Ariana Chen_Graphic Design 2018

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Graphic Design Portfolio

Selected works

A C

H H

2018


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Selected works | 2018


Content

4-41

42-59

60-69

Brand Visual Identity

Event Visual Identity

Poster

4 Suzzi 16 Selfurnishing

42 THE LEAP

60 The Christmas Feast 66 Beyond Beneath

32 Kakuka

70-73

74-79

Packaging

Others

70 Le Food Packaging

74 Moon Festival 76 Slacial

Designed by Chen Hsin-hui

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Project | Suzzi

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Selected works | 2018


Brand Visual Identity

每一天,在家中的每個空間,都有許多⽣活用品陪伴著

我們,⽽這些總是靜靜存在的物品,也是家的一份子, 牽動著我們的心情與⽣活⽅方式。

Suzzi 以照顧每一個家的心情出發,扮演一位⽣活提案 者,為居家的不同情境,打造聰明又美觀的生活用品, 貼近每⼀個家的日常, 成為家人之間最值得信賴的存 在,共同構成一幅美好的日常風景。

Designed by Chen Hsin-hui

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Project | Suzzi

PANTONE Cool Gray 1C R217 G216 B214 C18 M14 Y14 K0 #d9d8d6

PANTONE 109C R253 G208 B0 C0 M20 Y100 K00 #fdd000

PANTONE 304C R159 G217 B246 C40 M0 Y0 K0 #9fd9f6

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Selected works | 2018


Brand Visual Identity

x

x

Verdana Bold ABCDEFGHIJKLMNOPQRSTUVW XYZabcdefghijkimnopqrstuvwx yz&!@#*()?0123456789

Verdana Regular ABCDEFGHIJKLMNOPQRSTUVW XYZabcdefghijkimnopqrstuvwx yz&!@#*()?0123456789

Designed by Chen Hsin-hui

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Project | Suzzi

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Selected works | 2018


Brand Visual Identity

Designed by Chen Hsin-hui

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Project | Suzzi

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Selected works | 2018


Brand Visual Identity

Designed by Chen Hsin-hui

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Project | Suzzi

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Selected works | 2018


Brand Visual Identity

Designed by Chen Hsin-hui

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Project | Suzzi

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Selected works | 2018


Brand Visual Identity

Designed by Chen Hsin-hui

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Project | Selfurnishing

16

Selected works | 2018


Brand Visual Identity

傳承自木匠世家,從小就聞著家具街的木頭香長大,

黃老闆希望傳承的不只是單純的家具行,還有那份為 客人打造夢想家居的熱誠和體貼,這就是我舍方的店 家再造源起。我舍方幫助客人找到合適的家具,還有 貼心的客製化服務,例如尺寸或材質的微調,讓家居 整體更為協調。

