BRAND GUIDELINE
Welcome to GAV
Welcome to
GAV Brand Guideline Published by :
GAV Brand Guideline
GAV Visual Identity
Creative Director : Ervan Raditia Graphic Designer : Muhamad Alan Feridian Ari Pandu Dwiana Yudha Copywriter : Shabila Hidayati
BANDUNG HQ Jl. Anggrek No.46, Cihapit, Bandung Wetan, Kota Bandung, Jawa Barat 40114 Tel +622 20512835 JAKARTA HQ Taman kemang II blok d8, bangka, Jakarta Selatan, 13220 partner@growup.co.id
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the owner.
GAV Visual Identity
01. About Guideline 02. About GAV 04. Brand Philosophy 06. About GAV 08. Brand Philosophy
Table of Content
15.
30.
Logo Application Â
Â? ‰ € Â? Š  †‹  Â? ˆ Â? Â
„ Œ Ž‘
„
„
Š ’
Logo Guideline
46. Digital Assets
Â
Â? Â? € Â
Â? Â? Â? Â?
 † � �
 Â? Â
„ ˆ ’
� €‚ ƒ   „ …
Š „ † Â
 ƒ † ‡
Š € „
21. Brand Typefaces 24. Brand Colours 26. Photography Guide  � ˆ �
Brand Guideline
About Brand Guideline
GAV Visual Identity
Brand Guideline is essentially a set of rules that explain how your brand works using a set of tools and rules on how to use your branding elements. Brand guideline should be flexible enough to be creative, but rigid enough to keep your brand easily recognizable.
About Brand Guideline
Consistency of identity is the key, it helps people relate all the different messages they are seeing about your brand by feeling the consistent tone of voice in communication and design of visual output. This can also drive them to remember that all the messages they are receiving are coming from the same source. GAV needs this to manage how the brand is represented across all visual media in various different situations visually and verbally. This is how brand guideline works, to make sure your identity delivers to the audiences. Here you will find the guidelines for your Brand Unique Values, Brand Unique Value, Brand Logo, Collateral Design and Digital Assets.
01
GAV Visual Identity
Brand Guideline
About
Chapter 1 / About Brand GAV
02
GAV Visual Identity
Brand Guideline
Chapter 1 / About Brand GAV
Ganesha Arkatama Vidya is a leading aviation and hospitality training institution with Authorized Training License and Centre status from The International Air Transport Association (IATA) and Pearson. We’re dedicated to inspiring minds by empowering our student's progress through learning and committed to create positive social change in everything we do.
03
GAV Visual Identity
Brand Guideline
Chapter 2 / Brand Philosophy
Brand Philosophy
04
Chapter 2 / Brand Philosophy
Brand Guideline
Ganesha God of wisdom, success and good luck.
GAV Visual Identity
Arkatama
Brand Philosophy
In Hindi, Arkatama means “the shining gem”.
Vidya Vidyā or Vidhya means correct “knowledge" or "clarity". These three words represent our academy philosophy, “Knowledge is the most precious gem” We believe that valuable knowledge can improve individual’s value, both intelligence and emotional. This idea is also intertwined with our vision — to make a positive impact on our society through the provision of education quality.
05
GAV Visual Identity
Brand Guideline
Chapter 3/ Brand Unique Value
Brand Unique Values
06
Brand Guideline
Chapter 3/ Brand Unique Value
International Qualification and Training Curriculum Standards for both Aviation and Hospitality Program.
GAV Visual Identity
We apply training curriculum and qualification from IATA and Pearson recognized by international employer and higher education institution. Unlike other Higher National Diploma (HND) programmes that limit entrance only to the affiliated university, students who attain the Pearson BTEC HND can apply to any university of their choice from over 1000s of international universities. Professional and Experienced Instructors. Our hospitality lecturers are holding at least Master’s Degree of Hospitality, to guarantee their best performance of teaching and delivering the knowledge to the students. Our aviation instructors are coming from the aviation industry and certified with IATA license, undergoes rigorous assessment and instructional training to ensure they have the skills and expertise to deliver practical training with results. Overseas Student Training and Internships. At GAV, we strive to provide international experience for our students through overseas activities: SEP Training at Kuala Lumpur, Malaysia for Aviation students and 6 months Internships Program at international hospitality industry. We make sure to widen their career opportunities -- not only domestic range, but also globally.
