Introduction to Search Engine Optimization Arena Animation Tilak Road
Agenda of Session • Working of Search Engines • What is SEO? • How Does Google Works? • Google Algorithms • Top Ranking Factors • Learning Resources
Search Statistics • 93% of online experiences begin a search engine • In 1999 it took Google one month to crawl and index 50 million pages, however, in 2012 it took less than one minute! • Google receives over 63,000 searches per second on any given day. • 50% of search queries are four words or longer. • More Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan. • 70-80% of people ignore paid search results, choosing to only click on organic listings
Learning Outcomes – Working of Search Engine • Identify the need for search engines • Describe crawling by search engines • Describe indexing by search engines • Describe common search techniques and strategies • Describe the method of customizing search results • Understand the importance of user interaction with search engines. • 70-80% of people ignore paid search results, choosing to only click on organic listings.
List of Search Engines • Google – 91.25% • Bing – 3.08% • Yahoo – 2.13% • Baidu – 1.48% • Yandex RU – 0.68% • DuckDuckGo – 0.25%
What is Search Engine Optimization Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Search Techniques & Strategies • Basic Search Techniques • Quick Search Techniques • User Interaction
Google Ranking Factors • Content Quality & Length • Backlinks • Mobile First Approach • Click Through Rate • User Experience • Brand Mentions, Brand Searches • HTTPS • Page Speed • Bounce Rate
Google Algorithm • Page Rank • Hummingbird • Penguin • Panda • Pigeon • RankBrain • Mobilegeddon/Mobile Friendly • Accelerated Mobile Pages etc
The 6 Step Framework • Keyword Research • Competition Analysis • Keyword Mapping • SEO Plan • The On-Page SEO • The Off-Page SEO
Keyword Research Methods • Google Suggested Terms & Related Searches • Google Adwords Keyword Planner Tool • LSIgraph • Answer the public • SEO Chat tool (Keyword Suggest) • KeywordTool.io • Kwfinder • UberSuggest
• So, these are the topics we cover in introduction to search engine optimization part. Learn to manage digital campaigns, analyse data, and grow revenues for companies & brands. Arena animation offers the best digital marketing, VFX, game development and animation courses in Pune. •
Conclusion Arena Animation Training institute in Pune, imparts quality education in Animation, Web designing, VFX, Gaming & Multimedia. A spirit of innovation has led the evolution of Tilak Road Pune Arena in to a veritable institution in Digital Media Training in India. Arena Animation provides best Animation Courses in Pune,
Thank You