Rav portfolio 2013 14

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WHO WE ARE Every client brings a different story. A new product racing to market. An established brand seeking to re-establish their brand. An individual who wants to turn their 15 minutes of fame into a lifetime of recognition. At rĀv Communications, we thrive in telling those stories, in pictures, words and experiences. Taking a multi-discipline approach, we analyze and immerse ourselves into every angle of the clients’ world, to learn their strengths, obstacles, desire, and goals. From a wide spectrum of disciplines, and with a select team of experts in their field, we determine the right solution set. No touch point is over looked, and we have no preconceived ideas of what will work in any situation, so we bring every tool, every experience, and every talent to bear, on every assignment. Some call it a fusion of strategy and creativity. We call it full-circle thinking, generating powerful ideas that move your audience to stop, think, and act.

WHAT WE DO As a full-service agency, rĀv works in partnership with our clients to develop long and short-term solutions amongst many disciplines.

AWARENESS CAMPAIGNS CONCEPT DEVELOPMENT IDENTITY & DESIGN PUBLIC RELATIONS

BRAND DEVELOPMENT COPYWRITING/ SEO MARKETING SOCIAL MEDIA

COMMUNITY RELATIONS EVENT MANAGEMENT MEDIA PLANNING STRATEGIC PARTNERSHIPS

HOW WE DO IT We start with two simple questions. Where are you today? What are the results you desire tomorrow? We then research your company, product, people, and audience. We look at the big picture, and the small details, and everything in between. We then define a clear message and direction in which to create engaging, eye-catching campaigns. In the midst of it all, we never lose sight the audience always wants more, presented in a new way, and that it is our job to keep your message fresh, so your desire and results come full circle.

CONTACT Arianne Glassman President/creative director email: ari@ravcommunications direct: 954.205.8754 www.linkedin.com/in/ariglassman


OUR CLIENTS Since 2002, rAv Communications has had the pleasure to provide solutions along a number of disciplines to a varied client base.

BUSINESS

FOOD, WINE & SPIRITS

GOVERNMENT

918 Day Spa ACI Installers Ardis Creative Bubble Miami Charter One Yachts Classic Party Rentals Howlin’ Hounds Dog Bakery Jet Blue Airline Magic Restoration Masters Dri Mist Moda Mario Muffler Magic National Roofing Company National Solar Products Panache Party Rentals ProPilates Studio Pure Audio Video South Florida Social Shirley Huskey Fashion Design Sunrise Cinemas Synergize! Viking/ Hadco

Acqua Panna Camus Cognac Chianti DOCG Chivas Regal Flor de Cana Rum Lucas Bols, USA Bols Genever Bols Liqueur Damrak Gin Galliano PAMA Liqueur Perrier Jouët POP by Pommery Robert Mondavi San Pellegrino Southern Wine & Spirits Veuve Cliquot

Best for Broward Babies Broward County Community Partnerships Division Broward County CRA Broward Regional Health Planning Council Greater Ft. Lauderdale CVB Greater Fort Lauderdale Chamber of Commerce** Florida Department of Agriculture Italian Trade Commission

CELEBRITY Connie, recording artist

EVENTS FLIPANY Fun Run Kellogg's Kidz Kitchen Marine Industries Association of South FLA Gala The Marriage; Italian Trade Commission Museum of Art Fort Lauderdale Savor Greater Fort Lauderdale; Founder/ Producer* Share Our Strength Taste of the Nation South Beach Wine & Food Festival Volunteer Broward's Field Of Food

HOSPITALITY 3030 Ocean The Boulevard Cafe Del Mar Casa D'Angelo / Wine World CHOP239 Exit 66 Nightclub Le Bistro Restaurant Mark's Restaurant Group Mancini's Ristorante Rock Bar Sangria's Spazio St.Barts Coffee Co. Tara Steak & Lobster House Tsukuro

NON-PROFIT ACS 1000+ Club Broward Behavioral Health Broward Meals On Wheels Children's Services Council Deliver the Dream FLIPANY Goodwill Industries of Broward Greater Fort Lauderdale Chamber of Commerce ** HandsOn Broward ** Healthy Mothers, Healthy Babies Broward Million Meals Committee National Football League, Community Impact PACE Center for Girls Senior Health NOW! Share Our Strength

IN COLLABORATION Ardis Creative Lifeworks Entertainment PeopleTek South Florida Lincoln Mercury Dealer Group Wizard Entertainment X-treeme Dynamics

* Producer 2003-2005 **Board Member


Old Logo

IDENTITY Logo Usage Guidelines

CLIENT: Wizard Entertainment 2011-present LOCATION: Fort Lauderdale Beach, Florida PROJECT: MyFortLauderdaleBeach.com SERVICES:  Logo Design  Website Design  Website Copywriting  Social Media Management  Original Content Creation

New Logo Design


New Responsive Website Desktop view (top) iPhone 5 view (right)

Individual Page Samples


Old Logo

IDENTITY

New Identity Suite: Logos, Business Cards, Letterhead, Envelopes

CLIENT: National Roofing Company USA, a family-owned & operated business, founded in 1927 2009-2011 LOCATION: Fort Lauderdale, FL; Baltimore, MD; Toronto, Canada PROJECT: Company Rebrand SERVICES:  Logo Design  Collateral Design  Website Design  Website Copywriting

