201 3
Aladdin, since 1908 CRAVE COLLECTION 4-13
LUNCH ON THE GO 14-17
HOT DRINKS ON THE GO
®
Aladdin® has been creating lifestyle products since 1908. From the character lunchbox that many carried as kids, to the sleek mug we use for the morning coffee today, Aladdin is committed to creating unique, stylish, and sustainable food and drink to-go solutions.
18-23
COLD DRINKS ON THE GO 24-27
KIDS LUNCH
Our products enable consumers across the globe to express their personal style while providing functional and unique solutions to their everyday needs.
28-29
RETAIL DISPLAY 30-31
PRODUCT OVERVIEW 32-34
Using the latest technological advances Aladdin incorporates green practices wherever possible. With our unique products made with eCycle®, we go beyond just reusability, making it easy for you to make the right choice for the environment.
Today Today Aladdin is the undisputed leader in hot and cold beverage, lunch and sustainable to-go container solutions. That means you can trust Aladdin to have the products consumers want, sometimes before they even know it. Aladdin products can be defined as:
Stylish design Award winning products that are eye catching and trendy, both on shelf and in use.
Enhancing the everyday Clever, functional objects that enrich daily experiences and enable consumers to make choices that fit their lives.
1917 1908
Aladdin begins
2 | Aladdin
Aladdin Thermalware
1919-1943
1949
1st charcter lunch kits
Aladdin Vacuum Ware
80’s-90’s
2006 Plastic lunch boxes
Recycled & recyclable mugs
Sustainable solutions
2010
Award winning design
Aladdin makes products that empower individuals to make a positive environmental impact.
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The new CRAVE collection Our new product range allows you to recreate the at-home eating and drinking experience while taking your favourite food and drinks wherever you go. Clever and convenient, they combine all the features you need to keep your food fresh and secure, together with a smart and stylish design.
The CRAVE collection supports modern lifestyle trends The traditional physical boundaries of ‘home’ are disappearing The globalization of business, technology, and connectivity is blurring the lines between work and home Office environments are increasingly incorporating the comforts of home Eating your own food on-the-go is a new healthy and money saving trend
The Aladdin Crave Collection Introducing a new way of enjoying lunch on the go; the CRAVE collection recreates the at-home eating and drinking experience, with a convenient and easy to use range of products that come with a built-in bowl, plate or cup for a great meal away from home.
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CRAVE Insulated Lunch Plate The CRAVE Insulated Lunch Plate brings an at-home feeling to your lunch. Its built-in plate, acting as a leak proof double wall container, is perfect for storing and carrying a full meal, whilst being cool to the touch straight from the microwave. A great and smart way of having lunch away from home.
New
6 | Aladdin
built in plate to recreate the at-home eating experience perfect for full meals, pasta, and rice dishes plate and base act as a double wall container that is cool to the touch right out of the microwave built in vent for microwaving 100% leakproof microwave & dishwasher safe safe for you: BPA free size: 0.85L Aladdin | 7
CRAVE Insulated Lunch Bowl Recreating the eating at-home experience, the CRAVE Insulated Lunch Bowl, with built-in bowl that acts as a double wall, is perfect for storing and carrying your favourite noodles, soups and salads in a leak proof solution that is easy to use and clean. A perfect way for having healthy meals away from home.
New built in bowl to recreate the at-home eating experience perfect for rice dishes, soups and salads bowl and base act as a double wall container that is cool to the touch right out of the microwave built in vent for microwaving 100% leakproof microwave & dishwasher safe safe for you: BPA free size: 0.85L 8 | Aladdin
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CRAVE Sandwich Box A great way to carry your favourite sandwich from home. The CRAVE Sandwich Box, with its two leak proof condiment containers and built in plate, allows you to carry and assemble fresh sandwiches as if you were at home.
