Wholesale Catalogue Spring-Summer 2014 Whittard. Tea and Coffee Passion, since 1886.
WHITTARD PAST AND PRESENT Our story began in 1886 when Walter Whittard opened his tea and coffee store on London’s Fleet Street. A born pioneer, his philosophy was always to Buy The Best, sourcing the highest quality teas and coffees from around the world then blending them to his customers’ specifications. Walter’s sons inherited his passion and continued the expansion of the business. His legacy continues to this day. Over 125 years later we remain true to Walter’s founding philosophy. We’re still the blending and tasting experts, offering something truly unique to connoisseurs and novices alike.
Today we continue to grow, sharing our innovative ranges and specialist knowledge across our UK and overseas stores, international retailers and wholesalers, and everywhere else via our website. Whittard is a thriving business today, offering a unique and very special multi-channel shopping experience for our customers. We have 60 UK stores, an e-commerce business with local language websites in the UK, America, Germany, France and Italy and franchise and wholesale business in 40 markets across the world.
GREAT TASTE AWARDS Great Taste, organised by the Guild of Fine Food, is the acknowledged benchmark for speciality food and drink. It has been described as the ‘Oscars’ of the food world and the ‘epicurean equivalent of the Booker prize’. Quite simply the Great Taste logo is the sign you can trust when buying food and drink in your local, quality retailer.
Just as in the beginning, our priority is to buy the best, listen to our customers and provide them with an exceptional range of products. The quality of our product is endorsed by numerous Great Taste Awards we win each year across our range. Highly knowledgeable and always approachable, we want to share our love and enthusiasm for tea, coffee and hot chocolate, whether you are a connoisseur or newcomer, buying online or in-store.
WHITTARD WHOLESALE We work in over 40 countries worldwide through different routes to market. These include: UK Retail: 60 own stores throughout the UK Wholesale: Working with distributors and direct to retail Franchise: Whittard-branded stores overseas E-Commerce: Whittard web sites In wholesale we work with distributors, agents and direct-toretail. We can support our partners with point of sale material including beautiful branded bays.
Branded bays
Our brand can be found in the following channels: Department stores High-end grocery Food service Travel retail Gifting outlets Garden centres Fine food outlets Corporate gifting Online commerce
UK RETAIL Our stores are designed to deliver an environment that encourages customer exploration of the world of tea and coffee. The four key pillars of our store design are based on: Product experience Category expertise Distinctiveness Heritage.
Food Service We are developing a range of product across tea, coffee and hot chocolate for the food service channel. We work with hotels, restaurants, cafĂŠs and contract catering organisations across many markets. We can support our partners with menu recommendations, and tea tasting events. Encourage customer exploration
Store design
LARGE LEAF TEABAGS
Award winning
303917 Darjeeling Happy Valley Light Traditional Tea 15 Superior Tea Pyramids 12 units per case
303982 English Breakfast Strong Traditional Tea 15 Superior Tea Pyramids 12 units per case
303941 Flowery Earl Grey Light Traditional Tea 15 Superior Tea Pyramids 12 units per case
303933 Zhejiang Gunpowder Pure Green Tea 15 Superior Tea Pyramids 12 units per case
303990 Golden Assam Strong Traditional Tea 15 Superior Tea Pyramids 12 units per case
303966 Song Yang Jasmine Flavoured Green Tea 15 Superior Tea Pyramids 12 units per case
304006 Strawberry & Rhubarb Flavoured Green Tea 15 Superior Tea Pyramids 12 units per case
303891 Lemon & Ginger Herbal Infusion 15 Superior Tea Pyramids 12 units per case
303859 Vanilla, Camomile & Honey Herbal infusion 15 Superior Tea Pyramids 12 units per case
303883 Baked Apple Fruit Infusion 15 Superior Tea Pyramids 12 units per case
303875 Kir Royale Fruit Infusion 15 Superior Tea Pyramids 12 units per case
306308 Green Tea Large Leaf Teabag Taster Set 4 x 8 Superior Tea Pyramids 12 Units per case
Baked Apple Superior Tea Pyramids Origin: Blended Leaf type: Fruit with Flavouring Taste: Spicy baked apples Drink: Without milk, hot or iced Brew: 3-5 minutes according to taste When to drink: Throughout the day The aroma of this wonderfully warming infusion brings to mind the comforting smells of baking wafting from a country kitchen on a crisp autumn day. A delicious blend of apples, almonds and cinnamon with a hint of natural hazelnut and cream flavour, its taste evokes spicy baked apples, fresh out of the oven. Whittard superior tea pyramids are made from sheer bio-degradable mesh. This allows the whole leaves to infuse perfectly in your cup, offering the refined taste you get from tea leaves but with all the convenience of a teabag.
