Mitali Deypurkaystha

Between explaining where you get your protein from several times a month to dealing with flippant remarks, such as, "Plants feel pain too," and "Don't force your beliefs on me," being vegan can be tough.

In 2014, when former vegans were asked why they quit and went back to eating animals, a massive 63% stated it was because their diet made them stick out from the crowd.

It's why it's so important for vegans to share their stories.

We all know logically that human experience is similar across the board. And yet, the logic goes out of the window when we're going through something negative. Emotionally, we feel alone.

It's why, when we experience heartbreak, we perceive the entire world as "happy and coupled up," and we're the only ones suffering. When grieving a loved one's death, it feels like only we can sink into such bottomless despair.

Logically we know that both heartbreak and death are something that all humans go through. We would truly be alone if we didn't experience both.

The experience of being vegan in a predominantly non-vegan world is similar. Logically we know that other vegans go through similar frustrations. But when we're being ridiculed, derided or dismissed by a non-vegan, it feels like only we experience it.

When we hear from another vegan, whether on social media, blogs, books, podcasts or in-person speaking events, we feel empowered, validated and 'seen’.

How many of those former vegans would still be vegan if, every time they felt they "stick out from the crowd," they were reassured there were others just like them?

"But, if the vegan experience is typical, what can I say that hasn't already been said?"

That's something I heard time and again as a book consultant and publisher. Many of my clients are in fields where several books already exist.

They wonder what they would be adding to the conversation, if anything, by writing a book.

Earlier I stated that the human experience is quite similar across the board.

Similar. Not the same.

I coach my clients on how to find a new take on their topic or subject. Even in a saturated market, they can share their story authentically using my unique angle formula: Why + Anger + Vision.

The first step is to ask yourself why you chose to be vegan. What's your story?

Yes, your story is likely similar to many other people's stories, but it won't be the same. Plus, the similarities will be comforting to anyone who hears your story and illicit a "that's just like me" response.

Next, what angers you? As a vegan, many things may anger you, such as animal abuse, climate change and more. Instead, be specific about your lived experience.

For example, you've argued with a medical practitioner who insisted you need to consume dairy for calcium.

Or you have a very uncooperative family who tries to sneak animal products into your food when you visit. Maybe you've fallen foul of a 'militant vegan' who likes criticizing other vegans who are not 'vegan enough. '

Use your experiences instead of general topics.

Finally, what is your vision? What change would you like to see?

Anger on its own is useless. All it does is raise your blood pressure. Anger needs a purpose. You already know this because, as a vegan, you've already taken a moral and ethical stance.

I'm always amazed at how many vegans are silently involved in charitable work, conservation work, fundraising and more. Perhaps because we value humility, many people do incredible work without talking about it.

But the more you talk about it, the more others are inspired to follow in your footsteps.

Despite being vegan for over a decade, it was only a chance encounter in early 2022 that made me realize that my financial products may be funding animal agriculture, deforestation and a whole load of other horrible activities.

All because a not-so-humble gentleman proudly told everyone how he picked investments and financial products scrutinized for their ethics.

Trust me. I did not think, "This chump needs to be more humble!" Instead, I was thankful he gave me these valuable insights so I could set about 'veganizing' my financial portfolio.

When you combine your why with anger and vision, you create an angle or take on veganism that is uniquely yours.

For example, here's my unique angle.

My why is my dearly departed Isha, a rescue cat who crash-landed into my life in 2009 and demonstrated sentience far beyond what I believed animals were capable of showing. I was horrified to find out that far more intelligent animals are used as food or test subjects. I became vegan in 2012.

I'm angry that vegan, ethical, sustainable or plant-based make fewer profits than businesses cutting corners or turning a blind eye to unethical practices.

My vision is to help as many of these people as possible by positioning them as authorities in their field, so they effortlessly attract the best clients, customers, contracts or investors and generate the profits they deserve. The fastest way for this to happen is to turn them into professionally published authors.

Am I the only person who became vegan because of an animal friend? Of course not. Is it just me who's frustrated that ethical businesses struggle more? I doubt it.

And am I the only book consultant and publisher who helps people write books? Definitely not.

But the combination of my why, my anger and my vision create an angle on the topic that is unique.

Through this unique angle, I wrote my bestselling book, The Freedom Master Plan. It's about how to leverage a book to build a business or brand.

It's certainly not the first and won't be the last book on the subject. But that didn't matter because I had a unique angle.

The best part? I get emails every week from readers thanking me for inspiring them to share their stories.

The Why+Anger+Vision formula is not just for books.

Yes, I devised this formula to help my book clients. I love books because authors gain a level of authority and respect. An average person is likely to think twice before ridiculing, deriding or dismissing a vegan who's an author!

The respect given to authors also helps you get further visibility-enhancing and storytelling opportunities, such as podcasts, speaking engagements and print editorials. This allows you to reach more people who need to feel empowered, validated or 'seen. '

But the unique angle formula is also effective in other forms of communication, such as blogging and social media posts.

Create your own unique angle, stop being humble, and share your story far and wide. How many vegans could you empower?

Mitali Deypurkaystha is on a mission to create an army of conscious, ethical thought leaders through publishing, She is a book Consultant for Vegan/Plant-based, Ethical, Sustainable, B Corp, Cruelty-Free, Eco & Social experts, influencers & entrepreneurs |Bestselling Author |Keynote Speaker |Book Consulting |Book Coaching |Book Publisher

More info: https://thefreedommasterplan.com/ https://theveganpublisher.com/