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PROF I L E S E L E CT E DWORKS
08L a ’ F er r a r i :Dr ea m ofF ut ur e I t al i aF e r r ar i Cor por at e , I nnov av e& E x hi bionHubCe nt r e
07S k yCa s t l eRes i denc es:Cr ea v eCol i v i ngf or S t a r t upE nt r epeneur s hi pDes i g ner s Buk i tJ e l ut ongUr banVi l l age 05Mec ha t hr one:Y ou( t h) T e c hnoP opMus i cY out hHubCe nt r e
WORKE XPE RI E NCE S
Renov a onE ndL ot2S t or eyUni thous e t al l a on, Mas t e rBe dr oom’ sBal c on y , Awni ngI ns Ki t c he n&l i v i ngs pac eE x t e ns i on
project 01
08
La’Ferra ri: Drea m of Future
I t al i aFer r ar i Cor por at e,I nnovat i ve& Exhi bi t i onHubCent r e
La’ Fer r ar i i saFer r ar i Cor por at eI nnovat i veandExhi bi t i onHub,t opbr andcompanyatt hehear t ofKual aLumpurci t ycent r e.La’Fer r ar iHUBi sanat t r act i onandamust gopl acest hatbei ng cont r over si alandi nst agr ammabl ei nt hemedi a.Vi si bl y ,t hebui l di ngbeaspar kyandcat chyi n t hest r eetandevenf r om t hef ar .I tpot ent i al l ybeanewl andmar kandnodesi nKL.Thepopand st r ongcol or soft hebui l di ngi st hekeys. Theenhancementoft het echnol ogi esappl i edoni t s syst em appr opr i at el yr epr esent i ngt hecor por at ei magesandt hebr andval ue. Thehubi sal l aboutt hecel ebr at i ont owar dst hef ansi nt hesoci et yt hatbr i ngsupFer r ar i br and t ot het op. Thedevel opmentpr omot esFer r ar i ’ sbusi nesspr oduct st ot hepubl i c. Thebui l di ngnot onl yexhi bi t st hepr oduct .Butal sopot r ayt heover al li dent i t y ,i mageandpr est i gi ousaspect sof t heFer r ar icompanyi nover al lf or m andi nt er nalf unct i ons. Thr ought heout l i neofbusi nessandcor por at er el at i on,t hi spr oj ectat t r act scr owdsandf ans i nt ot hebui l di ngwhi l stconnect sur banpedest r i anpeopl ear oundKual aLumpur .I tconnect s peopl ebot hout doorandi ndoorpr ogr ammest hatbr i ngsval uabl ememor i eswher epeopl ecan havef unwi t ht hehi t echact i vi t i es.Per haps,t hi spr oj ect swoul di ncr easet hebr andval ue,sal es and passi on of i t s communi t y and peopl e, i nni t i at i vel yt hr ough Fer r ar i ’ st echnol ogy , mer chandi seandcol l ect i on.
Ri ba/LAM par t1
Pr of essi onal Ar chi t ect ur ePor t f ol i o