07
GAV Visual Identity
Brand Guideline
Chapter 4 / Brand Communication
Brand Communication
08
Brand Guideline
Chapter 4 / Brand Communication
A. Audience Insight Audience
GAV Visual Identity
Young Aviation and Hospitality Enthusiast
Needs -
Applicative and practical education
-
Interested in aviation, traveling and hospitality industry
-
Looking for a pathway to their dream job
-
Get a promising career path
-
Wants International job experience
-
Challenge themself
For young aviation and hospitality enthusiasts, their interest and challenging experience are two main consideration to determine what they want to follow for their career. As they understand more about the industry, they eventually realize that this career path is not only interesting, but also promising the luxurious and settle life in the future. Furthermore, in order to get this “Dream Job�, they often seek for the right pathway - the more practical and the shorter education period, the better.
09
Brand Guideline
Chapter 4 / Brand Communication
B. Brand Voice
GAV Visual Identity
VOICE - Consistent Values and Identity of GAV : Professional, Passionate Persona: The personification traits.
Language: The kind of words GAV speak.
Experienced
Savvy
Educative
Simple
Smart
Fun
Inspiring
Tone: The communication attitude.
Purpose: GAV aim.
Confident
To provide an innovative educational environment,
Influential
opportunities and experience allows students,
Cheerful
communities and regions to grow, succeed and prosper
10
Brand Guideline
Kevin Liliana Miss International 2017 Kevin Lilliana is an Indonesian model and beauty queen who was crowned first runner up for the Putri Indonesia 2017 and was later crowned as Miss International 2017 in Japan. This is the first major crown in the history of Indonesia. She is also entitled as Environment Ambassador for Putri Indonesia 2017
Chapter 4 / Brand Communication
C. Alternative Persona What We Like Read Leading Women by Nancy O’reilly
Watch
GAV Visual Identity
Love, Rosie Beautiful International Figure from Indonesia with Positive Vibes and Attitude At the international pageant contest, her friendly attitude and positive vibes to others are truly recognizable. This was one of the reason why juries chose her as the winner. Her speech at the finale night was also very impressive, “This world is a beautiful place because of its wide variety, not similarities, and if I become Miss International I will spread these positive values and spread the culture of accepting and respecting differences, because I know that every country has their own cultures, character and identities. Therefore, let’s create a perfect solution by learning, understand and appreciating each other.” Fun and Outgoing Outside her title as Miss International, we tried to get to know more about Kevin’s daily life though her Instagram, @Kevinlln. Along with her passion in preserving environment, she likes to do fun, active sports in nature, one of them is diving. She also loves to travel to popular international destination, such as Hong Kong and Tokyo.
Crazy Rich Asians
Listen Selena Gomez Shawn Mendez LANY LAUV
Hangout Cafe and Coffee Shop (ex: Morning Glory at Rooftop Mitra Hotel, La Costilla, One Eighty) Popular Domestic or International Destination
11
Brand Guideline
Chapter 4 / Brand Communication
D. Brand Tagline
GAV Visual Identity
Inspire
Inspire Minds
To influence or affect with a specified feeling, thought, etc.
Mind The totality of conscious and unconscious mental processes and activities.
12
Brand Guideline
Chapter 4 / Brand Communication
E. Marketing Tagline
GAV Visual Identity
Your Dream Pathway Dream
To have a prominent career is every young aviation and hospitality enthusiast’s
Describes something that you think is ideal or
dream. Whether it’s flying as a professional cabin crew or working for international
perfect and if you often think about it because
class resorts, they dream to live their own successful life. This dream is also one of the
you would like it to happen.
big reason why they decide to enroll aviation and hospitality school at the first place.