New built in plate to recreate the at-home eating experience two leak proof condiment containers and bread storage to assemble fresh sandwiches on the go microwave & dishwasher safe safe for you: BPA free size: 1 x 1L + 2 x 0.4L
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CRAVE Double Wall Carafe and Water Bottle The elegant CRAVE Double Wall Carafe and CRAVE Water Bottle have stylish built-in cups to enjoy water or cold beverages recreating the at-home experience. They are leak proof even with carbonated drinks so you can enjoy your favourite cold beverage in a smart way at your desk or on the go.
New CRAVE Water Bottle
New CRAVE Double Wall Carafe
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built-in cups to recreate the at-home drinking experience at your desk or on the go two cups act as one double-wall cup or two separate cups for sharing double wall body keeps drinks cold and keeps hands and table dry removable spout to allow easy filling and cleaning leak proof even with carbonated drinks 100% leakproof dishwasher safe safe for you: BPA free size: 0.75L
built in cup to recreate the at-home drinking experience at your desk or on the go leak proof even with carbonated drinks 100% leakproof compact and packable dishwasher safe safe for you: BPA free size: 0.5L
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- THE -
Lunch On The Go SELECTION
Papillon Cutlery Set A durable knife, fork and spoon set which is comfortable to use. It comes in a beautiful and convenient carry case designed to match many other Aladdin products. Made with eCycle, so it’s safe for the environment too.
supplied in an attractive counter display unit (4 x blue, 4 x purple, 4 x green) dishwasher safe: top rack safe for you: BPA free safe for the environment: made with eCycle®
Papillon Salad Set Keeps salad crisp and fresh, by storing the dressing or topping in an attached yet separate compartment until needed. All in the stylish design Aladdin is known for. Made with eCycle, so it’s safe for the environment too.
detachable container for dressing or extras 100% leakproof dishwasher safe: top rack safe for you: BPA free safe for the environment: made with eCycle® sizes: 1.0L + 0.125L
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Take away Lunch Box Make your own take away. A reusable to-go container that gives homemade lunches deli-fresh style. This smart look-alike can go straight from the fridge to the microwave, and features snap-shut, leak-proof latches.
double wall insulated base cool-touch microwave safe base – not too hot to hold, even right out of the microwave 100% leakproof dishwasher safe safe for you: BPA free 0.7L size comes with internal divider sizes: available in 0.35 and 0.7L Aladdin | 15
Lunch On The Go
Artist Series Bowl
Amy Ruppel
Jon Burgerman
Catalina Estrada
Emily Martin
Matte Stephens
An art gallery that you can carry with you, these insulated bowls are only available as limited editions. The lids feature exclusive artwork by up and coming artists from around the world, for a sophisticated take on the lunchbox. On the go art enriching the everyday.
double wall insulation 100% leakproof dishwasher safe: top rack bowl microwave safe safe for you: BPA free size: 0.6L
Bento Lunch Box Inspired by Japanese bento boxes, our BENTO Lunch Box takes packed lunch to a new level. Stack as many of these containers as you need using the connector lid. This suits any recipe, storing food at just the right temperature, hot or cold. Heading out with home-prepared food has never been easier, or more stylish.
0.95L
0.6L
Connector Lid
contents stay hot or cold for up to 5 hours* double wall foam insulation stack as many as you want 100% leakproof, sealing lid microwave safe safe for you: BPA free sizes: 0.95L, 0.6L
Papillon Lunch Set
Salad Shaker
This versatile set of different sized boxes gives flexibility to carrying food. Clever proportions and design make stacking and combining simple. Made with eCycle, so it’s safe for the environment too.
Take your favourite salad with the dressing in a separate built-in compartment, and once you are ready, just mix and shake it for a crisp, fresh, perfectly dressed salad.
100% leakproof dishwasher safe: top rack microwave safe safe for you: BPA free safe for the environment: made with eCycleÂŽ box sizes: 1 x 0.68L, 1 x 0.28L, 2 x 0.11L
double wall insulation easy grab and go grip safe for you: BPA free perfect for salads, fruits and more 0.1L StorTop holds dressing, dips and more size: 0.75L
Separately available connector lid to combine containers
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New Flip, Press, Sip Flip lever over. Press to drink. Release to close.