Vanilla, Camomile & Honey
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LOOSE LEAF TEA CADDIES
Best Seller
282137 Royal Tea Strong Traditional Black Leaf Tea 125g Caddy 12 units per case
LOOSE LEAF TEA POUCHES
279679 English Breakfast Strong Traditional Black Leaf Tea 125g Caddy 12 units per case
279695 Darjeeling Light Traditional Black Leaf Tea 125g Caddy 12 units per case
English Breakfast
271072 Afternoon Light Traditional Black Leaf Tea 125g Pouch 12 units per case
302364 Darjeeling Light Traditional Black Leaf Tea 100g Pouch 12 units per case
272450 Earl Grey Light Traditional Black Leaf Tea 125g Pouch 12 units per case
Origin: Blended Leaf: Black Tea Summary of taste: Strong and smooth Drink: With or without milk Brew: 3-5 minutes according to taste When to drink: Morning This exceptional breakfast blend has been developed over Whittard’s long history, and is loved by customers. It has just the right strength, depth and flavour to start off the day – it’s hard to imagine life without it!
Award winning Afternoon Origin: Blended Leaf type: Black Leaf and Green Jasmine Taste: Strong and smooth Drink: Light without milk or stronger with milk Brew: 3-5 minutes according to taste When to drink: Lazy afternoons
279687 Earl Grey Light Traditional Black Leaf Tea 125g Caddy 12 units per case
279745 English Rose Flavoured Black Leaf Tea 125g Caddy 12 units per case
279737 Jasmine Flavoured Green Leaf Tea 125g Caddy 12 units per case
270991 English Breakfast Light Traditional Black Leaf Tea 125g Pouch 12 units per case
302349 Oolong Light Traditional Oolong Tea 100g Pouch 12 units per case
271486 English Rose Flavoured Black Leaf Tea 125g Pouch 12 units per case
To create this unique blend Whittard has gathered together exceptional teas from across the globe – Assam for strength, Ceylon for depth and Kenyan for its rich colour. The result is a familiar, comforting taste that makes our customers keep coming back for more.
Afternoon Tea is a Whittard classic and one of the company’s original blends. It is the tea to drink for that quintessentially English ritual, afternoon tea. To make this Afternoon Tea, a delightfully aromatic black leaf tea from China is blended with a traditional jasmine green tea. Bergamot flavour is then added to give it its gentle perfumed flavour. Gold winner of The Great Taste Awards in 2012, the judges described it as having “Good quality leaves delivering rich, warm eucalyptus notes.”
Green Moroccan Mint
282566 Black Leaf Tea Selection 3 x 50g Tins 12 units per case
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271502 Black Spiced Chai Flavoured Black Leaf Tea 125g Pouch 12 units per case
302729 Jasmine Flavoured Green Leaf Tea 100g Pouch 12 units per case
273086 Moroccan Mint Flavoured Green Leaf Tea 125g Pouch 12 units per case
Black Spiced Chai
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INDIVIDUALLY WRAPPED TEABAGS
TEABAGS
Award Winning
271007 English Breakfast Strong Traditional Tea 50 Teabags 12 units per case
271023 Decaffeinated English Breakfast Strong Traditional Tea 50 Teabags 12 units per case
271114 Assam Strong Traditional Tea 50 Teabags 12 units per case
273474 Darjeeling Light Traditional Tea 25 Individually Wrapped Teabags 6 units per case
273409 English Breakfast Strong Traditional Tea 25 Individually Wrapped Teabags 6 units per case
Best Seller
1886 Blend
Earl Grey
Origin: Blended Leaf Type: Black Tea Taste: Strong and Smooth Drink: With or Without Milk Brew: 3-5 minutes according to taste with water off the boil When to drink: Throughout the day
Origin: Blended Leaf Type: Scented Black Tea Taste: Lightly perfumed with bergamot Drink: Light without milk or strong with milk Brew: 3-5 minutes according to taste When to drink: Afternoon
1886 was an era of innovation in London when Mr. Whittard opened his original shop. The first electric lights glowed in windows; the Underground was still being built and ran on steam. Inspired by the changes around him, Mr. Whittard invented this strong but smooth tea. He blended Assam, a new malty tea from India, with aromatic Keemun to produce a taste of the times.
