SOYBEAN PROMOTION
Arkansas Soybean Month is celebrated in November. Arkansas and the Soybean IndustryMore soybeans are grown in the U.S. than any other country in the world. Arkansas currently ranks 10th in the nation in soybean production, producing 160 million bushels annually valued at more than $2 billion. In 2015, Arkansas’ soybean yield of 50 bushels per acre was the highest average yield in state history.
Suggested County Projects and Activities: SOY TASTING FESTIVAL Several different approaches may be utilized in this project. Soy dishes may be presented with recipes and ideas for a complete menu, or the festival may be presented as an opportunity for tasting many different types of recipes. The net result of either approach is the increased use of rice in home cooked meals. OTHER (possible projects and activities) A. Soybean Month Proclamation by county judge and/or mayor “November is Arkansas Soybean Month.” B. Special Soybean Month supplement of ads and publicity features in local newspapers. C. Special radio or television programs and spots. D. Civic Club programs and group meetings (Plans should be made for someone within the county to speak on rice before each Civic Club meeting during Soybean Month.) E. Cooking workshops for school lunch managers, restaurant operators and home cooks. F. Distribution of promotional material to businesses. G. Displays in store windows on soy and its usefulness. H. Fair exhibits telling the story of soy. I. Demonstrations given to Extension homemaker clubs, 4-H Clubs, Family and Consumer Sciences classes and others. J. Soy recipe contests - youth, adults and senior citizens. K. Point-of-Purchase promotion.
These are just a few things that can be done to promote Soybeans. Let your imagination be your guide and do something completely new! Please see additional resources for: • •
Social Media Post Resources and Facts Recipes