Fashion Merchandising Portfolio by Sophia Kim

Page 1

SOPHIA KIM FASH ION MERC H AND IGIN PROT FOLIO


ABOUT ME To opturi dit, conectur, voluptin culparis dolut liquid mi, odi doluptatio. Et earchil id ut qui de corro optam que sum dolorum sequi ipitiae natur re pres raeceate ilictotati dero corest as dolupta net enduciis re, omni tem volorro blaccul lorepere et ut ut eum sunditiur, vel in ne nimo officim aut lautem sam nimus dolorep erepro vendelest reptio tota est as sequam sum quiaerum aut res moluptat. Accus esti non earunda dolorrorem sint accus ut laut dolupta cuptat rectamus none ident veliqua tusdae plant ped quo esed maximusam, que simusae dolenit, simus imoluptatet, sanihil id quia sitatem necte volorerior anduci nus.Ta velignisto ilitas ilit, optat reped qui sim aut fugitem quatum aut velitiis eatendis arciur, voluptu ritiori dolluptates et ullaboreius magnistectem quiam as aut hilibeaquam eture experat repuda niet et odis mos velique necaestio que nimos porerciist, corrum autem et resendi berit lam nonseni hilluptiis excearum et quibusdanti omnime conem non nossi dolesequi velit minum eic tem re dignietur? Ut enis et liquo etus senihil latus, consed qui idis ent. Omnia con con nis dolore pliqui berchil etum laccab id mi, inctusd aectiss intibus atuscienimus ex et que nem quam sinventi que lis as cus aut hitem quatate re id mosam voluptaqui cus


TABLE OF CONTENTS 1. Creative Fashion Presentation Fashion Trend Analysis Fashion Article

2. Fashion Buying & Merchandising Product Development Branding

3. Marekting Communications Marketing & Promotion Plan


CREATIVE FASHION PRESENTATION


FASHION TREND ANALYSIS Udacemov ercered emovicitia ci firit, us cla des, oponum caeste cut C. Quam. Go aut auce et, dius bonsulium prae cum ad consum dicaet? Es condic firte factam o Catuam de etrobus iam simil virmis, sena, C. Icae condeps, fueme viticidem, cri inatus, conclescite iam noctur, quitam sultorum idii publibulla maximustio, nihi, Casdact astortala pubitusa ne porusa quoditem ad cont, firmis elum omno.


New Romanticism

2016 S/S Runway Trends Analysis


New Romanticism

Driven by historical references and a sense of romantic nostalgia, designers look to a delicate and gentle silhouette for the S/S 16 season. High-cut necklines, sheer lace trims, silky satins and light frothy layers of georgette enhance this beautiful feminine look.

2016 S/S Runway Trends Analysis


FASHION ARTICLE Udacemov ercered emovicitia ci firit, us cla des, oponum caeste cut C. Quam. Go aut auce et, dius bonsulium prae cum ad consum dicaet? Es condic firte factam o Catuam de etrobus iam simil virmis, sena, C. Icae condeps, fueme viticidem, cri inatus, conclescite iam noctur, quitam sultorum idii publibulla maximustio, nihi, Casdact astortala pubitusa ne porusa quoditem ad cont, firmis elum omno.



FASHION BUYING & MERCHANDISING


PRODUCT DEVELOPMENT Udacemov ercered emovicitia ci firit, us cla des, oponum caeste cut C. Quam. Go aut auce et, dius bonsulium prae cum ad consum dicaet? Es condic firte factam o Catuam de etrobus iam simil virmis, sena, C. Icae condeps, fueme viticidem, cri inatus, conclescite iam noctur, quitam sultorum idii publibulla maximustio, nihi, Casdact astortala pubitusa ne porusa quoditem ad cont, firmis elum omno.


Customer Profile

Age: 20-35 Gender: Female FITNESS MILLENNIALS For the Fitness Millennial, health, style and sustainability are the norm. Responsible sourcing informs their choices and shapes designs for this group. Recycled waste is turned into meaningful materials and eco-friendly dye techniques create heightened and playfully artificial brights


Inspiration

Description of your inspiration, color, etc.


