Arclinea - Eurocucina 2006

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EUROCUCINA 2006. XVI edizione

EUROCUCINA 2006. XVI edizione

Photos: GIONATA XERRA Cover photo: SERGIO MANTELLO Photo details: LORENZO CERETTA Graphic project: EDHISON & ROSSI ASSOCIATI Print: GRAFICHE ANTIGA

EUROCUCINA 2006. XVI edizione

Milano 5-11 aprile salone del mobile speciale Eurocucina

Milano 5-11 aprile Corso Monforte

WILLIAM XERRA Opera murale allo stand Arclinea ad Eurocucina 2006 Un’ idea ispiratrice è “La Chimera di Arezzoâ€?, (scultura etrusca del V° secolo A.C.), dalle tre teste: di leone, di capra e di serpente “ in atto di vomitar fuocoâ€?. Il tema del fuoco che alimenta e rende ancor piĂš operativa la cucina. ‘Tua per tutta la vita’, la frase scritta a grandi lettere sulla parete centrale dello stand, con il ‘per’ (troppo pubblicitario) cancellato, diventa motivo poetico, riferito alla cucina, come alla donna, come alla poesia. PerchĂŠ donna, cucina e poesia sanno essere qualcosa di unico...(universo femminile: ...ma anche l’uomo in cucina è poesia!) 7XWWR OR VSD]LR GLYHQWD DOOD OHWWXUD H DOOR VJXDUGR SRHVLD FXFLQH ULFHWWH LQJUHGLHQWL SDUROH GLVHJQL H FRORUL FRQGRWWL GD XQ Ă€OR GL $ULDQQD FKH FRUUH OXQJR LO SHULPHWUR GHOOR VWDQG FRPH XQ UDFFRQWR XQ RUL]]RQWH , IUDPPHQWL GL SRHVLH VFULWWH DOOH SDUHWL DFFDQWR DL GLVHJQL H DL VHJQL JUDĂ€FL sono di Rimbaud, Pavese, Kafka, Montale, Joyce ed altri.

Free adaptation from WILLIAM XERRA’s verbal comments about his murals on the Arclinea stand at Eurocucina 2006 2QH VRXUFH RI LQVSLUDWLRQ ZDV WKH ´&KLPHUD RI $UH]]RÂľ YRPLWLQJ Ă€UH D WK &HQWXU\ % & (WUXVFDQ VFXOSWXUH ZLWK LWV WKUHH KHDGV WKH KHDG RI D OLRQ D JRDW DQG D VQDNH 7KH VXEMHFW LV Ă€UH WKH IXHO WKDW PDNHV D NLWFKHQ HYHQ PRUH SURGXFWLYH ´<RXUV IRU DOO \RXU OLIHÂľ ZDV ZULWWHQ LQ ODUJH OHWWHUV RQ WKH FHQWUDO SDUWLWLRQ RI WKH VWDQG ZLWK WKH “forâ€? (smacking too much of advertising) cancelled to create a poetic motif referring to kitchens, women and poetry. %HFDXVH ZRPHQ NLWFKHQV DQG SRHWU\ NQRZ WKH\ DUH XQLTXH VXFK LV WKH IHPDOH XQLYHUVH DOWKRXJK HYHQ D PDQ LQ WKH NLWFKHQ LV SRHWU\ 7KH ZKROH VSDFH EHFDPH SRHWU\ WKDQNV to words and images: recipes, ingredients, words, patterns and colours, with a thread (Ariadne’s) running round the perimeter of the stand like a tale, a horizon. Written on the walls next to drawings and graphics were fragments from poems by Rimbaud, Pavese, Kafka, Montale and Joyce and others.

Freie Interpretation der mĂźndlichen Anmerkungen von WILLIAM XERRA zu seinem Wandbild im Messestand von Arclinea an der Eurocucina 2006. (LQH ,QVSLUDWLRQVLGHH LVW GLH )HXHU VSHLHQGH Ă…&KLPlUH YRQ $UH]]R´ HWUXVNLVFKH %URQ]HVNXOSWXU DXV GHP -K Y &KU PLW LKUHQ GUHL .|SIHQ GHP /|ZHQNRSI GHP =LHJHQNRSI und dem Schlangenkopf. Das Thema des Feuers, das die KĂźche mit Energie versorgt und sie noch funktioneller macht. „Deine fĂźr das ganze Leben“ steht in groĂ&#x;en Lettern auf der mittleren Wand des 0HVVHVWDQGV JHVFKULHEHQ GDEHL LVW GDV :|UWFKHQ I U¡ GXUFKJHVWULFKHQ ]X VHKU DXI :HUEXQJ DXVJHULFKWHW XQG ZLUG VR GLFKWHULVFKHV 0RWLY GDV VLFK JOHLFKHUPD‰HQ DXI GLH KĂźche wie auf die Frau und auf die Poesie bezieht. 'HQQ )UDX . FKH XQG 3RHVLH YHUVWHKHQ HV VHKU ZRKO HWZDV %HVRQGHUHV ]X VHLQ ZHLEOLFKHV 8QLYHUVXP GRFK DXFK GHU 0DQQ LVW LQ GHU . FKH 3RHVLH 'HU JHVDPWH 5DXP ZLUG EHLP /HVHQ XQG %HWUDFKWHQ ]X 3RHVLH 5H]HSWH =XWDWHQ :RUWH =HLFKQXQJHQ XQG )DUEHQ GXUFK DOOHV ]LHKW VLFK HLQ URWHU )DGHQ ZLH GHU )DGHQ GHU $ULDGQH GHU ZLH HLQH (U]lKOXQJ ZLH HLQ +RUL]RQW GHQ *UHQ]HQ GHV 0HVVHVWDQGV HQWODQJ YHUOlXIW 1HEHQ GHQ =HLFKQXQJHQ XQG JUDĂ€VFKHQ =HLFKHQ VLQG DQ GHQ :lQGHQ *HGLFKWIUDJPHQWH XQG 7H[WH von Rimbaud, Pavese, Kafka, Montale, Joyce und anderen zu lesen.

Libre interprĂŠtation des commentaires verbaux de WILLIAM XERRA, concernant son oeuvre murale sur le stand Arclinea, Ă Eurocucina 2006. L’une des idĂŠes inspiratrices est la Chimère d’Arezzo (une sculpture ĂŠtrusque du Ve siècle av. J.-C.) aux trois tĂŞtes - de lion, de chèvre et de serpent - qui vomit du feu, ce mĂŞme feu qui alimente et rend encore plus vitale la cuisine. ÂŤ Ă€ toi pour toute la vieÂť la phrase ĂŠcrite en grandes lettres sur la paroi centrale du stand, avec le ‘pour’ (trop publicitaire) effacĂŠ, se fait motif lyrique, rĂŠfĂŠrĂŠ Ă la cuisine, Ă la femme, Ă la poĂŠsie. Car la femme, la cuisine et la poĂŠsie sont uniques: un univers fĂŠminin, mais l’home en cuisine est, lui aussi, poĂŠsie! Tout l’espace se fait poĂŠsie Ă la lecture et au regard: UHFHWWHV LQJUpGLHQWV PRWV GHVVLQV HW FRXOHXUV JXLGpV SDU XQ Ă€O G¡$ULDQH TXL FRXUW OH ORQJ GX SpULPqWUH GX VWDQG FRPPH XQ UpFLW XQ KRUL]RQ /HV IUDJPHQWV GH SRpVLHV ĂŠcrites sur les murs Ă cĂ´tĂŠ des dessins et des signes graphiques sont, entre autres, de Rimbaud, Pavese, Kafka, Montale et Joyce.

Libre interpretaciĂłn de los comentarios verbales de WILLIAM XERRA, relativos a su obra mural realizada en el stand Arclinea de Eurococina 2006. Una idea inspiradora es “La Quimera de Arezzoâ€? (escultura etrusca del siglo V a.C.) con tres cabezas - de leĂłn, de cabra y de serpiente - que vomita fuego. El tema del fuego que alimenta y hace aĂşn mĂĄs operativa la cocina. La frase escrita en la pared central del stand, con letras grandes: “Tuya para siempreâ€?, con el “paraâ€? (demasiado publicitario) borrado, resulta muy poĂŠtica referida a la cocina, como a la mujer, a la poesĂ­a... Porque la mujer, la cocina y la poesĂ­a son algo especial: un universo femenino... ÂĄpero tambiĂŠn el hombre en la cocina es poesĂ­a!. La actitud de la ‘Medusa que se relame’, representada en otra pared junto a algunas recetas, es de gran felicidad... ÂĄEl placer del paladar hace feliz incluso a los corazones mĂĄs reacios! Todo el espacio se convierte en poesĂ­a, tanto para leer como para mirar: recetas, ingredientes, palabras, dibujos y colores, conducidos por un hilo (de Ariadna) que corre a lo largo del perĂ­metro del stand, FRPR XQ FXHQWR XQ KRUL]RQWH /RV IUDJPHQWRV GH SRHVtDV HVFULWDV HQ ODV SDUHGHV MXQWR D ORV GLEXMRV \ D ORV VLJQRV JUiĂ€FRV VRQ HQWUH RWURV GH 5LPEDXG 3DYHVH .DIND Montale y Joyce.

