color palette page. kahve logo can not be applied placed on top a picture or another background. kahve logo can not be placed inside a rectangular or a circular object.
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typography eureka roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 eureka bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 neutraface text book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 neutraface text demi ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
color palette PANTONE Solid Uncoated Black
PANTONE Solid Uncoated 1545
PANTONE Solid Uncoated 186
PANTONE Solid Uncoated White
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symbols
รงay (turkish tea)
nargile (hookah)
kahve (turkish coffee)
simit (turkish bagel)
products letterhead
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products business card
products advertisement
212 east 34th street new york, ny 10016-4846 phone: 443.854.66.59 fax: 443.854.66.69 www.kahve.com
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products advertisement
products
menu
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products
coffee reading handbook
coffee reading handbook
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the linkage
description of partnership kahve and summerstage put their forces together! two leading messengers of life, arts, nature and well-being are bringing back the summer of love. this sponsorship can merge kahve’s local, bohemian and selective audience with the almost the same audience of summerstage. kahve always supports arts and music! through this campaign more people will know about the summerstage, and more people will know about kahve. their audience inevitably intersects at some point and this sponsorship can benefit both brands.
the linkage brand strategy
with the help of the collaborative posters and placemats, people will be introduced to the sponsorship, the festival and how they can both go together in a cool way. the posters and placemats will have little information on the lottery. because the advertisements are meant to inform people and carve the images/names more into the potential audience. the information on the lottery can be found on the packaging or online. everyone is eligible to enter the lottery. the lottery numbers can be acquired with the purchase of turkish coffee set at kahve. summerstage is very colorful festival. in order this festival to fit with the kahve brand, the colors had to be suspended, almost in a grungy way but being careful not to lose the hip, contemporary, lively and basic look.
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the linkage logo lock-up
the linkage
typography
news gothic std medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 news gothic std bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
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the linkage web page graphics
the linkage
web page graphics
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the linkage products advertisement
the linkage products
placemat
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the linkage
environmental graphics
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visual research coffee making
visual research symbols: references
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visual research
competitors: other coffee brands
visual research
turkish cafe : kahve/kahvehane
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visual research
coffee reading / fortune telling (tasseography)
visual research
nargile
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visual research
central park summer stage
visual research
central park summer stage
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come for the coffee, stay for the hookah.