LEE SH I X UAN
011-1050 6 582
-by LEE SHI XUAN 2021
arhlee00@gmail.com
behance.net/arhlee
About Me
LEE SHI XUAN arhlee00@gmail.com behance.net/arhlee 011-10506582
LEE is passion solving for the the gravity of th
our world. Outs drawing, readin
Soft Skills Experience GA Team leader in Dasein Graphic Design Club -Main of manpower distribution and material distribution.
Team leader/Coordinator in Perfect, perfect not(art bazaar) -Main of manpower distribution, finance, scheduling distribution and sundries.
Sous chef, bar & waiter in Gangnam 88 -Ordering and restocking, deal with customers.
nate about serving people by eir needs and understanding hose decisions as they impact
side of design, you can find him ng books, or learning new stuff.
Education
Skills
Diploma in Graphic Design
Adobe Illustrator
@ Dasein Academy of Art
Adobe Photoshop
2018 Sep - 2021 March
Adobe InDesign Adobe Premiere Pro Adobe After Effect Adobe Dreamweaver
Work Experience
Language
Freelancer(logo design)
Chinese(Mandarin)
@ Georege Picardo (personal brand)
English
@ 水在笑(Campaign)
Malay
2021 Jan
Chinese(Cantonese)
Table of Content
Harap
Cat Fans Shop
Corporate Identity
Corporate Identity
01
88 Rising
Daily Toast
Website Design
Website Design
33
Me without a story
H&M Moving Forward
Publication
Campaign Advertising
47
Sunshine Kingdom
Mom and son
Chewy Candy
Communication design
Packaging Design
13
21
Starbucks Annual Report
27
Augustman Magazine Publication
Publication
35
51
39
43
Corporate Identity
HARAP
Harap HARAP is one of the NGO from Pahang, Malaysia. It mainly focuses on these two aspects, EDUCATION and COMMUNITY. They are also sympathized with the underserved communities, whether orphans, old, sick or poor HARAP will strive for the greatest welfare and well-being for them. Not only that, they also welcome and encourage volunteers to help and contribute to the society together.
Corporate Identity
HARAP
01
Brief To redefine the trust and hope element in the brand image. And keep the original color as much as possible (green).
Corporate Identity
HARAP
Idea of the logo A combination of leaves and dove as the logo. To creat the hope and friendly feeling. Dove also symbolize the Holy Spirit in Christian iconography.
Look and feel * Stable * Natural
Corporate Identity
HARAP
Old logo
New logo
03
Corporate Identity
HARAP
After our research, we found that HARAP has three mission - ENGAGE, ENCOURAGE, and EMPOWER. After consideration, we decided to integrate these three missions into HARAP’s new logo to make this logo more meaningful.
ENGAGE Youth in positive thinking and communication activities to help them see challenges as opportunities.
ENCOURAGE
,
Youth to view their wellbeing as critical in their development, and as a catalyst for family unity and community change.
EMPOWER Youth to become part of the solution in their community through knowledge, skills development, and self-awareness.
,
Corporate Identity
*Logo in different color background.
HARAP
05
Corporate Identity
HARAP
Corporate Identity
HARAP
07
Corporate Identity
HARAP
Corporate Identity
HARAP
09
Corporate Identity
HARAP
Corporate Identity
HARAP
11
Corporate Identity
Cat Fans Shop
Cat Fans Shop Cat Fans Shop is a cat café located in the central city of Malacca, Malaysia. The biggest difference between them and other cat cafés is that they are not just a café, but to a certain extent they are also a cat charity, mainly helping to shelter stray cats or abandoned cats.Their main income comes from their café business and some fees related to boarding and cat products.
Corporate Identity
Cat Fans Shop
Brief Create a new logo and it need to be fun and more simplicity.
13
Corporate Identity
Cat Fans Shop
Idea of the logo Play with the combination of cat’s footprint and cup of coffee.
Look and feel * Fun * Friendly
* Modern * Simple
Corporate Identity
Cat Fans Shop
Old logo
New logo
15
Corporate Identity
Cat Fans Shop
Corporate Identity
Cat Fans Shop
In order to make the whole logo more of characteristic I have done some changes have been made to the logotype to make the whole look and feel more coordinated and uniqueness. And about the color of the logo, I used the color similar to vivid orange color for the reason that orange color can bring out the vitality feeling.
To make the whole styling more strong and conspicuous, I have created those pokal dots pattern for the café easy for applying on the packaging and some of their peripheral products.
17
Corporate Identity
Cat Fans Shop
Corporate Identity
Cat Fans Shop
Out of consideration of the economic capacity of the store, the owner also promotes environmental protection.
We decided to combine the business cards with points cards. In addition, we also added some origami methods make the entire business card more interesting.
19
Packaging Design
Sunshine Kingdom Durian Chewy Candy
Sunshine Kingdom Durian Chewy Candy Musang King Durian Chewy Candy is one of the Sunshine Kingdom product. Sunshine Kingdom is the Durian company they have all kinds of durian products. Such as local coffee, chocolate, biscuits, candy etc. The main target consumer are mainly tourists from all over the country.
Packaging Design
Sunshine Kingdom Durian Chewy Candy
Brief To develop a new and fun design as a gift packaging for the productMusang King Durian Chewy Candy.
21
Packaging Design
Sunshine Kingdom Durian Chewy Candy
Idea of the packaging In order to let tourists have a better experience of Malaysia fun. Then we designed and created the packaging that relates to the childhood of every Malaysian which is the board game called checkers. With using the unique packaging method and the board game combined and control the size for better convenience to carry as a handmail to others.