Pathway
In this case, GAV’s credibility as a professional education institution takes important role as a pathway to achieve their dream. GAV’s programs such as international
A particular course of action or a way of achieving
curriculum, experienced instructors, overseas training and career assistance are the
something
interpretation of this ‘pathway’.
13
Brand Guideline
Chapter 4 / Brand Communication
F. Brand Message
GAV Visual Identity
To deliver a convincing message to the targeted audience about GAV identity and value, such as:
Provides International Standard qualification Offers enganging and practical learning environment Pathway to promising career
14
GAV Visual Identity
Brand Guideline
Chapter 5 / Logo Guide Line
Logo Guide Line
15
Brand Guideline
Chapter 5 / Logo Guide Line
GAV Brandmark
Logotype
GAV Visual Identity
Logogram
Logo or symbol is something to represent the brand value, logo does the communication between the company and the consumer. Beside the product itself, it is the rest element that presents the service. Here it is again, logo is the most visible element of our identity, is a universal signature across all GAV product & media communication.
16
Brand Guideline
Chapter 5 / Logo Guide Line
GAV Visual Identity
Logo Philosophy
The single smooth stroke, symbolizes our need for continuous quest for education and the stroke represents the importance to remain balanced in life.
17
Brand Guideline
Chapter 5 / Logo Guide Line
Logo Color Variation
GAV Visual Identity
Positive Version
Diapositive Version
Black & White Version
Logo Color
#03349D
#BC0E0E
18
Brand Guideline
Chapter 5 / Logo Guide Line
GAV Visual Identity
Logo Exclusion
Logo Minimum Size
Exclusion zone border must be 25% of the logo size
The Brandmark has been designed to present a clear relationship between all elements. It is important to keep proportion correct because they give a sense of consistency to the brandmark as a whole. It is absolutely probihited to modify the proportion of logo.
The Brandmark must always clear an unobstructed, it is important to provide an area clear space around it. The minimum zone is shown here. The exclusion zone cannot be reduced but can be increased. This will maintain consistency across communications as well preventing any cropping errors when items are printed.
1,1 cm x 0,5 cm
The Brandmark has been designed to present a clear relationship between all elements. it is important to keep proportion correct because they give a sense of consistency to the brandmark as a whole. It is absolutely probihited to modify the proportion of logo.
The Brandmark is have to always clear an unobstructed, it is important to provide an area clear space around it. The minimum zone is shown here. The exclusion zone cannot be reduced but can be increased. This will maintain consistency across communications as well preventing any cropping errors when items are printed.
19
Brand Guideline
20
Chapter 5 / Logo Guide Line
Correct Usage
Incorrect Usage
01. Positive on white
02. White on solid background Do not add effect on brandmark
Do not add transparency on brandmark
Do not change brandmark proportion
Do not change brandmark color
Do not crop the brandmark
GAV Visual Identity
Do not stretch distort the brandmark
03. Logo on photography background
Inspire Minds
GAV Visual Identity
Brand Guideline
Chapter 6 / Brand Typefaces
Brand Typefaces
21
Brand Guideline
Chapter 6 / Brand Typefaces
Typography Sample Text, Family & Congurations.
GAV Visual Identity
Typefaces
Typography is to language what maps are to geography, scores are to music, and algebra is to mathematics. Due to its effects on the context of communication, understanding typography is especially important when developing a brand identity. The typeface needs to be wide range of expression. Clarity and legibility are the drivers. Typography must support the positioning strategy and information hierarchy, its need to be sustainable and not on the curve of a fad.
Source Sans Pro Family Source Sans Extra Light
 „�   Š‚� ‚ ‚
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
 �� ��   €‚ ƒ„ …† ‡ˆ ‰Š ‹Œ Ž‘
Source Sans Semi Bold
Source Sans Semi Bold Italic
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Hh Oo Vv
Source Sans Bold
Source Sans Bold Italic
Aa Hh Oo Vv
Aa Hh Oo Vv
Bb Cc Dd Ee Ff Gg Ii Jj Kk Ll Mm Nn Pp Qq Rr Ss Tt Uu Ww Xx Yy Zz
Bb Cc Dd Ee Ff Gg Ii Jj Kk Ll Mm Nn Pp Qq Rr Ss Tt Uu Ww Xx Yy Zz
Bb Cc Dd Ee Ff Gg Ii Jj Kk Ll Mm Nn Pp Qq Rr Ss Tt Uu Ww Xx Yy Zz
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum
22
Brand Guideline
GAV Visual Identity
Headline: Source Sans Bold
Chapter 6 / Brand Typefaces
This Is A Headline
Sub Headline: Source Sans Semi Bold
I am a sub-head that used to gives info or detail.