Designed by Chen Hsin-hui

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Project | Selfurnishing

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Selected works | 2018


Brand Visual Identity

Designed by Chen Hsin-hui

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Project | Selfurnishing

我

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Selected works | 2018


Brand Visual Identity

Designed by Chen Hsin-hui

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Project | Selfurnishing

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Selected works | 2018


Brand Visual Identity

Designed by Chen Hsin-hui

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Project | Selfurnishing

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Selected works | 2018


Brand Visual Identity

Designed by Chen Hsin-hui

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Project | Selfurnishing

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Selected works | 2018


Brand Visual Identity

Designed by Chen Hsin-hui

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Project | Selfurnishing

28

Selected works | 2018


Brand Visual Identity

Designed by Chen Hsin-hui

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Project | Selfurnishing

30

Selected works | 2018


Brand Visual Identity

Designed by Chen Hsin-hui

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Project | Kakuka

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Selected works | 2018


Brand Visual Identity

KAKUKA 核果烘培坊是位於台中郊區一間麵包店,主打杏

仁酥和手工餅乾。以杏仁、堅果做為標誌,再以標誌外型 延伸品牌標準字。此作品為品牌設計練習,假想若能為此 品牌重新打造清新、質感的樣貌將會是什麼樣子。

Designed by Chen Hsin-hui

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Project | Kakuka

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Selected works | 2018


Brand Visual Identity

Designed by Chen Hsin-hui

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Project | Kakuka

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Selected works | 2018


Brand Visual Identity

Designed by Chen Hsin-hui

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Project | Kakuka

38

Selected works | 2018


Brand Visual Identity

Designed by Chen Hsin-hui

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Project | Kakuka

40

Selected works | 2018


Brand Visual Identity

Designed by Chen Hsin-hui

41


Project | THE LEAP

飛躍|禾伸堂忘年會活動識別 Holystone Exterprise 2018

42

Selected works | 2018


Event Visual Identity

此活動識別為禾伸堂電子元件企業尾牙所設計。活動

難關與障礙,飛機劃過天際代表著突破了挑戰,迎向

物從舊質到新質的轉化。更意味著前進、突破挑戰。

以各種難關的英文同義詞組合和視覺化。

主題「飛躍」代表著揮別過往,邁向嶄新的開始,事 因此主視覺以上騰的飛機呈現,中間的雲霧如同層層

下一個階段。過程所穿越的雲朵則以英文單字表現,

Designed by Chen Hsin-hui

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Project | THE LEAP

44

Selected works | 2018


Event Visual Identity

Designed by Chen Hsin-hui

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Project | THE LEAP

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Selected works | 2018


Event Visual Identity

Designed by Chen Hsin-hui

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Project | THE LEAP

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Selected works | 2018


Event Visual Identity

Designed by Chen Hsin-hui

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Project | THE LEAP

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Selected works | 2018


Event Visual Identity

Designed by Chen Hsin-hui

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Project | THE LEAP

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Selected works | 2018


Event Visual Identity

Designed by Chen Hsin-hui

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Project | THE LEAP

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Selected works | 2018


Event Visual Identity

Designed by Chen Hsin-hui

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Project | THE LEAP

56

Selected works | 2018


Event Visual Identity

Designed by Chen Hsin-hui

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Project | THE LEAP

58

Selected works | 2018


Event Visual Identity

Designed by Chen Hsin-hui

59


Project | The Christmas Floral Feast

來自日本東京的聖誕花藝饗宴 Avina 藝術生活 2016

來自東京花藝學校 DRESS UP NEW YORK 日籍不凋花老師伊藤曉美, 與「Avina 藝術生活」共同舉辦花藝交流與美食饗宴活動。

主視覺結合日本國旗標誌與花瓣,呼應不凋花活動主題以及日本氛 圍。花瓣輕輕附著於紅色太陽標誌上,詮釋了新的視覺樣貌,又不 失傳統的日本味。而標準字設計則延續花瓣的概念,有如點綴般輕 盈、片片飛落。

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Selected works | 2018


Poster

和風之花彩 白之花 Echizen Washi 200gsm

Designed by Chen Hsin-hui

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Project | The Christmas Floral Feast

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Selected works | 2018


Poster

Designed by Chen Hsin-hui

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Project | The Christmas Floral Feast

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Selected works | 2018


Poster

Designed by Chen Hsin-hui

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Project | Beyond Beneath

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Selected works | 2018


Poster

Beyond Beneath Side Project 2017

主題的出發點是以星球來比喻自己。發想時,希望能跳脫以往對星球的印象

來表現,以有機的外型呈現,讓這個星球是可塑的,能隨成長、自身經驗而

改變形狀。每個人都有潛在的天賦,因此將星球中有許多色彩與形狀,也象 徵著一個人的內涵。用 Beyond Beneath 來命名凸顯外在與內在的對比,在平 凡中不斷挖掘自己的不平凡、不斷有不一樣的突破與改變。

Designed by Chen Hsin-hui

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Project | Beyond Beneath

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Selected works | 2018


Poster

Designed by Chen Hsin-hui

69


Project | Le Food Packaging

樂腹奇亞籽奶茶包裝 Le Food 2018

樂腹的奇亞籽奶茶包裝訴求以女性客群為主,希望以較抽象的色塊 與形狀呈現,不希望出現具體的奶茶的形象。因此視覺將奶茶轉化 為抽象的山與風景,呈現飄逸出窗外的氛圍。

70

Selected works | 2018


Packaging

Designed by Chen Hsin-hui

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Project | Le Food Packaging

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Selected works | 2018


Packaging

Designed by Chen Hsin-hui

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Project | Moon Festival

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Selected works | 2018


Others

禾伸堂中秋節網頁橫幅 Holystone Exterprise 2018

以不同視角呈現中秋節月圓人團圓的視覺。

讓地球人與嫦娥、月兔相會,一起在外太空 團員,也同時表現科技與未來感。

Designed by Chen Hsin-hui

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Project | Slacial

標準字 Slacial 2018

標準字靈感來源於紐約時報專欄作家 Marci

Alboher 所創造的「斜槓青年」這個概念。 「斜槓」一詞指英文中的「Slash」,是指越

來越多的人不再滿足「專一職業」這種生活

方式,而是選擇一種能夠擁有多重職業和身 份的多元生活。因此標準字設計結合了 Slash 跟 social 兩個單字形成另一個詞彙,作為標 準字練習的作品。

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Selected works | 2018


Others

Designed by Chen Hsin-hui

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Project | Slacial

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Selected works | 2018


Others

Designed by Chen Hsin-hui

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Be humble, and explore


the infinity.


401110080ac@gmail.com

+886-903399530

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