To Clarity Process Book by arielabasson

TO CLARITY - TYPOGRAPHY 2 2018

PROCESS

RESEARCH

As I began to think about my calendar, I looked to other events calendars for inspiration. Did they use the artist imagery as a primary source of visual intrigue? Type? Texture? What was the hierarchy within sucessful calendars?

RESEARCH

I also took note of what the Sam Fox events directors said would be important to highlight and include in the poster such as... 1. Month Name 2. Hierarchy 3. The Sam Fox logo and or the Wash U logo 4. The Public Lecture Series 5. Do not need to include all the images

DISCOVERY

As I started to delve further into my project, I began by considering the hierarchy of the type on my calendar. What would be most important aspects of each event? How would I highlight them over others. I experimented with bolding, italicizing, and more. I also began to consider which typefaces I would want to use. I made multiple series of type specimen throughout my process. I considered the openess of the typeface, whether it was serif or sans serif, and the range of styles.

I loved experimenting with numbers (a designers dream)!

8/25 8/25 8/25 DISCOVERY

8/25

Sam Fox

GT Sectra

Sam Fox

Benton Sans

DISCOVERY

Some thumbnail sketches I made:

Sam 5

September Public Lecture Series Diana Al-Hadid Bunny and Charles Burson Distinguished Visiting Lecture 6p Reception | 6:30p Lecture Steinberg Auditorium

September Opening Reception Public Lecture Series Enrique Martínez Arthur L. and Sheila Prensky Island Press Visiting Artist Lecture 6p Reception | 6:30p Lecture Steinberg Auditorium

September Reading & Artists’ Talk The Cabinet of Ordinary Affairs,a collaborative installation by Stephanie Schlaifer (BFA99/BA99) and Cheryl Wassenaar, associate professor 6:30p | Des Lee Gallery, 1627 Washington Ave.

September Opening Reception The Cabinet of Ordinary Affairs, a collaborative installation by Stephanie Schlaifer (BFA99/BA99) and Cheryl Wassenaar, associate professor 6-8p | Des Lee Gallery, 1627 Washington Ave.

September Film Series Technofutures: Science Fiction Film and Modernist Design L’Inhumaine (France, 1924, 122 min.) Directed by Marcel L’Herbier 7p Introduction by Diane Wei Lewis Tivoli Theater, 6350 Delmar Blvd.

October Opening Reception Sex, Death, Religion, and Guilt:Photography of Stan Strembicki and Alumni 5-7p | Des Lee Gallery, 1627 Washington Ave.

DISCOVERY

November Public Lecture Series Leah Dickerman Facts and Monuments 6p Receptioń6:30p Lecture Steinberg Auditorium

September Discussions in Architectural History and Theory Lecture Vladimir Kulic ́ Exhibiting Yugoslavia Noon | Kemp Auditorium, Givens Hall

October Walking Tour Art on Campus with Leslie Markle, curator for public art 11a | Meet at Bauer Hall

November Public Lecture Series Morehshin Allahyari Distinguished Visiting Scholar Lecture 6p Receptioń6:30p Lecture Steinberg Auditorium

September Lunchtime Discussion Ann Hamilton’s O N E E V E R Y O N E • St. Louis Leslie Markle, curator for public art, De Andrea Nichols (BFA10/MSW14), and Cynthia Williams 11:30a | Brown Lounge, Brown Hall

School of Design & Visual Arts / Fall 2018

October Public Lecture Series Hasan Elahi The Graduate School of Art MFA Lecture Overexposed 6p Receptioń6:30p Lecture Steinberg Auditorium

October Film Series Technofutures: Science Fiction Film and Modernist Design Algol: Tragedy of Power (Germany, 1920, 104 min.) Directed by Hans Werckmeister 7p Introduction by Diane Wei Lewis Tivoli Theatre 6350 Delmar Blvd.

October Public Lecture Series Winka Dubbeldam Harris Armstrong Fund Lecture New Solids 6p Receptioń6:30p Lecture Steinberg Auditorium

August Workshop Watercolor and Wine with Marilynne Bradley (BFA60) 5p | Steinberg Gallery, Steinberg Hall 2nd Floor

Fox

October Public Lecture Series Tod Williams & Billie Tsien CannonDesign Lecture for Excellence in Architecture and Engineering 6p Receptioń6:30p Lecture Steinberg Auditorium

November Public Lecture Series Richard Sennett, OBE, FBA Eugene J. Mackey Jr. Lecture 6p Receptioń6:30p Lecture Steinberg Auditorium

In my early calendar attempts, I tried out a serif option, but quickly decided to veer away from this choice. I began to further explore my serif type specimen. I eventually discovered Benton Sans and decided to use it throughout my poster. I loved the variety of styles in this type face and thought it was so flexible: from body text to numbers to display text.

December Opening Reception Student Exhibition: Parabola: Assembly 6ṕDes Lee Gallery, 1627 Washington Ave.

November Film Series Technofutures: Science Fiction Film and Modernist Design Aelita: Queen of Mars (USSR, 1924, 111 min.) Directed by Hans Werckmeister 7p Introduction by Diane Wei Lewis Tivoli Theatre 6350 Delmar Blvd.

