Post Event Report Prepared by ELLE MKT June 2011
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ELLE collaborated with HUANGYI to held the biggest Vanity Fair with a certain social significance
Star Studded ELLE Invited at least a hundred Asian known stars
Social Welfare Focused Superstars who are passionate about commonweal involved in designing, charity sales, money donating and child health care
International Styled Celebrities and media moguls known worldwide attended the great banquet
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CEREMONY Time：Jun 12th, 2011 Address：Shanghai Global Fashion Center
Scale：More than 1000 VIP Guests and 100 superstars came to the scene 17:00-18:00
Press Conference
19:30-22:00
Red Carpet
22:00-22:30
Fashion Show
22:30-03:00
Crazy Party Night
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PEOPLE IN ATTENDANCE • Superstar
• Celebrity • Business Elite
• Media
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SUPERSTAR & CELEBRITY
Stars
Supermodels
Famous Singer
Director
Hollywood Idols 4
BUSINESS ELITE
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MEDIA CAMPAIGN More than 200 media participated in the banquet. First Media Cooperation:
TV: The Red Carpet, Fashion Show and the banquet were telecast live or relayed via CHANNEL YOUNG, ICS, iFeng, East Movie, TVB, DRAGON TV, etc. Online Media: Sina, Sohu, Tecent, 163.com, Yoka, Youku, Tudou, etc. New MediaďźšWeibo.com by Sina and Baidu Search Engine
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SPECIAL SEGMENT Love Kids Care For Children Charity Plan Campaign Live VCR + Media Report +
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My ELLE Piece Website Promotion
2 Charity Sale MY ELLE PIECE Online Charity Sale at Ellechina.com
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All fund were donated to HUAYI Public Welfare Foundation to help children create chances to watch movies and rich their artistic accumulation.
SPECIAL SEGMENT Charity Sales 20th May 10 vanity bags were picked by My ELLE Piece for online charity sales. Brands：Gucci, TOD‘S, Loewe, Dior, Chloe, Burberry, Fendi, Celine , Roger Vivier, Valentino, MCM, Tiffany, Gucci
12th June Limited chic items were promoted by stars in the form of autograph and package design to raise fund for the public welfare. Brands:Gap, L'Oreal, Swarovski, A.T etc Participant: FAN Bingbing, LI Bingbing, Jue ZHOU, YAO Chen, FENG Shaofeng, WANG Luodan, etc. 8
SPECIAL SEGMENT Love Earth Love Kids 4th May
• All 4 Love Earth Love Kids T-shirts are limited to 200 units and only available at MY ELLE PIECE.com All funds raised by charity sale were donated to the Japanese Red Cross Society, appealing for international aid to help rebuild the earthquake area.
• 13 Classic Pieces with Top Brand 1000 Fashion Goods sold on the scene All funds were donated to the charity event in aid of children launched by ELLE and HUAYI Public Welfare Foundation. 9
19:30 Stars, Supermodels & Celebrities The Murdoch, Jason WU couple, LI Bingbing, FENG Xiaogang, WANG Zhongjun, WANG Zhonglei, LIU Xiaoqing, HUO Siyan, GAO Yuan, AN Yixuan, Paz Vega, DONG Xuan, DENG Chao, Eilin ZHANG, ZHANG Hanyu, YI Nengjing, YANG Gongru, GUI Lunmei, LI Chen, CHEN Chusheng, Lisa S, QIN Shupei, Ana R, LIN Jiaqi, Ming XI, JING Chao, WANG Baoqiang, LI Quan, ZHANG Xinyu, LAN Yan, Daniel Henney, etc.
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22:00 CHARITY FASHION SHOW
22:00 CHARITY FASHION SHOW
Marc Jacobs, Emilio Pucci & LOEWE
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22:30 Party Night
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Press Conference
Backdrop Board
Supermodels
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On the Scene
Media Shooting
Fans Crowd and Screen
Outside Walls
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On the Scene
ELLE Studio
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Back Stage
L'Oreal Team
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Red Carpet
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Red Carpet
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Cocktail Party
Sponsor Display ELLE TV APP Display 21
Fashion Show
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After Party
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Invitation
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Charity Event- Care for Children
Online Promotion My ELLE Piece.com iPR hype on BBS and WEIBO Limited Chic Items FOR SALE on Brand Counters
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Magazine ELLE Strong Media Support June Issue HUAYI ELLE Starry Night Event Warm Up 1P Charity Issue：Kids Love 4P July Issue HUAYI ELLE Starry Night Event Warm Up 1P Aug Issue Charity & Celebrity Event Report 7P
ELLE
Circulation: over 900,000 World’s No.1 fashion magazine. 42 versions worldwide 26
Magazine 每月影响42万高端男性读者
June Issue Event Warm Up 1P Aug Issue Event Report 4P
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Magazine ELLE Family
Titles
Page
Format
Psychologies
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Event Report
Femina
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KV with sponsors logos, Event Report
Women’s Day
1
Event Report
Marie Claire
1
Event Report
ELLEMEN
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KV with sponsors logos, Event Report
ELLE DECO
1
Event Report
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Online Campaign No.1 Upscale Female Website
ELLEChina.com 首页banner/活动专区推广 • 29 original report has 912,345 total hits.
• 112 live reports released by the official WEIBO of ELLEChina.com, has fans up to 505000. • Feature Story went online on 17th June.
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EDM
1,000,000 Users and VIPs Database Event Warm Up EDM*1 Event Report EDM*1
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ELLE TV
Special Event Report covers more than 700000000 audience 31
IPR
BBS articles Estimated Browse 1,500,000 hits SNS Website kaixin001.com/ renren.com/ Interaction program has won 100,000 hits
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Thank You For Your Support! 33