An Introduction to Augmented Reality Development in Dubai No longer is AR (augmented reality) just a passing fad. With VR (virtual reality) devices becoming more mainstream, businesses are also becoming more accepting of marketing trends and business development ideas that have to do with the rising trend. Mobile technology is moving faster than ever and trying to stay ahead of trends requires getting in tune with the latest that the tech world must offer. Here, we explore the expanding world of augmented reality Dubai and what the fast-moving augmented reality development Dubai industry means for your local business. In its most simplistic form, AR can be described as a digital data overlay on top of actual, real-world objects. Albeit still in its infancy augmented reality is already proving to be a strong force in the mobile app and technology landscape, making waves across a diverse mix of industry sectors, ranging from retail and fashion to travel, and even finance. New forms of technology often struggle with consumer adoption, but since AR and VR are largely considered as (and are in fact) extensions of established, existing technologies, public adoption and consumption is not an issue for augmented reality as anyone with a capable device can partake in and use the technology. Smartphones and video-capable devices are essentially AR-ready, meaning reaching your target audience through an augmented reality platform Dubai, is just as easy as reaching them via your existing mobile app platforms. How exactly does an augmented reality platform Dubai work? To understand how AR apps function, you need to be acquainted with its basic forms: location and marker -based apps. A location-based AR app leverages the capability of mobile devices (e.g. smartphones) to monitor and track the specific position of each unit. This allows AR applications to provide users with contextual data according to the actual location of a specific device. Thus, marketers are able to provide highly useful, location-sensitive functionalities such as giving directions within a specific city or locating a parked vehicle in full or busy lot, and pinpointing astrological patterns in the sky. Marker-based AR apps, on the other hand, work by enabling software to recognize specific patters (such as a brand symbol or a QR code) when scanned by a device camera (i.e. overlaying digital information on realworld environments).
Emerging technologies like these offer vast potential for businesses and marketers to expand their existing smartphone and mobile offerings into even more exciting and enjoyable user experiences. Augmented reality Dubai developers are armed and ready with the most advanced technology to help your business get on top of these rising trends. About the Author:ARkub is a Dubai based Interactive agency specialising in augmented reality application development & virtual reality solutions. ARkub is on the forefront of this new wave of technology expertising themselves in augmented and virtual reality, 360 video production and gaming. They provide clients with Technology and solutions for Tourism marketing, Real estate technology, FMCG companies and entertainment industries and strives to provide deeper customer engagements by creating compelling mixed reality experiences.