For many, Earl Grey is the afternoon tea of choice, enticingly light and infused with bergamot to give it the exotic flavour and aroma that we all love.
English Breakfast
271197 1886 Blend Strong Traditional Tea 50 Teabags 12 units per case
271700 Earl Grey Light Traditional Tea 50 Teabags 12 units per case
271510 Spiced Chai Flavoured Black Tea 50 Teabags 12 units per case
273466 Ceylon Strong Traditional Tea 25 Individually Wrapped Teabags 6 units per case
273623 English Rose Flavoured Black Tea 25 Individually Wrapped Teabags 6 units per case
273656 Spice Imperial Flavoured Black Tea 25 Individually Wrapped Teabags 6 units per case
303560 Large Lacquered Box Finest Tea Collection 9 x 8 Individually Wrapped Teabags 10 units per case
273094 Jasmine Flavoured Green Tea 50 Teabags 12 units per case
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273425 Earl Grey Light Traditional Tea 25 Individually Wrapped Teabags 6 units per case
273573 Jasmine Flavoured Green Tea 25 Individually Wrapped Teabags 6 units per case
273581 Moroccan Mint Flavoured Green Tea 25 Individually Wrapped Teabags 6 units per case
273557 Gunpowder Pure Green Tea 25 Individually Wrapped Teabags 6 units per case
Earl Grey is a lightly perfumed, classic blend of quality Indian and China teas and is a quintessentially English tea. It takes its name from the 1830s English Prime Minister, Charles Grey, although the true origin of the tea is uncertain. A luxurious afternoon tea, it was originally drunk almost exclusively by aristocrats, lightly brewed and usually without milk. Nowadays there are few people who haven’t savoured the aromatic taste of a good cup of Earl Grey. Whittard’s blend is outstanding with just the right balance of bergamot. It is a favourite afternoon tea, drunk with or without milk.
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FRUIT & HERBAL INDIVIDUALLY WRAPPED TEABAGS
Best Seller
290460 Apple & Mango Fruit Infusion 20 Individually Wrapped Teabags 6 units per case
290536 Blueberry Fruit Infusion 20 Individually Wrapped Teabags 6 units per case
290478 Pomegranate & Orange Fruit Infusion 20 Individually Wrapped Teabags 6 units per case
290650 Organic Calming Well Being Infusion 20 Individually Wrapped Teabags 6 units per case
290452 Raspberry & Peach Fruit Infusion 20 Individually Wrapped Teabags 6 units per case
290502 Strawberry & Kiwi Fruit Infusion 20 Individually Wrapped Teabags 6 units per case
290379 Lemon, Ginger & Echinacea Herbal Infusion 20 Individually Wrapped Teabags 6 units per case
290676 Organic Detox Well Being Infusion 20 Individually Wrapped Teabags 6 units per case
290346 Organic Peppermint Herbal Infusion 20 Individually Wrapped Teabags 6 units per case
290338 Organic Camomile Herbal Infusion 20 Individually Wrapped Teabags 6 units per case
290312 Organic Rooibos Pure Rooibos 20 Individually Wrapped Teabags 6 units per case
306290 Fruit & Herbal Teabag Taster Set 4 x 8 Individually Wrapped Teabags 12 Units per case
Organic Camomile Caffeine Free Herbal Infusion Origin: Blended Leaf Type: 100% camomile flowers Taste: Fresh and flowery Drink: Without milk; sweetened with honey Brew: 3-5 minutes according to taste When to drink: Throughout the day especially in moments of calm and relaxation The aroma and taste of Camomile bring to mind balmy summer days walking through flower-filled meadows. Completely natural and caffeine-free, its soothing qualities are reputed to promote calm and relieve anxiety. Camomile should be served without milk and sweetened with a little honey. A gentle herbal tea for any time of day, it is an excellent choice for a bedtime drink.