“Dove la cucina è la casa, è la casa che gira intono alla cucina”.

“Where the kitchen is the home, it is the home which revolves around the kitchen”. „Wo die Küche das Heim ist, dreht sich alles im Heim um die Küche“. “Quand la cuisine est le coeur vivant de la maison”. “Allí donde la cocina es la casa, es la casa que gira en torno a la cocina”.

Project: Antonio Citterio and Partners Art work: William Xerra Styling: Ravaioli Silenzi Studio Contributors: % % ,WDOLD 0D[DOWR Costruzioni Carpets Flexform Flos Thanks to: Acqua Panna Alessi Cotto d’Este Guzzini Iittala Hackman KitchenAid Laboratorio Pesaro Ludovico Calchi Novati /X[XU\ %RRNV Muji Olivo Milano Rina Menardi Riva 1920 Society =RQH 'HQPDUN

Arclinea. La cucina variabile. La cultura del progetto porta Arclinea all’interno dello stand, alla presentazione di veri ambienti domestici, proprio come solo il termine inglese “homeâ€? riesce ad esprimere. Oggi piĂš che mai le cucine Arclinea sono progetti di “soluzioneâ€?, che si legano al progetto di insieme incidendo profondamente in quanto protagoniste. $G (XURFXFLQD $UFOLQHD DSSURIRQGLVFH XQ FRQFHWWR OHJDWR DOO¡LQVWDQ]D SL FRQWHPSRUDQHD GL YDORUH G¡DPELHQWH OD ´FXFLQD PHWDPRUĂ€ FDÂľ FKH YDULD VHFRQGR OH HVLJHQ]H H GD VWDWLFD GLYHQWD GLQDPLFD 'DO SXQWR GL YLVWD IXQ]LRQDOH OD ´FXFLQD PHWDPRUĂ€ FDÂľ q XQD FXFLQD FKH SHUPHWWH GL XVDUH il prodotto secondo modalitĂ diverse.

Arclinea. The variable kitchen. Design culture leads Arclinea to present genuine domestic environments, inside the stand, as only the English word “home� can express. Today more than ever Arclinea kitchens are “solution� designs linked to the overall project which they affect profoundly by playing starring roles in it. At Eurocucina 2006 Arclinea goes deep into a concept associated with the most contemporary aspiration for environmental value: the “metamorphic kitchen� that varies according to need; no longer static but dynamic. From a functional point of view the “metamorphic kitchen� is a kitchen open to different interpretations.

Arclinea. Die variable KĂźche. 'LHVH 3URMHNWNXOWXU KDW $UFOLQHD DXFK LQ GHQ 0HVVHVWDQG HLQJHEUDFKW XQG GRUW YHUVFKLHGHQH 5lXPH LP +DXV VR DXVJHVWDWWHW ZLH HV HLJHQWOLFK QXU GHU GHXWVFKH %HJULII +HLP¡ DXV]XGU FNHQ YHUPDJ $UFOLQHD . FKHQ VLQG KHXWH PHKU GHQQ MH HLJHQWOLFKH 3URMHNWH I U Ă…/|VXQJHQ´ GLH VLFK PLW GHP *HVDPWSURMHNW YHUELQGHQ XQG GXUFK LKUH 5ROOH DOV 3URWDJRQLVWHQ HLQH QDFKKDOWLJH :LUNXQJ DXV EHQ $Q GHU (XURFXFLQD JHKW $UFOLQHD YHUWLHIW DXI HLQHQ %HJULII HLQ GHU PLW GHU ]HLWJHPl‰HUHQ )RUGHUXQJ I U GHQ 5DXPZHUW verbunden ist: Die ,metamorphische KĂźche’, die je nach unterschiedlichen AnsprĂźchen variiert und damit nicht mehr statisch, sondern dynamisch ist. In funktioneller Hinsicht ist die metamorphische KĂźche eine KĂźche, bei der das Produkt in ganz unterschiedlicher Weise verwendet werden kann.

Arclinea. La cuisine variable. &¡HVW VXU OD EDVH GH OD FXOWXUH GX SURMHW TX¡$UFOLQHD SUpVHQWH VXU VRQ VWDQG GH YpULWDEOHV HVSDFHV GRPHVWLTXHV TXH VHXO OH WHUPH DQJODLV Š KRPH ÂŞ GpĂ€ QLW FODLUHPHQW $XMRXUG¡KXL SOXV TXH MDPDLV OHV FXLVLQHV $UFOLQHD FRQVWLWXHQW GHV SURMHWV GH Š VROXWLRQ ÂŞ DQFUpV DX SURMHW JOREDO TX¡HOOHV LQĂ XHQFHQW HIĂ€ FDFHPHQW HQ WDQW TXH SURWDJRQLVWHV Ă€ Eurocucina 2006, Arclinea approfondit un concept liĂŠ Ă la demande de valeur d’ambiance la plus actuelle: la ÂŤ cuisine mĂŠtamorphique Âť, une cuisine qui n’est plus statique, mais qui, en s’adaptant aux diffĂŠrentes exigences, devient dynamique. Du point de vue fonctionnel, la ÂŤ cuisine mĂŠtamorphique Âť permet d’utiliser le produit selon diffĂŠrentes modalitĂŠs.

Arclinea. La cocina variable. La cultura del proyecto impulsa a Arclinea a presentar, al interno del stand, espacios verdaderamente domĂŠsticos que sĂłlo el tĂŠrmino inglĂŠs ‘home’ logra expresar. Hoy mĂĄs que nunca las cocinas Arclinea son proyectos de “soluciĂłnâ€?, partes importantes del proyecto conjunto con rol de protagonistas. En Eurococina 2006 Arclinea profundiza un FRQFHSWR OLJDGR D OD LQVWDQFLD PiV FRQWHPSRUiQHD GH YDORU GH DPELHQWH OD ÂśFRFLQD PHWDPyUĂ€ FD¡ TXH FDPELD VHJ~Q ODV H[LJHQFLDV SRU OR TXH GH HVWiWLFD VH WUDQVIRUPD HQ GLQiPLFD %DMR HO SXQWR GH YLVWD IXQFLRQDO OD FRFLQD PHWDPyUĂ€ FD VH SXHGH XWLOL]DU GH GLYHUVDV PDQHUDV

Arclinea. Tecnologia al servizio del quotidiano. E’ la terza via di Arclinea. Dopo la cucina professionale e la cucina rituale, ecco la cucina che contiene entrambe. Tutto questo grazie all’introduzioQH GL XQD WHFQRORJLD PDL YLVWD DSSOLFDWD WXWWD LQ XQD YROWD WHFQRORJLD FKH QRQ VL YHGH PD GL FXL VL SRVVRQR JRGHUH IDFLOPHQWH L EHQHĂ€ FL /¡LQWURGX zione di sistemi oleodinamici per esempio, permette di cambiare l’assetto funzionale delle zone operative e conviviali: come il tavolo “up-downâ€?, che da luogo rituale diventa luogo operativo e viceversa. Come l’utilizzo della nuova cappa da piano, con alta potenza e bassa rumorosita’ che consente la scomparsa della cappa sospesa, rendendo la cucina un vero “livingâ€?, ambiente da vedere, usare e vivere. La ‘serra domestica’ è un orto in cucina creato grazie all’utilizzo ottimale dei leds a basso consumo applicabili su mensole, mensoloni e sottopensile che consentono la crescita naturale di piante aromatiche. Una tecnologia, portata al servizio della quotidianitĂ , che nasce dalla ricerca tra Arclinea e l’Istituto nazionale per OD Ă€ VLFD GHOOD PDWHULD DVVLHPH DO GLSDUWLPHQWR GL ELRORJLD GHOO¡8QLYHUVLWj GL 7RULQR 7UD OH VROX]LRQL LQQRYDWLYH SUHVHQWDWH O¡LVROD VQDFN FRQ SDQFD FKH massimizza il rapporto spazio-funzione, proposta anche in spazi limitati e progettabile senza alcun intervento edilizio.