- THE -
Hot Drinks On The Go
Flip & Sip Vacuum Stainless Steel Mug One hand open and close, a practical and clever Stainless Steel vacuum insulated tumbler.
open, drink and close with one hand vacuum insulated stainless steel leak-proof, flip-lever lid keeps drinks hot for upto 4 hours and cold for upto 20 hours* lid disassembles for easy cleaning in the dishwasher 100% leakproof safe for you: BPA free size: 0.35L
SELECTION
How to disassemble the lid for easy cleaning: twist out screw remove inner piece clean all 3 pieces in the dishwasher
New
Flip, Press, Sip Flip lever over. Press to drink. Release to close.
Flip & Sip Insulated Plastic Mug Smart insulated tumbler that just needs one hand to enjoy your favourite beverage on the go.
open, drink and close with one hand leak-proof, flip-lever lid double wall insulated lid disassembles for easy cleaning in the dishwasher dishwasher safe 100% leakproof safe for you: BPA free size: 0.35L How to disassemble the lid for easy cleaning: twist out screw remove inner piece clean all 3 pieces in the dishwasher
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Hot Drinks On The Go Papillon Tumbler
Aveo Vacuum Flasks
The double wall insulated design makes this classic tumbler highly efficient at keeping drinks hot. Made with eCycle, so it’s safe for the environment too.
A double wall vacuum insulated flask, made from high quality stainless steel. A high performance solution, that keeps drinks hot for up to 23 hours or cold for up to 29 hours.
trendy, eco-conscious messaging closing flip lid double wall insulation fits in standard car cup-holder dishwasher safe: top rack safe for you: BPA free safe for the environment: made with eCycle® size: 0.35L
0.3L: keeps hot for up to 11 hours, cold for up to 14 hours* 0.47L: keeps hot or cold for up to 15 hours* 0.7L and 1.0L: keeps hot for up to 23 hours, cold for up to 29 hours* stainless steel vacuum insulation built-in cup 100% leakproof safe for you: BPA free sizes: 0.3L, 0.47L, 0.7L, 1.0L
Papillon Traveler The same heat retention and green credentials as the tumbler, but with an ergonomically designed handle. Made with eCycle, so it’s safe for the environment too.
double wall insulation closing flip lid, adjustable for left- or right-handed use fits in standard car cup-holder dishwasher safe: top rack microwave safe safe for you: BPA free safe for the environment: made with eCycle® size: 0.35L
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Aveo Desktop Mug
aveo Traveler
A high quality stainless steel mug with double wall insulation. The clever splash resistant lid can also be used as a non-slip coaster.
A double wall foam insulated travel mug made from high quality stainless steel and designed with an ergonomic handle.
stainless steel double wall insulation safe for you: BPA free lid becomes coaster size: 0.35L
stainless steel exterior double wall foam insulation closing flip lid, adjustable for left- or right-handed use fits in standard car cup-holder safe for you: BPA free size: 0.47L Aladdin | 21
Hot Drinks On The Go AVEO Travel Press For anyone who loves the taste of freshly-brewed coffee, this travel press flask is the perfect on the go design. It keeps the coffee hot for longer and can brew tea as well.
brews coarse ground coffee and loose leaf tea stainless steel vacuum insulation keeps contents hot for up to 6 hours* 100% leakproof safe for you: BPA free size: 0.3L
Artist Series Tumbler An art gallery that you can carry with you, these limited edition mugs feature exclusive artwork by up and coming global artists. The eye-catching design is also highly practical: it fits standard car cup holders, and has a closing flip lid and double-wall insulation for super efficiency.
Jon Burgerman
Amy Ruppel
Catalina Estrada
Emily Martin
Create Your Own Tumbler
Green & Clever Tumbler
Tea Infuser
Specially designed to display templates or self-created artwork, even with your own images, this tumbler can be personalised in any way and changed as often as you like. Visiting aladdin-pmi.com/diy-inserts gets the process going.