Raspberry & Peach Fruit Infusion Strawberry & Kiwi Fruit Infusion
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FRUIT & HERBAL INFUSIONS
Award winning
224600 Acai & Goji Berry Caffeine Free Fruit Infusion 125g Pouch 12 units per case
278879 Apple & Elderflower Caffeine Free Fruit Infusion 125g Pouch 12 units per case
213694 Apple & Pomegranate Caffeine Free Fruit Infusion 125g Pouch 12 units per case
102475 Blueberry Blaster Caffeine Free Fruit Infusion 125g Pouch 12 units per case
201285 Chocolate Chai Caffeine Free Spice Infusion 125g Pouch 12 units per case
102426 Very Very Berry Caffeine Free Fruit Infusion 125g Pouch 12 units per case
Apple & Elderflower Caffeine Free Fruit Infusion Summary of taste: Refreshing, sweetly delicate Drink: Without milk Brew: Lightly, 2-3 minutes according to taste When to drink: Throughout the day A classic English combination, sweetly delicate. We blend fruit, spices & flowers to create our unique range of fruit infusions. Naturally free from caffeine & tannin they are a perfect alternative to tea & coffee. Enjoy Hot, chilled or as a punch with chopped fruit. Great Taste Awards judges love it too - “A great summer drink, delicate and light. Great elderflower flavours.”
Very Very Berry
Orange & Cinnamon Rooibos
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102483 Orange & Cinnamon Rooibos Flavoured Rooibos 125g Pouch 12 units per case
COFFEE VALVE PACKS
Award winning
276873 San Agustin Colombian Ground Coffee 227g Valve Pack 12 units per case
276808 Breakfast Blend Ground Coffee 227g Valve Pack 12 units per case
276816 Cafe Français Ground Coffee 227g Valve Pack 12 units per case
276857 Guatemalan Antigua Ground Coffee 227g Valve Pack 12 units per case
276865 Organic Peruvian Ground Coffee 227g Valve Pack 12 units per case
276881 Santos & Java Ground Coffee 227g Valve Pack 12 units per case
San Agustin Colombian Coffee Origin: Colombia, South America Body: Medium-bodied Strength: Medium Roast (3) Summary of taste: Sweet and silky with a rich nuttiness Whittard recommends: Using a filter or cafetière and enjoying black or with milk according to taste When to drink: Drink this coffee morning, noon and night Gold Winner of the Great Taste Awards in 2012, the judges described it as having “Some citrus and nuttiness. Honest praline notes. Good darker roast.” The beans are grown on small farms scattered across the steep humid slopes of the Andean mountains. They sit in rich volcanic soil shaded by the dripping fronds of banana and rubber trees. When picked, they are medium roasted to produce a deliciously silky smooth coffee with a distinct aromatic flavour.
Guatemalan Antigua
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FLAVOURED COFFEE & SYRUPS
Best seller
302604 Smooth Vanilla Flavoured Ground Coffee 120g Pouch 12 units per case
302612 Elegant Hazelnut Flavoured Ground Coffee 120g Pouch 12 units per case
302620 Decadent Irish Cream Flavoured Ground Coffee 120g Pouch 12 units per case
302927 Creamy Chocolate Caramel Flavoured Ground Coffee 120g Pouch 12 units per case
302943 Opulent Chocolate Truffle Flavoured Ground Coffee 120g Pouch 12 units per case
263954 Smooth Vanilla Flavoured Instant Coffee 75g Jar 12 units per case
263962 Elegant Hazelnut Flavoured Instant Coffee 75g Jar 12 units per case
263996 Irish Cream Flavoured Instant Coffee 75g Jar 12 units per case
264002 Chocolate Caramel Flavoured Instant Coffee 75g Jar 12 units per case
264028 Chocolate Truffle Flavoured Instant Coffee 75g Jar 12 units per case
303727 Coffee Syrup Gift Set 5 x 50ml Bottle 12 units per case
303685 Flavoured Coffee Selection 6 x 56.5g Ground Coffee 5 units per case
Elegant Hazelnut Flavour Ground Coffee Origin: Blended Body: Medium-bodied Roast: Light Roast (2) Summary of taste: Rich and nutty Whittard recommends: Using with any type of coffee maker When to drink: Throughout the day The intense nuttiness of this flavoured coffee evokes luxury pralines. Exotically rich and elegant, it has an irresistible aroma that is every bit as good as it tastes. A delicious and refreshing pick me up for any time of day, it is a sophisticated coffee to share with family and friends. For its flavoured coffee Whittard has used the finest Arabica coffee beans and ground them to suit all brewing methods.