Arclinea. A creative experience. This is the third road Arclinea has gone down. After its professional kitchen and its ritual kitchen, here is the kitchen that encapsulates both. All this thanks to the introduction RI QHYHU VHHQ EHIRUH WHFKQRORJ\ DSSOLHG LQ RQH IHOO VZRRS KLGGHQ WHFKQRORJ\ ZKRVH EHQHĂ€ WV PDNH HQMR\PHQW HDV\ 7KH LQWURGXFWLRQ RI K\GURG\QDPLF V\VWHPV IRU H[DPSOH means that the functional layout of the work areas and socialising areas can be changed: like the “up-downâ€? table, a place for rituals that becomes a work zone and vice versa. Like the new, high-power, low-noise worktop hood that does away with the overhead hood, turning the kitchen into a real “living areaâ€? to admire, use and enjoy. The ‘indoor PLQLDWXUH JUHHQKRXVH¡ LV D YHJHWDEOH JDUGHQ LQ WKH NLWFKHQ FUHDWHG WKDQNV WR RSWLPDO XVH RI ORZ HQHUJ\ OHGV WKDW FDQ EH Ă€ [HG WR VKHOYHV FDQRS\ VKHOYHV DQG XQGHU ZDOO XQLWV allowing herbs to be grown naturally. Technology for everyday use that is the result of research by Arclinea and the Italian Institute for the Physics of Matter together with the 7XULQ 8QLYHUVLW\¡V 'HSDUWPHQW RI %LRORJ\ 7KH LQQRYDWLYH VROXWLRQV SUHVHQWHG LQFOXGH D VQDFN LVODQG ZLWK EHQFK WKDW PD[LPLVHV WKH VSDFH IXQFWLRQ UDWLR GRHV QRW FDOO IRU DQ\ EXLOGLQJ ZRUN DQG Ă€ WV LQWR HYHQ WKH VPDOOHVW RI NLWFKHQV

Arclinea. Eine kreative Erfahrung. (V LVW GHU GULWWH :HJ YRQ $UFOLQHD 1DFK GHU SURIHVVLRQHOOHQ . FKH XQG GHU ULWXHOOHQ . FKH NRPPW MHW]W GLH . FKH LQ GHU EHLGH HQWKDOWHQ VLQG 'LHV ZXUGH P|JOLFK GDQN der EinfĂźhrung von noch nie zusammen angewandten Technologien. Von Technologien, die man nicht sieht, deren Vorteile man jedoch sehr leicht erfahren und nutzen kann. %HLVSLHOVZHLVH HUODXEW GLH (LQI KUXQJ YRQ K\GUDXOLVFKHQ 6\VWHPHQ GDVV GLH IXQNWLRQHOOH +|KH GHU RSHUDWLYHQ XQG ]XU JHPHLQVDPHQ 0DKO]HLW JHQXW]WHQ %HUHLFKH YHUlQGHUW ZHUGHQ NDQQ :LH GHU 7LVFK 8S 'RZQ¡ GHU YRP ULWXHOOHQ %HUHLFK ]XP IXQNWLRQHOOHQ %HUHLFK XQG XPJHNHKUW ZLUG :LH GHU (LQVDW] HLQHV ZLUNVDPHQ $E]XJHV PLW KRKHU /HLVWXQJ und geringer Geräuschentwicklung an der Kochstelle, der gestattet, dass die Hänge-Abzugshaube wegfallen kann und dadurch aus der KĂźche einen eigentlichen Wohnraum, ein $PELHQWH ]XP %HWUDFKWHQ %HQXW]HQ XQG (UOHEHQ PDFKW 'DV 0LQL 7UHLEKDXV¡ LVW HLQ .UlXWHUJDUWHQ LQ GHU . FKH JHVFKDIIHQ GDQN GHP RSWLPDOHQ (LQVDW] YRQ 6WURPVSDU /('V GLH DQ %RUGHQ XQWHU 2EHUVFKUlQNHQ XQG DQ JUR‰HQ %RUGHQ LQVWDOOLHUW ZHUGHQ N|QQHQ XQG GDV QDW UOLFKH :DFKVWXP YRQ .UlXWHUQ XQG *HZ U]SĂ DQ]HQ I|UGHUQ (LQH LP WlJOLFKHQ /HEHQ QXW]EDU JHPDFKWH 7HFKQRORJLH GLH DXV GHU )RUVFKXQJV]XVDPPHQDUEHLW YRQ $UFOLQHD PLW GHP 1DWLRQDOHQ ,QVWLWXW I U 3K\VLN GHU 0DWHULH XQG GHU )DNXOWlW I U %LRORJLH DQ GHU 8QLYHUVLWlW 7XULQ HQWVWDQG %HL GHQ LQQRYDWLYHQ /|VXQJHQ ZLUG GLH ,QVHO 6QDFNEDU PLW 6LW]EDQN YRUJHVWHOOW GLH GDV 9HUKlOWQLV 5DXP )XQNWLRQ PD[LPDO QXW]W 6LH ZLUG DXFK I U . FKHQ PLW EHVFKUlQNWHQ 3ODW]P|JOLFKNHLWHQ DQJHERWHQ XQG NDQQ RKQH MHJOLFKH EDXOLFKH $QSDVVXQJHQ HLQJHSODQW ZHUGHQ

Arclinea. Une expĂŠrience crĂŠative. C’est la troisième voie d’Arclinea; après la cuisine professionnelle et la cuisine rituelle, voilĂ une cuisine qui englobe ces deux tendances. Cela est rendu possible grâce Ă l’application ĂŠtendue d’une technologie absolument nouvelle, très discrète, mais qui apporte des avantages ĂŠvidents. L’introduction de systèmes olĂŠodynamiques, par exemple, SHUPHW GH FKDQJHU OD FRQĂ€ JXUDWLRQ IRQFWLRQQHOOH GHV ]RQHV RSpUDWLRQQHOOHV HW FRQYLYLDOHV FRPPH OD WDEOH Š XS GRZQ ÂŞ TXL VH WUDQVIRUPH GH ]RQH ULWXHOOH HQ ]RQH RSpUD tionnelle et vice-versa. L’utilisation de la nouvelle aspiration sur plan de cuisson, tout aussi puissante que silencieuse, permet d’Êliminer la hotte suspendue en faisant de la cuisine un vĂŠritable ÂŤ living Âť, un espace Ă apprĂŠcier, utiliser, vivre. La ÂŤ serre domestique Âť est un petit potager de cuisine crĂŠĂŠ grâce Ă l’emploi optimisĂŠ de LEDs Ă faible consommation, applicables sur les ĂŠtagères et ĂŠlĂŠments sous meuble haut, qui permettent la croissance naturelle des plantes aromatiques. Une technologie portĂŠe au service de la vie quotidienne qui naĂŽt de la recherche menĂŠe par Arclinea et l’Institut italien de physique de la matière en collaboration avec le dĂŠpartement de biologie de l’UniversitĂŠ de Turin. Parmi les solutions novatrices prĂŠsentĂŠes, il y avait l’Îlot snack avec banc qui, en optimisant le rapport espace-fonction, est ĂŠgalement adaptable aux espaces limitĂŠs et intĂŠgrable sans ouvrages de maçonnerie.

Arclinea. Una experiencia creativa. Es la tercera vĂ­a de Arclinea. DespuĂŠs de la cocina profesional y de la ritual, he aquĂ­ la cocina que engloba las otras dos. Este logro ha sido posible gracias a la introducciĂłn de XQD WHFQRORJtD QXQFD YLVWD TXH VH DSOLFD HQ XQD VROD YH] 8QD WHFQRORJtD TXH QR VH YH SHUR FX\RV EHQHĂ€ FLRV VH GLVIUXWDQ IiFLOPHQWH El empleo de sistemas oleodinĂĄmicos, por ejemplo, permite cambiar la composiciĂłn funcional de las zonas operativas y de mayor convivencia: la mesa ‘up-down’ de lugar ritual VH FRQYLHUWH HQ RSHUDWLYR \ YLFHYHUVD 8QD DVSLUDFLyQ HĂ€ FD] GH OD SODFD GH FRFFLyQ FRQ DOWD SRWHQFLD \ EDMR QLYHO GH UXLGR SHUPLWH OD GHVDSDULFLyQ GH OD FDPSDQD VXVSHQGLGD transformando la cocina en un verdadero salĂłn, un espacio para ver, usar y vivir. El ‘invernadero’ domĂŠstico es una huerta en la cocina que ha sido posible gracias al uso de leds de poco consumo instalados en estantes, repisas sobre y bajo elementos altos, para cultivar plantas aromĂĄticas de forma natural. 8QD WHFQRORJtD DO VHUYLFLR GH OD FRWLGLDQLGDG IUXWR GH OD LQYHVWLJDFLyQ FRQMXQWD GH $UFOLQHD HO ,QVWLWXWR 1DFLRQDO GH )tVLFD GH OD PDWHULD \ HO 'HSDUWDPHQWR GH %LRORJtD GH OD Universidad de TurĂ­n. Entre las novedosas soluciones presentadas destaca la isla de cocciĂłn con banco, que maximiza la relaciĂłn espacio-funciĂłn siendo posible su instalaciĂłn en espacios limitados y sin ningĂşn trabajo de albaĂąilerĂ­a.