Packaging Design
Sunshine Kingdom Durian Chewy Candy
23
Packaging Design
Sunshine Kingdom Durian Chewy Candy
Packaging Design
Sunshine Kingdom Durian Chewy Candy
25
Communication design
Mom & son
Mom and son Mom & son is a moving poster is about a mother’s love for her children. Although, they are also first time to become a mother. But they do always protect their children. Just like the shadow, wherever we do, wherever we go, shadow will always follow us and protect us.
Communication design
Mom & son
27
Brief “Moving poster” is one of the school projects, the aims is to broaden audience’s vision to interpret designs in a different manner. It broken down into three core components and provisionsdesign concept, format and visual impact.
Communication design
Mom & son
29
Idea of the poster Play with the relationship between the light and the distance o f the subject to create the perfect shadow shape of mother. From the perspective of a child, mothers are always perfect. But when we get out the perspective of a child, you will find out mom actually not perfectly as we think before. But just the perspective make us feel mom always prefects.
And I hope this moving poster can convey the message to the public - Parents are just a role, they make mistakes also, helpless and need to be understood. But there is one thing that does not change is the parents love for their children forever, so don’t be stingy with your love and care as a child for parents.
Communication design
Mom & son
Communication design
Mom & son
31
Website Design
88 Rising
88 Rising (landing page)
88 RISING - They’re a Youtube channel, a record label and an overall cultural tastemaker in the age of the internet.Founded by Sean Miyashiro, 88 rising was designed to promote music from Asia using the cyberspace to round up some of the most unique, talented artists from the east. This page focuses on one of 88 Rising’s rappers, Rich Brian.
Website Design
88 Rising
Brief Designers are tasked to develop a single landing page with bootstrap to showcase their choice of subject artwork, product, event or an application.
33
Website Design
Daily Toast Daily toast is a fictitious website, mainly is to share and teach people some recipes about how to cook bread in different way to make different styles of delicious food to cope with three meals in a day.
Daily Toast
Website Design
Brief Develop and design a website with HTML and CSS coding that had includes three main webpage(home, about and contact). The content must be instructive.
Daily Toast
35
Website Design
Daily Toast
Website Design
Daily Toast
37
Publication
Starbucks 2019 Annual Report
Starbucks 2019 Annual Report
Publication
Starbucks 2019 Annual Report
Brief Base on the company, develop and design an annual report that need to fit the company’s feel and image.
39
Publication
Starbucks 2019 Annual Report
Publication
Starbucks 2019 Annual Report
41
Publication
Augustman Magazine
Augustman Magazine Brief We were required to design a one-month-oneartist to introduce everything about him or her. We need to based on our research and study about the chosen artist and develop a design direction for the magazine.
Publication
Augustman Magazine
43
This magazine is about the singer and television & film actor called Joker Xue from Shanghai. The content is revolves around his story on his music road.
Based on most of his songs are sentimental. Therefore, a lots of gray colors and tone down picture are used throughout the design of the whole magazine.
Publication
Augustman Magazine
Publication
Augustman Magazine
45
Publication
Me without a story
Me without a story The story is about a guy named Kester that he’s afraid tell anyone his thoughts. Like how does he understand and see through to the world & into human nature.
47
Publication
Me without a story
Brief
Idea of the book
If this will be the last printed book to publish to this world. What kind of story you would like to leave behind?
Based on the brief,I decide to write a story about the guy who meaningful to me because since that was the last book to publish in the world and take it as proof that he existed in the world. With used his daily habits - collage to express the book.
Publication
Me without a story
Publication
Me without a story
49
Campaign Advertising
Brief The Covid-19 pandemic is not the first occurrence that has shaken the business world, sometimes forcing businesses to close. Brands need to stand out, not just by being different, but by being both personally relevant and emotionally is also very important to people.
H&M Moving Forward
Campaign Advertising
H&M Moving Forward
51
Campaign Advertising
H&M Moving Forward
Campaign Advertising
H&M Moving Forward
53
Masthead Design The masthead was inspired by H&M’s previous design. The use of handwritten fonts also shows to people energy, courage and confidence. And the arrow element expresses the literal meaning of moving forward.
Campaign Advertising
H&M Moving Forward
Official Anounsement
The official announcement will be released on the launching day. Mainly to promote the new product by H&M- Non-iron shirt. The official announcement story is about the person called Ali. He is the head department of the company and had a daughter( around 5-7 years old ) but because of the reason of the COVID-19 he had to do Grab food as his part time job to support his family’s livelihood.
After he sent those takeaways back and forth several times back to home, and his daughter was very happy to see her dad(Ali). She hand over the shirt to her dad(Ali) with both hands. Dad(Ali) hurriedly changed his clothes(H&M new product) and went into his group meeting.
And this show how well the new product it is. It not just save time, but brings the confidence to people because never worry about seeing sweat marks. Then, at the last 10 seconds will follow up with the ending shot about the close up of the new product and the moving forward masthead.
Campaign Advertising
Carousal post
H&M Moving Forward
55
Campaign Advertising
Web Banner
H&M Moving Forward
Campaign Advertising
H&M Moving Forward
57
Campaign Advertising
Poster
In-store design
H&M Moving Forward
Campaign Advertising
H&M Moving Forward
Bunting
59
Campaign Advertising
H&M Moving Forward
Campaign Advertising
H&M Moving Forward
61
63
Comming Soon...
Comming Soon...
“I don’t know what I am. I know not a category. I am not a thin seem to be a verb, an evolutiona
Comming Soon...
w that I am ng—a noun. I ary process.” —R. Buckminster Fuller
Comming Soon...
67
“I don’t know what I am. I know that I am not a category. I am not a thing—a noun. I seem to be a verb, an evolutionary process.”
Portolio by LEE SHI XUAN 2021