the foodie
Issue No: 17
Sept - Oct 2012
ShoppING at
CONVENIENT & REWARDING
helpS you Save up For your ChrIStmaS ShoppING
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kids fashion
every time you shop from arkadia Foodstore, the points you gain will boost your total, again and again. londonbery
londonbery
[logo - black on white]
[logo - white on black]
BRAND DEVELOPMENT BRIEF
our customers get a 4% discount on their grocery shopping thanks to our prIma point scheme
the foodie September - October 2012 shop now and save up for tomorrow John really made good use of the gas barbecue he purchased from Arkadia Home this summer. Sharon really loved the summer dress she purchased from Orsay for her cousin’s wedding. And Martha felt like spoiling her husband as she bought him a meaty Bistecca Fiorentina from the butcher at Arkadia Foodstore. John, Sharon and Martha have one thing in common. They all do their grocery shopping from Arkadia Foodstore. More importantly they love collecting PRIMA points! The main reason is because from time to time they redeem their points for very useful shopping vouchers and use them as they wish. No gimmicks. No strings attached. Be it for fashion, home or food, customers at Arkadia Foodstore get valuable shopping vouchers for the points they collect on their food shopping. Autumn is here and Christmas is closer than you might think. Now imagine you are a customer at Arkadia Foodstore with a good number of points on your account to make use of, for your Christmas shopping. Wouldn’t that be great? That is the reality for many of our shoppers. They shop from Arkadia Foodstore week after week. And with their shopping they are automatically saving up for their Christmas
shopping. Isn’t that convenient? And isn’t that rewarding? We suppose it should be a resounding YES! Did you actually know that fashion/home vouchers account for a 4% discount on our customers’ shopping? Let alone all the fantastic offers we launch from time to time to ensure shopping is a rewarding experience at Arkadia Foodstore. Did you get your fair share of rewards from Arkadia Foodstore? If not, think about it.
school time calling While some might find back-toschool time a bit tedious, for us we have taken the opportunity to touch up on three important kitchen-time moments. First and foremost enjoy the morning with a good breakfast. Weight watchers should be advised. Breakfast kickstarts our metabolism for the day. Secondly we believe everybody can be a sandwich king with our feature on different types of sandwich fillers. Last and not least who wouldn’t love a snack which has been made with love and care? Check out our cupcake feature to find out more.
please note Summer opening hours at our foodstore in Portomaso are over. Therefore Arkadia Foodstore in Portomaso is now opening from from Monday to Saturday from 8AM to 9PM and on Sunday from 8AM to 8PM.
In Gozo it remains all the same with our foodstore opening all week from Monday to Sunday, all day, from 8AM to 8PM.
opening hours Gozo MON-SUN: 8am-8pm (including Public Holidays) Tel: 2210 3335 Portomaso MON-SAT: 8am-9pm SUN: 8am-8pm (including Public Holidays) Tel: 2210 3350
Sign up to e-mail updates from Arkadia Foodstore by e-mailing to thefoodie@arkadia.com.mt Cover Photo: Warm waffles with prunes and oranges – recipe on page 6 Published by: Arkadia Marketing Ltd. Fortunato Mizzi Street, Victoria, Gozo Tel: 2210 3000 | E-mail: thefoodie@arkadia.com.mt Contributors to this issue: George Larry Zammit Claire Borg Sarah Borg Abela To advertise please contact : George Larry Zammit Tel: 2210 3207 E: gzammit@arkadia.com.mt
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Start the Day with Breakfast You’ve probably heard it all before. But breakfast is indeed the most important meal of the day. In the morning, after a long night without food, it is essential to refuel in order to provide the body and mind with the necessary nutrients and energy to get through the first part of the day. Our brain requires glucose or blood sugar to provide it with energy to function, whilst the muscles of our body need glucose to get the body working physically. After long periods without food, our blood sugar levels fall, causing tiredness and irritability amongst other symptoms that occur when you need to replenish your appetite. Also those weight watchers who think skipping breakfast is a good idea should think twice! According to research, skipping meals, especially breakfast, can actually make weight control more difficult. Breakfast skippers tend to eat more food than usual at the next meal or nibble on high-calorie snacks to stave off hunger. Bravo! Recipes & Photography by Claire Borg
freshly baked croissants with smoked ham and edam cheese Freshly Baked croissants with smoked ham and Edam cheese
red leicester, tomato and bacon muffins Ingredients Yield: Serves 12 300g Self-Raising Flour 100g Melted Butter 2 Eggs 180ml Milk 1 Tsp of Dried Rosemary Sprinkle of Salt & Pepper 3 Slices Lean Back Bacon – chopped 1 Tomato – deseeded & chopped 12 Chunks of Red Leicester Method Sieve the flour into a large bowl. Add the herbs and season. In another bowl, mix the eggs, milk and
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melted butter then pour into the flour bowl and fold in together until even. Add the bacon and tomatoes. Line a muffin tray with paper cases and pour the mix into the cups. Place a chunk of cheese into each cup. Then bake in a hot oven set on medium (180° Celsius) for about 40 minutes. Serve warm for breakfast.