Arclinea. La cultura del progetto. /R VWDQG $UFOLQHD DG (XURFXFLQD SURJHWWDWR GDOOR 6WXGLR $QWRQLR &LWWHULR 3DUWQHUV q VWDWR FRQFHSLWR FRPH XQ JUDQGH VSD]LR UDFFROWR LQ singoli ambienti arredati, vissuti: testimoni dell’uso, attorno alla cucina protagonista, punto focale d’attrazione. L’architettura dello stand, calda e nello stesso tempo rigorosa, delimitava gli ambienti attraverso quinte di vetro a tutta altezza e grandi pannelli PXUDOL JUDIÀWL FKH UDFFRQWDYDQR DQFKH DWWUDYHUVR OH SDUROH OD TXRWLGLDQLWj GHO YLYHUH OD FXFLQD

Arclinea. Design culture. 7KH $UFOLQHD VWDQG DW (XURFXFLQD GHVLJQHG E\ $QWRQLR &LWWHULR 3DUWQHUV 6WXGLR ZDV FRQFHLYHG DV D JUHDW VSDFH JUDYLWDWLQJ LQWR LQGLYLGXDO IXUQLVKHG DQG OLYHG LQ environments: examples of spatial exploitation around the focus of attention, the starring kitchen itself. The warm yet rigorous architecture of the stand delimited these HQYLURQPHQWV ZLWK IXOO KHLJKW JODVV ZLQJV DQG ODUJH PXUDO SDQHOV JUDIĂ€WL WHOOLQJ RI GDLO\ OLIH LQ D NLWFKHQ

Arclinea. Die Projektkultur. 'HU 6WDQG YRQ $UFOLQHD DQ GHU (XURFXFLQD HLQ 3URMHNW YRP 6WXGLR $QWRQLR &LWWHULR 3DUWQHUV ZXUGH DOV HLQ JUR‰HV $PELHQWH NRQ]LSLHUW GDV LQ HLQ]HOQH ]XP :RKQHQ DXVJHVWDWWHWH 5lXPH XQWHUWHLOW LVW 6LH VROOHQ =HXJQLV VHLQ I U $QZHQGXQJHQ DQJHRUGQHW XP GLH . FKH DOV GHP 3URWDJRQLVWHQ DOV GHP =HQWUXP GHU $WWUDNWLRQ 'LH ZDUPH XQG JOHLFK]HLWLJ LQ NODUHQ VWUHQJHQ /LQLHQ JHKDOWHQH $UFKLWHNWXU GHV 6WDQGV WUHQQW GLH 5lXPH GXUFK UDXPKRKH *ODVNXOLVVHQ XQG JUR‰H :DQGSDQHHOH YRQHLQDQGHU *UDIĂ€WL GLH DXFK mit Worten vom täglichen Leben und Wirken in der KĂźche berichten.

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Arclinea. La cultura del proyecto. (O VWDQG $UFOLQHD HQ (XURFRFLQD SUR\HFWDGR SRU HO (VWXGLR $QWRQLR &LWWHULR 3DUWQHUV KD VLGR FRQFHELGR FRPR XQ JUDQ HVSDFLR FRPSXHVWR SRU SHTXHxRV ULQFRQHV amueblados, con vida: testimonios del uso en torno a la cocina protagonista, punto focal de atracciĂłn. La arquitectura del stand, cĂĄlida y rigurosa a la vez, delimita los HVSDFLRV D WUDYpV GH PDPSDUDV GH FULVWDO KDVWD HO WHFKR \ JUDQGHV SDQHOHV PXUDOHV JUDĂ€WRV TXH FXHQWDQ LQFOXVR FRQ SDODEUDV OD FRWLGLDQLGDG GHO YLYLU OD FRFLQD

IL CAMPUS FORMATIVO ARCLINEA. /¡LQQRYD]LRQH SURJHWWXDOH q OD VĂ€ GD GHO SURJHWWR ,O &DPSXV )RUPDWLYR $UFOLQHD /¡LQQRYD]LRQH SURJHWWXDOH q OD VĂ€ GD GHO SURJHWWR H OD IRUPD]LRQH GL FRORUR FKH SURJHWWDQR $UFOLQHD SHU LO PHUFDWR GL venta il nodo centrale quando il progetto-cucina si realizza attraverso la competenza progettuale del punto vendita. AttivitĂ promossa a partire dallo scorso novembre, presso la sede di Caldogno (Vi), il Campus Formativo vede la partecipazione dei punti vendita italiani e stranieri e dell’architetto Antonio Citterio, progettista di riferimento di Arclinea dal 1984. Grazie al Campus “progettazione, ricerca e sviluppo, produzione, distribuzioneâ€? VL DJJUHJDQR SRVLWLYDPHQWH SURGXFHQGR XQ FRPSDWWDPHQWR GHOOD Ă€ OLHUD YHUVR XQ ULVXOWDWR XQLYRFR SXU QHOOD PROWHSOLFLWj GL DWWXD]LRQH SURSULD GHL singoli individui. La conoscenza integrata di tutti gli strumenti e mezzi utilizzabili sta generando una coesione straordinaria. Uno dei docenti del Campus è un cliente Arclinea, che ha mostrato, argomento e condiviso con i suoi colleghi, l’evoluzione della sua proposta progettuale al cliente Ă€ QDOH 4XHVWR q XQ GDWR VRVWDQ]LDOH OD VROX]LRQH HG L SULPL ULVXOWDWL DUULYDQR GD GHQWUR DFFROWL VRJJHWWLYDPHQWH H QRQ RJJHWWLYDPHQWH GDWL /D VĂ€ GD GHOOD FXOWXUD GHO SURJHWWR q OD VFHOWD GL $UFOLQHD SHU FRUULVSRQGHUH DO PHUFDWR SURVVLPR IXWXUR DWWUDYHUVR XQ SURGRWWR Ă HVVLELOH FKH VL GHYH VYLOXSSDUH in un continuum. Perciò la missione produttiva di Arclinea e il ruolo ideativo dell’architetto Antonio Citterio, stanno viaggiando parallelamente allo VYLOXSSR FXOWXUDOH GHOOD UHWH GLVWULEXWLYD ,O Ă€ QH q XQD FXOWXUD D]LHQGDOH RPRJHD JHQHUDWULFH FRQFUHWD GL ULVXOWDWL UDJJLXQWL H UDJJLXQJLELOL

THE ARCLINEA TRAINING CAMPUS. Design innovation is the challenge of the project. The Arclinea Training Campus. Design innovation is the challenge of the project and training those who design Arclinea for the market becomes a focal point when kitchen design LV IROORZHG WKURXJK ZLWK SODQQLQJ VNLOOV DW WKH VDOHV SRLQW 3URPRWHG DV RI ODVW 1RYHPEHU DW WKH RIĂ€ FHV LQ &DOGRJQR 9LFHQ]D WKH 7UDLQLQJ &DPSXV VHHV SDUWLFLSDWLRQ E\ ,WDOLDQ DQG IRUHLJQ VDOHV SRLQWV DQG WKH DUFKLWHFW $QWRQLR &LWWHULR $UFOLQHD GHVLJQHU VLQFH &DPSXV PHDQV WKDW IRU WKH Ă€ UVW WLPH ZH FDQ VD\ WKDW WKH SURSRVLWLRQDO DJJUHJDWH RI “design, research and development, production and distributionâ€? compacts the production chain, orienting it towards a univocal result despite the fact that each individual player makes his or her own contribution. The integrated knowledge of all the tools and means that can be used is generating extraordinary cohesion. One of the Campus instructors is an Arclinea client, who has shown the evolution of his design proposal to the end user, a subject shared with his colleagues. This is a crucial factor: the solution and LQLWLDO UHVXOWV FRPH IURP LQVLGH JDWKHUHG VXEMHFWLYHO\ DQG QRW JLYHQ REMHFWLYHO\ 7KH FKDOOHQJH RI GHVLJQ FXOWXUH LV $UFOLQHD¡V FKRLFH IRU WKH VKRUW WHUP PDUNHW ZLWK D Ă H[LEOH product that must continually develop. For this reason the role of the company designer, Antonio Citterio, and the production mission of Arclinea are moving forward in parallel with cultural development of the distribution network. The achievable goal is a truly homogeneous company culture, concrete generator of achieved and achievable results.

