Everi—A Casino Gaming Technology Solutions Company

Previews G2E 2023

Everi’s mission is to lead the gaming industry through the power of people, imagination, and technology. As one of the largest suppliers of technology solutions for the casino floor with an expanding focus into adjacent industries, Everi’s commitment is to continually develop products and services that provide gaming entertainment, improve customers' patron engagement, and help customers operate their businesses more efficiently.

G2E Booth #1150 will showcase Everi’s ability to develop entertaining game content, gaming machines, and gaming systems to serve land-based, iGaming and bingo operators. Strategic investments in new gaming cabinets and depth of content will be on display, aimed at transforming players’ experiences. Everi will introduce several new cabinets at G2E including two new product category introductions.

As always, Everi will highlight its player-popular stepper catalog, and deliver two different three-reel mechanical products – Dynasty Dynamic and Player Classic Reserve. Dynasty Dynamic weaves together the classic feel of a three-reel mechanical game with the advanced technology and entertaining gameplay of a video cabinet. The cabinet’s brilliant Dynamic Glass technology overlays three mechanical reels to showcase thrilling gameplay elements. Dynasty Dynamic will launch with Smokin’ Hot Stuff Spin Frenzy. Player Classic Reserve builds on the success of the Player Classic Signature with a sky-high design, stunning side-lighting, and an optional merchandising wall that amplifies light to create an immersive experience. Player Classic Reserve will launch with Casper Jackpot Wheel

As a leading innovator and provider of trusted financial technology solutions that empower venues, enhance casino operational efficiencies, and fulfill regulatory compliance requirements, Everi’s core focus from a financial technology perspective is to consistently enhance the patron experience and patron engagement – even beyond the casino floor. The Company’s financial technology solutions on display at G2E include a robust collection of integrated mobile-first applications that drive increased patron engagement for customers and venues in the casino, sports, entertainment, and hospitality industries.

G2E represents the opportunity for Everi to build on its “Digital Neighborhood” concept, as shown in past shows. This highlight of Everi’s FinTech offerings is a fully-integrated suite of financial access, loyalty, mobile, RegTech, and enhanced marketing solutions. It emphasizes Everi’s ability to develop the solutions that incorporate all the selfservice features throughout the patron journey. iGaming will be a focus for many operators exhibiting at G2E. Offering player popular land-based themes online, as well as digital exclusives, Everi Digital will showcase its topperforming slot titles available to online operators. Launched at G2E five years ago, Everi Digital’s iGaming catalog now consists of nearly 70 distinct titles with a footprint spanning North America and the U.K. For more information on what will be displayed at G2E, visit Everi.com and Booth #1150. $

Operators can count on Everi’s self-service solutions to deliver optimal performance and reliability while reducing friction for patrons. With the support of a dedicated mobile app development team, the Everi Mobile App gives casino guests the power of self service and features the operator’s branding. Core functions of Everi Mobile include tie-ins to Everi’s CashClub Wallet for cashless gaming, extensions of the operator’s loyalty program, property content management tools, and targeted marketing opportunities.

Empowering operators to successfully deliver on various aspects of the mobile ecosystem, CashClub Wallet is a digital wallet that elevates patron engagement with frictionless, omnichannel payments. Incorporating more funding sources than ever before, such as PayPal and Apple Pay, CashClub Wallet transforms the traditional cash approach into modern, seamless experiences for enhanced patron journeys.

The robust collection of products, services, and kiosks on display at G2E facilitate convenient and secure financial access transactions while providing self-service player loyalty tools and applications, as well as regulatory and intelligence software. The fully-integrated kiosks feature multiple ticket redemption options and powerful marketing peripherals, as well as an innovative combination of hardware and software that provide alternate cash-access options.

Submitted By Apache Gold Casino Resort

Heart Of Gold Marketing At Apache Gold Casino Resort

Joe Perez a.k.a. “The Money Man!” is one of the most out-ofthe-box Marketing Directors around. Creative and essentially a one-man agency, he now boasts a thirty year track record of profitable promotions, advertising, and branding campaigns.

He has put the cash in “cash-ino” with his game show style promotions and giveaways. His high energy personality allows him to have promotions that raise the bar on the casino floor.

Mr. Perez started his career working in the Players Club but management soon found out his creative personality could be better utilized in promotions, so as an MC/Host he began to work his craft. With the cost of insured prizes from outside vendors being so high he began to create fun interactive game show style promotions with music and costumes that have become guests favorites.

Apache Gold Casino Resort has captured this lightning in a bottle with The Money Man! and is now becoming an entertainment show place. Along with his talented Apache Gold Marketing staff, Mr. Perez has started a journey into promotional madness!

Specifically, it’s a Dream Madness! Apache Gold Casino Resort is giving away a tiny dream house which will be fully loaded with all the extras. Guests can begin earning entries in October and a lucky winner gets to “Dream Big, Live Small” on New Year’s Eve when the final drawing happens.

Plus, the casino is bringing the cultural awareness of the Apache peoples forward. Now, guests can come and enjoy a full, rich Apache experience. So if you are ever bored and looking for action, entertainment, jackpots, or need a place to sleep, The Money Man! says, “We have a slot for that!” This new slogan is part of the focus as the casino rebrands and reenergizes the excitement across the property. For more info

Harrah's Ak-Chin Casino Appoints Karen Sampson

Karen Sampson has joined Harrah's Ak tor of Human Resources. She will oversee the organization's human resources strategy, talent acquisition, leadership development, diversity and inclusion practices, employee education and development, compensation, and will continue to elevate the employee and customer experience through a heightened focus on company culture.