breakfast fruit and seed bread Ingredients Yield: Makes one large loaf 750g Plain Strong Flour 11g Sachet of Dried Yeast 5 Tbsp Castor Sugar Pinch of Salt 10 Pitted Prunes – chopped 80g Golden Raisins 3 Tbsp Linseeds 3 Tbsp Pumpkin Seeds 1 Tbsp Candied Orange Peel
½ Tsp Cinnamon ½ Tsp Aniseeds Pinch Ground Nutmeg 300ml Warm Milk 100g Soft Butter Method Sieve the flour into a large bowl, add the yeast, mix then add the butter and rub in. Add the spices, salt and sugar, then the warm milk. Bring the dough together, turn onto a clean surface and knead for 10 minutes until smooth and silky. Incorporate the seeds and fruits into the dough. Place the dough in a clean bowl and cover with a tea towel and leave to rest until it doubles in size. Knock down, and then shape into desired shape. Place on a floured baking tray and cover once again. Leave to rise until double in size and then bake in a hot oven set on 200 degrees for about 40 min. Tap the base of the bread and if it sounds hollow, that is a sure sign it is ready. Remove from oven, lightly brush with milk and sprinkle with sugar and bake for another 3 minutes. Remove from oven, cool and serve fresh or toasted, with good butter.
red leicester, tomato and bacon muffins
breakfast fruit and seed bread
freshly baked croissants with smoked ham and edam cheese
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scrambled eggs and smoked salmon mini buns
scrambled eggs and smoked salmon mini buns Ingredients Yield: Makes 6 mini buns 4 Eggs 100ml Milk Knob of Butter Salt & Pepper 6 Mini Buns 6 Slices of Smoked Salmon Method Beat the eggs and milk, season. Melt the butter in a pan, and cook the eggs. Cut open the buns and fill with scrambled eggs and smoked salmon. Serve warm.
warm waffles with prunes and oranges
warm waffles with prunes and oranges Ingredients Yield: 2 waffles per person Waffles (pre-baked) Fresh Prunes Orange Prune Yoghurt Cherries and/or Strawberries Method Warm waffles under a grill and place on a plate. Scoop prune yoghurt over them, then add the chopped fruit. Serve immediately.
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Get your kids prepared for the scholastic season
stationary school accessories books Arkadia Commercial Centre, Victoria – Gozo | Tel: 2210 3311 the foodie - 7
Are you
tuna, mayo and sweet chilli
a sandwich
King ?
It’s back-to-school time and with it for some of us comes the need to plan ahead and ensure an interesting packed lunch for the kids. Why go for a simple ham and cheese sandwich when you can get a bit creative and make a sandwich to remember? Following find some sandwich filler suggestions which we hope you can try and enjoy. 8 - the foodie
quick chicken coronation sandwich filler
Fresh choice every day You can find a very wide choice of freshly baked breads at our bakery section at Arkadia Foodstore. We source our bread on a daily basis from the top bakeries on the islands. You can also find an ample selection of wraps and pitas which are situated close to our pasta section. You can also find bagels, crumpets and muffins which are situated in our frozen section.And don’t hesitate to approach our staff for a special request you might have.
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tuna, mayo and sweet chilli Ingredients One Large Can Tuna – in brine, drained 2 Tbsp Mayonnaise 1 Tbsp Sweet Chilli Sauce Method Mix all together and serve in a sandwich with bread of your choice.
sweet corn, pepper and avocado Ingredients 1 Avocado – peeled & diced 1 Can Sweet Corn – drained ½ Red Pepper - diced 200g Herb Cream Cheese Few Basil Leaves – chopped
1 Cup Chopped Cooked Chicken Some Raisins Method Mix everything together and use as a sandwich filler with bread of choice or within a wrap. Consider incorporating with some crisp iceberg lettuce or local arugula.
sweet corn, pepper and avocado sandwich
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Method Mix everything together and serve in a sandwich with bread of your choice.
home made curry mayo
Method Whisk together the very fresh egg yolks, salt and vinegar. Whilst still whisking, drizzle in the oil (very slowly) until it is all incorporated. Add the mustard and season with some white pepper if desired. Add the curry powder to flavour.