This heat-efficient tumbler has double wall insulation and is highly eco-conscious.
This innovative design enables fresh tea to be brewed on the go: perfect for anyone who truly appreciates their tea.
customisable insert closing flip lid two patterned inserts supplied safe for you: BPA free supplied with gift box sizes: 0.35L
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Matte Stephens
closing flip lid double wall insulation fits in standard car cup-holder dishwasher safe: top rack safe for you: BPA free size: 0.35L
trendy, eco-conscious messaging double wall insulation closing flip lid dishwasher safe: top rack safe for you: BPA free size: 0.35L
brews loose leaf tea, tea bags and coarse ground coffee fits in standard car cup-holder dishwasher safe: top rack microwave safe: cup only, up to 3 minutes safe for you: internal components BPA free size: 0.35L
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- THE -
Cold Drinks On The Go SELECTION
New Classic Insulated Mason Travel Tumbler
Glace Cold To-Go Tumbler
Introducing the newest silhouette in our cold drinks on the go selection (that’s not new at all) – a double wall drinking jar that is as nostalgia-inducing as our vintage lunch boxes.
It looks like your favourite water glass, but this trendy to-go tumbler isn’t bound to the kitchen. It can go wherever you go, keeping hands dry and your drink cold for longer – iced water, iced tea or coffee, juice, smoothies – whatever you love to drink.
condensation-proof double wall insulated tumbler smoothie-sized straw dishwasher safe: top rack size: 0.47L
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double wall keeps your hands dry reusable straw included dishwasher safe: top rack safe for you: BPA free size: 0.35L
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Cold Drinks On The Go Papillon Water Bottle Makes staying hydrated stylish as well as sustainable. It comes with a closing flip lid for easy use on the move. Made with eCycle, so it’s safe for the environment too.
closing flip lid fits in standard car cup-holder dishwasher safe: top rack safe for you: BPA free safe for the environment: made with eCycle® size: 0.47L
Aveo Water Bottle A stylish and unique water bottle, with an easy drink spout for simple and trendy hydration on the go.
easy drink spout easy to fill with removable spout (wide-mouth opening) stain, smell and shatter resistant carry strap 100% leakproof dishwasher safe: top rack safe for you: BPA free (made with Eastman TritanTM copolyester) sizes: 0.35L, 0.6L
Clean & Clever Water Bottle
CHI Stainless Steel Water Bottle
This practical but stylish bottle with its closing flip lid makes hydration on the go easy.
Made from stainless steel, these bottles are designed to last and last, no matter how often they’re used.
trendy, eco-conscious messaging stain, smell and shatter resistant closing flip lid dishwasher safe: top rack safe for you: BPA free (made with EastmanTritanTM copolyester) size: 0.7L 26 | Aladdin
stainless steel body built-in straw (flip & sip) handle for easy carrying fits in standard car cup-holder safe for you: BPA free 100% leakproof size: 0.7L Aladdin | 27
- THE -
Kids Lunch SELECTION
Bento Lunch Box Kids Inspired by Japanese bento boxes, our BENTO Lunch Box takes packed lunch to a new level. Stack as many of these containers as you need using the connector lid. This suits any recipe, storing food at just the right temperature, hot or cold. Heading out with home-prepared food has never been easier.
contents stay hot or cold for up to 5 hours* double wall foam insulation stack as many as you want with Connector Lid combines with adult BENTO boxes as well 100% leakproof, sealing lid microwave safe safe for you: BPA free size: 0.6L Separately available connector lid to combine containers
Connector Lid
Aveo Water Bottle Kids These fun bottles come with a removable easy drink spout, and are also leakproof to keep kids happy and hydrated.
