A-List Highlights: Zar Zanganeh

Zar Zanganeh

Respect is so crucial in a people-centered profession like real estate. It’s all about the relationship that forms between the agent and the client. For Zar Zanganeh, kindness and respect for others have been virtues that have guided his nearly 20 years as a veteran luxury expert in the competitive markets of Las Vegas, Nevada. Not only is Zar one of our proud LGBT members, but he was also raised by Iranian parents in Spain. The values instilled in his youth have successfully transferred over to Zar’s illustrious career in real estate and taught a valuable lesson: kindness and respect can be surprising allies when you look at the long road of real estate.

The key, Zar explained to us, is to always focus on the relationships and not on the deals. Whether the property is going for $10M or for $100K, you are still working with another human being with a story, that deserves to be treated you would hope someone would treat your parents, your friends, and yourself. This idea has resonated with Zar, especially when looking back on one instance where his willingness to accommodate his clients revealed he was working with Michael Jackson. Although this story is well known around Zar’s colleagues and friends, it isn’t the only instance where kindness and respect showed favor on Zar’s success. Years ago, Zar shared he received a referral on a billionaire from a Forbes 500 company who was going to be in Las Vegas for 24 hours and was absolutely, positively going to buy a house. The deal was simple, Zar would show the client the houses and the referring agent would take 75% of the cut. Zar would go on to spend an entire day with a very well-to-do client who eventually did not buy anything. What originally was supposed to be a day, turned into weeks, turned into months

– but nothing ever came into fruition. Years later, when the housing market crash started to devastate the real estate markets, Zar’s company found itself a premier luxury real estate firm in a time where nobody was looking to purchase real estate. As fortune would favor it, that same client returned to Zar and explained that he always enjoyed his experiences with him and wanted to buy a few small houses in the Las Vegas area. Zar and the client worked together, and as always, Zar was able to demonstrate his trademark charm and professionalism. A week later, the same client returned and informed Zar that he would be investing in over 1,000 homes in his area – all at a time where Las Vegas was one of the hardest-hit markets in the country.

In the grand scheme of things, this client not only pushed Zar’s firm, Luxe Estates & Lifestyles, to thrive in a time where every other company was suffering, but the client also was able to purchase a massive listing and establish a longstanding relationship with Zar. And to think, all of this could have been missed if Zar simply didn’t agree to meet with this client the second or third time they requested viewings. Sometimes, patience and kindness can go a long way when willingness is present.