A r FB EXPANDS MARKETING DEPARTMENT

As Arkansas Farm Bureau continues to focus efforts on membership growth and retention, additional organizational focus is being adding to marketing efforts by moving Jenny Higgs and Autumn Wood to focus on promoting Farm Bureau to existing members and developing a strategy to attract new members. They have worked independently on marketing efforts, and this decision will combine their efforts under a unified work group with organization-wide responsibility.

Higgs and Wood will utilize a new Customer Relationship Management (CRM) system that enables a level of membership engagement and outreach to strengthen our connection with our members. Higgs will serve as Marketing Director and Wood will serve as Membership Marketing Specialist.

The new team will utilize existing resources and capabilities that exist in different departments to ensure an organization-wide focus on data and messaging that includes the Federation and the Insurance Companies.