This is body text using lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure.
23
GAV Visual Identity
Brand Guideline
Chapter 7 / Brand Colours
Brand Colours
24
Brand Guideline
GAV Visual Identity
GAV Color Palette When it comes to branding, the power of color is both emotional and practical. On an emotional level, it can affect how consumers feel when they look at a brand, while on a practical level it can help a brand stand out in the crowd. A number of studies on the relationship between color and branding reveal that up to 90% of snap judgments made about products can be based on color alone, that colors enhance how consumers view the ‘personality’ of the brand in question, and that the relationship between brands and color hinges on the perceived appropriateness of the color being the right ‘fi t’ for the particular brand.
25
Chapter 7 / Brand Colours
#03349D C M Y K
: : : :
100 83 4 0
#BC0E0E C M Y K
: : : :
18 100 100 8
#4C5BA3 C M Y K
: : : :
80 67 6 0
#C94B35 C M Y K
: : : :
14 80 80 7
#D77A5F C M Y K
: : : :
11 60 60 5
#D77A5F C M Y K
: : : :
11 60 60 5
#E4A891 C M Y K
: : : :
70 40 40 3
#E4A891 C M Y K
: : : :
70 40 40 3
#F2D4C8 C M Y K
: : : :
4 20 20 2
#F2D4C8 C M Y K
: : : :
4 20 20 2
GAV Visual Identity
Brand Guideline
Photography Guide
Chapter 8 / Photography Guide
26
GAV Visual Identity
Brand Guideline
Photography Guide
Chapter 8 / Photography Guide
Brand identity is about visibility and the connotations that come with it. It needs to be easily recognisable in its visual content so consumers or stakeholders can make instant connections as to understanding what it means to them in what they see. If all our valuable keyword translated in to visual, they exactly look like this. So if you want to use photograph or another additional graphic element, make sure that feel and look like this :
27
Brand Guideline
Photograhy Treatment
GAV Visual Identity
A. People People take the most substantial role in GAV, whether it’s the students, mentors or people in the company’s structure. By portraying the people of GAV, we possibly channel GAV’s behaviour and culture to the audiences, whilst they can easily picture what it is like to be a part of GAV. Fun and friendly mood in the photos are two key aspect — without diminishing the professional image — in order to emphasize and support GAV’s identity. These can be delivered in school’s daily activity or close relationships between students and mentors. Facility Photograph should be fun and bright. The ratio between object and negative space is at least 2 : 3.
Chapter 8 / Photography Guide
28
Brand Guideline
Photograhy Treatment
GAV Visual Identity
B. Facility GAV photography captures not only the mood, but also the function. By presenting GAV facilities, we visually communicate and inform the value GAV has in store for audience, as well as potential student in the future. Facility Photograph should be bright, clean, and functional.
Chapter 8 / Photography Guide
29
GAV Visual Identity
Brand Guideline
Chapter 9 / Brand Application
Logo Application
30
GAV Visual Identity
Brand Guideline
Chapter 9 / Brand Application
Brand Collaterals In this section, you will find how to make GAV as a brand consistent with knowing all the elements of it. This guide is not meant to be used as a permanent procedures but must be cultivated by creative process that always through a process of literation.