DER ARCLINEA-COACHING-CAMPUS. Die eigentliche Herausforderung des Projekts ist die Projektinnovation. Der Arclinea-Coaching-Campus. Die eigentliche Herausforderung des Projekts ist die Projektinnovation: Die Schulung derjenigen Personen, die Arclinea fĂźr den Markt planen, wird somit zum zentralen Knoten, wenn das KĂźchenprojekt durch die planerische Kompetenz des Flagshops realisiert wird. Seit letzten November wurde am Unternehmenssitz in Caldogno (Vicenza) als Schulungsaktivität der Coaching-Campus geschaffen, an dem die italienischen und ausländischen Flagshops sowie der Architekt Antonio Citterio, seit 1984 der richtungsweisende Planer von Arclinea, teilnehmen. Dank des Campus schlieĂ&#x;en sich „Planung, Forschung und Entwicklung, Produktion und Vertriebâ€? in positiver Weise ]XVDPPHQ XQG HU]HXJHQ HLQ HQJHV =XVDPPHQU FNHQ GHU 3URGXNWLRQVNHWWH VR GDVV HLQ HLQGHXWLJHV 5HVXOWDW HQWVWHKW DXFK ZHQQ VLFK GLHV EHGLQJW GXUFK GLH LQGLYLGXHOOHQ 8QWHU VFKLHGH LQ YLHOIlOWLJHU $XVGUXFNVZHLVH PDQLIHVWLHUW 'LH LQWHJULHUWH .HQQWQLV DOOHU DQZHQGEDUHQ ,QVWUXPHQWH XQG 0LWWHO VFKDIIW HLQHQ DX‰HUJHZ|KQOLFKHQ =XVDPPHQKDOW =X GHQ Dozenten des Coaching-Campus zählt ein Arclinea-Kunde, der die Entwicklung seines Planungsvorschlags an den Endkunden als Thema vorfĂźhrte, ein Thema, das ihn mit seinen .ROOHJHQ YHUELQGHW 'LHV LVW HLQ ZLFKWLJHU 3XQNW 'LH /|VXQJ XQG GLH HUVWHQ 5HVXOWDWH NRPPHQ DXV GHQ HLJHQHQ 5HLKHQ VLH ZHUGHQ VRPLW DOV VHOEVW HUDUEHLWHW DXIJHQRPPHQ XQG QLFKW HLQIDFK YRQ DX‰HQ KHU YRUJHJHEHQ $UFOLQHD KDW GLH +HUDXVIRUGHUXQJ GHU 3URMHNWNXOWXU JHZlKOW XP GHP 0DUNW GHU QDKHQ =XNXQIW GXUFK HLQ Ă H[LEOHV VLFK LQ HLQHP .RQWL QXXP HQWZLFNHOQGHV 3URGXNW ]X HQWVSUHFKHQ 'LH 0LVVLRQ YRQ $UFOLQHD EHL GHU 3URGXNWLRQ XQG GLH 5ROOH YRQ $UFKLWHNW $QWRQLR &LWWHULR DOV Ă…(UĂ€ QGHU´ EHZHJHQ VLFK VRPLW SDUDOOHO ]XU NXOWXUHOOHQ (QWZLFNOXQJ GHV 9HUWULHEVQHW]HV 'DV =LHO LVW HLQH HLQKHLWOLFKH 8QWHUQHKPHQVNXOWXU DXV GHU GLH HUUHLFKWHQ XQG HUUHLFKEDUHQ 5HVXOWDWH NRQNUHW HQWVWHKHQ

/( &$0386 '( )250$7,21 $5&/,1($ /¡LQQRYDWLRQ FRQFHSWXHOOH HVW OH GpĂ€ GX SURMHW /H &DPSXV GH )RUPDWLRQ $UFOLQHD /¡LQQRYDWLRQ FRQFHSWXHOOH HVW OH GpĂ€ GX SURMHW F¡HVW SRXUTXRL OD IRUPDWLRQ GHV FXLVLQLVWHV GHYLHQW SULPRUGLDOH TXDQG OH SURMHW FXLVLQH VH rĂŠalise Ă travers la compĂŠtence conceptuelle du point de vente. L’initiative du Campus de Formation a dĂŠbutĂŠ au mois de novembre dernier, au siège de Caldogno (Vicence), avec la participation des points de vente italiens et ĂŠtrangers et de l’architecte Antonio Citterio, designer de rĂŠfĂŠrence d’Arclinea depuis 1984. Grâce au Campus, Š OD FRQFHSWLRQ OD UHFKHUFKH HW OH GpYHORSSHPHQW OD SURGXFWLRQ HW OD GLVWULEXWLRQ ÂŞ LQWHUDJLVVHQW SRVLWLYHPHQW HQ GRQQDQW XQH RULHQWDWLRQ FRPPXQH j WRXWH OD Ă€ OLqUH SRXU obtenir un rĂŠsultat univoque, mĂŞme dans la diversitĂŠ de mise en oeuvre propre Ă chaque individu. La connaissance intĂŠgrĂŠe de tous les outils et moyens utilisables est en train GH JpQpUHU XQH FRKpVLRQ H[WUDRUGLQDLUH 3DUPL OHV HQVHLJQDQWV GX &DPSXV LO \ D XQ FOLHQW $UFOLQHD TXL D H[SRVp O¡pYROXWLRQ GH VD SURSRVLWLRQ GH SURMHW DX FOLHQW Ă€ QDO XQH problĂŠmatique partagĂŠe par ses collègues. Il y a lĂ en effet une ĂŠvidence substantielle: la solution et les premiers rĂŠsultats arrivent des personnes; ils sont ĂŠlaborĂŠs VXEMHFWLYHPHQW HW QH VRQW SDV SURGXLWV REMHFWLYHPHQW /H GpĂ€ GH OD FXOWXUH GX SURMHW HVW OH FKRL[ G¡$UFOLQHD SRXU UpSRQGUH DX PDUFKp GX IXWXU SURFKH DYHF XQ SURGXLW VRXSOH qui doit savoir ĂŠvoluer. Ainsi, la mission productive d’Arclinea et le rĂ´le crĂŠatif de l’architecte Antonio Citterio procèdent conjointement au dĂŠveloppement culturel du rĂŠseau de distribution. Le but est l’implĂŠmentation d’une culture d’entreprise partagĂŠe, gĂŠnĂŠratrice concrète des rĂŠsultats atteints et Ă atteindre.

CAMPUS FORMATIVO ARCLINEA. El desafĂ­o del proyecto es cĂłmo se le da forma. Campus Formativo Arclinea. La innovaciĂłn proyectual es el desafĂ­o del proyecto y la formaciĂłn del personal ideada por Arclinea para el mercado es esencial cuando el proyectococina se realiza con la competencia proyectual del punto de venta. En los Campus Formativos - el primero tuvo lugar en noviembre en la sede Arclinea de Caldogno (Vicenza) - participan puntos de venta tanto italianos como extranjeros y el arquitecto Antonio Citterio, proyectista de referencia de Arclinea desde 1984. La coordinaciĂłn de “proyecto, investigaciĂłn mĂĄs desarrollo, producciĂłn y distribuciĂłnâ€? en el Campus es muy positiva, lo que produce la compactaciĂłn de los diferentes agentes para lograr un resultado unĂ­voco a pesar de las muchas y diferentes actuaciones caracterĂ­sticas de cada individuo. El conocimiento integrado de todos los instrumentos y medios utilizables estĂĄ generando una H[WUDRUGLQDULD FRKHVLyQ 8Q FOLHQWH GH $UFOLQHD GRFHQWH GHO &DPSXV PXHVWUD OD HYROXFLyQ GH OD SURSXHVWD SUR\HFWXDO SUHVHQWDGD DO FOLHQWH Ă€ QDO FXHVWLyQ FRPSDUWLGD FRQ VXV compaĂąeros. Este dato es esencial: tanto la soluciĂłn como los primeros resultados se proponen desde dentro y se acogen subjetivamente, no es que se facilitan objetivamenWH (O GHVDItR GH OD FXOWXUD GHO SUR\HFWR HV OD RSFLyQ GH $UFOLQHD SDUD DMXVWDUVH DO PHUFDGR HQ HO SUy[LPR IXWXUR D WUDYpV GH XQ SURGXFWR Ă H[LEOH TXH VH GHEH GHVDUUROODU GH forma continua. Es por esta razĂłn que la misiĂłn productiva de Arclinea y el rol ideativo del arquitecto Antonio Citterio viajan paralelamente al desarrollo cultural de la red de distribuciĂłn. La meta es una cultura empresarial homogĂŠnea, generadora concreta de resultados alcanzados y alcanzables.

7 novembre 2005. INTERVENTO DI ANTONIO CITTERIO AL CAMPUS FORMATIVO. Dalla nuova progettazione al nuovo progetto...