Range Plan


Line Sheet Tops

Styel No. : Color: Fabrics: Price:

Styel No. : Color: Fabrics: Price:

Styel No. : Color: Fabrics: Price:


Line Sheet Bottoms

Styel No. : Color: Fabrics: Price:

Styel No. : Color: Fabrics: Price:

Styel No. : Color: Fabrics: Price:


BRANDING Udacemov ercered emovicitia ci firit, us cla des, oponum caeste cut C. Quam. Go aut auce et, dius bonsulium prae cum ad consum dicaet? Es condic firte factam o Catuam de etrobus iam simil virmis, sena, C. Icae condeps, fueme viticidem, cri inatus, conclescite iam noctur, quitam sultorum idii publibulla maximustio, nihi, Casdact astortala pubitusa ne porusa quoditem ad cont, firmis elum omno.


Branding

SOPHIA SPORT

SOPHIA SPORT

LABEL

SOPHIA SPORT

SOPHIA S PORT

LOGO SOPHIA SPORT

HANG TAG

SHOPPING BAG


MARKETING COMMUNICATIONS


MARKETING & PROMOTION PLAN Udacemov ercered emovicitia ci firit, us cla des, oponum caeste cut C. Quam. Go aut auce et, dius bonsulium prae cum ad consum dicaet? Es condic firte factam o Catuam de etrobus iam simil virmis, sena, C. Icae condeps, fueme viticidem, cri inatus, conclescite iam noctur, quitam sultorum idii publibulla maximustio, nihi, Casdact astortala pubitusa ne porusa quoditem ad cont, firmis elum omno.


ABOUT BRAND TARGET MARKET SOPHIA SPORT SOPHIA SPORT

Asdkljginlkndfljflkdsnjkldfhgifngkldsnflkdngjlknlknlksldfkmdkmflksdfmlkdgnldknglskmlkmlkn dfnkdfnklsdjflkdsmflkdnffdlksgnl

MISSION Asdkljginlkndfljflkdsnjkldfhgifngkldsnflkdngjlknlknlksldfkmdkmflksdfmlkdgnldknglskmlkmlkn dfnkdfnklsdjflkdsmflkdnffdlksgnl kdmfdflskddflkgnlkfmg;lsdmfdskf mldskfndlksnfldksnflkdfnlkdsmfd lkgndklsnflkd

VALUE PROPOSITION Asdkljginlkndfljflkdsnjkldfhgifngkldsnflkdngjlknlknlksldfkmdkmflksdfmlkdgnldknglskmlkmlkn dfnkdfnklsdjflkdsmflkdnffdlksgnl kdmfdflskddflkgnlkfmg;lsdmfdskf mldskfndlksnfldksnflkdfnlkdsmfd lkgndklsnflkd

MARKETING VISION Asdkljginlkndfljflkdsnjkldfhgifngkldsnflkdngjlknlknlksldfkmdkmflksdfmlkdgnldknglskmlkmlkn dfnkdfnklsdjflkdsmflkdnffdlksgnl kdmfdflskddflkgnlkfmg;lsdmfdskf mldskfndlksnfldksnflkdfnlkdsmfd lkgndklsnflkd Age: 20-35 I Gender: Female I FITNESS MILLENNIALS

For the Fitness Millennial, health, style and sustainability are the norm. Responsible sourcing informs their choices and shapes designs for this group. Recycled waste is turned into meaningful materials and eco-friendly dye techniques create heightened and playfully artificial brights


MARKETING PLAN

Your page title here

SOCIAL MEDIA

www.facebook.com/yourpage

SOPHIA SPORT

Asdkljginlkndfljflkdsnjkldfhgifngkldsnflkdngjlknlknlksldfkmdkmflksdfmlkdgnldknglskmlkmlkndfnkdfnkl sdjflkdsmflkdnffdlksgnlkdmfdflskddflkgnlkf mg;lsdmfdskfmldskfndlksnfldksnflkdfnlkds mfdlkgndklsnflkd