EasyDrink spout makes drinking comfortable easy to fill with removable spout (wide mouth opening) 100% leakproof stain, smell and shatter resistant dishwasher safe: top rack safe for you: BPA free (made with Eastman TritanTM copolyester) size: 0.35L
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Retail Display An appealing and well executed retail display will attract the attention of consumers and maximise retail sales potential. This can be further enhanced when a captivating display supports a brand message and values. Reflecting Aladdin’s commitment to the environment and helping retailers drive sustainable business, we have made available a unique recycled and recyclable retail display to enhance the products.
Suggested visual display featuring Aladdin range on branded and non-branded retail displays.
The benefits of using this retail display in conjunction with complete Aladdin product assortment are:
Locating and choosing the right product is made easier and more natural for the consumer. It also supports impulse purchase decisions. Co-ordinating and accessorising is made possible for the shopper. Helps to feature, recommend and demonstrate products at strategic locations. Uniquely made of recycled and recyclable materials. Best placement and assortment can be achieved thanks to its availability in two different widths that can be used in combination to create a larger display. Features: Available in two widths: Wide: 800x500x1600mm Narrow: 400x500x1600mm Made from OSB board with structural translucent paint Logo is acrylic glass and cut out in 3D 4 shelves: 1 fixed and 3 adjustable 4 wheels to ensure easy handling Assembly possible without using tools Easy to maintain appearance Eco-friendly
Wide
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Narrow
Featuring PAPILLON
Featuring CRAVE
Featuring new products
Featuring CRAVE
Featuring water bottles
Featuring BENTO
Featuring other products
Featuring colour scheme Aladdin | 31
Crave Collection
Aveo Collection
name and size
colour
product code
page
name and size
colour
product code
page
name and size
CRAVE Insulated Lunch Bowl 0.85L
Tomato Lettuce
10-01545-001 10-01545-002
7
PAPILLON Cutlery Set
Green Blue Purple
10-01374-005 CDU with 4 each of 3 colours
15
Aveo Vacuum Flask 0.3L
CRAVE Insulated Lunch Plate 0.85L
Tomato Lettuce
10-01546-001 10-01546-002
9
PAPILLON Lunch Set 1x 0.68L, 1x 0.28L 2x 0.11L
Green
10-01023-010
17
Aveo Vacuum Flask 0.47L
CRAVE Sandwich Box 1 x 1L + 2 x .4L
Tomato Lettuce
10-01547-001 10-01547-002
11
PAPILLON Tumbler 0.35L
Green Blue Grey Purple
10-01117-024 10-01117-025 10-01117-026 10-01117-027
20
Aveo Vacuum Flask 0.7L
CRAVE Water Bottle 0.5L
Tomato Lettuce Berry
10-01549-001 10-01549-002 10-01549-003
13
PAPILLON Traveler 0.35L
Green Blue Grey
10-01091-011 10-01091-012 10-01091-013
20
Aveo Vacuum Flask 1.0L
CRAVE Double Wall Carafe 0.75L
Tomato Lettuce Berry
10-01550-001 10-01550-002 10-01550-004
13
PAPILLON Water Bottle 0.47L
Green Blue Grey
10-01000-023 10-01000-024 10-01000-025
27
Aveo Desktop mug 0.35L
name and size
colour
product code
page
FLIP & SIP Stainless Steel Mug 0.35L
Black Berry
10-01475-011 10-01475-012
19
FLIP & SIP Plastic Mug 0.35L
Tomato Berry Lime
10-01503-009 10-01503-010 10-01503-011
19
PApillon Collection name and size
colour
product code
page
PAPILLON Salad Set 1.0L + 0.125L
Green
10-01327-002
15
32 | Aladdin
Clarity Collection
colour
product code
page
Stainless steel
10-00679-029
21
Stainless steel
10-00692-018
21
Stainless steel
10-00683-002
21
Stainless steel
10-00696-001
21
Stainless steel
10-00689-025
21
Stainless steel Black White Green Blue Orange
10-00691-022 10-00691-021 10-00691-017 10-00691-018 10-00691-019 10-00691-020
??