“Da qualche tempo il progetto dell’ambiente cucina è tornato ad essere centrale: dopo decenni di sale da pranzo, i progetti architettonici tendono ad aprire lo spazio della zona giorno della casa. Ma i cambiamenti sono evidenti anche nel valore economico e commerciale delle case. E’ perciò preferibile una zona aperta, piuttosto che suddividere gli spazi: uno spazio unico cambia lo schema concettuale della casa, rendendo la cucina fulcro emozionale e funzionale. All’estero, negli Stati Uniti e in Estremo Oriente, tutto questo è giĂ realtĂ . I building che si costruiscono concepiscono giĂ l’arredo della cucina, come del bagno e degli armadi. Anche molti progetti per Arclinea, da Italia a Convivium sono di fatto, progetti di ‘soluzione’, che incidono sul progetto d’interni. Ed è per questo che sia io che Arclinea riteniamo oggi piĂš che mai che il legame con il punto vendita sia fondamento del progetto cucina. Il modo di presentare al FOLHQWH Ă€QDOH GHYH HVVHUH FRPSOHWR OD FXFLQD QRQ q XQD VWDQ]D FRQ XQD VHTXHQ]D GL PRELOL La cucina è uno spazio di lavoro da vivere: è prima di tutto una ‘discussione’ circa la giustezza di uno spazio, poi è una ‘soluzione’. La soluzione dello spaziocucina è come le persone possono sentirsi dentro, nel modo migliore. Lo spazio all’interno dell’ abitazione deve essere usato continuamente e perciò pensato e progettato. Spesso abbiamo in casa spazi che non si usano: è cosĂŹ che la casa diventa piĂš piccola. Il tavolo ad esempio, da sempre è considerato come spazio GL ULVXOWD 0D LO WDYROR q XQ ÂśOXRJR¡ FHQWUDOH SURWDJRQLVWD GHOOD Ă XLGLWj GHOOD FXFLQD ( VH OD FXFLQD q XQ PRPHQWR GL ÂśDIIHWWR¡ OD FXL VROX]LRQH RWWLPDOH SRQH emozione e funzione sullo stesso piano, il tavolo è centrale rispetto al progetto di ogni cucina.Il mondo della progettazione ha sempre avuto un padre e una madre: rispettivamente progettista e azienda. Dall’alchimia che si instaura, nasce il prodotto. Ma oggi non è piĂš cosĂŹ semplice. Oggi il ruolo di coloro che propongono concretamente i prodotti al mercato diventa sostanziale. Il risultato arriva, positivamente, quando i tre elementi parlano la stessa lingua. E arriva nelle case di un pubblico, sempre piĂš preparato, pronto ad accogliere il progetto, nel senso in cui lo stiamo dibattendo durante queste giornate e proponendo tutti assieme: Arclinea, Punti Vendita, Antonio Citterio.â€? 1RYHPEHU 7$/. %< $1721,2 &,77(5,2 $7 7+( 75$,1,1* &$0386 )URP QHZ SODQQLQJ WR QHZ GHVLJQ ´)RU VRPH WLPH QRZ GHVLJQ LQ NLWFKHQV KDV UHWXUQHG WR LWV FHQWUDO SRVLWLRQ DIWHU GHFDGHV RI GLQLQJ URRPV DUFKLWHFWRQLF SURMHFWV QRZ WHQG WR RSHQ XS WKH OLYLQJ DUHDV LQ KRPHV %XW WKHVH FKDQJHV FDQ DOVR be seen in the economic and sales value of houses. It is therefore preferable to have an open living area rather than separate spaces: this single area changes the conceptual layout of a house, making the kitchen its central point - emotional, functional. Abroad, in the United States and in the Far East, this is already reality. New buildings already include an idea of the layout of the kitchen, the bathroom and storage space. Many Arclinea projects, from Italia to Convivium are in effect planning “solutionsâ€? playing their own role in interior design. This is why the Arclinea company and I believe that the link with the sales point is today more than ever the base for kitchen projects. We must present a complete kitchen to the end user: the kitchen is not a room with a series of furniture. A kitchen is a work space, a living area. Over and above its role as a “solutionâ€?, a kitchen is primarily a “debateâ€? on the rightness or not of a space. The solution of the kitchen-area is the best way people feel inside it. A home’s interior must be used continually and therefore well-thought and planned. Houses often have areas that we don’t use: this leads to homes shrinking. Tables, for example, have DOZD\V EHHQ FRQVLGHUHG DQ H[FHVV VSDFH %XW D WDEOH LV D FHQWUDO ´SODFHÂľ SURWDJRQLVW RI WKH NLWFKHQ¡V Ă XLGLW\ $QG ZKLOH WKH NLWFKHQ LV D PRPHQW RI ÂśDIIHFWLRQ¡ ZKRVH RSWLPXP VROXWLRQ SXWV HPRWLRQ DQG function on the same level, the table is central to the plan of every kitchen. The world of planning has always had a father and a mother: respectively the designer and the manufacturer. The product LV WKH FKLOG RI WKH DOFKHP\ FUHDWHG %XW WRGD\ LW LV QR ORQJHU VR VLPSOH 7RGD\ WKRVH ZKR FRQFUHWHO\ RIIHU WKH SURGXFWV WR WKH PDUNHW KDYH D IXQGDPHQWDO UROH 6XFFHVV DUULYHV ZKHQ WKH WKUHH HOHPHQWV speak the same language. And it arrives in the homes of an increasingly more aware public, ready to welcome the project as the result of dialogue and proposals of the three of us. Arclinea, Sales Points and Antonio Citterio.â€?

1RYHPEHU $1635$&+( 921 $1721,2 &,77(5,2 %(,0 &2$&+,1* &$0386 9RQ GHU QHXHQ 3ODQXQJ ]XP QHXHQ 3URMHNW Ă…6HLW HLQLJHU =HLW KDW GDV 3URMHNW GHU . FKH DOV $PELHQWH ZLHGHU ]HQWUDOH %HGHXWXQJ HUODQJW 1DFK -DKU]HKQWHQ LQ GHQHQ HV VHSDUDWH (VV]LPPHU JDE QHLJHQ GLH $UFKLWHNWHQ EHL LKUHQ 3URMHNWHQ QXQ GD]X GDV $PELHQWH GHV :RKQEHUHLFKV LP +DXVH ]X |IIQHQ 'LHVH :DQGOXQJ ZLUG MHGRFK DXFK LQ GHU %HZHUWXQJ XQG LP +DQGHOVZHUW GHU +lXVHU RIIHQEDU 'DKHU LVW HV YRUWHLOKDIWHU HLQ RIIHQHV $PELHQWH ]X schaffen, als den Raum zu unterteilen: Ein einziger Raum fĂźhrt dazu, dass sich das begriffsmäĂ&#x;ige Schema im Haus wandelt und macht aus der KĂźche seinen emotionellen und funktionellen Mittelpunkt. $OO GLHV LVW LP $XVODQG LQ GHQ 9HUHLQLJWHQ 6WDDWHQ XQG LP )HUQHQ 2VWHQ EHUHLWV 5HDOLWlW *HElXGH GLH HUVWHOOW ZHUGHQ XPIDVVHQ EHUHLWV GLH (LQULFKWXQJ YRQ . FKH XQG %DG VRZLH DXFK GLH 6FKUlQNH $XFK YLHOH 3URMHNWH I U $UFOLQHD YRP 0RGHOO ,WDOLD ELV ]X &RQYLYLXP VLQG HLJHQWOLFKH 3URMHNWH I U /|VXQJHQ¡ GLH HLQHQ (LQĂ XVV DXI GDV ,QQHQDXVVWDWWXQJVSURMHNW KDEHQ *HUDGH GDUXP VLQG ZLU G K $UFOLQHD XQG LFK PHKU GHQQ MH GDYRQ  EHU]HXJW GDVV GLH HQJH %LQGXQJ ]XP )ODJVKRS I U GDV . FKHQSURMHNW JUXQGOHJHQG ZLFKWLJ LVW 0XVV GRFK GLH $UW ZLH GLH . FKH GHP (QGNXQGHQ SUlVHQWLHUW ZLUG LPPHU NRPSOHWW XQG XPIDVVHQG VHLQ 'LH . FKH LVW QLFKW HWZD HLQ 5DXP PLW HLQHU 6HULH YRQ DQHLQDQGHU JHUHLKWHQ 0|EHOQ 'LH . FKH LVW YLHOPHKU HLQ 5DXP ]XP 6FKDIIHQ XQG :RKQHQ 6LH EHGHXWHW ]XDOOHUHUVW HLQH 'LVNXVVLRQ¡  EHU GLH ULFKWLJH PHQVFKHQJHPl‰H (LQRUGQXQJ HLQHV 5DXPHV HUVW GDQQ NRPPW PDQ ]X HLQHU /|VXQJ¡ 'LH /|VXQJ GHU . FKH DOV $PELHQWH ZLUG GDQQ JHIXQGHQ ZHQQ VLFK GLH 0HQVFKHQ GDULQ ULFKWLJ ZRKOI KOHQ N|QQHQ 'HU 5DXP LP +DXV PXVV VWlQGLJ EHQXW]W XQG GDKHU JHQDX GXUFKGDFKW XQG JHSODQW ZHUGHQ 2IW KDEHQ ZLU XQJHQXW]WHQ 3ODW] LP +DXV 8QG GDV PDFKW XQVHU +DXV NOHLQHU %HLVSLHOVZHLVH ZLUG GHU 7LVFK LPPHU DOV DP (QGH  EULJ JHEOLHEHQHU 3ODW] DQJHVHKHQ 'RFK GHU 7LVFK LVW HLQ ]HQWUDOHU 2UW¡ 3URWDJRQLVW GHU XQJHVW|UWHQ %HZHJXQJVDEOlXIH LQ GHU . FKH 8QG ZHQQ GLH . FKH ]XGHP HLQ 0RPHQW YRQ *HI KO XQG =XQHLJXQJ¡ LVW EHL GHUHQ RSWLPDOHU /|VXQJ (PRWLRQ XQG )XQNWLRQ DOV JOHLFK ZLFKWLJ EHZHUWHW ZHUGHQ GDQQ LVW GHU 7LVFK EHL MHGHP . FKHQSURMHNW GDV HLJHQWOLFKH =HQWUXP 'LH 3URMHNWZHOW KDWWH VFKRQ LPPHU HLQHQ 9DWHU XQG HLQH 0XWWHU QlPOLFK GHQ 3ODQHU XQG GDV 8QWHUQHKPHQ Aus dieser besonderen Verbindung entsteht das Projekt... doch das ist heute nicht mehr so einfach. Wesentlich wird nun die Rolle derjenigen, welche die Produkte dem Markt konkret anbieten. Das positive Resultat trifft dann ein, wenn diese drei Elemente die gleiche Sprache sprechen. Und erreicht die Häuser eines stets besser informierten Publikums, das bereit ist das Projekt so aufzunehmen, ZLH ZLU HV DQ GLHVHQ &RDFKLQJ 7DJHQ HU|UWHUQ XQG HV DOOH GDV KHL‰W $UFOLQHD )ODJVKRSV XQG $QWRQLR &LWWHULR JHPHLQVDP DQELHWHQ Âľ