303644 Creamy Caramel Coffee Syrup 275ml Bottle 6 units per case
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303628 Elegant Hazelnut Coffee Syrup 275ml Bottle 6 units per case
303636 Smooth Vanilla Coffee Syrup 275ml Bottle 6 units per case
HOT CHOCOLATE
Award winning
278457 Mint Flavour Hot Chocolate 375g Tub 12 units per case
278499 70% Cocoa Hot Chocolate 375g Tub 12 units per case
278416 Luxury Hot Chocolate 375g Tub 12 units per case
278465 Chilli Flavour Hot Chocolate 375g Tub 12 units per case
278432 Caramel Flavour Hot Chocolate 375g Tub 12 units per case
278424 Luxury White White Hot Chocolate 375g Tub 12 units per case
291864 Crème Brûlée Flavour White Hot Chocolate 375g Tub 12 units per case
278531 Strawberry Flavour White Hot Chocolate 375g Tub 12 units per case
278580 Rocky Road Flavour Hot Chocolate 375g Tub 12 units per case
278556 Tiramisu Flavour Hot Chocolate 375g Tub 12 units per case
Luxury Hot Chocolate Whittard’s Luxury Hot Chocolate is unashamedly rich and silky smooth. It is perfect as a decadent winter warmer when you come in from the cold or as an indulgent treat, curled up in front of the fire. Awarded a gold medal in the Great Taste Awards 2011, the judges loved it too, describing it as “a very pleasant chocolate drink.” Drink a cup of Luxury Hot Chocolate on its own made with milk or add whipped cream, marshmallows and chocolate powder for that authentic artisan taste.
Chilli Hot Chocolate
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INSTANT TEA
Best seller
282285 Cranberry & Raspberry Instant Tea 475g Tub 12 units per case
282335 Dreamtime Instant Tea 475g Tub 12 units per case
282277 Turkish Apple Instant Tea 475g Tub 12 units per case
282301 Mango & Passion Fruit Instant Tea 475g Tub 12 units per case
282343 Lemon & Lime Instant Tea 475g Tub 12 units per case
291112 Lychee & Mango Instant Tea 475g Tub 12 units per case
Turkish Apple Instant tea Our original Instant Tea! Turkish Apple is a tangy, full flavoured apple tea drink which can be prepared hot or cold. Have it hot and it tastes exactly the same as Turkish apple tea served in Turkey. Initially inspired by traditional Turkish apple tea, our instant teas have grown to become a unique and hugely popular part of Whittard’s range. They are the perfect choice for anyone who wants a convenient and refreshingly delicious drink throughout the day. From fruit green teas and spicy chais to classic favourites such as our soothing Dreamtime and enticingly sweet Cranberry and Raspberry, they are not only delicious, but are also very versatile and really easy to make. Simply add hot water and chill and serve over ice as an iced tea, or enjoy hot as a cosy winter warmer.
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291104 Strawberry And Vanilla Instant Tea 475g Tub 12 units per case
295238 Instant Tea Selection Gift Set 6 x 100g Instant Tea 6 units per case
THE ART OF GIFTING - NEW FINEST TEA GIFTS
300533 Darjeeling Light Traditional Black Leaf Tea 50g Tin 12 units per case
300566 Jasmine Scented Green Leaf Tea 60g Tin 12 units per case
306217 Black Leaf Tea Gift 3 x 25g 10 Units per case
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300525 Afternoon Earl Grey Light Traditional Black Leaf Tea 60g Tin 12 units per case
300574 Piccadilly Blend Flavoured Black Leaf Tea 60g Tin 12 units per case
306225 Flavoured Black Leaf Tea Gift 3 x 25g 10 Units per case
300541 Mango & Bergamot Flavoured Green Leaf Tea 50g Tin 12 units per case
300558 Gunpowder Pure Green Leaf Tea 100g Tin 12 units per case
292326 Finest Earl Grey Tea Pouch with Silver Plated Infuser 125g Pouch 12 units per case
303230 Finest English Breakfast Tea Pouch with Silver Plated Infuser 125g Pouch 12 units per case
292318 Finest Afternoon Tea Pouch with Silver Plated Infuser 125g Pouch 12 units per case
Best Seller Earl Grey Origin: Blended Leaf Type: Scented Black Tea Taste: Lightly perfumed with bergamot Drink: Light without milk or strong with milk Brew: 3-5 minutes according to taste When to drink: Afternoon Earl Grey is a lightly perfumed, classic blend of quality Indian and China teas and is a quintessentially English tea. It takes its name from the 1830s English Prime Minister, Charles Grey, although the true origin of the tea is uncertain. A luxurious afternoon tea, it was originally drunk almost exclusively by aristocrats, lightly brewed and usually without milk.
