Social Media & Copywriting
arinaisyal@outlook.com // +601126606234 linkedin.com/in/arinaaisyalhanny
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CISDI SOCIAL MEDIA CAMPAIGN PENCERAH NUSANTARA SEO & SOCIAL MEDIA CAMPAIGN
Education
WORK EXPERIENCE
Bachelor of Communications Science Universitas Padjadjaran | 2012-2017
ACCENTURE MALAYSIA Senior Digital Analyst | June 2018 – Present
CENTER FOR INDONESIA’S STRATEGIC DEVELOPMENT INITIATIVES Outreach and Partnership Officer| May 2017 – June 2018
• Achieved 99%-10% out of 98% satisfaction for improving user experience by handling, analyzing, and interpreting data of the client • Resolved 100% of clients case while identifying problems and taking appropriate corrective action • Being a top performer by optimizing both workflow and accuracy in project-oriented tasks • Collects, measures, analyzes, evaluates, interprets and summarizes data in preparation for generating reports to be used for performance evaluation of the project • Selected to identify improvement opportunities in workflow and suggest solutions
• Lead and managed digital campaign strategy to increase social reach and engagement of the organization and its programmes through multiple social media platforms with 1810% engagement rate on one of the platform. • Lead creative development (videos, photography, content) for both online and offline channels, which one of the results is the increased number of the programme's application rate by 325% • Driving special PR sends & press releases including all special projects: editor gifts, invitations, postcards, holiday gift, etc. • Monitored and reported the performance of 6 professional health workers from Pencerah Nusantara who were deployed in West Sumbawa, and suggest solutions for the team issues they met on the site
achievements • The winning paper of The Innovative Communication for Indonesia's Development, 2018 Indonesia Development Forum • Top 10 PR Vaganza Communication Week Finalist, Universitas Indonesia
RESUME
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SOCIAL MEDIA ACTIVATION CISDI is a civil society organization which transformed from Office of Special Envoy to the President of Indonesia on Millennium Development Goals, aiming to realize an Indonesian community that is equal, empowered, and prosperous with a healthy paradigm. Arina who has a role to handle the digital communications activity for the organization did the social media activation to raise people awareness about the organization and its programmes, through multiple platforms; such as Instagram, Facebook, Twitter, and YouTube. CISDI Social Media growth 10000 8000 6000
4000 2000 0 Facebook
2016
2017
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#Cisdiday Instagram quiz
To celebrate CISDI 3rd Anniversary, Arina and team held a giveaway quiz for CISDI’s Instagram followers, and to raise people’s awareness about CISDI’s concerns.
88participants Highest impression And engagement
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programmes awareness
CISDI had some programmes and events that are related to its concern on development sector, health, youth and women empowerment, and SDGs.
To raise people’s awareness about the programmes, Arina created contents which were shared on social media platforms, including Facebook, Twitter, and Instagram.
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sdgs awareness campaign
One of CISDI’s goals is to achieve the Sustainable Development Goals; a collection of 17 global goals designed to be a "blueprint to achieve a better and more sustainable future for all". The SDGs, set in 2015 by the United Nations General Assembly and intended to be achieved by the year 2030. To raise youths awareness regarding to this concern, CISDI did a SDGs awareness small campaign though its digital platforms.
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live report from events CISDI held some events which were part of its programmes. Arina managed with the team to do the live report through Instagram and Twitter to deliver information for followers who could not attend the events.
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Open recruitment campaign Pencerah Nusantara as one of the flagship program of CISDI was always held annually. Through the digital campaign, Arina succeeded in increasing the application rate by 325%, with total of 5049 applicants all over Indonesia.
325% APPLICATION RATE GROWTH
5049 APPLICANTS ALL OVER INDONESIA
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Open recruitment campaign
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SEO for Articles, fb & Instagram ads
In order to maximizing the result of the SEO, Arina and team produced some articles which contained of most searched words related to Pencerah. Aside of the digital media planning, we also utilize online media through partnership with Liputan6.com as an additional support on content distribution. Moreover, we ran Facebook and Instagram Ads to reach wider audience on the most-used platform for youth. The contents that we used for the ads were those which had been tailored using the SEO, so it successfully hit the target audiences which were more specific.
The result was the increasing number of Pencerah Nusantara web posts and views by 99.4% rate, which led the readers to finally apply for Pencerah Nusantara program.