7 de noviembre de 2005. INTERVENCIĂ“N DE ANTONIO CITTERIO EN EL CAMPUS FORMATIVO. Novedosa elaboraciĂłn de proyectos para un nuevo proyecto... ÂŤDepuis quelque temps, le projet de l’espace cuisine est de nouveau perçu comme primordial: après des dĂŠcennies de salles Ă manger, les projets architectoniques tendent Ă ouvrir l’espace de la zone jour de la maison. Mais les changements sont ĂŠgalement ĂŠvidents dans la valeur ĂŠconomique et commerciale des maisons. On prĂŠfère donc une zone ouverte plutĂ´t que des espaces sĂŠparĂŠs : un unique HVSDFH PRGLĂ€H OH VFKpPD FRQFHSWXHO GH OD PDLVRQ HQ IDLVDQW GH OD FXLVLQH OH FHQWUH pPRWLRQQHO HW IRQFWLRQQHO ­ O¡pWUDQJHU DX[ eWDWV 8QLV HW HQ ([WUrPH 2ULHQW WRXW FHOD HVW GpMj XQH UpDOLWp /HV immeubles que l’on construit prĂŠconisent dĂŠjĂ l’ameublement, que ce soit de la cuisine, de la salle de bains ou des armoires. De mĂŞme, plusieurs projets pour Arclinea, d’Italia Ă Convivium, sont de IDLW GHV SURMHWV GH ÂśVROXWLRQ¡ TXL LQĂ XHQFHQW WRXW OH SURMHW LQWpULHXU &¡HVW SRXUTXRL DXMRXUG¡KXL SOXV TXH MDPDLV $UFOLQHD HW PRL PrPH FRQVLGpURQV OH OLHQ DYHF OH SRLQW GH YHQWH FRPPH XQ pOpPHQW IRQGDPHQWDO GX SURMHW FXLVLQH /D SUpVHQWDWLRQ DX FOLHQW Ă€QDO GRLW rWUH FRPSOqWH OD FXLVLQH HVW SOXV TX¡XQH VLPSOH SLqFH DYHF XQH VpULH GH PHXEOHV Une cuisine est un espace de travail, un espace Ă vivre: elle est tout d’abord une ÂŤ discussion Âť sur le bien-fondĂŠ d’un espace puis une ÂŤ solution Âť. La solution de l’espace-cuisine est Ă trouver en se demandant comment les personnes peuvent se sentir dans leur peau, au mieux. L’espace intĂŠrieur de la maison est utilisĂŠ en permanence, il nĂŠcessite donc d’être mĂŠditĂŠ et conçu. Nous trouvons souvent dans les maisons des espaces que l’on n’utilise pas: c’est ainsi que nous la rendons plus petite. La table, par exemple, est depuis toujours considĂŠrĂŠe comme un espace rĂŠsiduel, alors qu’elle est au FRQWUDLUH XQ Š OLHX ÂŞ FHQWUDO SURWDJRQLVWH GH OD Ă XLGLWp GH OD FXLVLQH (W VL OD FXLVLQH HVW OH OLHX Š DIIHFWLI ÂŞ TXL SRXU WURXYHU XQH VROXWLRQ RSWLPDOH SODFH pPRWLRQ HW IRQFWLRQ DX PrPH QLYHDX OD WDEOH est centrale par rapport au projet de toute cuisine. Le monde de la conception a toujours eu un père et une mère, respectivement le designer et la sociĂŠtĂŠ productrice. Le produit naĂŽt de l’alchimie qui se crĂŠe entre eux; mais aujourd’hui la situation est devenue plus complexe et le rĂ´le de qui propose concrètement les produits sur le marchĂŠ est devenu primordial. Le rĂŠsultat arrive, positivement, quand ces trois acteurs parlent la mĂŞme langue. Et il arrive dans les maisons d’un public de plus en plus prĂŠparĂŠ, prĂŞt Ă assimiler le projet ainsi que nous le dĂŠbattons au cours de ces journĂŠes, ainsi que nous le proposons, tous ensemble: Arclinea, ses Points de vente et Antonio Citterio.Âť

7 de noviembre de 2005. INTERVENCIĂ“N DE ANTONIO CITTERIO EN EL CAMPUS FORMATIVO. Novedosa elaboraciĂłn de proyectos para un nuevo proyecto... “CĂłmo proyectar el espacio cocina ha vuelto a cobrar importancia fundamental: tras dĂŠcadas de comedores los proyectos arquitectĂłnicos tienden a abrir el espacio de esta zona de la casa, pero los cambios son tambiĂŠn evidentes en el valor econĂłmico y comercial de las viviendas. Por tanto es preferible una zona abierta a dividir los espacios: un espacio Ăşnico cambia el esquema conceptual de la casa, FRQ OD FRFLQD FRPR HMH HPRFLRQDO \ IXQFLRQDO (VWR HV \D UHDOLGDG HQ HO H[WUDQMHUR HQ (VWDGRV 8QLGRV \ HQ ([WUHPR 2ULHQWH /RV HGLĂ€FLRV TXH VH FRQVWUX\HQ FRQFLEHQ \D HO PRELOLDULR WDQWR GH OD FRFLQD FRPR GHO FXDUWR GH EDxR \ GH ORV DUPDULRV 'H KHFKR PXFKRV SUR\HFWRV GH $UFOLQHD GHVGH ,WDOLD KDVWD &RQYLYLXP VRQ GH ÂśVROXFLyQ¡ H LQĂ X\HQ HQ HO SUR\HFWR GH LQWHULRUHV < HV SRU HOOR TXH $UFOLQHD \ \R FRQVLGHUDPRV TXH KR\ PiV TXH QXQFD OD FRQH[LyQ FRQ HO SXQWR GH YHQWD HV OD EDVH GHO SUR\HFWR FRFLQD /D SUHVHQWDFLyQ DO FOLHQWH Ă€QDO GHEH VHU FRPSOHWD OD FRFLQD QR HV XQ HVSDFLR FRQ XQD VHFXHQFLD GH PXHEOHV VLQR XQ HVSDFLR GH WUDEDMR SDUD YLYLU HV VREUH WRGR XQD ÂśGLVFXVLyQ¡ VREUH VL HV DFHUWDGR R QR TXH VH FRQYLHUWH OXHJR HQ ÂśVROXFLyQ¡ < OR HV HQ OD PHGLGD HQ TXH SHUPLWH YLYLU D ODV SHUVRQDV de la mejor manera posible, segĂşn sus necesidades. La cocina se vive constantemente, asĂ­ que hay que pensarla y proyectarla; a menudo disponemos de espacios en ella que no utilizamos y por eso “se QRV TXHGD SHTXHxDÂľ /D PHVD SRU HMHPSOR TXH GHVGH VLHPSUH VH KD FRQVLGHUDGR XQ HVSDFLR UHVLGXDO 3HUR OD PHVD HV XQ ÂśOXJDU¡ FHQWUDO SURWDJRQLVWD GH OD Ă XLGH] GH HVWD KDELWDFLyQ < VL OD FRFLQD HV XQ PRPHQWR GH ÂśDIHFWR ¡ FX\D VROXFLyQ ySWLPD SRQH HPRFLyQ \ IXQFLyQ HQ HO PLVPR SODQR OD PHVD HV IXQGDPHQWDO HQ HO SUR\HFWR GH HVWH HVSDFLR (O PXQGR GH ORV SUR\HFWRV VLHPSUH KD tenido un padre y una madre, el proyectista y la empresa, respectivamente. De la alquimia que se instaura entre ellos nace el proyecto... pero actualmente esto no es tan sencillo como parece, pues algo KD FDPELDGR \ HO SDSHO GH ORV TXH SURSRQHQ HQ FRQFUHWR ORV SURGXFWRV DO PHUFDGR HV HVHQFLDO (O UHVXOWDGR SRVLWLYR VH ORJUD FXDQGR ORV WUHV HOHPHQWRV KDEODQ OD PLVPD OHQJXD < OOHJD D ODV FDVDV GH XQ pĂşblico cada vez mejor preparado. Preparado para acoger el proyecto tal como lo estamos discutiendo y proponiendo todos juntos en estas jornadas: Arclinea, sus puntos de venta y Antonio Citterio.â€?