SAM

FOX

SCHOOL OF VISUAL ARTS & DESIGN

AUGUST

Workshop Watercolor and Wine with Marilynne Bradley (BFA60) 5p | Steinberg Gallery, Steinberg Hall 2nd Floor

DISCOVERY

/ FALL 2018 I grew intrigued with the idea of a block of text for the calendar. I thought that this would allow me to convey hierarchy and maybe even create some sort of visual brand for the calendar.

AUGUST

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

Watercolor and Wine with Marilynne Bradley (BFA60) 5p | Steinberg Gallery, Steinberg Hall 2nd Floor

Ann Hamilton’s O N E E V E R Y O N E • St. Louis Leslie Markle, curator for public art, De Andrea Nichols (BFA10/MSW14), and Cynthia Williams 11:30a | Brown Lounge, Brown Hall

Sex, Death, Religion, and Guilt: Photography of Stan Strembicki and Alumni 5-7p | Des Lee Gallery, 1627 Washington Ave.

Richard Sennett, OBE, FBA Eugene J. Mackey Jr. Lecture 6p Reception 6:30p Lecture Steinberg Auditorium

Student Exhibition: Parabola: Assembly 6p Des Lee Gallery, 1627 Washington Ave.

Workshop

Lunchtime Discussion

Public Lecture Series Diana Al-Hadid Bunny and Charles Burson Distinguished Visiting Lecture 6p Reception | 6:30p Lecture Steinberg Auditorium

Opening Reception

Walking Tour

Public Lecture Series

Opening Reception

Film Series

Art on Campus with Leslie Markle, curator for public art 11a | Meet at Bauer Hall

Technofutures: Science Fiction Film and Modernist Design Aelita: Queen of Mars (USSR, 1924, 111 min.) Directed by Hans Werckmeister 7p Introduction by Diane Wei Lewis Tivoli Theatre 6350 Delmar Blvd.

Hasan Elahi The Graduate School of Art MFA Lecture Overexposed 6p Reception 6:30p Lecture Steinberg Auditorium

Morehshin Allahyari Distinguished Visiting Scholar Lecture 6p Reception 6:30p Lecture Steinberg Auditorium

Public Lecture Series

Opening Reception The Cabinet of Ordinary Affairs, a collaborative installation by Stephanie Schlaifer (BFA99/ BA99) and Cheryl Wassenaar, associate professor 6-8p | Des Lee Gallery, 1627 Washington Ave.

Technofutures: Science Fiction Film and Modernist Design L’Inhumaine (France, 1924, 122 min.) Directed by Marcel L’Herbier 7p Introduction by Diane Wei Lewis Tivoli Theater, 6350 Delmar Blvd.

Technofutures: Science Fiction Film and Modernist Design Algol: Tragedy of Power (Germany, 1920, 104 min.) Directed by Hans Werckmeister 7p Introduction by Diane Wei Lewis Tivoli Theatre 6350 Delmar Blvd.

Film Series

Opening Reception Public Lecture Series Enrique Martínez Arthur L. and Sheila Prensky Island Press Visiting Artist Lecture 6p Reception | 6:30p Lecture Steinberg Auditorium

Film Series

Public Lecture Series Tod Williams & Billie Tsien CannonDesign Lecture for Excellence in Architecture and Engineering 6p Reception 6:30p Lecture Steinberg Auditorium

20 Discussions in Architectural History and Theory Lecture Vladimir Kulic Exhibiting Yugoslavia Noon | Kemp Auditorium, Givens Hall

Public Lecture Series Winka Dubbeldam Harris Armstrong Fund Lecture New Solids 6p Reception 6:30p Lecture Steinberg Auditorium

DISCOVERY

/ FALL 2018

I experimented with how this block of text would affect the overall composition of my calendar. It affected the layout of my calendar, the poster side, the textures I would use, and the layout of my images.

REFINEMENT

As I refined my calendar, I began to reconsider my color choice. In the beginning of my process, I was leaning more towards a red and black color scheme. However, when I started to consider the color of my images and the rest of my calendar, I started to experiment with green.

REFINEMENT

In addition to evolving into a green color scheme, I also considered my choice of imagery. I decided to replace the Sam Fox image I used in the background of my poster side with an image from the public lecture series. This added more meaning to my calendar while also complementing the artistâ&#x20AC;&#x2122;s work. As my poster evolved, so did the block of text. I refined it meticulously to make sure that all aspects were evenly spaced and aligned for the optimal visual effect.

REFINEMENT

I also refined spacing of text within my calendar as well as the weight of each aspect of the event, and introduced a secondary color.

Public Lecture Series Tod Williams & Billie Tsien CannonDesign Lecture for Excellence in Architecture and Engineering 6p Reception 6:30p Lecture Steinberg Auditorium

CRITICISM

The criticism I received from my classmates and faculty was very helpful. One point of criticism was to include full color images rather than black and white or duotone images. While Iâ&#x20AC;&#x2122;ll admit that I was very hesitant about this at first, in the end, it added a level of depth and richness to my calendar. It also allowed me to more fully showcase the work of the Public Lecture Series speakers. I was also advised to include some of these images on the poster side of my calendar. This once again, yielded the same effective results. I also played around with the opacity and vibrance of the background image to accomodate the front images. I was also advised to consider aspects such as the names of the speakers and including captions for the images I used. This enhanced the clarity and overall message of my calendar. The criticism I received also helped me enhance the hierarchy of my calendar.

CRITICISM

This Process Book was designed by Ariela Basson for Typography 2 at the Sam Fox School of Visual Arts and Design, Fall 2018