100
Part III. Documentation
Chapter 13. Colonizing Company’s printed appearance As I have already mentioned in the previous chapter, Colonizing Company goes through four stages of the Journey Map to realize its product and services: engagement, conviction, sale, and provision. The printed appearance of Colonizing Company is created to provide the service to a customer. Colonizing Company is not only loud and massive but also luxurious. Their services are enormously expensive, therefore, they aim to create a special experience for those who paid more. That is why the main product of Colonizing Company, the Red Card, is delivered to the client as a part of the specially designed Colonizer Starter Pack. The Colonizer kit is a toolbox for Mars colonization. It comes to a customer in a premium package – a suitcase for the future space travel – and literally tells way more about the offered services than the website – people also have to pay for the information. The appearance of the toolbox says a lot about the company as well. Every design and word choice made by me during the production of the kit is intentional. All of the solutions were found according to the impression, graphic props needed to make. Overpackaging and the use of non-eco-friendly materials show that Colonizing Company does not care about the environment that much after all. It represents the luxurious arrogance we can often see in the brands of the premium segment. The Colonizer Starter Pack is contained in a steel box wrapped with a branded paper ribbon. The ribbon says that we should not worry because “we’ve got planet B.” This line is often used in Colonizing Company’s communication.