Ad Arclinea il prestigioso premio “Metropolitan Home Modernism Awardâ€?. Unica azienda italiana selezionata da una giuria di giornalisti del prestigioso magazine americano, Arclinea è stata premiata il 21 Novembre 2004, per lo spirito e l’originalitĂ della sua Collezione e per l’entusiasmo e passione con la quale contribuisce allo sviluppo del Modernismo del 20 secolo. Le altre aziende internazionali premiate SHU L VHWWRUL PHUFHRORJLFL DXWR HOHWWURGRPHVWLFL DFFHVVRUL FXFLQD WHVVXWL VRQR ,QĂ€QLWL GLYLVLRQH OXVVR GHO JUXSSR 1LVVDQ '\VRQ %RGXP H 7KH 5XJ &RPSDQ\ Alltri Premi: “Elle Decor Edida Awardâ€?, aprile 2004, vincitore il progetto Convivium di Antonio Citterio. “Premio Luxury Living Awardâ€? 8 aprile 2005. Arclinea recipient of the prestigious “Metropolitan Home Modernism Awardâ€?. On November 21st 2004, Arclinea received the annual Metropolitan Home Modernism award. Arclinea was the only Italian company selected by a jury comprised of journalists from the prestigious American magazine. Arclinea was commended for the spirit and originality of its Collection and for the enthusiasm and passion that it FRQWULEXWHV DV D Ă€UP WR WKH GHYHORSPHQW RI 0RGHUQLVP LQ WKH WK &HQWXU\ 7KH RWKHU LQWHUQDWLRQDO Ă€UPV that received the Modernism award in the automotive, appliance, kitchen accessory and textile induVWULHV DUH ,QĂ€QLWL WKH OX[XU\ GLYLVLRQ RI WKH 1LVVDQ JURXS '\VRQ %RGXP DQG 7KH 5XJ &RPSDQ\ Other Prizes: “Elle Decor Edidaâ€?, april 2004, winner Convivium desinged by Antonio Citterio. “Premio Luxury Living Awardâ€? 8 aprile 2005. Arclinea erhält die begehrte Auszeichnung „Metropolitan Home Modernism Awardâ€?. Am 21. November 2004 wurde Arclinea als einziges italienisches Unternehmen von einer Journalistenjury der bekannten DPHULNDQLVFKHQ =HLWVFKULIW I U VHLQH ,GHHQ I U GLH 2ULJLQDOLWlW VHLQHU .ROOHNWLRQ VRZLH I U GHQ (QWKXVLDVPXV und das Engagement, mit dem es zur Entwicklung des Modernismus im 20. Jahrhundert beiträgt, ausgezeichnet. Weiter wurden noch die folgenden internationalen Unternehmen fĂźr die Warensektoren $XWRPRELOH (OHNWURKDXVKDOWVJHUlWH . FKHQDFFHVVRLUHV XQG 6WRIIH DXVJH]HLFKQHW ,QĂ€QLWL /X[XVPDUNH GHV $XWRPRELOKHUVWHOOHUV 1LVVDQ '\VRQ %RGXP XQG 7KH 5XJ &RPSDQ\ Weitere Auszeichnungen: „Elle Decor Edida Awardâ€?, April 2004, Sieger ist das Projekt Convivium von Antonio Citterio. „Premio Luxury Living Awardâ€?, 8 April 2005. Arclinea reçoit le prestigieux prix ÂŤ Metropolitan Home Modernism Award Âť. Seule sociĂŠtĂŠ italienne sĂŠlectionnĂŠe par un jury de journalistes de la prestigieuse revue amĂŠricaine, Arclinea a reçu, le 21 novembre 2004, un prix pour l’esprit et l’originalitĂŠ de sa Collection et pour l’enthousiasme et la passion avec lesquels elle contribue au dĂŠveloppement du Modernisme du 20e siècle. Les autres entreprises internationales primĂŠes pour les secteurs voitures, ĂŠlectromĂŠnagers, accessoires GH FXLVLQH WLVVXV VRQW ,QĂ€QLWL GLYLVLRQ OX[H GX JURXSH 1LVVDQ '\VRQ %RGXP HW 7KH 5XJ &RPSDQ\ Autres Prix : ÂŤ Elle Decor Edida Award Âť, avril 2004, vainqueur le projet Convivium d’Antonio Citterio. ÂŤ Prix Luxury Living Award Âť, 8 avril 2005. Arclinea cuenta con el prestigioso premio “Metropolitan Home Modernism Awardâ€?. Arclinea, la Ăşnica empresa italiana seleccionada por un jurado de periodistas de la prestigiosa revista americana, recibiĂł el galardĂłn el 21 de noviembre de 2004 por el espĂ­ritu y originalidad de su colecciĂłn y por el entusiasmo y pasiĂłn con que contribuye al desarrollo del Modernismo en el siglo 20. Las otras empresas internacionales galardonadas en los sectores coches, electrodomĂŠsticos, accesorios GH FRFLQD \ WHMLGRV VRQ ,QĂ€QLWL GLYLVLyQ OXMR GHO JUXSR 1LVVDQ '\VRQ %RGXP \ 7KH 5XJ &RPSDQ\ Otros premios conseguidos: “Elle Decor Edida Award â€?, abril 2004, ganador el proyecto Convivium de Antonio Citterio. “Premio Luxury Living Award â€? 8 abril 2005.

Copyright 2005 Arclinea all rights reserverd $UFOLQHD SXz DSSRUWDUH DL SURGRWWL PRGLÀFKH PLJOLRULH WHFQLFKH DQQXOODPHQWL GL DUWLFROL ÀQH VHULH FKH VLDQR ULWHQXWL RSSRUWXQL in qualsiasi momento, senza alcun preavviso. Arclinea reserves the right to modify its products, apply technical improvements or cancel end-of-series articles when deemed opportune and at any time, without prior notice. Arclinea kann an seinen Produkten jederzeit ohne Vorankßndigung fßr gßnstig erachtete Änderungen und technische Verbesserungen anbringen und auslaufende Artikelserien aus dem Sortiment nehmen. $UFOLQHD SHXW DSSRUWHU j VHV SURGXLWV GHV PRGLÀFDWLRQV HW DPpOLRUDWLRQV WHFKQLTXHV HW VXSSULPHU GHV DUWLFOHV GH ÀQ GH VpULH j tout moment et sans aucun prÊavis. $UFOLQHD SXHGH DSRUWDU HQ WRGR PRPHQWR ODV PRGLÀFDFLRQHV \ PHMRUDV TXH FRQVLGHUH RSRUWXQDV D VXV SURGXFWRV DVt FRPR DQXODU DUWtFXORV GH ÀQ GH VHULH WRGR HOOR VLQ DYLVR SUHYLR

Arclinea Arredamenti Viale Pasubio 50 - 36030 Caldogno (Vi) Italia - tel +39 0444 394111 fax +39 0444 394260 arclinea@arclinea.it www.arclinea.com

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