quick chicken coronation sandwich filler Ingredients 1 Tbsp Mango Chutney 2 Tbsp Almond Flakes 3 -4 Tbsp Curry Mayonnaise
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15/06/12 16:01
Ingredients 3 Large Egg Yolks 2 Tbsp White Wine Vinegar ¼ Tsp Salt 1 Cup Vegetable Oil 1½ Tsp Dijon Mustard 1 Tsp Curry Powder
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NEWCO
Transparent sticker to be fixed behind window Colour of letters ww.t-a-o.com/en w kidswww.t-a-o.com/en fashion
NEWCO
and Cottignies 59290 WASQUEHAL– 389 632 639 RCS ROUBAIX-TOURCOING
Naxxar Road
BIRKIRKARA
Main Street Complex
PAOLA
Arkadia
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Cupcakes -Made with love & care Be it for breakfast, lunch, or a late afternoon snack, who wouldn’t love a cupcake? Here we suggest a base batter which you can then modify to make different cupcake variations. Feel free to make your own signature cupcake. The most important thing is that you make them with love and care. vanilla cupcakes Ingredients Yield: Makes 12 300g Self Raising Flour 200g Sugar 2 Eggs Few Drops Vanilla 180ml Milk 100g Melted Butter
carrot, lemon and orange cupcakes Ingredients Follow the same recipe as the vanilla cupcakes. At the end, incorporate a grated carrot and a teaspoon each of grated lemon zest and orange zest. Decorate with icing sugar.
Method Sift the flour into a large bowl. Mix the vanilla, eggs, butter and milk in another bowl and pour into the flour. Fold in until evenly combined.Line a cupcake tray and pour the mix into the cases. Bake in a hot oven set on 180 degrees Celsius for about 40 minutes.
apple pie cupcakes
Leave to cool. Then decorate with whipped cream and fairy sprinkles.
Decorate with whipped cream a slice of apple.
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Ingredients Follow the same recipe as the vanilla cupcakes. With the flour, add 1 tsp of cinnamon. At the end, incorporate a diced, peeled apple, a tsp of lemon zest and a handful of raisins.
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FALL back into shape Summer is over… but there should be no excuses to shift to naughty eating habits Prepared by Sarah Borg Abela
Fall, a time when the leaves turn colour, the weather begins to cool, children head back to school and universities are brought back to life. It can also be a time for packing on the pounds! Many people find that as the days grow shorter they start reaching for comfort food and end up with an extended waistline leading to crazy New Year’s resolutions by the end of the year. You might be relieved to learn that the urge to eat more as the days grow shorter is not anyone’s fault - it’s actually a scientifically recognised condition! Shorter days and lack of sunshine reduce our body’s production of serotonin, a
months, the inevitable lifestyle we lead nowadays (cars, central heating, plentiful food, etc.) does not help. Having spent most of our summer outdoors enjoying the lovely weather, we are suddenly faced with gloomy rainy days which force us indoors where we usually end up inactive while devouring rich meals and calorific hot drinks. From a diet rich in summer seasonal fruits and vegetables, we end up indulging in stews and casseroles full of creams and cheeses which spike up fats in our diets. From ice cold water and fruit drinks, we turn to hot toddies and hot chocolates (whipped cream and marshmallows, please!), all of which increase our calorie intake. Being back to university for most students also means having to face two stressful
hormonelike substance that promotes feelings of relaxation and happiness. Comfort food like pasta, rice and potatoes helps replace this substance. But having said that, although it’s a completely natural occurrence to gain some weight during the colder
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semesters. Such stress together with other responsibilities may also be a factor associated with weight gain. During periods of stress, our body goes into survival mode, storing all food intake and slowing the metabolism. For some people, foods high in carbohydrates are the natural fix due to their temporary calming effect property. To help fight against these natural weight gain situations opt for the tips below:
Being aware and in control Being aware of these dietary minefields can make it easier. Stay ahead of the game and spend a few hours stocking up your kitchen with healthy foods and planning fun activities to stay active.
Avoiding canteen food The problem with canteen food is that you have no idea how it’s been cooked, not to mention that you will be tempted to opt for the unhealthy options available on display. To avoid unnecessary calories, prepare and pack your own lunch from home.
Being prepared Here comes the boys’ scout motto, true in any situation. Of course there will be instances when we just want to indulge in something. Giving in to such sudden cravings will usually result in opting for an unhealthy snack. Thus it’s a good idea to carry with you a healthy alternative such as a cereal bar or a fruit.
Don’t try quick fixes Instead of opting to lose weight for Christmas or for summer, give the more long lasting option a go by carrying out small changes over a longer period of time, making it part of your lifestyle. This will help you keep the weight off instead of gaining it right back again.
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every little helps! Back-to-School time is here and next scholastic Get the kids ready to go for the year! se of -C50 or more from Arkadia a purcha Make Ark adia is Shopping at vouchers to get a set of 10% discount ore dst Foo convenient & Rewarding merchandise: on the following Back-to-School Participating Outlets:
* Stationary from Circle-A * Footwear from Boulevard * Satchels from Arkadia Home
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adia Foodstore is As they say, shopping at Ark convenient and rewarding.
Offer valid from Arkadia Foodstore, Victoria, Gozo up to Sunday, 23 September 2012
Back To School