Hydrating the world one bottle at a time. Alberto Mendoza, Arianna Dela Rosa, Karen Wu, and Cynthia Murillo
Dehydration is Common and Dangerous
•
Water is scarce in underdeveloped nations
•
Without water, we are •
less active and productive
•
more prone to diseases
Affects EVERYONE
Sensory Motor
Digital Monitor Power Button
Overview •
Product Uniqueness (App)
•
Rival Companies
•
Expected Costs and Projected Profits
•
Target Customers
•
Marketing Strategies
•
Launch Schedule
•
Our Ultimate Goal
Percentage consumed
Your personal information News feed of friends/ connections
Percentage until next well
Ways of informing consumers
Pictures and news
“Connect Wells”
Add and follow others
Competition â—? Blufit (Digital bottle & app) â—? Gime me tap (Fund pumps in Africa)
Giving Well-ness to Others ●
Top 5 countries in dire need of clean water: - Afghanistan - Haiti - Ethiopia - Chad - Cambodia
●
The average cost for drilling and equipping a well is $7,000
●
Partner with USAID and UNICEF to build wells by donating 20% of our total annual income
What Makes Us Unique? ● High-tech, environmentally friendly bottle ● Giving to others (wells) ● Product packaged with an application to keep track of water intake as well as progress in wells construction ● Patent for digital bottle water with hydro-motor ● Next R&D steps to decrease materials’ cost and improve on included technology
Financial Projections
Target Customers • Middle-high class who can afford a bottle of water with high-tech (Silicon Valley) • Healthy individuals who are socially committed and engaged (philanthropists) • Busy individuals who often forget to drink water efficiently (general public)
Marketing Strategies • •
Give free sample products to famous health/fitness Youtube stars, who will then review the product Attract millions of viewers and subscribers
•
Partner with health/lifestyle magazines and subscriptions • EX. Healthy Living magazine • Have survey provided in magazines • Have millions of subscribers
•
Participate at health/lifestyle conventions to personally showcase our product • EX. Health, Fitness, Wellness Fair in Sacramento
Business Start- Up Timeline
1-6 Months • • •
1 Year later
Finding office and manufacturing space Product Research Legal Procedures
• •
Start marketing activities Start selling process
6-12 Months • • • •
Product development Purchase of materials Partnerships with other companies Funds
References structuresandinteriors.files.wordpress.com dribbble.com fortmillpersonaltraining.com football-marketing.com http://health.usnews.com/health-news/blogs/eat-run/2013/09/13/the-tru h-about-how-much-water-you-should-really-drink
Questions