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Part II. Instruments
Chapter 8. Artificial intelligence as a content-generator As current trends in graphic design will influence the future, so will the trends in technology change the way we perceive and produce content. Content is information or an experience translated to the audience. It is an essential part of design fiction storytelling, which works in pair with graphic design. New way of consuming information With the constant technological development in the last century, the world accelerated dramatically. When 20 years ago my mother was writing her master thesis, she had to go to a library to get all the information needed for the project from books. This work was hard and extremely time-consuming. Now, to repeat my mother’s journey of gaining knowledge, I need an internet connection and 5 minutes of time to make a quick research on any topic, book, or question and consider whether it interests me. I would go to a library for a book only if it was not possible to find information on the internet or if I wanted to get a special, almost luxurious offline experience of reading from paper. Therefore, the transition to new technologies drastically changed people’s behavior patterns. Nowadays, we have access to an abundance of possibilities and information. In an attempt to experience as much as possible of what today’s world offers, people tend to save time. That is why the content changed as well: it accelerated, shortened, brightened. We do not want to read nor a whole book neither a whole article, we need just a brief and clear answer to the question we have. We also we prefer not to watch long videos to get the message. One of the latest trends in advertising is 6-10 seconds long videos, exactly the length of Instagram Stories.