Old Website


New Integrated Websites


IDENTITY

CLIENT:

Senior Health Now, a division of Broward Meals on Wheels 2011- 2012 funding year LOCATION: Sunrise, Florida SERVICES:  Logo & Graphics Design  Collateral Design  Copy Editing  Printing CLIENT: The Back Pain Coach 2012 - project LOCATION: Boca Raton, Florida SERVICES:  Logo & Graphics Design  Collateral Design  Copy Editing  Printing

Clockwise from Top Left: Logo, Business Card, Tradeshow Banner, 5 x 7 Flyer


Clockwise from Top Left: Business Card, Retractable Banner, Car Magnet, Rack Card


INTEGRATED MARKETING

CLIENT: Healthy Mother’s, Healthy Babies Coalition of Borward County, Inc. 2010-present LOCATION: Fort Lauderdale, Florida PROJECT: Best For Broward Babies 2011-2012 SERVICES:  Collateral Design  Copy Writing  Digital Banners  Event Coordination  Event Marketing  Logo Design  Tagline Development  Website Development  Printing

Clockwise from top left Logo, Newspaper Insert, Tri-Fold Brochure Hanging Banner, Retractable Banner


Clockwise from Top Left Website and page samples, Broward County Bus Interior Signage (Signage held tear-offs note pads)


INTEGRATED MARKETING

CLIENT: Lucas Bols USA 2011-present LOCATION: Fort Lauderdale, Florida SERVICES:  Collateral Design  Copy Writing  Digital Banners  Tagline Development  Printing

Clockwise from Top Right Galliano Free-Standing Table Tents, Bols Yogurt Sell Sheet, Bols Yogurt Online Banner Bols Yogurt Media Round-Up Stoli & Galliano Drink Recipe Fold-Cards


Clockwise from Top Left: Genever & Jazz New Orleans 5 x 7 invitation, Genever & Jazz NYC 4 x 4 invitation, Bols Genever Rebate Card


INTEGRATED MARKETING

CLIENT: Charter One Yachts 2007- present LOCATION: Fort Lauderdale, Florida SERVICES:  Collateral Design  Copy Writing  Digital Banners  Event Coordination  Event Marketing  Tagline Development  Website Development  Printing

Clockwise from Top Left: Page excerpts from 16-pg self contained catalog, Insert oversized tri-fold menu cards (fit inside catalog cover, Sunday Brunch public cruise marketing piece


Clockwise from Top Left: Off-Center Fold Card, Wedding Show Invitation Full Page Wedding Promotional Ad, Corporate Entertaining Full Page Ad Holiday E-Flyer


RETAIL PROMOTION Clockwise from Top Left New Arrivals Announcement Postcard New Arrivals Online Banner Sale Announcement Email Sale Announcement Facebook Timeline Cover CLIENT: Moda Mario 2012-present LOCATION: Fort Lauderdale, Florida SERVICES:  Collateral Design  Copy Writing  Digital Banners  Social Media Management  Tagline Development  Printing


Left, Top to Bottom End of Season Facebook Cover End of Season Banner End of Season Print Ad Right, Top to Bottom New Spring Arrivals Fold Mailer New Spring Arrivals Print Ad New Spring Arrivals Facebook Cover


RESTAURANT BRANDING CLIENT: Tsukuro; 2011-present LOCATION: Fort Lauderdale, Florida SERVICES:  Brand Identity + Development  Brand /Marketing Strategy  Collateral Design  Copy Writing  Digital Banners  Promotion Development  Social Media Management  Tagline Development  Website Design  Website Management

Clockwise from Top Left Logo Design/ Restaurant Name Business Card Loyalty Card Menu Website


Clockwise from Top Left Rip Card For Hotels Gift Card Residential Mailer Print Ad Paper/Magazine Promotional Event Flyer


RESTAURANT COLLATERAL CLIENT: Spazio; 2007-present LOCATION: Fort Lauderdale, Florida SERVICES:  Collateral Design  Copy Writing  Digital Banners  Promotion Development  Social Media Management  Tagline Development  Website Design  Website Management 

CLIENT: CHOP239

Formerly Tara Steak & Lobster House

2005-present

LOCATION: Marco Island, FL SERVICES:  Collateral Design  Copy Writing  Promotion Development  Social Media Management  Tagline Development  Website Design  Website Maintenance

Clockwise from Top Right New Logo Wine Tasting Invitation Retractable Banner Hotel Discount Card Be Our Guest Folding Business Card


Clockwise from Top Right Business Card, Full Page Print Ad Logo Design, Menu Design As Tara Steak & Lobster House Online Banner/ Website Header Seafood Theme Newspaper Ads Website Design


Clockwise from top left Classic Gatherings Magazine Holiday Event Email, Holiday Event Email

AGENCY ON RECORD

CLIENT: Classic Party Rentals LOCATION: 36 Stores, Nationwide PROJECT: Ad Agency on Record 2008 - 2011 SERVICES:  Advertising Design  Collateral Design  Copy Writing  Digital Banners  Event Coordination  Event Marketing  Tagline Development  Printing


Clockwise from Top Left Website and page samples, Broward County Bus Interior Signage (Signage held tear-offs note pads)


PRO BONO


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