281865 Finest Tea Collection 8 x 20 Teabags 6 Units per case
306233 Green Leaf Tea Gift 3 x 25g 10 Units per case
306498 Finest Jasmine Tea Tea Pouch with Silver Plated Infuser 100g Pouch 12 units per case
306506 Finest Piccadilly Tea Tea Pouch with Silver Plated Infuser 100g Pouch 12 units per case
306431 Leaf Tea Tin & Infuser Set Fine Teas with Gold Plated Infuser 4 x 25g 6 units per case
Nowadays there are few people who haven’t savoured the aromatic taste of a good cup of Earl Grey. Whittard’s blend is outstanding with just the right balance of bergamot. It is a favourite afternoon tea, drunk with or without milk.
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GIFTS
281873 Teas Of The World 9 x 20 Teabags 5 units per case
306282 Black Teabag Taster Set 4 x 8 Individually Wrapped Teabags 12 units per case
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GIFTS
303560 Large Lacquered Box Finest Tea Collection 9 x 8 Individually Wrapped Teabags 10 units per case
306308 Green Tea Large Leaf Teabag Taster Set 4 x 8 Superior Tea pyramids 12 units per case
306290 Fruit & Herbal Teabag Taster Set 4 x 8 Individually Wrapped Teabags 12 units per case
282467 Coffees Of The World 9 x 66g Ground Coffee 12 units per case
295238 Instant Tea Selection Gift Set 6 x 100g Instant Tea 6 units per case
303685 Flavoured Coffee Selection 6 x 56.5g Ground Coffee 5 units per case
303727 Coffee Syrup Gift Set 5 x 50ml Bottle 12 units per case
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BISCUITS
Luxury Biscuits For sheer indulgence there are Whittard Luxury Biscuits. Crunchy Butterscotch and a touch of salt, to Strawberry and Clotted Cream there is a range of six to choose from for an irresistible treat. Butter Sultana A rich and buttery biscuit filled with succulent, juicy sultanas, that melt in the mouth. Pure Butter Shortbread A traditional shortbread biscuit with a light, buttery texture and melt in the mouth smoothness. Strawberry & Clotted Cream Perfect for afternoon tea. Combining the sweet taste of strawberries with the richness of clotted cream.
299891 Butter Sultana Biscuits 150g tub 12 units per case
299909 Pure Butter Shortbread Biscuits 150g tub 12 units per case
299917 Strawberry & Clotted Cream Biscuits 150g tub 12 units per case
299925 Stem Ginger Biscuits 150g tub 12 units per case
299933 Milk Chocolate Chunk Biscuits 150g tub 12 units per case
299941 Caramel & Sea Salt Biscuits 150g tub 12 units per case
Stem Ginger A snappy ginger biscuit with a subtle yet unmistakable kick Milk Chocolate Chunk A crumbly biscuit with thick milk chocolate chunks. A decadent tea time treat. Caramel & Sea Salt Butterscotch pieces with a touch of sea salt create a deliciously rich flavour.
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FINE BONE CHINA & EQUIPMENT
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299586 Blue Chintz 6 Cup Teapot 1 unit per case
299594 Blue Chintz Cup And Saucer 6 units per case
299644 Blue Chintz Milk Jug 6 units per case
299636 Blue Chintz Sugar Bowl 3 units per case
299610 Blue Chintz Mug 6 units per case
102905 Long Handle Infuser 24 units per case
305128 Chelsea Glass and Stainless Steel Infuser Teapot 1 unit per case
263343 Classic 4 Cup Cafetière 1 unit per case
263350 Classic 8 Cup Cafetière 1 unit per case