31
GAV Visual Identity
Brand Guideline
Chapter 9 / Brand Application
32
GAV Visual Identity
Brand Guideline
Brand Application A. Letter Head
Chapter 9 / Brand Application
33
GAV Visual Identity
Brand Guideline
Brand Application B. Big & Small Envelope
Chapter 9 / Brand Application
34
GAV Visual Identity
Brand Guideline
Brand Application C. Business Card
Chapter 9 / Brand Application
35
GAV Visual Identity
Brand Guideline
Brand Application D. ID Card
Chapter 9 / Brand Application
36
Brand Guideline
Brand Application
GAV Visual Identity
E. Flyer Design
Chapter 9 / Brand Application
37
Chapter 9 / Brand Application
GAV Visual Identity
Brand Guideline
Brand Application F. Poster
38
GAV Visual Identity
Brand Guideline
Brand Application G. Standing Poster
Chapter 9 / Brand Application
39
GAV Visual Identity
Brand Guideline
Brand Application H. Brochure 1.
Chapter 9 / Brand Application
40
GAV Visual Identity
Brand Guideline
Brand Application I. Brochure 2.
Chapter 9 / Brand Application
41
GAV Visual Identity
Brand Guideline
Brand Application J. T-shirt
Chapter 9 / Brand Application
42
GAV Visual Identity
Brand Guideline
Brand Application K. Polo Shirt
Chapter 9 / Brand Application
43
GAV Visual Identity
Brand Guideline
Brand Application L. Suit
Chapter 9 / Brand Application
44
GAV Visual Identity
Brand Guideline
Brand Application M. Table Booth
Chapter 9 / Brand Application
45
GAV Visual Identity
Brand Guideline
Chapter 10 / Digital Assets
Digital Assets
46
Brand Guideline
GAV Visual Identity
Graphic Element Graphic Element is a visual representation of Ganesha Arkatama Vidya. Graphic element is made to maintain visual consistency from every design medium made. This Graphic Element can be applied to any media corporate communication. Size and layoutis influenced by various aspects such as size, color and orientation, both portrait and landscape.
Chapter 10 / Digital Assets
LC=18 M=100 Y=100 K=8
C=100 M=96 Y=31 K=43
C=91 M=75 Y=1 K=0
47
GAV Visual Identity
Brand Guideline
Iconography
Chapter 10 / Digital Assets
48
Brand Guideline
Chapter 10 / Digital Assets
GAV Visual Identity
Social Media Guideline A. Facebook
Inspire Minds
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod
49
Brand Guideline
50
Chapter 10 / Digital Assets
Social Media Guideline
Ganesha Arkatama Vidya
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod
Ganesha Arkatama Vidya
Inspire Minds
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod
Lorem ipsum amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet
Ganesha Arkatama Vidya
GAV Visual Identity
Ganesha Arkatama Vidya
Lorem ipsum amet,
Lorem ipsum Lorem ipsum dolor sit amet, consectetuer, adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore. magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
Inspire Minds
Ganesha Arkatama Vidya
B. Instagram
GAV Visual Identity
Email Signature
51
Chapter 10 / Digital Assets
Brand Guideline
Lorem Ipsum Lorem Ipsum Director
0858 9994 8472 Director Jl. Babakan Sari No.68, Kiaracondong Bandung loremipsum@gmail.com
GAV International School
www.gav.or.id
gav.is
Location : Jl. Babakan Sari no. 68, Kiaracondong, Bandung, Indonesia 40283
Jl.
Jl
an tm pra Su
i
.R d ta
ar M E. a at in
Jl. La
swi
ya ba
ura
nS
SPBU
Jl. Pe lajar P eju
ang 4
5
Patung Macan
Jl.
Ga tot S
P Kiar acon asar don g
ub
rot o
Jl. Kiaracondong
GAV Visual Identity
re Mall
Lucky Squa
ka ba Ba Jl.
Contact
Jen
Jl. Jaka
Jl. Ibrahim Adjie
Jl.
BORMA Antapani
Flyover Antapani rta
i
an dY
a hm
lA
BTM
nd
Je Jl.
ra de
an dY
ma
l Ah era
Stas Kiar iun aco ndo
ng
Trans Studio Mall
PT. PINDAD
Website
Email :
www.gav.or.id
info@gav.or.id
Instagram :
Instagram :
GAV International School
@gav.is
GAV Visual Identity
Thank you!
GAV Visual Identity