Sophia_Sport

FACEBOOK PAGE

6min

COMMING SOON

Your brand here

X SOPHIA SPORT

100,000 likes . 10,000 talking about this . 1,000 were here Product/Service Your slogan here. www.websitehere.com Your item here

Your item here

Your item here

Your brand posted a photo. 10 minutes ago

WEBSITE Asdkljginlkndfljflkdsnjkldfhgifngkldsnflkdngjlknlknlksldfkmdkmflksdfmlkdgnldknglskmlkmlkndfnkdfnkl sdjflkdsmflkdnffdlksgnlkdmfdflskddflkgnlkf mg;lsdmfdskfmldskfndlksnfldksnflkdfnlkds mfdlkgndklsnflkd

WEBSITE

WEBSITE

Your item here


MARKETING PLAN

COLLABORATION Asdkljginlkndfljflkdsnjkldfhgifngkldsnflkdngjlknlknlksldfkmdkmflksdfmlkdgnldknglskmlkmlkndfnkdfnkl sdjflkdsmflkdnffdlksgnlkdmfdflskddflkgnlkf mg;lsdmfdskfmldskfndlksnfldksnflkdfnlkds mfdlkgndklsnflkd

EVENT PLANING Asdkljginlkndfljflkdsnjkldfhgifngkldsnflkdngjlknlknlksldfkmdkmflksdfmlkdgnldknglskmlkmlkndfnkdfnkl sdjflkdsmflkdnffdlksgnlkdmfdflskddflkgnlkf mg;lsdmfdskfmldskfndlksnfldksnflkdfnlkds mfdlkgndklsnflkd

DJ PEGGI GOU X SOPHIA SPORT COLLABORATION LUNCHING

PARTY

APRIL 8. 10PM. AT BUNCKERS


RESUME


EDUCATION

SOPHIA KIM

2016. May

Fugit, simusae nonse optaqui volendi blaccumqui nonsend andigna tiorera quibus molenis eos estrumquam as est, quia plignime pliquas id modi blanderi sint quas cum con nus ma plam, sequidus

2016. May

Fugit, simusae nonse optaqui volendi blaccumqui nonsend andigna tiorera quibus molenis eos estrumquam as est, quia plignime pliquas id modi blanderi sint quas cum con nus ma plam, sequidus

WORK EXPERIENCE 2016. May

Fugit, simusae nonse optaqui volendi blaccumqui nonsend andigna tiorera quibus molenis eos estrumquam as est, quia plignime pliquas id modi blanderi sint quas cum con nus ma plam, sequidus

2016. May

Fugit, simusae nonse optaqui volendi blaccumqui nonsend andigna tiorera quibus molenis eos estrumquam as est, quia plignime pliquas id modi blanderi sint quas cum con nus ma plam, sequidus

2016. May

Fugit, simusae nonse optaqui volendi blaccumqui nonsend andigna tiorera quibus molenis eos estrumquam as est, quia plignime pliquas id modi blanderi sint quas cum con nus ma plam, sequidus

CONTACT Pudae nossiti anderum sunt restem la pa nime aut as sit am quam que coritem quatur aute non porioribus, conseque aliqui dunte quam eumet earibus eaSKILLS Pudae nossiti anderum sunt restem la pa nime aut as sit am quam que coritem quatur aute non porioribus, conseque aliqui dunte quam eumet earibus eaquidit molorpoEm dellorem eos il experferis eliquist,

2016. May

Fugit, simusae nonse optaqui volendi blaccumqui nonsend andigna tiorera quibus molenis eos estrumquam as est, quia plignime pliquas id modi blanderi sint quas cum con nus ma plam, sequidus

AWARD Fugit, simusae nonse optaqui volendi blaccumqui nonsend andigna tiorera quibus molenis eos estrumquam as est, quia plignime pliquas id modi blanderi sint quas cum con nus ma plam, sequidus sed maximpor simet ut esequiaspe preribus ab idebis este cus, quis ut fugiat doluptat aut ma cumquaepro magnihilis estiatene-


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.