“In our business, investing in the employee, and the customer experience provided by the employee, is essential," said Senior Vice President and General Manager Michael Kintner. "In Karen’s prior roles, she created pathways for growth and innovative practices for recruitment and retention. We take great pride in our company culture and believe Karen is a great fit to keep the momentum going.”

Sampson has more than 26 years of human resources experience in the hospitality, food and beverage and sports entertainment industries. Before joining Harrah's Ak-Chin Casino, Sampson was the human resources director at Emporium. She created all policies and procedures and developed and implemented human resources information systems (HRIS) and talent acquisition systems. Prior experience includes leadership roles at Royal Palms Resort & Spa, Levy Restaurants and Motel 6 G6 Hospitality.

Sampson received her bachelor’s degree in business management with an emphasis in Human Resources from Arizona State University. $

Submitted By The American Gaming Association

Unregulated “Skill” Machines Are Games Of Chance, Say Two-Thirds Of Americans Familiar With Them

Among Americans familiar with unregulated “skill” machines, a decisive majority recognize that these devices are games of chance, not skill, according to new American Gaming Association data. Two-thirds (65%) of those who are familiar with “skill” games say they are no different from slot machines where wins are based on random chance, and that even a skilled player cannot reliably influence the outcome.

“Unregulated machine manufacturers have built their businesses by duping consumers and small businesses while avoiding taxes, oversight and consumer protections,” said AGA President and CEO Bill Miller. “These results are further evidence that Americans see these machines as a threat that should be eliminated, not regulated.”

“Skill” machines are often found in convenience stores, bars, strip malls and other community establishments, operating outside of the regulated gaming marketplace. Previous AGA research estimates that 580,651 unregulated gambling machines exist in the U.S., constituting 40% of all gambling machines nationwide.

The survey also reveals those familiar with “skill” games overwhelmingly view the machines as negative influences in their communities: 71% say “skill” machines lack the player protections that are available to players in casinos. 64% agree “skill” machines are too easily accessible to kids. 56% say “skill” games increase the risk of crime and endanger employees and customers of businesses where installed. Upon learning that “skill” machines are taxed at a far lower rate and lack the same regulatory oversight as casino slot machines, twothirds of Americans familiar with “skill” games (64%) express concern about the presence of such devices in their communities. $

Gaming News

Submitted By Casino Del Sol

Casino Del Sol, the premier gaming and entertainment destination in Arizona, is thrilled to announce a groundbreaking advancement in the gaming industry with the launch of NRT Technology's innovative eMarker solution for credit automation. This revolutionary technology aims to enhance the overall guest experience, streamline operations, and provide a seamless gaming environment for all patrons.

The collaboration between Casino Del Sol and NRT Technology represents a milestone achievement in the gaming sector, with the eMarker solution set to redefine how players access and utilize credit while enjoying the casino's vast array of gaming options.

With this cutting-edge eMarker system, Casino Del Sol guests can bid farewell to traditional paper-based processes and lengthy credit transactions. The NRT Technology eMarker solution enables patrons to access their gaming funds swiftly, efficiently, and securely, creating a more immersive and enjoyable gaming experience for everyone.

Key benefits of Casino Del Sol's credit automation with NRT Technology eMarker solution include:

1. Instant Access to Funds: Patrons can conveniently and instantaneously access their credit line at the touch of a button, eliminating any delays in getting into the action.

2. Streamlined Operations: The eMarker solution significantly reduces administrative tasks for casino staff, enabling them to focus more on providing exceptional customer service and a personalized gaming experience.

3. Enhanced Security: With NRT Technology's cutting-edge security features, players can feel confident that their financial transactions are protected, adding an extra layer of assurance to their gaming endeavors.

4. Increased Responsible Gaming Measures: The eMarker solution enables better control and monitoring of gaming funds, allowing guests to manage their expenditures responsibly.

Casino Del Sol remains committed to staying at the forefront of technological innovations in the gaming industry. By partnering with NRT Technology, the casino reinforces its dedication to delivering a world-class gaming experience to every visitor who walks through its doors.

"As a leading gaming destination, our top priority is to ensure that our guests have access to the most advanced gaming technologies available," said Kimberly Van Amburg, CEO of Casino Del Sol. "The NRT Technology eMarker solution aligns perfectly with our commitment to excellence and elevates our guest experience to a whole new level."

Casino Del Sol is located in southwest Tucson, AZ. The Pascua Yaqui Tribe is a federally recognized Tribe with more than 20,000 enrolled members. Casino Del Sol, an enterprise of the Pascua Yaqui Tribe, a AAA Four Diamond casino resort & one of the best hotels in Arizona named by U.S. News & World Report, operates several enterprises including Casino of the Sun; Estrella at Casino Del Sol, a 151-room hotel; AVA Amphitheater, a 5,000-seat outdoor concert venue named Casino Arena/Amphitheater of the Year by Casino Entertainment Awards; Sewailo Golf Club, a par-72 championship course designed by Notah Begay III; & the Del Sol Marketplace.

For more information, call 1-855-SOL-STAY (765-7829) or visit CasinoDelSol.com. You can also follow Casino Del Sol on Instagram, Facebook & Twitter. $