Aveo Travel Press 0.3L
White Black
10-01104-008 10-01105-005
23
Aveo Traveler 0.47L
flip & Sip Collection
KIDs Lunch Selection
name and size
colour
product code
page
Green & Clever Tumbler 0.35L
Green
10-00997-012
23
Aveo Water Bottle 0.35L
White Purple Coral Grey Blue
10-01101-055 10-01101-056 10-01101-057 10-01101-058 10-01101-059
26
CHI Stainless Steel Water Bottle 0.7L
Green
10-01187-010
27
Aveo Water Bottle 0.6L
White Green Coral Grey Blue
10-01102-042 10-01102-040 10-01102-041 10-01102-039 10-01102-043
26
Clean & Clever Water Bottle 0.7L
Green
10-01114-011
27
name and size
colour
product code
page
Aveo Water bottle kids 0.35L
Pink Blue
10-01101-060 10-01101-061
29
Bento Lunch Box Kids 0.6L
Pink Blue
10-01134-026 10-01134-027
29
Bento Collection name and size
colour
product code
page
Bento Lunch Box 0.6L
Blue Green White Grey Purple
10-01134-028 10-01134-029 10-01134-030 10-01134-031 10-01134-032
16
Bento Lunch Box 0.95L
Blue Green White Grey Purple
10-01135-018 10-01135-019 10-01135-020 10-01135-021 10-01135-022
16
Bento Lunch Box Connector Lid
Grey
10-01270-003
16
Aladdin | 33
Miscellaneous name and size
colour
product code
page
name and size
colour
product code
page
Classic Insulated Clear Mason Travel Tumbler 0.47L
10-01607-008
25
Retail Display Unit Narrow 40cm width
White
10-01356-001
30
Glace Cold to-go Tumbler 0.35L
Clear
10-01323-013
25
Retail Display Unit Wide 80cm width
White
10-01458-001
30
Tea Infuser 0.35L
Green
10-00753-034
23
Take Away Lunch Box 0.35L
Green Red
10-01451-029 10-01451-030
23
Take Away Lunch Box 0.7L
Green Red
10-01452-024 10-01452-025
23
Create Your own Tumbler 0.35L
Black
10-01144-003
22
Artists Series Tumbler 0.35L
Jon Burgermann Catalina Estrada Amy Ruppel Matte Stephens Emily Martin
10-01029-047 10-01029-043 10-01029-045 10-01029-044 10-01029-046
22
Artist Series Bowl 0.6L
Jon Burgermann Catalina Estrada Amy Ruppel Matte Stephens Emily Martin
10-01030-040 10-01030-036 10-01030-038 10-01030-037 10-01030-039
17
Papillon Salad Shaker 0.75L
Green
10-00723-002
17
Doing things differently We believe business has the potential to change the world. That’s why we operate with integrity, transparency, and respect - for our customers, consumers, and the people in the communities where we live and work.
As a company, we donate 1% of our pre-tax profits, and every employee is given 1 paid volunteer day a year to use with a non-profit of their choice.
eCycle® was born from passionate Aladdin employees looking for a way to make a difference. Their dedication to living sustainably was infectious, and today we not only produce products made from recycled materials, we incorporate green practices wherever and whenever possible. eCycle® is good stuff. It is Aladdin’s proprietary mix of recycled plastics. On average it contains 95% recycled plastics including up to 25% post consumer content. All products made with eCycle® are BPA-FREE on food contact surfaces.
Our suppliers must comply with our Code of Conduct, which includes guidelines on labour, wages, working hours and conditions, health, and safety.
We emphasize ISO 14001 certification, water recycling, and reduction or recycling of all waste at the factories we do business with.
* Thermal performance: temperature of contents was measured from 95°C to 60°C for hot and 1.67°C to 10°C for cold, outside temperature was held at 23°C. 34 | Aladdin
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www.aladdin-pmi.com/eu Aladdin Europe: Herengracht 124-128, 1015 BT Amsterdam The Netherlands Phone: +31 20 794 8440 Aladdin® – a brand of PMI www.pmi-worldwide.com
10-01528-003